Marketing Google

Google Photos has been one of the quintessential Google services that I personally cannot live with, especially when it comes to maintaining the photos on the cloud and managing storage in a much better way. A couple of months earlier Google release Motion Stills app that stabilized the iOS Live Photos and also crafted them into GIF’s and movies. With the Google Photos 2.0, the ability to stabilize Live photos is now blended into the app.Motion Stills lets you fiddle with Live photos and lets you freeze the background and also create short videos with a cinematic pan. Unlike iOS Google Photos lets you export the Live Photos and also share it with folks who don’t use iPhone (or iOS). However, Google Photos 2.0 is not all about the Live Photos editor and it also heralds with a bunch of other new features including an easier way to share the videos on the YouTube app and also improvements on the performance front.The Motion Still uses an advanced algorithm that uses linear programming to…

Since its launch, Samsung’s Galaxy Note 7 has hit a bottleneck after the blast reports and what is considered one of the biggest sales recall ever executed in the smartphone history. The device, as a result, faced numerous bans and restrictions globally. However, now the handset is prohibited from being carried on all Indian flights in entirety.In a drastic statement issued on Friday, Indian Government’s Office of Director General of Civil Aviation stated “Airlines are advised to ensure the following for the safety of aircraft operations and its occupants: Not to turn on or charge Samsung Galaxy Note 7 mobile phone on board the aircraft. Not to stow them in any checked-in baggage”. This essentially restricts Note 7’s usage on any Indian airline and can only be carried in the turned-off state and can’t be charged or powered on. Additionally, the owner is forbidden to include the device inside any checked-in baggage (including cabin baggage) whatsoever. The action comes after similar me…

The Costs of Online Reputation Management – Paying for Sites to Remove Reputation Damage – Image By Chris Silver Smith http://argentmedia.com © Copyright 2016. All rights reserved. There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the more egregious sites for boyfriend/girlfriend “ratings” and revenge porn.US law doesn’t require publishers of facts and third-party content to remove stuff in many instances, so quite a few sites created a cottage industry around people’s past deeds, and some will remove stuff only if you pay them.But, should you pay?Should you pay sites to take down reputation-damaging content?This is truly one of the dicier issues facing the Online Reputation Management (“ORM”) industry today, and one major reason why the industry is sometimes perceived as tawdry.To give a quick background, big companies some years ago campaigned to…

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics.In today’s post, I’m going to highlight good practices and things to avoid as you fast-forward towards your video marketing strategy.The Dos1. Do educate through video adsBack in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube. Bottom line: People are on a mission to learn through video, so why not take an educational approach with your video ads?Whether it’s feeding the need for a “how to” search, or dissecting complex concepts into bite-sized video, these visually engaging ads can accomplish a variety of goals.For example, we have a client in the life sciences industry that produces lab systems. That might seem like a topic that’s hard to make engaging, b…

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer. By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results.AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content.Today, AMPs appear in the Top Stories area of mobile search results. Soon, Google will link to AMPs in standard search results (aka, “blue links”). Publishers might not realize that Google won’t just link to AMPs, but will present them in a Google-hosted viewer which is certain to alter user flow and engagement from mobile search.Google has been upfront about the plan. On August 2, the company offered a preview environment where an…

You watch your competitors, they watch you, so let’s see what they’re looking at.I’m reasonably certain we’ve all had a good look around our competitor’s ecommerce sites and I’m pretty sure they’ve had a good look around ours as well.It’s been industry practice to do ‘competitor shopping’ for decades – but in the digital world where everything is measurable is there anything we can learn from them while they are trying to learn from us?Firstly to be able to achieve the following we will need our competitor’s IP address. This is most likely not the IP address of their web server, but the IP address of their office / home. If your competitor is medium to large in scale then it’s likely they will have a static IP address or one or several IP address ranges.If they are smaller then they may well be operating on a dynamic IP address (which changes every time they re-boot their router or loose connection).For the purpose of this post I’ll be talking about IPv4. While some ISPs are switching…

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with deeper meaning. This hardwiring helps our brain understand, contextualize and retain details about the world around us.For that reason alone, it is only logical that good stories can also function as potent strategic business tools — ways and means to communicate marketing ideas, change perceptions, forge emotional connections, and alter behaviors.But in recent years, the term “storytelling” has become overused and overprescribed by marketers. In reducing this powerful mechanism to an industry buzzword, it simultaneously became the de facto answer to nearly every challenge faced in digital advertising and an excuse to avoid responsibility for solving those problems.At last year’s Advertising Week, I noticed the rampant jargonization of “storytelling” and started to jot down each instance of its use. By mid-morning on day one, my hand was sore, well befo…

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google buys API management firm Apigee
Sep 8, 2016 by Barry Levine
The purchase adds to Google’s cloud-based toolset so marketing and other tools can work together.Should you still be using an SEO enterprise platform?
Sep 8, 2016 by Ian Bowden
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
How the 15 top cross-channel campaign management providers stack up
Sep 8, 2016 by Digital Marketing Depot
In this 26-criteria evaluation of cross-channel campaign management (CCCM) providers, Forrester identified the 15 most significant ones — this report shows how each provider measures up.Segment can now combine all Facebook Ads & Google AdWords data for …