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Showing posts from August 30, 2016
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Test points to likely influence of click-through rate on search rankings

There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible it does.Reading articles, experiments and case studies is great, but we’re always eager to test things out for ourselves. We maintain a bunch of test websites for just that purpose. And so we decided to run a CTR test on one of the websites we hadn’t touched in a long while. The hope was to gather some evidence of our own.If you’re looking for a randomized, double-blind, placebo-controlled test, this ain’t it. But if you’re looking for more anecdotal evidence suggesting how the algorithm might react to clicks based on an experiment of n=1, this is it.The siteWe started by selecting a site that hadn’t had a lot of work done to it. In fact, it was one of our more neglected test sites, which made it ideal for a click-through rate test, as we could attribute most movement (or lack thereof) to the test itself.The keywordsWe chose nine…

Facebook is trying to make its coupon product, Offers, a bigger deal

Facebook will now show offer codes while on a brand’s site and save them to a new Offers tab. When Facebook introduced Offers in February 2012 for brands to distribute coupons on the social network, it was more or less a me-too product. Now Facebook is trying to make it more of a Facebook product.Facebook is updating its four-year-old Offers product to make it easier for people to see, save and use these coupons, especially when on their phones, and give brands more control over who those people are.For years brands have been able to use Offers to distribute online or in-store coupons on Facebook as ads or organic Page posts by linking to a brand’s site and emailing people a copy of the coupon to people who clicked on the ad or post. At its core that’s still how the product works; it’s just less of a hassle.People can still click on offer-carrying ads or Page posts to visit the advertiser’s site to redeem it through their phone or receive an emailed version to redeem it in store. But n…

Twitter floats better revenue split for creators’ YouTube, Facebook videos

Twitter wants to attract digital video stars to help build its video business. But it can’t offer them more eyeballs than YouTube or Facebook — who already have those creators’ attentions and their videos — so it’s offering a better cut of the revenue than its larger, more established rivals.On Tuesday Twitter extended the video ad program it opened last year for publishers to individual video creators that want to make money from their videos on Twitter like they do on YouTube.Like YouTube and Facebook, Twitter will slot ads alongside creators’ videos, specifically in front of them, and offer them a share of the revenue. But while YouTube and Facebook offer creators 55% of the revenue — and in Facebook’s case, not necessarily even that much — Twitter will give creators 70% of the ad revenue and keep the remaining 30% for itself, according to a person with knowledge of the matter.While Twitter is dangling a more favorable revenue percentage, it may not end up being more money for crea…

3 ways social intelligence shapes hospitality marketing

For the modern traveler, planning a trip is a lot more involved than packing a suitcase. The prominence of travel review sites, fare aggregator engines and home-sharing services are all part of the new way that travelers plan, experience and evaluate their trips.Social media plays a role in each phase of the travel experience; consumers use social channels to seek advice on locations for a honeymoon, share photos from their excursions or voice feedback about the five-star meal they had at a resort.As the largest forum for consumer opinions, social media offers a wealth of insights to marketers on the different factors that influence consumers’ travel decisions and brand loyalty.Hospitality brands and hotel marketers need to understand how consumer conversations, opinions, affinities and trends discovered on social media can help inform strategies to better serve guests and drive business goals.Based on a recent report (registration required) Crimson Hexagon, my employer, completed on …

Hitting blind spots on the way to gold? Olympics ads remind marketers to sweat the data details

lazyllama / Shutterstock.com If you tuned into the recent Rio Olympics, you saw many inspiring acts of athletic transcendence — and probably an equal or greater number of commercials.It’s always interesting to see what brands do when they know they’re guaranteed a huge audience — the threads of consumer conversation they’ll try to engage, the threads to which they’ll turn deaf ears, and so on. More and more, these decisions feel like a study in blind spots.These blind spots are overlooked drivers of consumer spending. As marketers, we’re always seeking the most resonant messages, which increasingly means using data to find the consumer conversations with which to engage. It’s easy to get a general sense of consumer sentiment with even a basic data operation. But sentiment doesn’t pay the bills.All too often, there’s a massive gap between buzz and sentiment versus actual revenue upside and business performance — and when marketers run into that gap, they can be blindsided by the financi…

All-you-can-eat data deal coming to a programmatic market near you

Earlier this year, I wrote about the emerging opportunity for brands to truly adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience engagement at scale.Because paid media technology has matured to a point where marketers can truly establish meaningful relationships in real time based on a given consumer’s goals, desires and location, there is no longer a valid excuse for brands to “spray and pray” with their media budgets.As I explained in the earlier piece, one of the key engines driving this personal marketing movement forward with such gusto is the growing sophistication of accruing, assessing and then applying data in real time. We all know how wide and deep consumers’ digital footprints are in this day and age.Consumers are heavily immersed in social media at an unprecedented level of time and engagement, which offers data collectors as broad a canvas as ever to gather consumer information, which then…

