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Showing posts from September 23, 2016
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Bombora gives marketers self-service access to its B2B surge intent data

B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard.Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of companies that are interested in routers.When there’s a lot of such activity from that company within a three-week period, compared with other three-week periods in a given quarter, Bombora considers it a surge of interest.Bombora provides intent data about visits to 3000 specialized business sites participating in its data coop, whose members share their visitor data in order to learn more about who comes to their sites.While a firm like Demandbase is also known for providing B2B intent data, it’s focused on visitors to a company’s own web site.“We’re the primary source of B2B intent data,” CEO Erik Matlick told me, adding that his company is the “on…

Google updates Penguin, says now runs in real-time within the core search algorithm

After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.Penguin goes real-timePenguin is a filter designed to capture sites that are spamming Google’s search results in ways that Google’s regular spamming systems might not detect. Introduced in 2012, it has operated on a periodic basis.The last Penguin update, Penguin 3.0, happened on October 17, 2014. Any sites hit by it have waited nearly two years for the chance to be free.Those long delays are now to be a thing of the past, according to Google. With this latest release, Penguin becomes real-time. As Google recrawls and reindexes pages — which happens constantly — those pages will be assessed by the Penguin filter. Pages will be caught and/or freed by Penguin as part of this regular process.[Read the full article …

9 tools to help you succeed with Google SERP features

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.Clearly, focusing only on your website is no longer effective. Ranking higher than your competitor in Google’s organic rankings is less meaningful if that competitor is displayed in, say, an answer box. The current name of the SEO game is acquiring as much page real estate on the SERPs as possible.For example, a best-case scenario for search would be to do well in AdWords results, land a featured snippet, get a spot in a local pack and rank high in the organic listings. It also helps to have a presence in the Knowledge Graph and be seen in video snippets, images and news feeds that show up on Google.To really create a competitive edge in thi…

Report: Apple may be six months from launching an Echo-like Siri assistant

A second report, from Bloomberg, says that Apple is developing an Amazon Echo-like stand alone virtual assistant based on Siri. That rumor was first reported in May by The Information.The project apparently dates from roughly two years ago and is now in the testing phase according to Bloomberg. “People familiar with the matter” who “asked not to be identified” also indicated that it’s intended to be a smart-home controller like Amazon Alexa. Accordingly it would tap into Apple’s HomeKit, which enables Siri to control third party smart home applications, appliances and services.According to the report, Apple seeks to leapfrog the Echo and Google’s recently announced Home device with “more advanced microphone and speaker technology,” as well as facial recognition. The article says prototype devices are currently in Apple employees’ homes and that time to market could be as short as six months or up to a year from now — provided the product actually comes to market.At its WWDC conference…

6 reasons why SEO fails, and how you can succeed at it

Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground!You come home and decide to try it.But even with two balls, it doesn’t work the same way. You fail. And fail again. “Juggling is tough,” you tell yourself. But it isn’t. Not if you learn how to do it. And then practice doing it.Search Engine Optimization (SEO) is like that, too. Without knowing how it works, you’ll fail. Often spectacularly.Here are six ways that could happen.[Read the full article on Search Engine Land.]

via Marketing Land

Six most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have Google unleashing Penguin 4.0, AMP coming to organic mobile SERPs, Twitter making some changes for the better and the introduction of Google’s own personal messenger service, Allo.Penguin 4.0 is finally rolled outAs I reported earlier today, Google has finally confirmed that its Penguin algorithm update is now rolling out in all languages.The spammy-link killing update will feature the following improvements…Penguin is now real-timePenguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed.Previously affected webmasters would have to wait for the next update before any penalties could be cleared.Penguin is now more granularPenguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.This means the specific page will be pena…

Are you losing money to ad fraud? 3 ways to protect yourself

What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. The Joint Industry Committee for Web Standards released a report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including:non-browser user behavior — activity that is not associated with human behavior;hidden ads — e.g., “stacked ads” with more than one ad being allocated to one ad slot;ad density — e.g., a poor ratio of number of ads to site content;falsely represented ads;ads that contain malware; andauto-refresh — when a page or ad unit calls for a newly rendered asset more than once.How big is the problem?The problem is pretty severe. In October 2015, Distill Networks predicted that in 2015, $18.5 billion of advertising budgets would be spent on fraudulent ads, or $1 out of every $3 spent on digital advertising.So how can you reduce the risk for your display campaign?There are two things you shouldn’t be doing.1. Don’t switch off …

