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Showing posts from August 26, 2016
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Compare 16 leading local marketing automation tools

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.If you are looking to adopt a local marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.

via Marketing Land

Marketers, make sure you are not being list-bombed and blocked by Spamhaus

Here’s a new worry that digital marketers can add to their growing list:A recent spate of email list bombings has led international spam fighter Spamhaus to block IP addresses from a number of well-known email service providers (ESPs), including possibly yours. (See below for advice on what you can do.)And here’s the backstory:On Monday, August 15, anti-spam consulting service Word to the Wise’s founding partner Laura Atkins posted about the difficult morning many ESPs were having:“A number of ESPs [email service providers] woke up to a more-than-usually-bad Monday morning. Last night Spamhaus listed 10s of networks, including ESPs, on the SBL [Spamhaus Block List].”She pointed out that Spamhaus was blocking IP addresses used by various ESPs, because those IP addresses were the source of email lists that were sending confirmation requests, newsletters, and other emails to addresses that hadn’t signed up.“To have this [IP blockage] listing removed,” she quoted the Spamhaus notice, “the…

7 quick SEO hacks for the SEO newbie

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords.You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle.Well, look no further. You are in luck, because you won’t need years of SEO training for the following hacks. And these hacks also won’t cost you a lot of time or money to implement. You won’t even need to change significant parts of your site. Intrigued? Then let’s continue.1. Distribute your home page’s link authority to your most important pagesYour home page naturally attracts more links than any other page of your site. A crucial part of your SEO strategy should be ensuring that link authority gets effectively direct…

7 steps for re-engaging your email subscribers

As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the best bang for the buck.While email is a top generator of marketing dollars, far too many people take a simplistic approach and don’t use it to its full potential.One of the most obvious areas where companies fail is with re-engaging customers who are no longer interested in what you have to offer.Cleaning up your email list makes sense, as people who don’t open your emails are dead weight that’s costing you money. Every single email service provider (ESP) charges you based on the number of emails you send. If you’re sending emails to people who are no longer opening them, you’re still paying for that privilege.Furthermore, companies like Google look at overall open rates when they receive emails from your newsletter. Lower overall open rates mean it’s more likely Google will filter your emails into the spam folder — somewhere you defi…

Think smartphones are just about the bottom of the funnel? Think again.

The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow however and contradicted by new survey data.Findings from a survey of more than 1,110 US consumers conducted by Thrive Analytics and Burke reflect that people most often used mobile devices to make purchase decisions at home. The number who responded that way (56 percent) was 2X the number that most often used them “on the go” (28 percent). However the “out of home” use cases combined would be roughly 44 percent.Where do you most often use your mobile device to help you make purchase decisions?Source: Burke-Thrive Analytics (2016), n=11,103The other very interesting finding was that more people were seeking “general information” in their product research process than more specific content like product reviews, price, inventory or store location information.This suggests t…

2016 is finally the “year of the video”

It’s official: Video has taken over the internet. It is everywhere, and I mean everywhere; video content is cropping up in our social accounts, news articles, even our emails.For us marketers, it’s a dream come true. Videos provide us with so much more opportunity to engage with our consumers than standard display ads, and marketing teams are jumping on board to reap the benefits.Here are four important things to know about video and its ever-growing significance in our marketing worlds.1. Video inventory is massiveWe have all seen more video content online, but here are some stats to back that up:Video inventory growth is significantly larger than other digital advertising media. eMarketer predicts US spending will grow to $14.77 billion in 2019, from $9.59 billion in 2016 (a 54-percent increase!).Ericsson predicts mobile video traffic will grow 55 percent per year until 2020.Cisco states that it would take an individual over five million years to watch the amount of video that will …

Facebook now officially showcases vertical videos in mobile news feeds

Twin Design / Shutterstock.com A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed.“We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email.Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds.“If this is rolling out wide, it’s because Facebook has tested it at scale and data shows that people prefer to engage with vertical video,” said Jason Stein, CEO of digital agency Laundry Service and media company Cycle. “If that is the case, it is in line wi…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond.In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently.And if you’ve ever thought about switching off from technology altogether, it turns out you’re not alone: more than 30% of internet users have taken a ‘digital detox’ in the past year.Google to penalize annoying mobile interstitialsAl Roberts reported for Search Engine Watch this week on how Google is taking aim at sites with annoying mobile interstitials (an item which displays before or after the expected content, like a pop-up ad) by penalising them with lower rankings.Starting on 10th January 2017, Google will adjust its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”A post on the Google Webmaster Central blo…

