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Facebook Introduces Instant Video on Messenger for More Spontaneous Video Calls

Google recently launched their cross-platform barebones video calling application, Duo for iOS and Android users. The primary appeal it brings to the market is the spontaneity and a more natural way to video chat. However, now Facebook seems to on a trail for diverging Duo’s Millions of users onto its Messenger app with a new feature called “Instant Video”.Design wise, the whole experience has been kept identical but now when you tap the “video call” icon while chatting with someone, a floating window will pop up which will commence your live stream instantaneously. The audio is off by default and the person on the other side of the chat doesn’t necessarily need to pick up the call for viewing the caller stream. This is, more or less, exactly why Google Duo gain traction but with Facebook bringing the feature directly onto its Messenger app, users might bid farewell the former. Sure, a lot of people prefer Duo’s straightforward interface and astonishingly better performance even on cr…

AI-powered Revuze enters U.S. market to help brands figure out what’s bothering customers

From Revuze’s site, indicating the range of data sources for product feedback Customers have an endless supply of opinions about your products and services, and marketers are eager to boil them down into useful insights.This need has led to a variety of sophisticated tools, including text/sentiment analysis from Lexalytics, “voice of the customer” analysis like Medallia, predictive analysis in Quantifind, contextual analysis from BehaviorMatrix, or customer intelligence provider Clarabridge.Now, another platform is entering the U.S. market, with the promise that its neural networks and machine learning is smarter and more useful than the others.Revuze — a Netanya, Israel-based firm with offices in New York City and, soon, San Francisco — describes its tool as a “brand health indicator.” It pulls in qualitative data from thousands of brand and third-party sources, including social media, customer surveys, web site behavior, ecommerce activity and comments, and emails to customer service…

Top 6 Interesting Announcements from IFA 2016 so far

IFA, Europe’s largest electronics show is off to a fantastic start with numerous manufacturers showcasing the best of their technology on a common show floor. We’ve been already treated with the new thinnest laptop on the planet, a 21-inch portable gaming powerhouse from Acer, two new phones from Sony, Lenovo’s endless number of new Yoga notebooks, upgraded smartwatches and more. Hence, here’s a compiled list of the best of what has been announced at IFA 2016 yet.1. Lenovo’s New Kind of Tablet, the Yoga Book The tablet market is approaching a saturation point and while some OEMs have tried to break the barrier by innovating the dying category, it has been mostly futile until now. Lenovo, although, has taken an entirely different path and has rethought what a tablet can be with its new Yoga Book. The Yoga Book has essentially two core components – the 10.1-inch 1920×1200 touch-screen and a touch-sensitive surface termed formally as the “Create Pad”. The latter can function as a keyboard…

How to achieve the ideal state of marketing

Let me start by saying right off the bat that I don’t believe the ideal state of marketing is ever achievable — at least not in my lifetime. The speed of innovation today has created a constantly changing environment that marketers need to adjust to in real time. New technology, new platforms, information more readily accessible for consumers — the list goes on.I do believe, however, that achieving the ideal state of marketing should be something that drives every marketing organization. It should frame marketers’ thinking and fuel the strategies and tactics used to drive meaningful engagement with consumers and growth for brands.Most marketing organizations I’ve seen over my 10-plus years in this business start from the wrong place: hitting a marketing KPI that will lead to revenue. While marketers are accountable for these KPIs, starting here is, more often than not, a means to an end.The mission of hitting these KPIs forces you to think more about your marketing strategies and tact…

Most exciting development for Weight Watchers’ top marketer? Oprah, of course!

