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Showing posts from September 19, 2016

Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround

It’s finally happening.Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and quoted tweets against the 140-character limit for normal tweets. Promoted Tweets are a different story.Any photos, videos, polls and quoted tweets included Promoted Tweets created using Twitter’s ad dashboard will still count against the 140-character limit, but there is a loophole: if a brand posts a tweet organically first and then runs it as a Promoted Tweet, those media attachments won’t count, giving the brand more room for text in its ad.But even in organic tweets, people, including brands and publishers, won’t be able to overload their tweets with an unlimited number of photos and videos. According to Twitter’s updated developer documentation, tweets are still limited to four photos or 1 GIF or 1 video.Say more about what’s happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters.…

How to manage local listings for enterprise brands

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do.It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming. And it’s not uncommon for enterprise brands to feel like they’re playing SEO whack-a-mole, constantly beating down duplicate listings, inaccurate data and any local search changes that inevitably pop up from Google.Fortunately, there are steps enterprise brands can take to tame their unruly location data and prevent it from getting out of hand in the future.The unique challenges facing enterprise local listings managementFor enterprise brands just starting to get their location data in order, local listings problems can typically be boiled down into two categories:an overwhelming, baffling, disparate, inaccurate and outright maddening heap of …

The immediate results of link building

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that new links take about 10 weeks to have an impact. Our findings show the exact opposite: High-end link building has an immediate and persistent positive impact. I’ll explain further and share our data here.Kledzik’s study was on a moderately large site with roughly 200K pages and focused on moderately difficult keyword rankings. She correctly points out that with a multiplicity of variables, it is extremely difficult to pinpoint the impact of any given ranking factor (such as a link).Our study was conducted entirely differently and, I think, gives a better picture of why, in our experience, the impact of links is immediate and persistent.[Read the full article on Search Engine Land.]

via Marketing Land

Xiaomi Mi Note 2 Pro with Snapdragon 821and 8GB RAM Reported to Run on Android Nougat

Xiaomi has scheduled an event in China on September 27, where the Lei Jun led Chinese firm is expected to unveil their Mi 5S and Mi 5S Plus smartphones alongside an all new second generation Mi Powerbank. The Xiaomi Mi Note 2 Pro and Note 2 on the other hand have been quite elusive so far; and the devices aren’t expected to make an appearance at that event. That however, doesn’t prevent leaksters in China from posting a screenshot of the upcoming flagship smartphone.The leaked screenshot is allegedly taken from the upcoming Xiaomi Mi Note 2 Pro and reveals many a vital information regarding the internals of the smartphone. As per the screenshot of the ‘About Phone’ menu of the Mi Note 2 Pro, the device comes powered by a Qualcomm Snapdragon 821 chip with four cores clocked at 2.6GHz. This apparently, corresponds with the previous leaks that revealed the presence of this new Qualcomm chip inside the Note 2 Pro. That aside, the Mi Note 2 Pro sports an 8GB RAM and a whopping 256GB intern…

Google Trips App Makes Planning Vacations Easier

Google has been attempting to cultivate a one-stop shop for planning trips and vacations for quite some time now. They not long ago introduced a dedicated mobile interface for exploring destinations when you search them online which grouped essentials such as suggested itineraries, tickets, places to see all in a single place. Now, however, the company has introduced a new mobile application for iOS and Android – “Trips” that essentially, functions as an ultimate trip planner featuring every aspect you would expect from a tourism platform.Google Trips is a free new app that attempts to ease the process of trip planning by acting as an intelligent travel guide and organizing everything from plane tickets to reservations under a single roof. Trips can fetch booking information from your email accounts, offer comprehensive guides to over 200 cities right now and can recommend personalized itineraries based on your search history and journey timeline. Additionally, it allows you to manual…

Top 10 video creators in August: UNILAD keeps the lead with 2.9B video views

UNILAD kept its lead for the second month in a row on Tubular’s top ten list of most watched video creators in August. Earning 2.9 billion video views across YouTube, Facebook, Vine and Instagram in August, UNILAD’s total videos views were up from the 2.7 billion it generated in July.The Lad Bible was close behind at No. 2 with 2.6 billion views, also keeping its ranking on the chart from July to August.Tasty, BuzzFeed’s food-centric video channel, earned 1.9 billion views in August, up from the 1.7 billion it generated in July. After holding at No. 1 for the first six months of 2016, Tasty fell to No. 3 in July.Another notable creator on last month’s top ten list includes a debut from Viral Thread, an entertainment channel that  broke into the chart at No. 4.Top 10 Video Creators in August 2016Looking at the top brand video creators, Red Bull kept its lead, followed by Instagram at No. 2. The two brands’ video view numbers were much closer last month after Red Bull saw a drop from 30…

