Skip to main content

Posts

Showing posts from September 26, 2016
Instapage

With brains like Einstein’s, who needs marketers?

Last week, Einstein went to work for Salesforce.The company enlisted the name of the smartest person ever to brand its new platform-wide layer of artificial intelligence.While computer intelligence is not foreign to parts of Salesforce’s clouds, this massive commitment means that advanced computer intelligence will now be embedded throughout the company’s tools.And the company has made a major commitment to pushing the envelope. It is setting up an R & D lab, and it recently purchased pioneer BeyondCore, a data analysis platform so smart that it tells you the best questions to ask before answering them.Although Salesforce’s announcement represents the biggest commitment thus far among marketing/sales tools, it is only part of the wave. There may be running disputes as to what processes actually deserve the name “artificial intelligence,” but it’s clear that most marketing and sales tools offer or will offer one or more of these capabilities:predictive lead scoring to target the mo…

New Image Leak Confirms the Upcoming 4K Google Chromecast Ultra

As we approach Google’s’ annual hardware event scheduled for next month’s 4th, leaks have begun to pour in with new reports revealing upcoming hardware as well as software. There will be several announcements including smartphones, routers, connected home devices, possibly tablets and a new Chromecast, of which today we’re getting a clear look thanks to the infamous personality, evleaks.A new image leak from Evan Blass confirms Android Police’s earlier reports of an upgraded Chromecast with 4K streaming capabilities. Additionally, it will be called Chromecast Ultra running most probably firmware version 1.21 at retail. While the standard Chromecast costs a bargain of $35, Ultra will be competitively cost double at $69. The elevated price tag will get you 4K content from a device (desktops/smartphones) directly to your HDMI-compatible display and better internals to complement the former. The rest of the design has been kept identical – round, a brief HDMI cable, port for charging, on/…

Plan device-specific user experience strategies with Google AdWords’ bid modifier

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows you to set individual bid adjustments for each device type (smartphone, tablet, desktop). In other words, you will now have full control over informing AdWords whether desktop, mobile or tablet is the priority for each campaign.With a new way to better control complex account structures and bidding strategies, marketers now have additional means to segment meaningful data and begin to integrate new optimization strategies where they fit best.With this new change, PPC managers must ask themselves if it’s time to change their approach to bidding entirely, as this new latitude given for device modifiers allows for marketers to segment by user experience with device-specific strategies. Moreover, brands that have a majority of their customers interacting with their ads on mobile devices may need to think about mobile strategies at a more granular level, i…

See how the 13 top SEO software platform providers stack up

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming.Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.If you are to looking to adopt an SEO software platform, this guide will help you through the decision-making process. Included are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.Visit Digital Marketing Depot to download your copy.

via Marketing Land

What’s the Google AdWords Health Score and how is it different from existing tools?

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance.OK, it’s not so crazy. Or new.My company, WordStream, has provided a free AdWords Performance Grader for over five years now.But here’s what is new: A feature is now available in some (not all) AdWords accounts called an AdWords Account Health Score. The new feature was first spotted by Chris Whyatt at Receptional and subsequently written up by Ginny Marvin for Search Engine Land.A lot of people on Twitter have been asking me: How is AdWords’ own health score different from WordStream’s performance grader?Let’s take a look.[Read the full article on Search Engine Land.]

via Marketing Land

3 tips for tracking response to industrial tradeshow print ads and landing pages

For any company, tradeshows play a key role in meeting marketing and sales objectives, but for owners of small manufacturing firms (e.g., 10-50 employees), they’re often critical. Due to budget, time, and logistics, participation at a major show is sometimes the only real marketing tactic, outside of the website, that a small manufacturer will undertake for the year.It’s at a tradeshow that a business owner can meet with far-flung customers, prospects, and suppliers, as well as demo products, get leads, learn about industry trends, and close sales.As part of the lead-up to the show, manufacturers of all sizes will often purchase an ad in a publication (or publications) that promote the show at which they’re exhibiting. My smaller manufacturing clients do this as well — and then ask, “How do we track our print ads?”In this article, I cover how any company, small or large, can use two free tools — Google Analytics and the Google URL builder — to track two marketing tactics associated wi…

