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Showing posts from September 22, 2016
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10 Best AdSense Optimized WordPress Themes To Increase Revenue

As you are reading this post, I can tell that you are interested in earning money from AdSense. Is that right? Yes, this is an excellent way to make money online. However, to earn money from AdSense, you need to optimize things like ad placement, ad color & much more.You can always use any of these AdSense WordPress plugins, but there are many dedicated premium WordPress themes are there, which helps in increasing AdSense revenue.These themes, are created dedicatedly to get more CTR on your ads, and around the content so that you get high paying ads.I have created a collection of best AdSense WordPress themes, which you can use right now.These themes come with strategic ad locations and lots of other subtle optimizations to make your website more suitable for displaying ads.I will introduce you to 10 WordPress themes which are professionally optimized for AdSense. Go through the list one by one and find out which theme is the perfect fit for you.Also see: How to add Sticky sidebar…

4 ways to improve your value as a strategic SEO partner

We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding communication from all angles, with respect to a site redesign, international campaign initiatives and on communicating performance to senior leadership.Sometimes it seems like our entire week is spent executing on behalf of this organization (even though I know we’re tackling so much more).But the real win is when this client refers new prospects to us because of the dedication we put in. The real win is when we know our organization is a part of the marketing plan in the fourth quarter — and when they expand their programs because we can show real results that impact the bottom line.It takes time and hard work to build relationships with clients. And through the highs and lows of providing SEO consulting and management to other organizations, I’ve come to realize four principles essential in retaining and improving client relationships.This column i…

Everything you need to know about Google’s ‘Possum’ algorithm update

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016.Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not. They have just been filtered — they’re playing possum.What was the update?All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.I believe the main purpose of the update was to diversify the local results and also prevent spam from ranking as well.Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the lo…

GeoBlocks offer more precise location targeting and analytics, says xAd

Location intelligence platform xAd held an event in New York today for agencies and brands — “On Location.” While location intelligence is a hot topic, most marketers have only limited understanding of the space and its implications for the whole of digital marketing.There are 20 (or more) companies now making similar-sounding claims about location targeting and analytics, giving rise to a perception of “commodification” around location and location data. The reality is much more nuanced; getting location right is hard.Indeed, Google has developed the concept of “semantic location,” which is less about lat-longs and more about context (understanding places).Amid the noise and marketing-speak, xAd is seeking to differentiate with utilities built on top of its extensive location data. At today’s event, the company made three related announcements. It’s expanding its relationship with comScore around store visitation measurement and it’s rolling out a premium version of its “Discovery” t…

Is interest targeting the future of marketing?

Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible to narrow down your target audience even further based on their interests. This means that you would be able to get closer to those who would be most attracted to what you have to offer, and you would appeal to them on an emotional level by referencing those interests.Drilling down to specific interestsWith interest targeting, it’s now possible to do just that. Social networks like Facebook and Twitter, along with content recommendation network Revcontent, are potentially revealing what the future of marketing might look like.For example, Facebook offers a way to target with a level of hyper-granularity. In the ad targeting section of its ad creation service, you can opt to target by interests that are shared on people’s timelines, ads they click, pages they like, apps they use and other activities that they participate in on a…

[PODCAST] Marketing Land Live #29: Google AMP’s impact on marketers & publishers

Google is rolling out its Accelerated Mobile Pages (AMP) platform to the core mobile search results. AMP results used to only show in the news carousel, but now these pages will be mixed in with all mobile search results. It’s a significant change and one that we argue was underappreciated when the news came out.In this week’s episode of our Marketing Land Live podcast, Danny Sullivan and Barry Schwartz join me to talk about how the AMP rollout is happening and what it means for marketers and publishers — especially those who also have separate mobile apps and are taking advantage of deep linking.The show runs 30 minutes this week. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.We invite you to subscribe via iTunes or Google Play Podcasts. Show NotesAMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsGoogle will show AMP URLs before App deep link URLs in mobile resultsGoogle AMP err…

CTR as a ranking factor: what we know so far and how to action it

For the last two years there has been much discussion and debate around whether click through rate (CTR) is something Google uses to determine where to rank a site.It all began way back when Rand Fishkin did an interesting experiment which provided some evidence behind his theory that CTR is in fact something that could influence rankings.This theory makes sense; why wouldn’t Google be looking at user based signals to improve search results?Just as we do user testing on our websites to increase the number of conversions, Google will surely want to be looking at user signals to ensure they are fulfilling their goal of ‘organising the world’s information’ in the correct order in SERPs.Why CTR is not a ranking factor, from GoogleHowever, many times when Google, and more specifically Gary Illyses, has been questioned on this we have received the response of the opposite. That Google does not use CTR as a ranking factor due to it being a ‘noisy signal’ and something that could be gamed by …

