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Showing posts from September 6, 2016
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Don’t get duped by duplicate content: 8 quick checks for every SEO

You’ve probably heard the phrase “duplicate content” being thrown around from time to time, and like any savvy webmaster, you’d never dare to publish the same content twice — but have you?Duplicate content is the equivalent of overdrawing your checking account, except instead of paying costly fees each month you’ll be sacrificing your precious crawl budget. Manifesting itself in several forms, duplicate content may be one of the most elusive and widely overlooked problems that can affect your site’s ability to rank. It oftentimes stems from a sites’ information architecture or CMS limitations — which likely means it wasn’t deliberate.Unfortunately, there is no simple check in Google Search Console that will flag this issue for you. Even the most advanced third-party tools don’t always do a good job of finding duplicate content — especially when the source is internal.Following are eight potential sources of duplicate content that could be affecting your site.[Read the full article on …

Amp up your skills with an SEO or SEM workshop

Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.Here’s a preview:Advanced AdWords Training: Paid search continues to be an important factor in companies’ revenues, so digital marketers need to ensure their PPC campaigns are always running efficiently. SEM expert Brad Geddes will offer proven tips and strategies in dynamic advertising, account auditing, quality score, ad copy, display targeting and conversion optimization to guarantee your PPC campaign’s success.Bruce Clay SEO Training: Search algorithm and rankings go through a rollercoaster of changes each year. SEO expert Bruce Clay will break down these changes and unveil tactics that improve search rankings.Local Search Advantage: Local search marketing plays a significant role behind offline purchases. Learn actionable tactics in local SEO, social, …

Snapchat on track for nearly $1 billion in ad revenues next year

In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s offer sounded crazy. That now doesn’t seem quite as crazy given eMarketer’s prediction that Snapchat will generate nearly $1 billion in ad revenue next year.Emareter expects Snapchat ad revenue to hit $935.5 million in 2017 and $1.7 billion in 2018, with a growing share of that revenue from outside the US. The opportunity is expressed in the gap between Snapchat’s nearly 32 percent penetration among social network users (US) and its tiny share of ad revenues flowing into social networking: 2.3 percent.Given the dominance of Snapchat’s audience by 18 – 34 year olds, it makes sense that the company will see a lot more ad dollars as it creates more ways for brands and marketers to reach that audience. According to comScore, 76 percent of Snapchat’s user base is younger than 35, with nearly half younger than 25.Emarketer estimates that 43 percent of Snapcha…

Report: 32 percent of global page views now impacted by ad blocking

While some in the industry are alarmed by ad blocking others dismiss it as overblown, it continues to grow. The latest evidence comes from Blockmetry, a company started by former Googler Pierre Far.Far told me last week that he became fascinated by content (ad and analytics) blocking during his last couple of years at Google. His new company, Blockmetry, tracks the percentage of page views blocked rather than the number of users adopting ad blocking. This metric, says Far, better reflects “ad blocking’s real impact on websites.”Blockmetry releases a periodic “weather report,” showing the ad and analytics blocking percentages by region and country. These percentages are measured on sites using Blockmetry code. Blockmetry tracks content blocking on websites across devices but not in smartphone and tablet apps.Worldwide ad blocking (page views) now stands at 32.4 percent, while analytics blocking is 5.2 percent. This means that 32 percent of all page views Blockmetry is monitoring global…

Nine lesser-known SEO resources and blogs you might not follow, but should

I was having a conversation earlier today about some of my favorite SEO resources and how I felt like they were flying under the radar.So I decided to put together a list of my favorites that I feel aren’t shared or mentioned enough.Not because I think these individuals deserve more views, but because I think the SEO community is missing out by not listening to what they have to say.Bill and Ammon’s Bogus HangoutBill SlawskiandAmmon Johnshave this hangout (almost) weekly. Most of the episodes have less than 80 views on YouTube so I think it’s safe to say that the vast majority of SEO professionals are not tuning into this, which is a shame because I genuinely think some of the best conversations in the industry happen here.You can listen weekly on Tuesdays, but I usually watch sometime after the live broadcast, usually days or weeks later, and often multiple episodes in a row. I find it to be great background material to keep learning and thinking constructively while I work.
SEO Theor…

5 email marketing sound bites (and the deeper meaning behind them)