Google ‘Pixel 3’ to be the First Device Running the Rumored Andromeda OS [Report]

A recent rumor stated Google’s plans for an entirely new tablet operating system that will be merging the capabilities of Chrome OS and Android – Andromeda OS. While that is yet to face public limelight, we already have another leak revealing a tablet called “Pixel 3” (codenamed ‘Bison’) running Andromeda, due for launching later in Q3 2017. The device will be showcasing the best of Android and Chrome OS in an unknown form factor, reports mention it could be either a hybrid tablet or a convertible.According to Android Police, Google Pixel 3 will be powered by a completely new environment and won’t be running a customized version of Chrome OS with Android apps. The rumored OS will be a powerful software created by merging the best of Chrome’s desktop features intelligently combined with Android’s tablet-friendly interface, not the other way around. However, given the planned release, it is possible that this project will be terminated before the actual announcement.Specifications wise,…

Writing a Yelp review that won’t get filtered

I often find myself describing how the Yelp filter works to marketers and business owners who are frustrated with the fact that Yelp doesn’t show all of their reviews.The Yelp filter is definitely frustrating, in the same way the Google algorithm is frustrating, because the company only speaks at a very high level about how it works. Our understanding then comes from watching it in action, over time, and deriving its mechanics by observing common patterns.I wanted to dive into several of the things that you can do to ensure a new review “sticks” rather than succumbing to the Yelp filter. There are a few reasons why this might be important to you:You are a business owner and want to advise really happy customers on how to make sure the review they promised is seen by others.You manage a Yelp page and many reviews are going into the filter, and you want those reviews to come out.You are a new Yelper and want to make sure your hard work isn’t in vain.What Yelp saysI think it is helpful t…

How many videos top publishers post daily to Facebook, YouTube

Facebook’s video platform is out of the petri dish and approaching parity with YouTube’s dominant digital video service. Top cross-platform video publishers like BuzzFeed, NowThis and Tastemade are posting more videos a day to Facebook than to YouTube, according to an analysis of their respective main YouTube channels and Facebook counterparts.But the uneven programming cadences don’t reveal the winner of a zero-sum game played between Facebook and YouTube. Instead they offer a peek at how divergent the two platforms — and publishers’ corresponding programming strategies — have become.Some of the differences are obvious: shorter videos do better on Facebook, longer ones do better on YouTube. But some are not: talent-driven videos are almost essential on YouTube, but ineffective on Facebook. As a result, while these publishers all originally treated Facebook and YouTube the same way, they have learned, and continue to learn, how nuanced the platforms really are.In addition to mapping B…

Reliable search volume data: a glimmer of hope

While poking around in the Google AdWords keyword research tool recently, I noticed something that made me do a double take.I refreshed my browser and re-inputted the same keywords as before. Same result.Something had changed, and I think it’s for the better.First, some backgroundFor the past couple months, I’ve struggled to see the value of Google’s update to the Keyword Planner which now shows aggregated search volume for keywords and close search variants. There have been a number of write-ups about this if you’re curious about how searchies have reacted to this change.Spoiler alert: not super well.The logic behind the update is sound: someone searching for “doghouse” is looking for the same thing as someone searching for “dog house.” As such, these terms should be considered a single concept and the reported search volume should reflect this.However, the logic is only as good as the data that obeys it. While Google seems to understand that “doghouse” and “dog house” are the same t…

Five Google Shopping tips to help nail your Q4 ROI

We all know Q4 is the biggest time of the year when it comes to ecommerce.Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping?Below are some key tips to make sure you are capitalizing on the holiday opportunity:1) Optimize the product titles in your feedTitles in the feed make the biggest difference in capturing more traffic. When optimizing your feed, remember that the titles play a significantly larger role in capturing traffic than descriptions.You still want to have a proper description, but you absolutely must invest the right amount of time in optimizing titles.Use your top-performing and top-volume search queries in your titles, and remember to be as descriptive about the actual product to ensure relevance to the query. As with most ad elements, we recommend that you test different titles to see what impact each variation may make.2) Use…