Google Trips: Google’s first potentially breakthrough travel tool

Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools.That promise so far has gone mostly unfulfilled — perhaps until today. Google is introducing a new travel app called Google Trips. And from what I can see (without having used it) it appears to be a potential winner. It’s about planning and itinerary management vs booking. However booking/reservations may come later.Google characterizes Trips as a “personalized tour guide in your pocket.” It mashes up Google data and various capabilities. The app automatically populates flight, hotel, rental car and restaurant reservations from Gmail (like Google Now). Google also says that all the content — the “entire app” — is available offline.The app also comes pre-populated with popular…

Nine ways brands can improve emotional connections with customers

It’s not easy to convince a customer nowadays to trust your company over another, but the right emotional connection may lead to a bond with multiple benefits.Emotionally engaged customers have a higher lifetime value, as they tend to be loyal, satisfied, and ready to proceed to a new purchase.According to Harvard Business Review, emotionally engaged customers are also:At least three times more likely to recommend your product or serviceThree times more likely to re-purchaseLess likely to shop around (44% said they rarely or never shop around)Much less price sensitive (33% said they would need a discount of over 20% before they would defect).Moreover, according to a survey by Forrester Research, companies that aim for emotional connection beat their competitors by 26% in gross margin and 85% in sales growth, with customers feeling more engaged and appreciated.By tapping into emotion, companies manage to fulfil the consumers’ emotional needs, whether it’s the sense of belonging, securi…

Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”

See where spending and expectations are going next as marketers embrace their new role as drivers of business growth.This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing efforts that drive profits and produce digital results in a multichannel world. Read the results and analysis today!Vist Digital Marketing Depot to get your copy.

via Marketing Land

Xiaomi’s Yi M1 Mirrorless Camera with 20MP Sony IMX269 Sensor Launched at $330

China based Yi Technology, often referred to as XiaoYi in short for their association with high flying OEM Xiaomi has now launched a new Yi M1 Mirrorless Camera. It’s worth noting that XiaoYi claim to fame was by making Yi 4K Action camera to take on the Go Pro for Xiaomi.The Yi M1 however is a relatively compact mirrorless camera that comes in two color options namely Matte Black and Silver. As a matter of fact, the Yi M1 Mirrorless camera looks rather similar to the recently launched mirrorless camera by Leica. The camera from XiaoYi makes use of a M4/3 mirrorless camera setup that utilizes a 20.16 MP Sony IMX269 sensor. It is capable of shooting 4K videos and RAW images. The Yi M1 boasts of a mechanical shutter, super continuous shooting and can capture images at as high as 25,600 ISO.The Mirrorless camera from XiaoYi that sports a 3 inch display at the back and four buttons to the sides, comes with a set of two lens. One of them is a f/2.5-5.6 12-40mm zoom lens while the other is …

Marketers: Here are a dozen authoring tools to help you get chatty with chatbots

Chatbots created with Sequel’s tool. In case you didn’t get the memo, marketers now have another channel to wrangle: continuous, intelligent conversations with customers.One of the most common outlets for those conversations is the increasingly popular chatbot, in messaging apps, websites, and other venues.To help you build and maintain chatbots, we’re highlighting a dozen of the most prominent tools, many of which have just emerged in the last few months. All have graphical interfaces, and most require no programming. You just need to supply the wit:Botsify
For: Facebook MessengerPakistan-based Botsify sees itself as a competitor to Chatfuel, one of the most popular no-programming chat builders. (See below.) Botsify says you can set up your bot in five minutes, with message scheduling and analytics included. It’s free for unlimited messages; pricing plans begin when you integrate with other platforms and services.Chatfuel
For: Facebook Messenger, TelegramThis basic tool, which also do…

[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers can bring in new customers with a well-planned shopping campaign on both Google and Bing.In this week’s episode of Marketing Land Live, we’ve invited three shopping campaign specialists to talk about campaign structure, optimization and their best last-minute tips for holiday success. Marketing Land’s Ginny Marvin leads a conversation withPurna Virji, Senior Manager, PPC Training at MicrosoftSusan Wenograd, Partner, Five MillKirk Williams, Owner, Zato MarketingThis week’s episode runs about 50 minutes. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.We invite you to subscribe via iTunes or Google Play Podcasts. Show NotesSurvey: Amazon beats Google as starting point for product searchPurna Virji on TwitterSusan Wenograd on TwitterKirk Williams on Twitter

via Marketing Land

Bringing ’90s nostalgia into a mobile world

If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something stands out: ’90s nostalgia is back in a big way.However, brands like these, when looking to bring those familiar names into the modern world, will quickly find the game has changed. This is the story of two brands making that move with drastically different fates and there’s plenty for marketers to learn from them.The rise and fall of YahooWe’ve all heard about Yahoo’s fall from grace for years — notably culminating in its $4.8 billion acquisition by Verizon earlier this year. But what went wrong? How did a brand with such a big name fail? Was it a series of poor acquisitions or just an inability to read the tea leaves and adjust strategy accordingly?In short, Yahoo failed because of its inability to capitalize on mobile. That should serve as a lesson for all brands: No one is immune to platform changes, especially mobile.Users are spending, on average,…