Now Samsung Galaxy Note 2 Catches Fire During Flight in an Indian Aircraft

There seems to be no end to the troubles for the Korean consumer giant, Samsung. As per a fresh report coming through, a Samsung Galaxy Note 2 smartphone is reported to have blasted in an Indian aircraft resulting in a minor fire on-board. Thankfully, no major losses were reported.The report comes soon after Samsung recalled around 2.5 million Galaxy Note7 smartphones worldwide due to issues regarding its batteries. The incident which took place in an Indigo airlines flight flying from Singapore to Chennai hasn’t resulted in any casualties. The aircraft made a normal landing in Chennai with all passengers being deplaned using standard procedures. The severely burnt Samsung Galaxy Note 2 smartphone has however been seized by DGCA (Directorate General of Aviation) for further investigations by relevant authoritiesThe incident however has triggered the Directorate General of Aviation of Government of India to summon officials from Samsung for an urgent closed door meeting on Monday regar…

A CMO’s View: Siegel+Gale’s CMO on branding strategy during acquisitions & mergers

Mergers and acquisitions are part of the every industry – from Walmart’s recent acquisition of Jet shaking up the e-commerce world, to big brands like Unilever buying The Dollar Shave Club, or Microsoft’s purchase of LinkedIn, giving the software giant a sizeable piece of the social media pie.When corporate giants like Walmart, Unilever and Microsoft buy well-recognized companies – everybody’s branding is on the line, from the company making the acquisition to the brands being acquired.As CMO for Siegle+Gale, a global brand strategy, design and experience firm, Margaret Molloy has worked with a number of brands through acquisitions, mergers, and even de-mergers – and has an in-depth understanding of what’s at stake for all parties involved.In an interview conducted over email, Molloy talks about the role her agency plays in their clients’ branding initiatives through the acquisition, merger and de-merging process, and offers direction on how brands can manage the transition both inte…

The new era of brick and mortar: not business as usual

Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience.And while shoppers can be reached on a variety of platforms, they remain individuals and prefer a unified experience that engages them in unique ways. Business is not as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn.Unique experiences build on brick and mortar’s strengthEven though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing to make more than 90 percent of all transactions in store.The fact remains — brick-and-mortar retailers offer shoppers something they want that online retailers just can’t provide: a hands-on experience with products and the ability to take them home …

Micromax Canvas 5 Lite with Leather Back Launched at Rs 6,499

Micromax has been quite active in the affordable Android smartphone segment and today the company unveiled Canvas 5 Lite. Launched at Rs 6,499 the device doesn’t seem to look cheap from any yardsticks and in fact the leather finish on the back panel looks elegant alongside the metal frame. The Canvas 5 Lite will be exclusively available on Snapdeal starting from today.The Micromax Canvas 5 Lite comes equipped with a 5-inch HD display and draws its power from a quad-core 1GHz MediaTek6735P processor clocked at 1GHz and paired with a 2GB of RAM. On the storage front, the device offers 16GB of internal storage along with a microSD card slot. The imaging setup consists of the 8-Megapixel primary sensor and a 5-Megapixel secondary sensor.Micromax Canvas 5 Lite heralds with the usual set of connectivity features including 4G LTE, Bluetooth 4.0, Wi-Fi and GPS. This is what Mr. Shubhajit Sen, CEO, Micromax Informatics had to say about the launch, “Micromax has been relentless in its pursuit o…

3 ways agency account managers can work better with new client hires

Often, when we think of an account transition, it’s from one account manager to another. For example, account manager X manages the PPC account for a year, and then account manager Y takes over. Generally, there is a transition period where the client and the new account manager are learning each other’s ways.Some agencies even have account manager transition processes to make the process as painless as possible. However, one transition that is rarely discussed is when the client brings on a new hire to join the relationship.This new hire may join the relationship in a variety of ways. This person may:work equally with your existing contact as an additional team member;replace your existing contact on day-to-day management and communication; orlead your contact as part of a higher-level marketing initiative (i.e., a company bringing in a marketing manager to oversee PPC, SEO and email marketing).In all of these scenarios, this new hire adds a fresh perspective and looks to put their s…