In October 2014 Maurice Herrera was named Senior Vice President of Marketing for Weight Watchers, overseeing all marketing functions for the brand, including advertising, public relations, digital and social media, product licensing and customer relationship management.“I came to Weight Watchers with more than 15 years of marketing experience across food, beverage and confectionery categories,” says Herrera who has held brand and marketing leadership roles for the likes of Pepsi, Campbell’s Soup, Pillsbury, V8 Vegetable Juice and Trident Gum.In May, Herrera’s team launched its “Better Together” campaign with the weight loss company’s most famous partner Oprah Winfrey. Kicking-off the campaign with a sweepstakes that includes a Grand Prize five-day trip to a holistic retreat, “Better Together” is scheduled to run through October 31.“Last year, we formed a strategic partnership with Oprah Winfrey, who became an investor, board member, adviser, and member of Weight Watchers,” says Herre…

[PODCAST] Marketing Land Live #26: A Google & local search roundtable conversation

You may not have noticed, but things are changing substantially in the local search space. Google has made several moves this year that have some local search watchers talking about visibility becoming more of a pay-to-play scenario. Meanwhile, voice search continues to grow — Google announced earlier this year that about 20 percent of searches on Android are done using voice. And very recently, Google announced plans to expand its “Posts” platform to significantly more small and local businesses.Those are some of the topics discussed on episode #26 of Marketing Land Live, which runs just under 45 minutes. For this show, I was joined by the four local search experts who’ll be on my “Local Search Roundtable” session at SMX East on September 27: Adam Dorfman, Dan Leibson, Conrad Saam and Chris Silver Smith. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.We invite you to subscribe via iTunes or Google Play Podcasts. S…

Alcatel’s Latest Offering is VISION, a Standalone Virtual Reality Headset

Virtual Reality has been gaining a lot of momentum lately and as a result, manufacturers are readying their own VR headsets. The latest one being Alcatel who announced the Wireless VISION VR headset at the ongoing IFA 2016. Alcatel is not just stopping at the headset and has also partnered with Starbreeze, a Stockholm-based gaming studio, and IMAX. Now the high-end VR headset race is something only a handful of manufacturers are interested in and Alcatel is now one of them.The VISION headset showcased at the event is a completely wireless VR headset which means no more tangling wires to deal with. Also, the VR headset is a high-end standalone one and not the basic ones. Now along with the VR headset is bundled the responsibility of creating an equally good ecosystem. It is here that Alcatel has shaken hands with Magic Interactive, Fraunhofer and Jaunt VR for creating immersive content.The innards of the vision headset include two 3.8-inch displays working in tandem to create a 120-deg…

Three ways an SEO is like a financial planner and how this affects agency proposals

I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.”The quote is from Nathan Gotch and it relates to whether or not PBN’s are worth using still.The central premise is that you cannot build a PBN without there being at least some risk involved, just as you cannot invest in your retirement without there being risk involved. All investments come with associated risks.This got me thinking about financial planners and the role they play within retirement savings. It occurred to me that in many ways, an SEO should treat their client’s link building efforts in much the same way that a financial planner treats their client’s retirement savings.This got me searching for more parallels between an SEO and a financial planner; here are just three of them.1) They have a deep knowledge of a cluttered industry and their clients pay to gain access to this knowledge and directionJust a…

ZTE’s Latest Axon 7 Mini is Aimed at Drawing the Budget Audiophile’s Imagination

Following the success of their Axon 7, Chinese smartphone OEM ZTE has now announced a mini version of the same at the IFA today. Just like its bigger brother, the ZTE Axon 7 Mini sports the beautiful golden coloured metal unibody design and packs a slightly smaller display upfront.ZTE has had a fair amount of success in the US ever since the launch of their Axon lineup. While their first device aka. the ZTE Axon Pro gave a decent budget flagship alternative to US buyers, this year’s Axon 7 is no less than a flagship killer. Now, the Mini version of the device will spice things up more for the company especially in highly competitive markets like US and Europe.Coming to the specs, the ZTE Axon 7 Mini packs a 5.2 inch FHD 2.5D Curved display upfront which is exactly similar to the last year’s Axon Mini. Well, don’t get confused by the names though, as ZTE has a rather odd device naming system! Nevertheless, the mid-range Axon device from ZTE is powered by Snapdragon 617 octa-core chip u…

