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Showing posts from September 7, 2016
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Snapchat’s Local Stories shift could help it fend off Instagram’s Live Stories clone

Snapchat has decided to stop producing daily Local Stories that curate the photos and videos people publicly post in a given city into a single feed for local denizens — and locals only — to see. Coinciding with the Local Stories pullback, Snapchat has laid off around 15 employees who curated the Local Stories feeds, according to Bloomberg, which first reported the Local Stories news on Wednesday.“A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices as the result of changes to our Local Story coverage. We’re thankful for the contributions from these team members,” a Snapchat spokesperson said in an emailed statement.While Snapchat won’t be producing daily stories anymore that showcase what people are posting in a given city for the local audience to check out, it’s not entirely exiting the local space. For example, Snapchat will still curate Campus Stories, which are basically the same as Local Stories but limited to college campuses …

Is Google filtering your business in the local search results?

It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score.Bill Slawski wrote about this in July and referenced the patent that was granted June 21, 2016, about it. To quote the patent:A spam score is assigned to a business listing when the listing is received at a search entity. A noise function is added to the spam score such that the spam score is varied. In the event that the spam score is greater than a first threshold, the listing is identified as fraudulent and the listingis not included in (or is removed from) the group of searchable business listings.I started seeing more of this filter back in July of this year when people started reporting that the local search results were shrinking and eliminating a lot of businesses that were previously visible. The screenshot below helps show the difference that…

Google is adding a second ad slot in Play Store search results

Google is making some adjustments to when and where app promotion ads display in the Play Store.First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since rolling out search ads in the Play Store in July 2015..The other change is that when users search for a specific app, they won’t be met with an ad for the app immediately followed by an organic listing for the app. Instead, the organic listing will be shown at the top of the results and the ad for the app will no longer show at all. The rest of the results will include other organic results, as is the case now, and potentially ads for other relevant apps.Google says the decision to no longer duplicate app ads above their organic listings on what amounts to branded search queries  is “part of our ongoing commitment to improve user experience and adve…

Adobe adds live video ad insertion and tighter video stream measurement

Image by Adobe Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcement that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.The announcements were made at the International Broadcasting Conference (IBC), now taking place in Amsterdam.Adobe Primetime, the company’s tool to support multiscreen TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which is Net-delivered video that requires a cable subscription logon, like Xfinity.com. (Adobe describes Over-the-Top or OTT TV as online TV that doesn’t need a cable logon.)Before, Adobe Primetime Marketing Director Campbell Foster told me, his company didn’t offer this kind of ad insertion for live broadcasts, which was employed during a pilot phase during the recent Olympics.When NBC’s live stream was shown online…

MarTech Europe is just 2 months away, don’t miss out!

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.Above is an overview of the agenda, which features 25+ sessions covering a wide range of topics at the intersection of marketing, technology, and management:IT/marketing collaboration and governance;Marketing-powered digital transformation case studies;Marketing operations frameworks;Personalization and experimentation at scale;Real-world agile marketing practices;Marketing technology vendor management;Marketing technology stack architectures;And much, much more…Thanks to an amazing roster of industry experts and experienced practitioners, this promises to be an intense two days of learning and inspiration for how to grow marketing technology capabilities in your organizati…

From insight to action: 3 common pitfalls and strategies for more actionable data

As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams have prioritized creating a more tailored customer experience through investing in new advanced analytics tools and even building out entire teams devoted to the task of mining for customer insights.But an abundance of customer insights does not always lead to more data-driven marketing strategies. The average retailer’s data is stuck in multiple silos, and integrating it into existing marketing campaigns typically involves lengthy exports and uploads.The good news: Smart marketing teams today are finding new ways to make the connection from insight to action. While every organization has its unique hurdles, these specific techniques can be summed up into the three tips below to uncovering more actionable data.Data consolidationIt’s near-impossible to act on your customer insights if they’re located in myriad data silos. Consolidating a…