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as ‘normal turbulence’, Google has finally confirmed today that it’s Penguin algorithm update is rolling out in all languages.The last update in 2014 – Penguin 3.0 – may have only affected less than 1% of US/UK searches, but that ultimately translates to 12 billion queries.Here we’ll detail all the changes you can expect from Penguin 4.0 according to Google’s blog post. But first a little refresher…What is Penguin?According to Adam Stetzer in his post on the delayed Penguin update, Google first launched the Penguin update in April 2012 to catch sites spamming the search results. Specifically the ones who used link schemes to manipulate search rankings.Penguin basically hunts down inorganic links; the ones bought or placed solely for the sake of improving search rankings.Before Penguin, bad links were simply devalued and needed to be replaced in order to recover search rankings.But according to Chuck Price, a…

MarTech Today: IBM’s Watson works for Hollywood and Chevrolet, xAd launches GeoBlocks & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:For Chevrolet and Hollywood, IBM’s Watson is learning how to understand emotions and personalities
Sep 21, 2016 by Barry Levine
The computer superstar is detecting emotions and personalities from social posts and selecting a movie’s most suspenseful shots for a trailer.Forrester: Here are some ways marketers can adapt to messaging apps
Sep 22, 2016 by Barry Levine
These emerging ‘relationship platforms’ are part of a new, intelligent conversational interface that changes the customer relationship once again.Everything you need to know about Google’s ‘Possum’ algorithm update
Sep 22, 2016 by Joy Hawkins
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’GeoBlocks offer more precise location targeting and analytics, says xAd

How National Geographic uses visual storytelling to stand out in social media

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence?There are not many brands that can explain the power of visual storytelling as well as National Geographic, a media brand with a history of 128 years in science and photography that uses all its resources to create a compelling social presence.Nadine Heggie, Vice President of Global Partnerships for National Geographic Partners Europe & Africa, offered an insight during Social Media Week on how the brand dominates social media with the use of storytelling and the power of the community.National Geographic is already reaching 730 million people each month, but according to Nadine Heggie, it was social media that fuelled the growth of the business, with a social footprint of 270.9 million followers, 1.6 billion actions and an engagement that is 8x higher than any other media brand.What led to this success? Here are the five key points that any brand …

A High End Flagship Sub-USD 300, Is the Z2 Plus Lenovo’s Mi 3?

In the end, it took a single slide to rescue what had been until then a rather predictable and occasionally even erratic presentation. We had pretty much known that Lenovo would be releasing the Zuk Z2, rebranded as the Lenovo Z2 Plus in the Indian market towards the end of September. We knew the specs of the device and how it looked. What we did not know, as always, was the price. Speculation had been rife that the company would come out with two variants of the device – a 3GB RAM/ 32 GB storage option and a 4 GB RAM/ 64 GB storage one. And well, the buzz in the market had been that Lenovo would try to make the lower variant a sub-Rs 20,000 one, going below the 20k psychological barrier.And Anuj Sharma, head of product marketing, Lenovo Smartphones, milked the moment for what it was worth. Although the company does not get credit with it, Lenovo was one of the first manufacturers in India to make the revelation of the price of a device a rather elaborate process, complete with revolv…

12 tips for content marketing from an SEO perspective

How can you create content marketing which works for search, right from the start?Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach.To make your content work for SEO, Gibbons’ advice is to “start with the end in mind”. You need to be thinking about promotion from the word go, he said; so that when it comes to publishing your content, you already have a distribution and promotion strategy in mind, and have crafted your content towards that goal.So how can you carry this out in practice? Here are twelve tips from Kevin Gibbons’ presentation that will ensure your content works for search from beginning to end.Break down ‘silos’ when creating your teamI’m not the biggest fan of the word ‘silos’; in fact, in seven months of writing about digital marketing and sear…

Samsung Galaxy On7 2016 with Snapdragon 625 SoC Announced

After unveiling their Galaxy On7 Pro earlier this year, Korean electronics giant Samsung has now laid the wraps off its Galaxy On7 (2016) smartphone in China. It’s the successor of the Samsung Galaxy On7 (2015) which currently retails in India for a price of Rs 8,999.Unlike last year’s model, the Samsung Galaxy On7 (2016) sports a full metal unibody design and comes in three color options namely Rose Gold, Gold and Black. That aside, the internals have received a major spec boost. The lower mid-range smartphone from Samsung now comes with a 5.5-inch Full HD (1920x1080p) panel as compared to the HD panel seen in the last generation. Besides, the Galaxy On7 2016 is now powered by an octa core Snapdragon 625 SoC and 3GB RAM. In terms of storage, Samsung has included a 32GB eMMC memory underneath along with an option for memory expansion via MicroSD card slot.Talking of the cameras, the Samsung Galaxy On7 (2016) packs a 13MP f/1.9 rear shooter with LED flash and an 8MP f/1.9 front facing …