The 3 things to look for in a customer-centric marketing tool

Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the product.This shift started with the realization that there is no “average” customer. Customers have different behaviors and preferences — and this presents rich opportunities to move past a “one-size-fits-all” marketing approach and improve conversions and sales.But making that shift can be easier said than done. After reorganizing a team around the customers, there’s still a gap in the tools and systems needed to achieve your customer-centric goals.The problem? There are thousands of marketing tools, many claiming to support delivering “the right message to the right customer at the right time.” While your needs will differ based on your end goals, n…

MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Bombora gives marketers self-service access to its B2B surge intent data
Sep 23, 2016 by Barry Levine
Instead of 24-hour-turnarounds for individual reports, client companies can now get unlimited access with immediate turnarounds.Google updates Penguin, says it now runs in real time within the core search algorithm
Sep 23, 2016 by Barry Schwartz
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
Report: Apple may be six months from launching an Echo-like Siri assistant
Sep 23, 2016 by Greg Sterling
Device will need some differentiated features to compete effectively with Amazon, and soon, Google Home.From Around The Web:Google will reportedly launch a $129 Wi-Fi router on October 4, venturebeat.comThe 1st Step in a Website Redesign Is Mapping Customer Needs, www.cmswire.comThe Most Innovative UX Of Th…

Analyzing the Rcom-Aircel Merger

The long awaited Rcom-Aircel merger is finally happening. The terms of the deal have been ironed out between ADAG (Rcom’s parent company) and Maxis (Aircel’s parent company) for the merger of their respective telecom operations in India. The deal just needs regulatory approval and approval from shareholders expected to conclude by the first half of 2017. The structure of this deal involves Rcom spinning out its wireless operations and merging it with Aircel to create a new entity where both ADAG and Maxis own 50% of the company. Rcom’s other assets such as its towers, under sea cables and optic fibre will be kept out of the merger. Both Rcom and Aircel will be transferring part of their debts in the new entity. This will have a new name and equal board representation from both Maxis and ADAG. Eventually, both Maxis and ADAG plan on selling 12.75% of their stake in the new entity to bring in a third partner which will own 25% of the company.Now it’s important to remember here that the …

MediaTek Unveils 10nm Deca Core Helio X30 SoC that Supports up to 8GB of RAM

As expected Helio has announced the 10 nm Helio X30 and the 16nm Helio P25 chipsets. The Helio X30 employs big.LITTLE chip and is made up of two 2.8 GHz A73 cores, four 2.2 GHz A53 cores and four 2 GHz A35 cores bought together by 10 nm FinFET process. The RAM support goes all the way up to 8GB of LPDDR4 and the SoC also supports eMMC 5.1, UFS 2.1 for a better read and write speeds. On the imaging front, the Helio X30 is said to offer faster image processing supporting a resolution of up to 28-Megapixel at 30fps. Hardware support for video includes video encode up to 4K at 30Hz with HEVC and VP9, 2560×600 displays at a frame rate of 60Hz and 1080p displays at a frame rate f 120Hz, the chip also comes with better audio support including a range of 120 dB SNR and -100 dB THD. On the connectivity front, the Helio P30 offers Cat 10 LTE with 3x carrier aggregation and a 2×2 802.11ac WiFi radio.The primary changes in the Helio X30 have been the shift from A72 cores to the A73 and the A53 Co…

Guide to Google ranking signals – Part 4: content freshness

Last week we published the third instalment of our complete guide to Google ranking signals.It concentrated on the rather nebulous term ‘quality content’ and the practical signals you can provide Google to prove the text on your webpage is worthwhile.This week we continue diving into on-page content factors, with content freshness.FreshnessHow recently your webpage was published is a ranking signal. However different searches have different freshness needs. (Source: Google Inside search post)Google checks content for freshness by monitoring the following types of searches…Recent events or hot topics: Anything that begins trending on the web, that searchers want to find the latest information on immediately.Regularly recurring events: These are events that take place on a regular basis, such as annual conferences or presidential elections. Without a specific qualifier, you probably expect to see information on the most recent event, and not one from years ago.Frequent updates: These ar…