How social proof can boost SEO

Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts.Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it. Instead of promoting your business on your own, you are doing it through others, whether they are experts, celebrities, or simply your customers, helping a new audience discover your product.It relies on psychology and how people enjoy being part of a social group of like-minded people, which eventually may affect their purchasing decisions and their online behaviour.According to a research by Nielsen, 92% of people trust recommendations from a peer, while even 70% of them trust a consumer’s opinion that was posted online, without even knowing that person.Social proof may be used in many different ways, depending on the industry, the audience, the goals, or the expectations of it:Types of social proofCustomer reviewsMany customers consult online reviews before a pu…

How to manage ad partners in regulated industries: Pharma (part 5 of 5)

Welcome to the final article of my series on how to work more effectively with ad partners in highly regulated industries.My goal has been to show advertisers how to embrace, not fear, the federal ad regulations governing them and their partners. In highly regulated industries, a simple marketing mistake that ignores these regulations — even by your partners — can lead to a federal-level, multi-million dollar lawsuit for you.As the CEO of The Search Monitor, I have access to thousands of ads run on millions of keywords. The data has shown me that affiliates will knowingly (or unknowingly) break their advertisers’ rules. It happens, so the best response is to be prepared. More on that in a sec.Previous articles have provided recommendations for advertisers in Finance, Retail and Education. Today, we focus on pharmaceuticals. In the mid-1980s, drug companies began direct-to-consumer (DTC) advertising, which required a new set of federal advertising guidelines.The Food & Drug Adminis…

When you buy marketing software, know that you are buying into an ecosystem

Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now driving marketing. But most modern marketers start with the strategy and add the technology needed to achieve it.While it may seem obvious that marketing technology makes companies more efficient, making the wrong choices, especially in favor of systems that can’t be integrated, could lead to your own marketing nightmare. According to eConsultancy, 56 percent of marketers report that non-integrated technology platforms are a leading obstacle to achieving success with marketing technology.Any marketing technology on your wish list needs to align with the martech you already own. This will help reduce silos in your marketing organization.The average marketing technology stack contains 17 tools, so buying into an existing ecosystem helps ensure things work together. And the pool of choices just keeps increasing. The latest estimates indicate that there are near…

MarTech Today: Kontakt’s beacon evolution, WooCommerce adds AdRoll & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Kontakt’s product releases point to a new phase of beacon evolution
Aug 30, 2016 by Barry Levine
Its new ecosystem adds lightweight card beacons, IFTTT, light and motion sensors, long battery life, NFC and RFID to iBeacon/Eddystone beacons.
WooCommerce adds AdRoll integration
Aug 31, 2016 by Barry Levine
Automattic’s popular e-commerce plugin for WordPress offers a new ad/email retargeting option.From the Editor’s Desk: Blab is dead; long live our new podcast!
Aug 31, 2016 by Matt McGee
In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast.Google launches ‘In Apps,’ a way to find content within apps on Android phones
Aug 30, 2016 by Danny Sullivan
Somewhat similar to Apple’s Spotlight, the new feature allows you to search your Android phone for content, as opposed to …

Sony Xperia X Compact is a Well Appointed Phone that Falls in the Territory of iPhone SE

Sony’s attempt at making a comeback into the highly competitive smartphone markets by the induction of a new Xperia X lineup hasn’t fared as per their liking, at least so far. Well, it seems that the Japanese maker plans to turn their fortunes at this year’s IFA by launching two new smartphones – Sony Xperia XZ and Sony Xperia X Compact.As you can already relate from the name, the Sony Xperia X Compact is the smaller of the two siblings and is the latest addition to the company’s Xperia X lineup. To be precise, the Sony Xperia X Compact is a trimmed down version of the flagship Xperia X launched earlier this year. Rather it sports a markedly smaller 4.6 inch display with a resolution of just 1280x720p. While this might appear puny in today’s world but this display size has been a part and parcel of the Xperia Compact lineup for quite some time now, ever since those Xperia Z days.To be honest the Sony Xperia X Compact is no flagship killer neither it is among the snappiest phones avail…