Five very quick tips to building a loyal ecommerce customer base

A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting. So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged.Remember, your existing customers are a constant stream of revenue. We know they already like your products; now we want to make sure we continue to showcase new products and sales and in general stay top of mind with them.This creates loyal customers and tons of repeat revenue – without that first layer of acquisition costs.The balance can be tricky, though; how do you re-engage your customers without bombarding them with the same ads and messaging? How do you give them space but also encourage them to return to your site?There are a few main things to keep in mind when setting up your re-engagement efforts:Choose your platformsGiven we know who our customers are, I recommend using Facebook custom audiences (on both Facebook and Instagram) and Googl…

How To Create A Checklist In PDF Format For Content Upgrades

Checklists are essential for getting things done (especially for repeated tasks). A few weeks back, Kishen shared about the Process Street checklist app & this is where the idea to add a checklist for our premium members came into my mind.We started creating checklists for our premium content at  pro.shoutmeloud.com so that our members can keep track of tasks when learning about making money from their blog.The checklist can also be used as a content upgrade & I’m sure you have heard about the importance of content upgrades for list building. Content upgrades can perform magic for your list building efforts, and you may now be considering joining the bandwagon and creating your own content upgrades so you won’t be left out.Content upgrades can boost the size of your email list, but if you mistakenly create the wrong one, it will amount to nothing.Among all the different types of content upgrades on the internet, checklists have been the most popular and most widely used form o…

Why understanding frequency is key to success with Facebook advertising

How do you ensure that your Facebook ad campaign is working as hard as it possibly can? For Facebook advertisers, it can be easy to get stuck into the multitude of statistics and metrics that your campaigns generate.For those that are analytically minded, Facebook marketing can feel like being a kid in a candy shop, but can be equally daunting to the uninitiated.Reach, the number of unique individuals have seen your post, gives you an indication of just how far your ad has been seen, but it doesn’t really give you much of an indication of how effective it is.It’s a similar story for impressions, which tells you how many times your ad has been served. The key metric is the latter divided by the former – frequency.Frequency is a measure of how many times a user has been exposed to your post, and acts as an indication of how effective your targeting is. If your frequency is low, you are arguably targeting too wide an audience, investing too little to reach your target audience, or a comb…

EU says Apple owes more than $14.5B in taxes that Ireland must now collect

The European Commission (EC) has announced that Apple must pay more than $14 billion in back taxes. In its expected ruling, the EC asserts the Irish government showed tax favoritism to Apple that was not similarly extended to other companies, allowing Apple to pay an effective tax rate of 1 percent or less from 2003 to 2014.The EC argues this amounted to “illegal state aid” in the amount of roughly $14.5 billion, which must now be collected by Ireland:This selective tax treatment of Apple in Ireland is illegal under EU state aid rules, because it gives Apple a significant advantage over other businesses that are subject to the same national taxation rules. The Commission can order recovery of illegal state aid for a ten-year period preceding the Commission’s first request for information in 2013. Ireland must now recover the unpaid taxes in Ireland from Apple for the years 2003 to 2014 of up to €13 billion, plus interest.In fact, the tax treatment in Ireland enabled Apple to avoid tax…

MarTech Today: Tru Optik’s OTT Data Cloud, Google’s ‘Phantom’ & local marketing automation tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Aug 26, 2016 by Barry Levine
The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.Step by step, physical grocery stores are becoming back ends for online shopping
Aug 29, 2016 by Barry Levine
Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in.With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
Aug 29, 2016 by Glenn Gabe
What are Google’s quality updates (aka Phantom updates), and how can you recover? In part one of a two-part series on Phantom, columnist Glenn Gabe explains the history and possible mechanics of these algorithm updates…

Google AdWords: the dos and don’ts of callout extensions

Callout extensions are a really important component of Google AdWords, and they can be incredibly useful in describing what your business has to offer that may not be clear by your links and description alone.Take the example below from Google:“Acme Electronics” uses AdWords and is able to list their website in the first line, general business description in the second line, and then the third line offers three “call-out” phrases where they can let users know about special services they offer which set them apart from the competition.It is a non-clickable addition to your listing, similar to rich snippets. In this case they have chosen three callout extensions:Free Shipping24-7 Customer ServicePrice MatchingIt is clear that in order for callout extensions to be useful, you want to pick things that are not only relevant to what your company offers, but also things that are going to stand out and set your company apart from the rest.So what are the best practices? How can you take this …

