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Showing posts from August 29, 2016
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4 e-commerce link building tactics that still work in 2016

With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links.But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop?Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my own e-commerce stores, I’ve whittled down four of my go-to tactics (plus a bonus tactic!) to make your life easier.[Read the full article on Search Engine Land.]

via Marketing Land

iPhone 7 and 7 Plus are Launching on September 7th

Apple’s upcoming iPhones – which we assume to be named as the iPhone 7 and iPhone 7 Plus – have been trending across all the technology channels for quite a few weeks now with new leaks and rumors building up the excitement. However, the Cupertino giant has finally sent out invites for the official event which will be held at Bill Graham Civic Auditorium in San Francisco on September 7th. Apple is expected to unveil two or maybe three variants of the 2016 iPhone and probably an updated Apple Watch too. Unfortunately, chances for a Macbook Pro refresh are on the lower side.Along with specifications upgrades, the iPhone 7 will reportedly ditch the headphone jack in favor of a slimmer body and better audio performance. On the design front, changes will be minimal such as the cleaner antenna lines. Moreover, the Plus variant is expected to sport a dual-camera setup for capturing better shots, and this time around, Apple might finally wave goodbye to the 16GB storage option making 32GB as …

Fitbit Updates its Charge and Flex Fitness Bands

Fitbit’s entry-level fitness bands, the Charge and Flex were in a long overdue need of an upgrade as both of the products are nearly two years old. Today, the company has finally announced second iterations for its Fitbit Charge and Flex series sporting substantial improvements including better designs, tracking, display, all at the exact same price tag they were originally introduced with.First off, the Charge HR features a larger 1.5-inch display replacing the old narrow and low-res panel. It now shows a series of statistics and periods with a touch-to-scroll interface. The Charge 2 now also comes with a dedicated heart-rate scanner and can connect to your phone’s GPS via Bluetooth for mapping routes and calculate distances. Software for the Fitbit Charge has been largely revamped with appealing additions including reminders to move, calling and texting alerts, activity profiles that let you track your most conducted activities, all of which are displayed on the display.Furthermore,…

[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more

Google doesn’t often pre-announces penalties, but it did that recently with the news that “intrusive interstitials” on mobile devices will earn a ranking penalty beginning in early 2017. Not all interstitials are considered “intrusive,” and we talk about what Google is likely to penalize in the latest episode of Marketing Land Live. Other topics covered include AdSense’s removal of the three ads-per-page limit, the launch of Amazon Vehicles and more.Marketing Land’s Ginny Marvin and Barry Schwartz joined me for this episode, which runs about 31 minutes. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.This is show #25, but it’s also our first audio-only podcast. With the recent Blab video platform shutdown, we’ve decided to convert Marketing Land Live to a podcast, so we invite you to subscribe via iTunes or Google Play Podcasts. Show NotesGoogle warns it will crack down on “intrusive interstitials” in JanuaryMike Bl…

Is your email a casualty of the war on spam?

In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it doesn’t always reach the intended recipient.Between the sender and the recipient are intermediaries, namely the internet service providers (ISPs) and email service providers (ESPs), which use a mix of internal algorithms and outside filtering technologies that combine to make a decision on each message that comes into their mail servers. Their job is to protect their customers from unwanted mail, phishing attempts and other scams, which are real worldwide problems that pose serious risks, including identity theft.These intermediaries are at war with the spammers. If incoming mail matches a pattern that’s associated with bad mailing practices, they block the mail from coming in at all or send it to junk mail (which is almost worse).I don’t think many people consider how serious spam is, beyond being annoyed with some mail they didn’t ask for. But it’s an epidemic that IS…

6 Best WordPress Plugins For Creating Landing Pages Without Coding Skills

As a blogger, you’re probably always worried about writing interesting blog posts that your readers care about.But you can’t just spend time on blog posts – there’s another type of content that you need to focus on:Landing pages.If you ever want your readers to complete an action – like joining your newsletter or buying a product – you need a good landing page to convince them.In the past, you used to have to hire designers to create good landing pages.Luckily, you don’t have to do that any more thanks to some awesome services and WordPress plugins. There are now some great landing page creators that help you create beautiful landing pages for WordPress without the help of a designer.Sound interesting? I hope so. Because today, I’m going to show you the 6 best WordPress landing page plugins and services.Best WordPress Landing Page Builder Plugin & Solutions:Let’s get started…Leadpages: The most popular Landing Page builderLeadpages is actually a fully functioning stand-alone site …

Why do big US companies take mobile less seriously than Chinese companies?

