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Showing posts from August 27, 2016

ChampOne C1 4G with 2GB RAM and Fingerprint Scanner will be Available for Rs 501* ($7.5)

We’ve seen various attempts in the past by smartphone OEMs for creating headlines through announcing incredibly cheap products. Although, whether it’s “Namotel” or Freedom 251, none of them have actually managed to deliver and fulfill their overweening promises. And now, there’s a new name in the market – ChampOne that is offering its C1 4G smartphone at an unbelievable price of just Rs 501.Too good to be true? Well it is. The price tag of Rs 501 is if you’re lucky enough to be chosen in the flash sale, else the phone is priced at Rs 8,000. [Now you know why we have the * next to the price in the title!]First and foremost, let’s get the specifications out of the way, the ChampOne C1 (get it?) features a 5-inch HD IPS panel up front and is powered by an MT6735 Quad-core processor clocked at 1.3Ghz. Furthermore, there’s 2GB of RAM, 2500mAh battery with Quick Charge (we assume they mean 2.1A fast charging here), and 16GB internal memory which is expandable up to 64GB via a MicroSD card. …

First Impressions: Asus ZenFone 3: Zen Gets Stylish!

Is that the new Samsung phone?”That question, addressed to us by at least four different people, sums up the new Asus ZenFone 3‘s visual impact on people. Mind you, a couple of years ago, reminding people of Samsung would have meant “plasticky and predictable.” Today, however, things are different. Samsung has upped its design game with gorgeous devices like the S7, S6, and a comparison with the Korean giant is more flattering than flattening.A less flattering comparison with the Korean giant is the fact that like it, Asus too seems to be in a “release a slew of devices” mode. The launch of the ZenFone 3 saw a number of devices being released, leading to a confusion that is alas, rapidly becoming a given with some brands. Only two phones, however, came with the ZenFone 3 branding with no additional words (ultra, laser, deluxe, etc.). This was the ZenFone 3 with a 5.2-inch display, 3 GB of RAM and 32 GB of storage, and the slightly larger ZenFone 3 with a 5.5-inch display, 4 GB of RAM…

Facebook removes story descriptions for Trending Topics & replaces with number of mentions

Facebook is changing up the way it displays Trending Topics, removing the story descriptions that were previously listed beside topics, and now only showing a “simplified” topic and its number of mentions.An announcement posted on Facebook’s newsroom website included the following image to highlight the changes being made to Trending Topics, showing the previous box with short story descriptions and the new layout that lists the topic and number of mentions it has generated.Facebook says the mentions reflect, “…the number of original posts that mention the topic and shares of posts about the topic.”According to Facebook, Trending Topics continue to be based on a user’s activity – page likes, location, and the previous trending topics the user interacted with, along with whatever is trending overall – but, the Trending Topics product does still include a human element.“There are still people involved in this process to ensure that the topics that appear in Trending remain high-quality …

Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

Graphic by Tru Optik When you watch a TV program directly on the Internet — either on a computer or a mobile device — you can be targeted for ads just as any web site is.The advertiser can employ a cookie or a mobile device ID to track you, and the ad can be targeted to your specific audience segment.But when you are watching an ad-supported TV program on an over-the-top TV device like Roku, Apple TV, Amazon Fire, or a game console, Tru Optik CEO Andre Swanston told me, the ads are targeted at you using only a few factors.It uses either your general zip code location (determined by the IP address of your Over-The-Top TV device’s connection), the program content (such as placing the ad in a TV program oriented toward women), or time of day.In other words, OTT ad targeting has been very similar to traditional TV ad targeting, which, by Net standards, is very broad-brush.Stamford, Connecticut-based Tru Optik wants to change that, with its launch this week of what it says is the first OTT …

Marketing Day: Re-engaging email subscribers, Facebook’s vertical video & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Compare 16 leading local marketing automation tools
Aug 26, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Aug 26, 2016 by Barry Levine
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.7 quick SEO hacks for the SEO newbie
Aug 26, 2016 by Stephan Spencer
Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.7 steps for…