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Showing posts from September 5, 2016
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How a Google Analytics change may be skewing your view of SEO’s value

When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue.Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean the difference between keeping your job or not.One trusty tool in our bag of resources has often been Google Analytics. Last year, BuiltWith reported that 69.5 percent of Quantcast’s Top 10,000 sites (based on traffic) were using Google Analytics. If you’re using Google Analytics, though, are you truly tracking your organic traffic accurately?Launched in 2012, Google Universal Analytics came out of beta in April 2014. For those of us who had been using the original Google Analytics (now called Google Classic Analytics), Google first gave us the choice to upgrade. But eventually, Google decided to sunset Classic Ana…

SEO request for proposal (RFP) questions: what to expect

Ah, the SEO request for proposal (RFP). Whether you are writing one from the client side or responding to one as an agency, they are a foundational part of enterprise-level SEO.While each RFP should include a few questions that are unique to the business at hand, there are also some “standard” questions that can help the enterprise SEO manager or procurement department qualify (or disqualify) responding agencies.In today’s post, I’ll document the common questions I see in RFPs received by my agency to give businesses a place to start and agencies a chance to ask themselves, “What would our answer be?”[Read the full article on Search Engine Land.]

via Marketing Land

The dust has settled on AdWords expanded text ads. What now?

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time, Google had recently eliminated right-rail ads, and it was making people nervous. When the expanded text ads announcement was released, it sent the SEM world into a frenzy. People panicked.Now that expanded text ads have been fully released to all AdWords accounts and the initial shock is over, what now?Depending on when you were granted access to this new ad type, you may currently be in one of the three stages of implementation.Plan creative rollout.Determine creative purpose.Iterate and optimize.We have outlined these three stages toward optimization and provided some helpful thoughts on approaching each one.[Read the full article on Search Engine Land.]

via Marketing Land

Report: More than two-thirds of digital media time now mobile, apps 50 percent

According to July data from comScore, smartphone apps now constitute 50 percent of all digital media time. That’s up from 44 percent roughly a year ago.Overall, digital media time spent with mobile is now a whopping 68 percent. The desktop commands just 32 percent of our digital attention.In the event it is obvious, there are a number of immediate takeaways and implications that come from this data. The first is that though we’re living in a cross-platform world, mobile is without question primary. (Last week I wrote about data showing that mobile devices were more often used at the “top of the funnel.”)Anyone arguing all platforms should be treated equally is misguided. The user experience must be solid across platforms — I’m not arguing anything can be neglected — but the smartphone experience must be considered the first and primary platform. Failure to deliver a good mobile experience will compromise brand perceptions.Despite its shrinking share of digital time, the desktop still …

5 steps to optimize the back end of your sales funnel

Do you ever feel as if you’re doing everything to boost your email engagement, but your prospects just aren’t buying?Optimizing your inbound marketing regimen for lead generation is no easy task for marketers. Doing so requires creating compelling content that resonates with your target audience, then taking the initiative to promote your content across a myriad of social media channels and web properties. But optimizing the back end — what happens to convert a one-time buyer into a loyal lifetime customer — is an even more special challenge.For those unfamiliar with the terminology, the front end of the sales funnel is where you convert prospects into first-time customers, whereas the back end of the sales funnel is the part where you take one-time buyers and convert them to longer-term bigger-ticket loyal customers.As an entrepreneur who bootstrapped an e-commerce business and had to learn from scratch how to optimize the back end sales funnel of what is now a multi-million business…

Meizu M3 Max with 6 inch FHD Display and 4100mAH Battery Launched at $254

After teasing their upcoming device on social media throughout the last week, Meizu has now launched a brand new phablet dubbed the M3 Max. As you may already assume from the name, Meizu M3 Max is a part of the Blue Charm lineup from company which also include their M3 Note.Meizu M3 Max packs a large 6-inch FHD IPS display and carries a similar design philosophy which we have become used to seeing in the smartphones being sold by the Chinese OEM. Carved out of an aircraft grade aluminium sheet with chamfered edges, the Meizu M3 Max indeed look premium. Under the hood, the budget phablet from Meizu sports a Mediatek Helio P10 octa core processor coupled with a Mali T860 GPU. This is clubbed with 3GB RAM and 64GB of internal storage. The Chinese OEM is also providing room for memory expansion via MicroSD card slot (upto 128GB).Talking of cameras, the Meizu M3 Max boasts of a 13MP rear shooter backed by Sony IMX258 sensor and dual tone LED flash. That said, the camera also boasts of a PD…

6 Proven Tips For Becoming A Morning Person

“Good Morning” –  a greeting that is dished out several times during the day. For some people, morning is at 6AM, for somebody else, it’s at 11AM.One of the most famous early risers is Apple’s CEO Tim Cook.Tim Cook wakes up at 4:30 AM. He’s done with almost an entire day’s work by 12PM.You might have read posts like this one suggesting that waking up early has a lot of benefits. That’s because it does.So what are these benefits?Waking up early gives you:An early start on getting work done.A quieter time; the house/the city is quiet and peaceful.Your mind is the most clear in the morning and primed for handling the toughest tasks.So how do you become a morning person?1. Prepare for the next dayBy failing to prepare, you are preparing to fail.  – Benjamin FranklinThis is such an under-appreciated thing.We all prepare for meetings, exams, events, and so on. What we don’t do is, take it to the next level.If you prepare for tomorrow, you get a clean and clear structure of what you want to …

What does Google AMP mean for ecommerce?

