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Showing posts from September 8, 2016

5 ways ads are killing your site (& SEO)

Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.”So, time to celebrate! Let’s go put more ads in the page and make more money! That seems to be the prevailing thought, but perhaps that mindset is misguided. Not only is this against the spirit of Google’s guidelines, it’s also just not a sustainable strategy long-term. In fact, more ads can often mean less money in the long run.How can this be, though? Are ads killing your website?[Read the full article on Search Engine Land.]

via Marketing Land

How the 15 top cross-channel campaign management providers stack up

In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — Adobe, Emarsys, Experian Marketing Services, IBM, Oracle, Pegasystems, Pitney Bowes, RedPoint Global, Salesforce, SAS, SDL, Selligent, SmartFocus, Teradata, and Teradata Marketing Applications — and researched, analyzed, and scored them.This report shows how each provider measures up and helps B2C marketing professionals make the right choice.Visit Marketing Land’s Holiday Retailer, sponsored by Emarsys, to download your copy.

via Marketing Land

Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now it’s aiming to make campaign performance analysis across both platforms easier.On Thursday the company announced the launch of Segment Sources for Facebook Ads and Google Adwords. The new feature is designed to help marketers collect campaign data in one data warehouse in order to analyze ROI, attribution and user actions generated from Facebook and Google campaigns easily without drowning in spreadsheets.The automatic availability of AdWords and Facebook Ads data in one place (Segment pulls the data from Facebook Insights and Adwords Reports APIs daily) makes it possible to monitor how both sources are performing on a single dashboard, comparing apples-to-apples metrics.Marketers can also generate more detailed views such as ROI from ad campaigns broken down by conversion actions or funnel stages.At a more advance level, combining Facebook and Googl…

Email marketing in the age of social media

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel.Both email marketing and social media have their strengths and benefits, and marketers need to focus on how to make the two work together rather than prioritizing one over the other.Email vs. social mediaSocial media platforms rely on email for certain functions, like welcome and confirmation emails and password resets. Traditionally, you need an email address to even register for a social media platform such as Twitter or Facebook.Thereare more than 2.6 billionemail usersworldwide, almost twice the number of daily active Twitter and Facebook users combined. This presents an opportunity for marketers to increase traffic and revenue through a platform many users already have and are familiar with…

The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital

GE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how CMOs are transforming marketing organizations for the challenge of reaching people today, we spoke with Justin Steinman, CMO for GE Healthcare Digital, a $1.8 billion division of GE.GE Healthcare Digital delivers software solutions for integrated care, which help health care provider organizations of all sizes improve clinical, financial, and operational outcomes. Steinman manages a global marketing team of 90 people.Q. Justin, how has your customer landscape changed, and how are you responding?Our customers are increasingly looking for solutions, not products. They want software solutions that directly address their business challenges, and bring together software with services and partners in an integrated package.When I started as CMO, we were managing all of our partners in a haphazard fashion. To help give customers what they want — integrated sol…

LinkedIn conversion tracking is here! 4 things you need to know

Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to their ad performance data in LinkedIn Campaign Manager.Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The built-in conversion tracking measures how many leads, sign-ups, content downloads, and purchases are generated from specific campaigns and ad creative. B2B advertisers now have the ability to examine their conversion performance and adjust campaign statuses, budgets and bids, side-by-side.Here are four key things you need to know before you set up your LinkedIn Ads conversion tracking. (You can read more tips here.)1. The LinkedIn insight tag is placed across your entire web propertyIn the early years, implementing PPC conversion tracking was often a tedious process, requiring a code to be placed on each page where a desired action happens. This soon beca…

10 ways to promote your WordPress blog for beginners

If you’ve just started your WordPress blog and want everybody to read your content, then you should promote your blog on multiple online platforms.Creating and launching an appealing and informative blog is not enough. For better results, you need to get serious about its promotion.Marketing has always been a great way to drive the targeted audience towards your brand or product. You can convey your organization’s message to a large number of people by making the use of effective marketing techniques.Similarly, a blogger optimizes their posts with the aim to better represent them across various web platforms, where they can generate traffic to the site.But, due to the stiff competition, it’s now even more gruelling making your blog a success. Also the techniques for promoting a blog never remain the same due to the ever-changing panda and penguin updates by Google.That’s why I’ve collected the 10 tried & tested ways that can effectively promote your WordPress blog.1. Create qualit…

2 ways word clouds help you optimize

The key to successful A/B testing on your site is picking the right things to test. One of the most helpful sources of testing hypotheses is transcripts of customer conversations. There are a number of sources of transcripts, such as those from live chat, phone calls and more, that help you understand the primal questions that your visitors have.Below, I present two ways to pre-process transcripts — Combining Words and Weighting — that will help you understand what language is truly important.First, here’s an example of how words can reveal conversion-improving ideas.How the word cloud saved usWe had completed three rounds of A/B tests for Discount Catholic Products and had not been able to significantly increase revenue per visit for them. We struggled to find changes that appealed to the two largest segments of buyers: those who checked out as guests and those who had an account. This included clearer signals in the cart, larger product images, and the addition of testimonials.The C…