Patent Reveals a Dual SIM iPhone with an e-SIM

September 7th is approaching fast and yet there are only speculations what Apple will bring next in this year’s iPhone. There are many rumors like no 3.5mm audio jack, and 256 GB storage. One more rumor that was doing rounds on many popular blogs was of Apple releasing a dual sim feature in the iPhone 7. CNET had earlier speculated about a dual-SIM iPhone. The basis of its report was some photos leaked by Rock Fix, a Chinese smartphone repair site.Today, while sifting through Apple’s recent patent filing, I stumbled upon a patent application strengthening the claims of Rock Fix. The title of the patent application is Dual SIM Dual Standby with Caller ID Enhancement.I found that our friends at Patently Apple uncovered this patent first on July 29th in this article. Patently Apple, however, missed a unique feature mentioned in the claim 9 of patent application US’421 that sets it apart from the crowd of other dual SIM smartphones. And, I thought why don’t we let our readers here on Tech…

Xiaomi Announces Amazfit Smartwatch in China for 799 Yuan

After months of speculations and renders, Xiaomi has finally unveiled its first ever smartwatchAmazfit in collaboration with Huami, the same startup responsible for manufacturing the Mi Band. The Mi smartwatch features a custom software and can track various activities, mirror a bunch of limited notifications like calls, messages and more.The Xiaomi Amazfit smartwatch slightly resembles Motorola’s Moto 360 Sport variant flaunting a round dial on the front and a thick ceramic bezel surrounding it. The wristband is user replaceable and allows attaching any 22nm strap to the watch. Furthermore, Amazfit is IP67 rated making it water as well as dust resistive. It also includes a 28nm GPS sensor which assists in better location tracking and distance calculation for workouts.On the specifications front, Amazfit comes with a 1.34-inch display with a resolution of 320 x 300 pixels and is powered by 1.2GHz dual-core processor, 512MB of RAM, 280mAh battery, Bluetooth 4.0BLE + Wi-Fi and a suff…

Elementary, My Dear Watson: Sherlock Holmes Analyzes the iPhone 7 Invite

Every time, Apple sends out an invite, people sit down to analyze it threadbare. This time it’s no different, only instead of using our own puny brains, we decided to call in some of the best. Yes, this is Sherlock Holmes analyzing the Apple September 7 invite!“Holmes, this just came in the mail.”“Any addess?”“221, Baker Street…”“Not MY address, Watson, but the address of the sender!”“Actually, none. It just says ‘from a desperate tech blog in the future!'”“Hmmm…”“What do you think that could mean?”“It is him again, Watson!”“Moriarty?”“No, idiot, he is in the past. This is a strange message from the future.”“Which allows me to deduce, Holmes, that we have one.”“One what?”“A future…”“Yes, yes, maybe, genius. Anyway, a few times a year I always get a message like this. Same unmarked envelope. Same sender. And inside there’s always a card requesting me to analyze a piece of paper…”“Surely a prank!”“No, Watson. Not a prank.”“Why? Because you doubt not the sincerity of the sender?”“No,…

CTL NL61TX is a $299 Rugged Chromebook with a Whiteboard Feature

Chromebook sales figures have been rising in the recent past and despite the slow start Chromebooks have been picking up the pace lately. The machines are not just affordable but they also come with a favourable performance characteristic. Chromebook has been the favourite for students and the educational sector, in general, owing to its low cost and the fact that it is best suited for generic use cases.Just like Windows, Chromebook has been manufactured by many OEM’s including Asus and HP, however, CTL is yet another relatively lesser known company that manufacturers Chromebook. The company has updated their Chrome offerings with two new models namely, CTL NL61T and the CTL NLS61TX. Both the Chromebooks herald with some new features that we haven’t seen on any of the previous Chromebooks and this only makes the offering a unique proposition.Both the Chromebooks come equipped with an 11.6-inch touch display set at a resolution of 1366 x 768. Powering the device is an Intel Celeron (N3…

Report: Apple to be assessed “billions” in unpaid European back taxes

According to an article in the Financial Times, Apple is about to be hit with a “multi-billion tax bill” by the European Commission. Following a multi-year investigation into Apple’s tax payments, part of a larger effort to collect “back taxes,” the EU is reportedly about to release a report contending that Apple underpaid taxes by billions.Like Google, Facebook and others, Apple set up European headquarters in Dublin partly because of its language and culture and partly because of its favorable tax structure. Like Google, Apple has paid most of its European taxes through its Irish subsidiary, where tax rates are 12.5 percent and much lower than in the rest of Europe. Western European countries typically have corporate tax rates above 20 or 25 percent. France’s corporate tax rates exceed 30 percent.European governments have long accused Google, Apple, Amazon and other US corporations of tax avoidance through arcane legal and accounting practices. The new EU report to be released is eq…