Google has made some significant changes to the SERPs by rolling out AMP (Accelerated Mobile Pages) for ecommerce.As of the August 22, the AMP project now provides the option to build aspects of ecommerce sites, such as product and category pages.It seemed only a matter of time before this would occur, especially after eBay announced the launch of 8 million AMP-enabled pages,  but what exactly does it mean, and how should retailers react?What are the key changes for retailers?Anything that can increase conversion rates will always be welcome news for retailers, and the improvements in page load speeds that AMP brings will most likely help to achieve this.Furthermore, Google will display AMP pages in the search results, rather than just in the carousel. It’s important to note that this update does not affect rankings directly (yet), although site speed and on-site engagement metrics, which AMP is focused on, could have an impact on your rankings.Over time, it is also possible that Goog…

Facebook unleashes its very own mobilegeddon

Last year, Google changed its algorithm to favour mobile-friendly sites.The change was dubbed Mobilegeddon as it threatened businesses that had not built mobile-friendly sites with lower rankings.Now, Google rival Facebook is weighing in on mobile-friendliness. Citing research, the social network says up to 40% percent of users will abandon a mobile site after three seconds of delay.That, for obvious reasons, is problematic for advertisers with slow-loading mobile sites who are paying Facebook for clicks.To address the issue, Facebook is taking several steps.First, it is encouraging advertisers to improve the mobile-friendliness of their websites using many of the techniques Google’s mobile-friendly test already recommends.These include compressing files, minimizing use of redirects and plugins, removing render-blocking JavaScript and using Content Delivery Networks (CDNs).Second, Facebook has built a prefetching system that identifies ads users are likely to click on and automaticall…

Google’s latest algorithm update: what happened and what does it affect?

Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now.Why the speculation around an algorithm change?The evidence came from a few different sources…MozCast is a tool from Moz that anyone can access, which measures Google algorithm ‘turbulence’ over the previous day. “The hotter and stormier the weather, the more Google’s rankings changed.”The temperature on Thursday 2nd September was a sweltering 108 degrees.Dawn Anderson, a digital marketing strategist who provided so many useful tips in our guide to SEO tools, also noted the following peaks in her own monitoring.I know we’re not supposed 2 trust SERP monitoring tools 4 updates but just in case I’ll just leave this here. #SEOhttp://pic.twitter.com/LcvrGZ5Cy7— Dawn Anderson (@dawnieando) September 3, 2016This is happening right now. Might even be tempted to think it’s #go…

Gigabit Broadband is in India, Thanks to Reliance Jio Fiber FTTH

Reliance knows how to steal the thunder but now after the Jio launch, it seems that the company has something more exciting in store for its Broadband users. If you remember, Mukesh Ambani had promised 1Gbps speeds on the Jio FTTH services across top 100 cities in India, a speed that comes as a welcome change for a country with current Internet average speeds pegged at 3.5Mbps. Reliance has apparently started testing out the Jio FTTH (Fiber to the Home) lines in select cities including Mumbai and Pune.Reliance has also earmarked 100 cities in India for the FTTH services and the fibres for the same have apparently been laid over a year ago. Just like the Jio 4G, even the fibernet is being offered on the Unlimited basis for the preview customers. However, unlike the Jio 4G preview, the FTTH would only be provided to the buildings or the areas where the cable have already been laid and the last mile connectivity will be provided directly through the wire. The screenshot posted by one of …

Get Started with Reliance Jio: Everything You Need to Know [FAQ]

Reliance has finally announced the commercial rollout of its Jio network services during their AGM at Mumbai. Though the rollout was delayed for a long time, not many would be complaining; especially after having a glance at the tariff plansJio has to offer. Precisely speaking, Reliance Jio fulfills almost everything people were expecting from it, if not exceeding their expectations.With their aggressive pricing strategy coupled with VoLTE powered networks, Reliance Jio indeed aims to revolutionize the Indian telecom market. Well, it isn’t just about the data, rather the best part about Jio is that one doesn’t need to pay for making voice calls on their network, as they are completely based on 4G. This is in contrary to the 2G networks that are being used by other telecom operators in India. Also, Reliance is touting ultra cheap data at less than Rs 50/GB. In short, the deal is too good to be true, but is it really that cheap or is there a catch? Well’s let find out as we compare Jio’…