Here Media VP has job he always wanted, leading marketing for LGBT media company

As the Vice President of Marketing for Here Media, Inc., Robert Hebert leads all marketing efforts for the LGBT-focused media company, while serving as the creative director for Here Media’s portfolio of brands, including Here TV, Out Magazine, The Advocate, and“I’m fortunate to have the job that I always wanted,” says Hebert, “I create new media brands, work to expand audiences for established media brands, and meaningfully impact the evolution of the LGBT media space.”Hebert started his career at Rasenberger Media, launching new cable networks.“Two of our clients were gay and lesbian television networks seeking distribution at a time when cable operators perceived tremendous risk to carrying gay and lesbian content. There was a complete absence of LGBT-focused consumer research, so that was challenging.”Hebert says it was an uphill battle, but meaningful because it helped fuel the conversation that the LGBT audience was too valuable to ignore, and deserved to be respecte…

MarTech Today: Adobe’s live video ad insertion, SEO enterprise platforms & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Adobe adds live video ad insertion and tighter video stream measurement
Sep 7, 2016 by Barry Levine
The announcements are the latest in the company’s ongoing effort to tie online video/TV more closely to online marketing tools and techniques.MarTech Europe is just 2 months away, don’t miss out!
Sep 7, 2016 by Scott Brinker
We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.From insight to action: 3 common pitfalls and strategies for more actionable data
Sep 7, 2016 by Jordan Elkind
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques f…

Everything we Know About the new Apple A10 Fusion SoC

With the new iPhones – iPhone 7 and 7 Plus, Apple unveiled its upgraded A10 Fusion system-on-chip bumping up from last year’s A9 present on the iPhone 6S. The principal alteration the new processor brings is a significant upheaval in the number of cores implemented, the new A10 chip comes with a multi-cluster architecture consisting four 64-bit cores which are a big deal as, since the iPhone 4S, Apple has worked with merely two cores.To begin with, the A10 Fusion carries two different sets of cores – two for high-performance operations and two other for power efficiency. The latter consumes approximately one-fifth the power of the former, however, Apple hasn’t particularly specified what type of tasks constituent either of the two categories. They did mention that the new design is complemented by a custom performance controller for managing the cores and migrate between them whenever required. Implicitly, we can assume only two cores are running at once, but nothing can be said for s…

Which is the king of mobile: China or US? Where is the biggest opportunity?

The numbers for mobile subscribers and mobile web users in China are mind blowing, but when the enormity of the population is taken into account, how does China compare with the US on mobile?In the previous column, we compared how the largest Chinese and US companies – specifically banks, retailers and internet companies – were performing and reporting their mobile performance. The conclusion: US companies – particularly the big US retailers – have a lot to learn from their Chinese contemporaries.In this column we are going to consider if the mobile opportunity in China is larger than in the US. This might help explain why Chinese companies appear to take mobile more seriously than US companies.When you want to rate and compare the size/potential of the mobile market in a given country there are a number of key metrics to take into account.These criteria vary a little by business vertical, but for retailers and other companies interested in m-commerce, these following are a good start…

LinkedIn’s new conversion tracking will break down purchases, sign-ups by audience segment

This could be a really short article. LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer.But LinkedIn is putting its own spin on a measurement tool that even Russ Glass, product boss at LinkedIn Marketing Solutions, called “table stakes.”LinkedIn’s conversion tracking won’t only tally how many people saw or clicked on an ad and eventually did something on the advertiser’s site. The business-centric social network’s tool will cross-reference those converters with its own audience data so that brands can get a better idea of which ads work for which specific types of people and how. Telling brands how many conversions their ads elicited by audience segment is LinkedIn’s “biggest differentiator,” said Glass.Advertisers using LinkedIn’s conversion tracking will be able to see audience breakdowns by ca…

Starting from iOS 10 iPhone Truecaller users will Get Live Caller ID and Spam Protection

Apple concluded its event yesterday with an announcement that iOS 10 will be available from September 13. As we are already aware the iOS 10 comes with a bucket load of features including a new Control Center, for the uninitiated you can check this out. Apple has been very restrictive when it comes to giving out access to the developers in order to ensure that the devices are highly secure. However, from the recent past, Apple has been opening the gates to the iOS ecosystem and allowing developers to access more of the core features.Starting with the iOS 10 Apple has added CallKit Extension which will allow third-party developers to access the call management system. Now this comes as a huge sigh of relief for developers at Truecaller since iOS users have been missing out on the Spam detection and Live caller ID. The end result is that iPhone will now be able to automatically detect the spam calls more easily and will also be able to live display the caller ID.Truecaller VP of partner…