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Showing posts from September 24, 2016
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Coolpad Mega 2.5D Review: Great Looks Marred by Performance

Coolpad hasn’t launched a whole lot of devices in the Indian market but the Coolpad Note 3 Lite has sold well as there is no phone in its price range that features the specifications it has and is a decent all rounder too. But what the Coolpad phones launched so far (in India) lacked, was a certain degree of elegance in the build and design. Nothing too wrong with them, but nothing that’d make one feel good either with cheapness written all around them. That will change now with the Coolpad Mega 2.5D, the latest offering from the Chinese company that has come out of the flash sales, into being openly available after two weeks of its launch, since we started reviewing it. Is it any good at Rs 6,999? Let’s find out.We got the gold variant of the phone and boy it does NOT look like a Rs 6,999 phone! That pair of metal rails that go all around the phone shine out. The back of the phone has a subtle curve to it and coming at 143gms, the phone is quite good to hold in the hand – thanks to t…

Xiaomi Mi 4K TV Box with Android is Already Up for Sale in the US at $69

At the Google I/O this year, Google announced leading Chinese hardware maker Xiaomi as their product partner for developing their Daydream Virtual Reality project. The Xiaomi Mi 4K TV Box was announced at the same conference by none other than Google CEO Sundar Pichai. Now, it seems that the TV box is already up for sale in US.The Mi 4K TV box was allegedly spotted by a customer at a Walmart store in the US for a price of $69 (Rs 4,600 approx.) This clearly indicates that we are all set for an official launch from Xiaomi in a few days. Earlier, we had reported that the Xiaomi Mi 4K TV Box has cleared F.C.C certification thereby inching closer to an US launch. The 4K TV box which is exceedingly popular in China currently retails for $75 with worldwide shipping via third party resellers based in China. That said, you wouldn’t be able to claim warranty if you plan to import it to US from any of them. Hence, $69 official price of the Mi 4K TV Box is indeed quite sweet.The Xiaomi Mi 4K TV …

A Guide for CMOs on the Integration of Social Media with Traditional Marketing

Digital transformation has shown us a new face of marketing.With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers.Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media.And in reality, it goes beyond them.Social Media Marketing and StrategiesNicholas Lamphere of Harvard University defines social media as:“A media for interaction using highly accessible and scalable publishing techniques.”Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers.Leveraging the…

Spectacles is Snapchat’s First Hardware Product and Records 10 Second Videos

It’s a big day for one of the most popular social network available for smartphones – Snapchat which is today launching its first ever hardware product, Spectacles for recording videos and additionally, the California-based company is also rebranding itself to Snap, Inc as reported by the Wall Street Journal. The paramount rationale, as stated by Evan Spiegel, is the fact that the company is now more than just a social app.Back to the crucial highlight, though, Snap’s entry into the hardware territory brings an entirely new product titled “Spectacles” that contains a single button which you can tap to begin recording a 10-second snap. There’s a 115-degree lens which roughly approximates to a person’s field of vision and the camera is also capable of capturing circular videos because Spiegel believes that the rectangular format is “an unnecessary vestige of printing photos on sheets of paper.”. These snaps, of course, will be uploaded to your Snapchat account over a wireless connection…

Twitter to Open itself for Acquisition, Possible Suitors Include Google, Salesforce and Microsoft

Soon after popular professional networking portal LinkedIn got acquired by Microsoft, another social networking giant Twitter continues to inch its way to a sale process. As per a report by CNBC, internet giants like Google, Microsoft and even a SaaS company like Salesforce have shown interest in acquiring the struggling social media giant.Twitter’s revenue graph isn’t faring really well since the last few quarters and a relatively slow growth in the number of active users may be the possible reason behind the same. As a matter of fact, Twitter’s shares has been plummeting remarkably from 2014. From a reported $69 per share, the company’s shares fell to as low as $14 in May this year. Incidentally, the social networking giant’s shares rose by a huge margin as soon as the first news regarding a possible acquisition by Google, Microsoft and Salesforce break out. The social networking company’s board of directors are apparently looking forward to the deal with great interest states, stat…

Getting the most from the Forrester Wave and Gartner Magic Quadrant

The pace at which new marketing technology vendors come to market, makes technology selection processes extremely tough.Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is simply narrowing choices down to just these vendors.Read this white paper from TBSCG to find out why and how to use Gartner’s and Forrester’s reports more effectively for your business.Visit Digital Marketing Depot to download this guide.

via Marketing Land

Marketing Day: Google updates Penguin, interview with Siegel+Gale’s CMO & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook acknowledges discrepancy that had overstated a video view metric
Sep 23, 2016 by Greg Finn A miscalculation in the “average duration of video viewed” has overstated the overall video performance (within this metric only).Bombora gives marketers self-service access to its B2B surge intent data
Sep 23, 2016 by Barry Levine
Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.Google updates Penguin, says it now runs in real time within the core search algorithm
Sep 23, 2016 by Barry Schwartz
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.9 tools to help you succeed with Google SERP features
Sep 23, 2016 by Jordan Kasteler
Columnist Jordan Kasteler notes that strong search performance requires more than just ranking…

Facebook acknowledges discrepancy that had overstated a video view metric

If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook.In a lengthy Facebook post, Mr. Fischer chalked the error up to do an invalid equation that generated the metric. The metric should have been calculated by diving the total time spent watching a video by the total number of people that played the video. Instead it used a formula that divided the total time spent watching a video divided by the number of “views” of a video. Basically, instead of dividing by number of plays, it was divided by the number of “views” (when the video was played for three or more seconds). This error has now been fixed.Of course this math led to over-inflated stats for the “average duration o…