“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1

When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, we couldn’t help but think in terms of “Magical Thinking and Heroic Action.” As the new marketing leader of the 4,700-hotel chain, Calpin was on a mission to engage and delight customers.Calpin became CMO of Hilton Worldwide a year ago. Previously, she was Hilton’s Global Head of Digital, but as we are all agreeing these days, digital is just as much marketing as marketing is digital.So the two roles were combined, and Calpin set out to bring the two teams together under one mission: to bring customers directly to Hilton with the biggest and boldest campaign in the brand’s history: “Stop Clicking Around.” The following is an edited transcript of our conversation.“Customers don’t see a difference in offline and online. Customers have changed how they engage brands, so we decided to change to meet the customer.”

[Tweet this quote] Geraldine Calpin, CMO of Hilton Worldwide Q: What was the very first thing…

Twitter’s app install ads go native inside its ad network

rvlsoft / Shutterstock.com Twitter is sprucing up the look at advertisers’ mobile app install ads within its in-app ad network.On Thursday Twitter announced that mobile app advertisers can have their app install ads be automatically converted to appear natively within the apps in the Twitter Audience Platform, which the company claims reaches 800 million people across “thousands” of apps.To syndicate an app install campaign as a native ad across Twitter’s ad network, a mobile app advertiser just needs to check a box labeled “native” when setting up the campaign on the Twitter Audience Platform. From there Twitter’s technology will take the ad’s individual assets, like its text, images and app-store links, and reassemble them, color-by-numbers style, within a template that will make them appear more like normal content within a mobile app, such as a post in an article feed or a listing in a list of places to check out.Twitter claimed that, in testing, native app install ads received 56%…

Is mobile SEO obsolete?

When I first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing her Poker Face, and iOS and Android each had less than one percent of global market share. Just 0.7% of the total internet traffic to web pages came from phones.Source: StatCounter Global Stats – OS Market Share Now, Android leads the pack, with 30 percent market share across all mobile and desktop operating systems, and iOS is in third place, with almost nine percent of the available market share.As of August 2016, 44 percent of total global web traffic comes from mobile phones — a growth of 6,185 percent in seven short years.Source: StatCounter Global Stats – Platform Comparison Market Share People are using their mobile phones to do everything, including search, as Google has long been mobile-first, receiving more searches worldwide from mobile devices than desktops since 2015. Webmasters too, are noticing this, as Google recently reported that…

Instagram now has more than 500,000 active advertisers

A year after officially opening up its ad business to all advertisers, Instagram is getting more and more brands to buy its ads and getting even more businesses to convert to its new-ish business profiles.Instagram now claims to have more than 500,000 advertisers actively buying its ads each month, up from more than 200,000 in February 2016. And since rolling out business-specific Instagram accounts in late May 2016, more than 1.5 million business have converted their accounts to business profiles, which let them buy ads within the app and get a better look at how their organic posts are performing and are now globally available.For comparison, Instagram’s parent company Facebook claimed more than 3 million monthly active advertisers as of April 2016, and Twitter claimed more than 130,000 advertisers back in the fourth of quarter of 2015. Neither Facebook nor Twitter have updated their figures since then.Instagram’s director of market operations, Jim Squires, credited the ad business’…

MarTech Today: Google’s Allo, AMP URLs versus deep links on mobile search, & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Allo: chat with a big helping of Google search
Sep 21, 2016 by Greg Sterling
Inclusion of ‘Google Assistant’ creates a differentiated experience.The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
Sep 21, 2016 by Todd Saunders
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience.
Everything you need to know about Google’s ‘Possum’ algorithm update
Sep 21, 2016 by Joy Hawkins
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
Google AMP error report in Search Console scans for errors differently now
Sep 21, 2016 by Barry Schwartz
You may see more or fewer AMP errors in y…

12 companies hit with a Google manual penalty

Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise.Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own fault.In fact for some of the following well-known brands, they’re merely guilty of not paying enough attention or not being educated enough when it comes to what Google cracks down on.There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 high profile cases and the damage meted out by the penalty.For more information, you can check out the full infographic and blog post from Digital Third Coast.Please note: the following ‘present-day’ traffic loss predictions were calculated using SimilarWeb’s data by Digital Third Coast.The Washington PostIn October 2007, The Washin…