I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, as a researcher and former journalist, I also like to dig into a sound bite and see what substance there is (if any) behind it.Here are my favorite quotes from The Email Design Conference and my take on their deeper meanings:“The time when emails had to be pixel-perfect is way behind us.” —Eric Lepetit, Email Lead Engineer, Manager, Nest (@ericlepetitsf) The email rendering landscape is messy. Very messy. Your email can look different in the iPhone’s native email client than it does on the Outlook desktop app. Heck, it can display differently in Yahoo Mail depending on whether you’re using Internet Explorer or Firefox.This email marketing reality can be a tough one for brand managers and graphic artists to swallow, especially if they’ve done a lot of work in print and other traditional media.Rather than striving for an identical experience, try to create…

MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Salesforce boosts its Wave Analytics Cloud with new applications
Sep 2, 2016 by Barry Levine
The updates, from the company and ISVs, increase the utility of data from Salesforce and external sources.Apple begins purge of neglected, broken apps, no more ASO with app names
Sep 2, 2016 by Greg Sterling
Developers will have 30 days to fix the identified problems.Google Analytics App now offers Google Now-like automated insights
Sep 2, 2016 by Ginny Marvin
Insight cards automatically spotlight positive and negative performance trends for faster analysis.Is a big Google search update happening? Chatter thinks so.
Sep 2, 2016 by Barry Schwartz
The SEO community is vigorously talking about two Google updates, one with the core web search results and one with the local pack results.From Around The Web:The Ultimate WordPress Travel Toolkit To Run Your Blog…

Asia will now Get Faster Google Services, Thanks to the 26Tbps Undersea Cable that Extends to the Google’s Largest Data centre in Asia

Google has now decided to bring faster services to India and has switched to a high-speed undersea cable for the same reasons. The cable now extends from Oregon in West Coast U.S to all the way to Taipei.Google’s Yan Tang network resource APAC regional lead said was quoted in a blog post as follows, “With more people coming online every day in Asia than anywhere else in the world, we’ve been working hard to invest in the infrastructure needed to make the Internet work for all of us who live in the region” he further added, “That’s why we’ve built two data centers in the region and have already expanded our facility in Singapore. It’s also why we’re investing in these undersea cables — to make everyone’s computing just a bit faster and to bring people around the world just a bit closer together”It all started in 2014 when a consortium of companies including Google, China Telecom Global, China Mobile International, Global Transit, KDDI and Singtel decided to chip in for a 9000km transpa…

Can digital kill the television star?

We all know digital video is leaving its mark on television, but the jury is still out as to just how significantly it’s affected. TV still dominates in terms of viewership and ad spend, but data shows that consumer behaviors and marketing dollars are shifting.The driving forces behind these shifts seem to be that people today are managing multiple screens (sometimes simultaneously), and on-demand technology has made streaming video so readily available that it has, in many ways, become more appealing than its broadcast predecessor.The recent Olympic Games in Rio were proof positive that digital video is becoming more popular than ever. NBC Olympics reported that it streamed 3.4 billion minutes of digital video throughout the events. Gary Zenkel, President, NBC Olympics, said in a press release:‘Television’ is no longer just a piece of hardware propped up on a table or hanging on a wall. Rather, ‘television’ is now a video stream — and in the case of the Olympics, a world-class NBC-pr…

Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax

There’s no single event as big as the Super Bowl when it comes to brand advertising. This year, more than 50 brands invested upwards of $4.5 million to buy a Super Bowl ad – and that doesn’t include what each advertiser spent on creative, or the digital costs of extending a campaign beyond the 30 and 60-second spots aired during the game.For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even months, after Super Bowl Sunday.Hyundai, Apartments.com and Turbo Tax were three of this year’s Super Bowl 50 advertisers aiming to lift brand awareness. In addition to their official Super Bowl spots, all three brands launched integrated digital campaigns that ran beyond game day.Curious how campaigns perform once the buzz of Super Bowl is over, we asked Hyundai, Apartments.com and Turbo Tax about their Super Bowl 50 campaign results during the six month following the game. Here’s what they had to say.Hyundai No stranger …

Guide to Google ranking signals – Part 1: on-page factors

Today we begin a mammoth task in presenting to you a breakdown of every single ranking signal Google uses to determine where your site and its content appears in search results pages (SERPs).In fact it’s such a mammoth task, we’re dividing the signals into manageable, neatly categorised parts – which will eventually culminate in a gigantic, all-conquering dossier of every Google ranking signal.There are likely to be hundreds of signals, and we’ll never be 100% sure of everything that comes into play. Also the algorithm changes thousands of times a year, so this will be a constantly evolving document. But we will do our best to be as up-to-date and accurate as possible.Future instalments will specifically cover content, links, machine learning, site-wide factors, domain factors, mobile, speed, local, social… phew, let’s not get ahead of ourselves.First let’s look at the simple, technical elements Google uses to rank your page.On-page factors: 1 – 10Title tagAs I’ve already discussed in…