Why retailers shouldn’t overlook the value of m-commerce apps

Recent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss apps. Five to ten years ago, after the release of the first iPhone and before the widespread adoption of responsive design, there was a genuine decision to be made between apps and mobile web for retailers.For a time, before Apple’s rivals got their acts together, mobile web essentially meant iPhones. In turn, this meant that having a mobile commerce app was a real alternative to a mobile website, and could deliver a better user experience in many cases.Now things are different, and few would argue that an app should be an alternative to a mobile web presence, but rather whether retailers should have an app as well.In this article I’ll look at the stats, as well as the arguments for retailers building mobile apps to complement their mobile web presence.Mobile web vs apps: the statsRecent comScore stats revealed that, in five of the top European m…

Microsoft Skype Teams Aims to take on Slack [Report]

After an alleged unsuccessful attempt at acquiring popular team messaging app Slack for a deal worth $8 billion, Microsoft has decided to try their own hands at making one. The Redmond giant is reportedly working on a Slack competitor under its Skype brand name and they are calling it as Skype Teams.For those unaware, Slack is a group messaging app which has gained fair amount of popularity as the go to messaging app in various work places across the world. Its ease of access and its focus towards increasing productivity and group co-ordination has made it a personal favourite among many. So Microsoft surely needs to get their act right if they plan to replace Slack with their own Skype Teams app in recent future. That said, a recent report by a popular Windows news site suggest that the Skype Teams a number of things go for it.Just like Slack, Skype Teams comes with the ability to chat in different groups within a team and also message any team member personally. Besides, the Skype T…

How most startups do events wrong…and 6 ways to do them right

When you’re in startup mode, awareness is everything. And event marketing combines awareness with message testing, audience conversations, networking, and even (sometimes) fun. But event selection is often arbitrary, at best.At the first startup I worked for, we chose to sponsor a B2C marketing event because it fit best into our calendar. We then chose to attend a B2B event because it was South by Southwest, and we were a startup, and therefore we should be South by Southwest-ing too, right?The second startup I worked for didn’t do many real-world events, but those that we did do were more of the “wining and dining” variety. Our executives met with other execs at industry events; deals were done; hands were shaken, and the efforts likely added up to some great business development relationships.And hey, there’s nothing wrong with rubbing shoulders with industry — or real-world — celebrities. Events can have many purposes: networking, educational, a chance to show off how cool your com…

Samsung Galaxy J7 Prime with 5.5 inch Display and 3GB RAM Goes on Sale in India for Rs 18,790

After having launched in Vietnam last week, Samsung has finally pulled the wraps off their Galaxy J7 Prime smartphone in India. Priced at Rs 19,400, the mid-range Samsung Galaxy J7 Prime smartphone will be available starting today via retail stores across the country.The Samsung Galaxy J7 Prime sports a large 5.5 inches Full HD display upfront thereby falling into the phablet category. Under the hood, the Galaxy phablet is powered by a 1.6GHz octa-core Exynos 7870 chip coupled with 3GB RAM. In terms of storage the Galaxy J7 Prime comes with 16GB of internal memory along with an expandable MicroSD card slot (up to 128GB). Coming to the cameras, the smartphone features a 13MP f/1.9 rear shooter with LED Flash and an 8MP selfie snapper.Just like most other Galaxy smartphones, the J7 Prime sports a rectangular home button with an embedded fingerprint sensor. That aside, the smartphone packs in a relatively large 3300mAH battery within a modestly thin 8.1mm polycarbonate body. The rest of …

How to market your online business for free

Four years ago, Carrie Hill wrote a brilliant guide on how to market a small business website. However as the world of online business marketing is a tumultuous place, the 2012 article was well overdue for an update.So here we present a brand new guide, full of updated information and tips to give your online business a boost without the need of a credit card.Please note: some of the tips below are from Carrie Hill, but have been updated to reflect any changes.32 things you can do right now to market your website for free…1) Set up and verify your Search Console account with Google. Here you’ll be able to monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… it’s all good stuff.2) Set up a Bing Webmaster Tools account and verify it, because it’s not all just about Google.3) Update or create your XML sitemap and upload it to Google Search Consol…

MarTech Today: Pokémon Go’s data, MobileFuse/Cuebiq’s ‘Dwell Lift’ & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing LandPokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
Sep 6, 2016 by Barry Levine
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits.
Amp up your skills with an SEO or SEM workshop
Sep 6, 2016 by Marketing Land
Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City.MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
Sep 2, 2016 by Barry Levine
Using Cuebiq’s panel of 30 million location-tracked users, the companies determine the additional time that viewers of brand mobile ads spend at a given physical retailer.“Enterprise Call Analytics…

What will make your social audience click (if it’s not clickbait)?

