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Showing posts from September 9, 2016
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Google Photos 2.0 for iOS Blends in Live Photo Editing from Motion Stills app

Google Photos has been one of the quintessential Google services that I personally cannot live with, especially when it comes to maintaining the photos on the cloud and managing storage in a much better way. A couple of months earlier Google release Motion Stills app that stabilized the iOS Live Photos and also crafted them into GIF’s and movies. With the Google Photos 2.0, the ability to stabilize Live photos is now blended into the app.Motion Stills lets you fiddle with Live photos and lets you freeze the background and also create short videos with a cinematic pan. Unlike iOS Google Photos lets you export the Live Photos and also share it with folks who don’t use iPhone (or iOS). However, Google Photos 2.0 is not all about the Live Photos editor and it also heralds with a bunch of other new features including an easier way to share the videos on the YouTube app and also improvements on the performance front.The Motion Still uses an advanced algorithm that uses linear programming to…

DGCA Bans Samsung Galaxy Note 7 from Being Carried on All Indian Flights

Since its launch, Samsung’s Galaxy Note 7 has hit a bottleneck after the blast reports and what is considered one of the biggest sales recall ever executed in the smartphone history. The device, as a result, faced numerous bans and restrictions globally. However, now the handset is prohibited from being carried on all Indian flights in entirety.In a drastic statement issued on Friday, Indian Government’s Office of Director General of Civil Aviation stated “Airlines are advised to ensure the following for the safety of aircraft operations and its occupants: Not to turn on or charge Samsung Galaxy Note 7 mobile phone on board the aircraft. Not to stow them in any checked-in baggage”. This essentially restricts Note 7’s usage on any Indian airline and can only be carried in the turned-off state and can’t be charged or powered on. Additionally, the owner is forbidden to include the device inside any checked-in baggage (including cabin baggage) whatsoever. The action comes after similar me…

10 reasons not to pay reputation-attack sites for removals

The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith http://argentmedia.com © Copyright 2016. All rights reserved. There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the more egregious sites for boyfriend/girlfriend “ratings” and revenge porn.US law doesn’t require publishers of facts and third-party content to remove stuff in many instances, so quite a few sites created a cottage industry around people’s past deeds, and some will remove stuff only if you pay them.But, should you pay?Should you pay sites to take down reputation-damaging content?This is truly one of the dicier issues facing the Online Reputation Management (“ORM”) industry today, and one major reason why the industry is sometimes perceived as tawdry.To give a quick background, big companies some years ago campaigned to…

8 dos and don’ts of successful video advertising

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics.In today’s post, I’m going to highlight good practices and things to avoid as you fast-forward towards your video marketing strategy.The Dos1. Do educate through video adsBack in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube. Bottom line: People are on a mission to learn through video, so why not take an educational approach with your video ads?Whether it’s feeding the need for a “how to” search, or dissecting complex concepts into bite-sized video, these visually engaging ads can accomplish a variety of goals.For example, we have a client in the life sciences industry that produces lab systems. That might seem like a topic that’s hard to make engaging, b…

Google’s AMP Viewer: the Tinder UX for content?

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results.AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content.Today, AMPs appear in the Top Stories area of mobile search results. Soon, Google will link to AMPs in standard search results (aka, “blue links”). Publishers might not realize that Google won’t just link to AMPs, but will present them in a Google-hosted viewer which is certain to alter user flow and engagement from mobile search.Google has been upfront about the plan. On August 2, the company offered a preview environment where an…

Six ways you can watch your competitors watching you

You watch your competitors, they watch you, so let’s see what they’re looking at.I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well.It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where everything is measurable is there anything we can learn from them while they are trying to learn from us?Firstly to be able to achieve the following we will need our competitor’s IP address. This is most likely not the IP address of their web server, but the IP address of their office / home. If your competitor is medium to large in scale then it’s likely they will have a static IP address or one or several IP address ranges.If they are smaller then they may well be operating on a dynamic IP address (which changes every time they re-boot their router or loose connection).For the purpose of this post I’ll be talking about IPv4. While some ISPs are switching…

6 secrets of digital storytelling

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with deeper meaning. This hardwiring helps our brain understand, contextualize and retain details about the world around us.For that reason alone, it is only logical that good stories can also function as potent strategic business tools — ways and means to communicate marketing ideas, change perceptions, forge emotional connections, and alter behaviors.But in recent years, the term “storytelling” has become overused and overprescribed by marketers. In reducing this powerful mechanism to an industry buzzword, it simultaneously became the de facto answer to nearly every challenge faced in digital advertising and an excuse to avoid responsibility for solving those problems.At last year’s Advertising Week, I noticed the rampant jargonization of “storytelling” and started to jot down each instance of its use. By mid-morning on day one, my hand was sore, well befo…

