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Showing posts from October 4, 2016
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies

Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different, due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it.[Read the full article on Search Engine Land.]

via Marketing Land

Google Daydream View is a Soft and Ultraportable VR Headset That Costs $79

Google has now launched their first hardware product dubbed the Daydream View that comes with support for their brand new Daydream Project. As expected the Google Pixel and Pixel XL phones comes with support for the VR headset. Google, however, claims that many other hardware partners are already in the process of producing Daydream compatible smartphones.Daydream View is a minimalistic VR headset that comes with a fuss-free design. Instead of using the plastic casing used in most other VR headsets like Gear VR, Google decided to opt for a soft touch nylon material thereby making it suitable for long hours of use. It’s is nowhere as complicated as the Oculus Rift or HTC Vive. Rather it looks eerily similar to the VR headset launched by high-flying Chinese firm Xiaomi. That said, it hasn’t yet been ascertained whether the DayDream VR headset from Google is indeed made by the Chinese firm. However, it’s worth noting that the Xiaomi is one of the official hardware partners for Google’s D…

Google opens the AMP fire hose

Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow.The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts.Google’s AMP expansionSince Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated in the Top Stories area of mobile search results:AMP Top Stories carousel in Google mobile search results The current expansion, which was announced in August and started in mid-September, will surface AMPs throughout standard mobile search results, aka “blue links.” When the phased blue links rollout is complete, Google will always present the validated AMP version of a page to mobile users instead of the standard web link.At this stage, Google is only surfacing a portion of available AMPs; a September 25 q…

3 mysterious and scary ways AdWords budget creep can happen to you

It’s almost Halloween, and what could be scarier than wasted ad spend?Even the most experienced PPC managers can be mystified when a paid search account experiences a sudden surge in ad spend. And unless you have very strict budget settings, this can happen from time to time.While most of the time, a quick surge in ad spend is easily identifiable and is accompanied by an increase in leads or sales, what’s really scary is budget creep — a very slow and rising boost in ad spend that may not be detectable to the naked eye.When that happens, and when the business is looking to cut a few dollars in ad spend, it’s time to catch the mysterious culprit behind the case of the disappearing AdWords budget.The most obvious first step is to check search queries. If the search queries look OK, we need to dig deeper, and here are some options.[Read the full article on Search Engine Land.]

via Marketing Land

Google Pixel and Pixel XL will be up for Pre-Order in India from October 13th

At their event in San Francisco, Google finally made their new Pixel and Pixel XL smartphones official. They pack the best of Android including the artificially intelligent Google Assistant and feature top-of-the-line hardware. The search engine giant, along with US prices, also revealed when the devices will be available for pre-order in India – October 13th and given their recent aggressive updates for emerging markets, we’re not really surprised.Google Pixel and Pixel XL will be up for pre-ordering on offline as well as online platforms which will initially comprise of Flipkart, Croma, and Reliance Digital. While the company didn’t mention anything about the pricing, they won’t be any cheaper than we’re accustomed to when it comes to flagships. They are priced heavily at $649 for the base model in the United States, hence it’s safe to assume in India, costs will start somewhere from Rs 40,000. Regardless of that, Google Pixel and Pixel XL are spectacular propositions and surprising…

Google Announces Pixel and Pixel XL Phones with Built in Google Assistant and Daydream VR Support

As expected Google has unveiled a new range of hardware at its event today and needless to say the new Pixel phones are hogging the limelight. Thanks to a bout of leaks and premature listings the specifications and features were revealed earlier. The Pixel and the Pixel XL also means an official end to the Google’s signature Nexus series, one that found its favourite with power users and geeks. Google has undoubtedly inched towards a closely knitted ecosystem with the Pixel branded phones and it would be interesting to see if they can reach a wider audience and climb the sales chart.The Pixel sports a 5.0-inch FHD display while the larger Pixel XL opts for the bigger 5.5-inch QHD display. Design wise both are pretty much similar just like the Apple iPhone 7 and the 7s. Both the devices come with Gorilla Glass 4 protection. The Pixel and the Pixel XL will rely on the Snapdragon 821 clocked at 2.15GHz and will come mated with 4GB of RAM as opposed to 2GB RAM in its predecessor.Google Pi…

NRF’s 2016 holiday retail season forecast: 3.6% increase & strong chance of non-store growth

New data from the National Retail Federation (NRF) shows forecasts modest growth this holiday season with expected sales of $655.8 billion, up 3.6% from 2015. This is a record number and the year-over-year growth outpaces 2015 by 0.4%. The great news for online retailers is that all non-store sales are estimated to jump 7% this year.Image courtesy of The National Retail Federation The non-store numbers include online sales, direct-to-consumer & kiosk numbers – so this stat isn’t a pure representation of all digital sales. Furthermore, the numbers from the NRF exclude automobile sales, gas and restaurants and the time-frame of sales is November & December of this year.In 2015 the NRF reported non-store holiday sales at $105 billion, up 9% from 2014. Using these numbers, the overall non-store holiday sales in 2016 would weigh in at $112.35 billion.Further good news comes with estimates of between 640,000 and 690,000 seasonal positions opening up this season, on par with 2015’s nu…