Facebook is cracking down on clickbait. Again. So what will make your social media audience click now?As kids we would be excited about the “Did You Know?” section in books and Ripley’s Believe It or Not in the papers. Not much has changed except now we get excited about headlines like, “His reaction is priceless!” or, “You’ll never guess what happened next!”Image sourceThe golden yardsticks of success in social media used to be sharing and engagement figures. However, these have proven to be just vanity metrics.If people think you are wasting their precious time (and bandwidth) like in the example above, you’re staring obscurity in the eye.Facebook has started penalizing content that doesn’t keep readers glued to their site for a long time. If your content falls in this category and fails to engage your audience, you can be in trouble.The new science behind clicksThere are many theories, theses and hypotheses on what makes people click. One of the most common culprit turning up in mo…

Hot Wheels Ups the Ante with Artificial Intelligence Powered Racing Cars

Artificial Intelligence has literally been the buzz word lately with every OEM and app maker trying to employ the same. While some might argue that AI has been an overkill it is still a technology that is going to change the way the World works. Well, Mattel seems to have taken the cue and has announced its own AI Toys. HotWheels has been one of the most memorable parts of our childhoods and the HotWheels set with the loop tracks was something we yearned for.The project seems to make use of technology from Real Fx, a KickStarter project that had launched its own racing car set last year. HotWheels has improvised on the Real FX system and has also refreshed the controllers. The swappable car shells ensure that the kids are amused by the variety and customise their own cars.Moving on, Hot Wheels has always bundled their racing sets with their own tracks and the AI is no different. The tracks are studded with an array of IR sensors and encoded track paths which ensure that no matter what…

10 Editions, 10 Things that we Got Used to Thanks to the iPhone

It is almost ten years since Steve Jobs introduced the Phone with the lower case “i” (it stood for ‘Internet”, incidentally) and went right and changed the phone-y sides of all our lives. Right from the first iPhone which arrived in mid 2007 to the time of writing, we have seen ten different editions of the iPhone (the iPhone, the iPhone 3G, the iPhone 3GS, the iPhone 4, the iPhone 4S, the iPhone 5, the iPhone 5S and 5c, the iPhone 6 and 6 Plus, the iPhone 6s and 6s Plus and the iPhone SE), and each has in some way or the other changed the way in which we use our phones or our expectations from them. So even as we wait for the eleventh edition of what many call the Godphone, we thought this was a good time to stroll down the memory lane and just see what different iPhones down the years had got us used to:
PC: Betanews.comMulti-touch, pinch to zoomThere had been touchscreens before the first iPhone, but these had been cumbersome to use and worked best with a stylus. The iPhone was perh…

How to master Facebook advertising and targeting

Facebook advertising is becoming very useful, especially when you explore its potential and all its targeting options.Greg Gifford, Director of Search and Social at DealerOn, delivered a very informative presentation at Brighton SEO last week, describing all the advertising options that Facebook offers along with the impressive targeting you can achieve.According to Greg Gifford, Facebook used to be “the drunk guy who showed up late to the party and annoyed everyone”, but now it’s managed to become the “cool mofo that everyone wants to party with” in social advertising.It did this by taking advantage of its popularity to create a very cost-effective advertising platform.It makes sense for your brand to explore Facebook’s advertising options, as this is the platform that most users spend their time on while using their mobile devices.Starting with the basics, here are all the advertising types you can create on Facebook:Facebook Ad TypesPage post engagementOne of the most popular ad ty…