MarTech Today: Google buys API management firm , Apple’s jackless iPhone 7 & an Adwords script for extensions

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google buys API management firm Apigee
Sep 8, 2016 by Barry Levine
The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together.Should you still be using an SEO enterprise platform?
Sep 8, 2016 by Ian Bowden
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
How the 15 top cross-channel campaign management providers stack up
Sep 8, 2016 by Digital Marketing Depot
In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — this report shows how each provider measures up.Segment can now combine all Facebook Ads & Google AdWords data for …

Dropbox has Complete Access to your Mac without Your knowledge

Dropbox is one of the most used collaborative tools and most of us have been liberal when it comes to giving access to the Dropbox app to access our file systems. While it might not always be dangerous to give access to your favorite apps but here is how one could get your Mac hacked via DropBox.Considering that you have your Dropbox installed head over to System Preferences> Security & Privacy>Accessibility tab. Now have you noticed the “lock” icon circled on the image, does this really mean that you have given permission for the app earlier to control the computer? The folks at applehelpwriter who tried this out say that Dropbox has never asked them for the access control yet somehow it has control over the computer.As detailed out, in the next step just try revoking the permission and see if it really works. Go to the “padlock” symbol and uncheck the tick box. This is expected to revoke Dropbox permission to access your Mac. Now try logging out and logging in again, also …

Six major differences between Facebook awareness and conversion campaigns

Facebook is the biggest social network on Earth, and Facebook advertising has long been known as a great social advertising channel to drive user awareness and engagement.However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns.In many verticals, Facebook even outgrew Google in driving large numbers of leads and orders, such as in fashion, banking, lead-generation, and more.Facebook conversion campaigns have some fundamental differences from Facebook awareness campaigns, in terms of goals, KPIs, ad types, ad messages, and landing page activities. But not everybody realizes this difference, especially traditional marketers.Thus, we often hear clients asking “Why don’t our ads show up all the time?” or “Why isn’t our reach very high?” Even though their Facebook campaigns are generating steady, high sales volumes at a low cost-per-acquisition.In order to achieve great c…

Facebook Lookalikes go global with new update

Since released more than 3 years ago, Facebook Lookalike Audiences have been the gold standard for matching like-minded audiences. A new release from Facebook is now bringing the powerful matching across borders – International Lookalike Audiences.This new resource will give marketers the ability to target international audiences similar lists of customers or leads. Simply upload a custom audience list (at least 100 people from a country) then target the audience to a specific country. A full list of targeting options can be found in the Facebook Business section.According to Facebook, the reach, regularity and globalization of users position this as a very desirable feature:More than 1 billion people on Facebook are connected to at least one business in a foreign country, and 1.57 billion people visit Facebook monthly on mobile. In the US, 60% of people on Facebook are connected to a business in a foreign country.To help marketers achieve success Facebook has also launched a “Cross B…

Winter is Coming: The New iPhones Explained in 10 GoT Memes!

Both are iconic and extremely popular. And extremely divisive. Fans claim they are the coolest thing, critics claim they are elitist and disturbing at some levels. But even their harshest critics have to concede that there is something – SOMETHING – special about them.Jon Snow would get the need that things live before they die. The time of iOS 9 is over, though it lived its life well. It’s time to ring in iOS 10.Tyrion Lannister understood the importance of books as instruments of honing the human mind. It would seem Apple has realised the same about the colour black, never mind its being prone to the odd abrasion.It takes a fair deal of courage to go against the established order. Apple has pretty much done that by ditching the 3.5 mm audio jack. It is a brave move. But will it pay off?Life may not be a song for some of the lasses in the series (truth be told, some of the men do not have a great time either), but life with an iPhone is likely to sound pretty sweet, thanks to the dua…

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have a couple of potential upheavals to Google SERPs and the core algorithm, as well as updates to Knowledge Panel and a warning on spammy widgets.Google experiments with new desktop SERP layoutAs I reported earlier this week, in among Google’s 1,000s of minor experiments a few users were served with a rather fundamental change: a new desktop SERP layout featuring mobile-style cards.The number of results on the card-based SERP is exactly the same as the ’standard’ layout and the snippet width is significantly longer (roughly 20 extra characters).Google has experimented with this card-based layout before in 2013, and again earlier this year in May. The fact it keeps reappearing obviously means Google has seen positive use of the new layout.Google’s core algorithm saw a few minor changesOver the weekend it became clear to everyone tracking this sort of thi…