If you want to know how seriously any public company takes mobile, then take a look at the annual/quarterly reports.While top Chinese retailers, banks and internet companies are keen to share their mobile success with their investors, their US equivalents are often shy to reveal their numbers… especially the biggest US retailers.While researching a series of in-depth m-commerce reports for ClickZ Intelligence, I needed to establish which of the world’s biggest countries are really making headway with mobile. The results are worth sharing.The methodology was simple1) Use Forbes’ Global 2000 as a guide.2) Stick to US and Chinese companies (as they dominate the Forbes list).3) Concentrate on consumer facing businesses where mobile isn’t the core business, but should be a very significant sales channel, so retailers, restaurant chains, banks and internet companies are in; but mobile companies and oil companies and manufacturers are out.4) Then check the latest annual (2015) and quarterly …

Difference Between Tech and Telecom Companies

Recently, Wall Street Journalreported that Google was trying to pivot the Google Fiber from a wired initiative to a wireless initiative. Google Fiber started as Alphabet’s attempt to enter the wired broadband segment in 2011. While that was way back in 2011, Verizon with last year’s acquisition of AOL and this year’s acquisition of Yahoo is trying to expand beyond its core wired and wireless operations.There has been an attempt by tech companies to gain some revenue share from connectivity (telecom) companies while at the same time there’s an attempt by telecom companies to gain some revenue share from tech companies. Google might be a tech company at its core, but Project Fi, Google Fiber, Project Loon etc are definitely the attempts to eat into the revenue share of connectivity providers. Similarly, Verizon is primarily a telecom/broadband provider, but Go90, AOL, Yahoo and Awesomeness TV are attempts by it to branch out of its core business. But will these efforts be successful? We…

How to use Google Analytics audience data to make media and marketing decisions

Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through advancements in their analytics and tag management offerings.Both Adobe (Marketing Cloud) and Google (360 Analytics) have made big strides in improving their offerings to include tag management, measurement, attribution, optimization and more. These are designed to equip brands with the tools needed to maximize the value of their media investments and web traffic data.One free and easy place to look for new insights into your consumers is in Google Audience reports, which can be freely enabled by implementing Google’s Universal Analytics (or RLSA tagging). Here Google is simply passing on additional data from the DoubleClick cookie, the Android Advertising ID and the iOS Identifier for Advertising (IDFA) to paint a clear picture of your website’s audience.For me, the most interesting areas to explore are the Interests categories, both In-Market Segments and …

MarTech Today: IP blocking from list-bombing, local marketing automation tools & inbound call data

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Marketers, make sure you are not being list-bombed and blocked by Spamhaus
Aug 26, 2016 by Barry Levine
Recently, valid email addresses have been fraudulently added to many open email lists, flooding inboxes with spam and resulting in a blockage of IP addresses.Compare 16 leading local marketing automation tools
Aug 26, 2016 by Digital Marketing Depot
Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits.Every call is becoming data: Rich customer data revolutionizes call analytics
Aug 26, 2016 by Andrew Osmak
Columnist Andrew Osmak points out that every inbound call to a business is data — and that data provide…

40 free digital marketing tools to help grow your business

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending too much – then how can you narrow your options down?To help out, we’ve put together a hefty list of 40 free digital marketing tools that can help you grow your business, in every area of marketing: from email to events, content to social media.This is partly a refreshed and updated version of the excellent list of 50 digital marketing tools to grow your start-up put together by Bryan Eisenberg last year, and incorporates many of his picks as well as suggestions from the comments section. If you know any great free tools that have been helpful in your own digital marketing efforts, please suggest them in the comm…