Every call is becoming data: Rich customer data revolutionizes call analytics

Rich data is about to do for call analytics what it has done for customer behavior online: build a rich profile of each caller and predict purchase intent in real time. In short, a call becomes more than just a call — it becomes data.Caller data is the kind of business intelligence that has been missing from call analytics and will change how businesses interact with consumers.As call tracking evolved, it went from providing a straightforward call count to including basic information about the caller, such as their phone number, name and location. While this information is helpful, it doesn’t help marketers segment the callers or handle inbound leads better. It also doesn’t help call center agents be more relevant and helpful. But a rich caller profile can do all that and more.Technology helps build rich caller profilesRecent innovations in call analytics allow collecting and aggregating up-to-date information based on the available data from multiple data sources. The resulting rich …

16 experts share how to boost results from your current content marketing

We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of internal content creators.Whatever the reason, marketers are still trying to figure out how to get content marketing right.Who better than to advise us all on how to course-correct our current content marketing than the industry experts who live and breathe content marketing every day? I asked them one simple question that provided a multitude of perspectives:What’s your number one tip on how most companies can improve their current content marketing?Robert RoseChief Strategy Advisor, Content Marketing Institute & Co-Author, “Experiences: The 7th Era Of Marketing,”Companies should stop looking at content marketing as an alternative form of advertising or marketing collateral. Content marketing …

MarTech Today: ScribbleLive buys Linkdex, Jivox’ dynamic personalization for video ads & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:ScribbleLive buys SEO platform Linkdex
Aug 24, 2016 by Barry Levine
The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools.Chatsuite announces new chatbot creation and management features for agencies
Aug 25, 2016 by Barry Levine
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand.Jivox launches dynamic personalization for video ads
Aug 25, 2016 by Ginny Marvin
Portions of video ads can be customized dynamically with images and copy depending on a viewer’s location, weather conditions and more.Twitter adds a button for people to direct-message businesses from their sites
Aug 24, 2016 by Tim Peterson
Twitter and Facebook continue to try to one-up each other as the place online for people to publicly and privat…

What is corporate storytelling and why is it important?

Persistence is the quality that often gets attributed to any type of success in marketing and sales. Most professionals will tell you that you have to repeat the same message over and over again until you get satisfactory results.But is this really true? What if your message is wrong?This is where corporate storytelling comes into play.Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy. Good stories persist throughout the ages.When it comes to corporate storytelling, the principles are the same as with traditional stories. The main difference is that you are using them to promote a product or a service or to position a brand.Stories usually come in a form of text. However, it is also possible to tell a good story about your company through a video. In fact, as videos become more and more important in terms of SEO, corporations slowly…

LG X cam with Dual Rear Camera Setup and VoLTE Support Launched in India at Rs 19,990

LG’s latest offering in India is the X cam, a smartphone that comes with a dual camera setup at an affordable price point. The LG X cam shares the 120-degree wide angle lens with the G5 alongside the standard primary lens. LG has priced the X cam at Rs 19,990 and will be available across retail stores in India.The X cam is equipped with a 5.2-inch FHD display and is powered by a 1.14GHz octa-core powerhouse paired with a 2GB of RAM. On the storage front, the device offers 16GB of onboard storage and a microSD card slot that can accommodate up to 256GB. The LG X cam comes with brushed aluminium finish and it seemingly shares some of its design lines with the LG G5.The imaging setup consists of the 13-Megapixel dual camera (13MP Standard Lens+5MP Wide Angle Lens) primary sensor and an 8-Megapixel secondary sensor. The dual camera setup means that the device will have a much wider field of view and will capture 53 percent more area than the usual camera setup in the smartphones. Also, th…

CrossOver Lets You Run Windows Programs on Chromebooks and x86 Android Tablets

Years ago, CodeWeavers launched a product titled “Wine” to aid Mac and Linux users who were frustrated by the absence of crucial software and tools which were exclusively available on Microsoft’s Windows. Wine is still working and essentially allows running Windows-limited applications on other platforms. However, the company has returned with yet another release and this time, they’re attempting to achieve something that most of us couldn’t even think of – bringing Windows desktop tools to Chromebooks and Intel-based Android devices through a new product called “CrossOver”.CrossOver is merely a reformed and less powerful extension of Wine that allows users to run Windows programs on Chromebooks and x86 Android devices, basically, handhelds functioning on an Intel processor. Therefore, you can’t use it on the Nexus 9 or Pixel C. After three years of development and reboots, the application is finally in early beta and is taking registrations for access. However, there are a couple of …

Seven innovative social media marketing tools you should be using

Is your social media marketing campaign a little lackluster? Are you getting results, but not nearly to the scale you would prefer?Many marketers face this problem, especially given the constantly evolving nature of social media.What makes social platforms so unique is that they are impacted almost entirely not by the features they provide, but how people use them.Twitter was developed to be a micro blogging platform, but users constantly find ways around the character restriction.Facebook was meant for only communicating with people the user knows in real life, but the average user now has dozens of people they have never met on their feed.Since social media is ultimately defined by how it is used at any given moment, it can be hard to customize a marketing campaign to properly meet its complexities. But that doesn’t mean it is impossible; with the right tools, it become infinitely easier to achieve.Here are seven innovative social media marketing tools that you have to check out.1. …