Moto G Play with 5 inch HD display and Front Camera Display Flash Launched at Rs 8,999

Moto G-Play is the latest addition to Lenovo owned Motorola’s expanding smartphone lineup in India. Priced at Rs 8,999, the Moto G Play aims to cater to the budget segment which apparently is the most sought-after category in India.Just like its other Moto G 4th sibling, the Moto G Play comes with a matte finish polycarbonate body that sports a slight camera bulge and a prominent Motorola logo just below it. As expected the Motorola G Play sports a 5 inch HD display upfront and is powered by a Qualcomm Snapdragon 410 chip under the hood. This modestly powerful SoC is clubbed with 2GB RAM and 16GB of internal storage, thereby providing a decent hardware for its price. That said, the Moto G Play isn’t as powerful like some of its competitors from China, especially the segment leading Xiaomi Redmi 3S. But what is misses out in terms of hardware, is compensated by its smooth and snappy stock build of Android Marshmallow 6.0.1.Speaking of cameras, the Moto G Play comes with an 8MP f/2.2 re…

How a strategy for customer reviews can impact SEO #BrightonSEO

Chris Bullick, Managing Director & Head of Marketing Services for Pull Digital, delivered an interesting presentation at Brighton SEO last week about how reviews can affect purchasing decisions and what this means for SEO.When we start discussing the idea of adding reviews to a brand’s strategy, here are the most persuasive stats to support this decision:90% of consumers read reviews before visiting a business31% of customers are likely to spend 31% more on a business with excellent reviewsReviews can boost your results by using fresh user-generated content72% of consumers will take action only after reading a positive review“88% of consumers trust online reviews like personal recommendations” – on reviews and SEO #BrightonSEO— Search Engine Watch (@sewatch) September 2, 2016Google’s ranking factors are changing all the time and there seems to be a focus on more content, uniqueness, device friendliness and social sharing.Thus, every new piece of content should be:Unique (appears n…

Intel Acquires Movidious, Chipmaker Known for Powering DJI Drones and FLIR Thermal Cameras

Intel has now acquired chipmaker Movidius in a bid to accelerate their computer vision technology. A relatively lesser known company Movidius, has slowly yet steadily carved a niche for themselves and have grown on to provide chips to leading brands like Lenovo, Google, DJI to name a few.The expertise of Movidius lies in their capability of producing fingernail sized computer vision processors that are being widely used in drones and virtual reality devices. In fact, chips from Movidius help drones from leading firm DJI to navigate through obstacles while in flight. Established about eight years ago, the chipmaker which got acquired by Intel for an undisclosed amount had grown up to boast of a team of around 180 employees. Movidius especially made a name for itself with their latest chip, the Myriad 2 which can analyze and make sense of multiple video streams. The company very recently launched an Artificial Intelligence backed USB stick dubbed the Movidius Fathom.Apart from drones an…

Google experiments with new desktop SERP layout

Yesterday, while indulging in my daily spot of ego-surfing very important research, I was surprised to find Google offering me a completely new layout.It seems Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search.This is the search for an album review I recently published…These cards appear all the way down the page…Assuming this may just be a one-off, or specific to ‘reviews’, I then searched for my very favourite query…All the results are ‘carded’ once again, with News results given their own specific area.I also tried a local search for ‘london steak restaurants’…Not only are the results in card-form, but Google is showing a local three-pack here, rather than the two-pack its been experimenting with recently.There are a few interesting things to note in this experiment…The number of results (11 plus News results) on the new layout is exactly the same as the ’standar…

Follow and Watch iPhone 7 Launch Keynote Online

It all began when Apple sent out the invites for an event on Sept 7 to the members of the media. In a rather cryptic manner, all the invite said was “See you on the 7th.”  Most of us automatically assumed that the invite is meant for the iPhone 7 launch event since it is already that time of the year when Apple treats us with a new iPhone. We would also like you to take a look at how my colleague Nimish Dubey tries to deduce the Apple invite in a typical Sherlock style and its ruddy good!Also, the 7th in “See you on the 7th” can be a subtle way for Apple to hint at how the event will unfurl. The presentation will go live on next Wednesday, Sept.7 at Pacific time 1.p.m. The event will be held at Graham Civic Auditorium in San Francisco and will be live streamed as has been the case in recent times. Here is how you can watch the sameWatch iPhone 7 Launch Event OnlineMicrosoft Windows – You can catch the show live by using the Edge Browser, of course you need to be running Windows 10.App…