Live Blog: The Made by Google Hardware Event

Ready to learn about the new Google Pixel phones, the Google Home voice-activated assistant rival to Amazon Echo and more new hardware from Google? Marketing Land is here at the “Made by Google” event, live blogging all the news, as it happens.A live stream is promised here, and you can follow along with our live blog below, which begins when the event does, at 9am PT.

via Marketing Land

Don’t overlook your current customers with your ABM strategy

Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources.However, B2B marketers are missing a huge opportunity with ABM: retaining, engaging and upselling current customers.The beauty of ABM is that it allows companies to focus on accounts, rather than leads. This, in turn, helps teams align across the entire customer journey — even after a lead has become a customer.What’s really important about this practice is that, rather than identifying as many leads as possible, it puts the priority on best-fit customers, which makes it ideal for both new and existing clients.With this data-driven approach to sales and marketing, there is an opportunity to identify purchase intent at the account level, then apply machine learning to figure out where the prospect’s buyi…

How to Embed YouTube as an Audio Player

How do you embed the audio portion of any YouTube video into your website? An easy option would be that you convert the YouTube video into an MP3 file and upload it to an audio hosting site like Soundcloud. This will work but YouTube is very likely to have a problem with your approach due to copyright issues.There’s a simpler approach as well that uses the official YouTube API and requires no file conversion.You can embed any YouTube video in your web pages and visitors on your site will be able to play and pause the video audio with a simple click. With this technique, you can also use a YouTube video as background audio that runs in a loop.Check out this live demo. It may resemble an embedded audio player but there’s actually this YouTube video that’s playing in the background.How to Embed YouTube AudioIt takes just one step to embed a YouTube audio. Open any YouTube video and make a note of the YouTube Video ID (a string of 11 characters).Next copy-paste the code below anywhere on …

Criteo set to acquire HookLogic

Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic.Founded in 2004, New York-based HookLogic powers shopping ads on retail sites like Walmart, Best Buy, Target and Macy’s, giving manufacturers and brands a way to feature their products in search results to in-market consumers. The ads are priced on a cost-per-click basis, just like product search ads on Google and Bing. Manufacturers are able to see performance, including sales, at the product level in the HookLogic platform. HookLogic added a similar solution for travel, powering in-search ads for hotels on sites like Expedia, Travelocity, and Hotels.com.“With HookLogic’s acquisition, Criteo is adding a complementary performance marketing solution to its portfolio, focusing on delivering more value to brand manufacturers and retailers alike,” said Eric Eichmann, CEO Criteo. “We are excited to help develop the HookLogic platform with our own sophisticated t…

Google Pixel Phones : Yet Another Shot in the Dark?

It’s hardly a secret anymore that Google is going to launch the Pixel smartphones later today at their annual event along with a host of other hardware products such as Google Home, an upgraded Chromecast and DayDream VR. There are two Pixel smartphones slated to launch today. The Pixel brand was something that Google used for its top of the line Chromebooks that it made in-house, and now the same brand name is being used for smartphones. The Pixel phones have the entire tech industry interested but before we get more excited about them, it’s worth analyzing the kind of impact it would be able to make in the long run.This isn’t Google’s first smartphoneThe Pixel smartphones aren’t quite obviously Google’s first shot at the smartphone market. There have been lots of other attempts and many of them have hardly made much of an impact. let’s have a look.NexusThe Nexus was probably Google’s first shot at the smartphone market. Initially, Nexus smartphones were positioned as premium offerin…

How to get more mileage out of the content you create

Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it.Think of your content as a buffalo. (No, really. Stay with me here.)As you no doubt learned in school, hunting was a vital part to our survival. Over generations, hunters developed a detailed framework for hunting and slaughtering their prey. Every move was deliberate, and every player had a specific role to play in the hunt. Once the hunt was over, everyone had a role to play in extracting anything and everything of value from the animal.It’s this structure and level of efficiency that you should look to emulate in a content marketing strategy.Laying the groundworkIf you want to extract every bit of value from a great theme or story, you need to have the right plan in place. This high-level framework comprises four components:Your audience. To whom are you selling? You nee…

Three fascinating talks from ClickZ Live: San Francisco [Video]

Presenting three of the most popular and interesting talks from our ClickZ Live event in San Francisco earlier this summer. Here we grant you exclusive access in the form of three videos, showcasing the latest insight and practical learning from three leading figures in digital marketing.Sit back, relax and give a warm armchair welcome to Alex Niehenke from Scale VP, Andrew Sherrard from T-Mobile and Simon Sproule from Aston Martin.Unicorn Hunters: Uncovering the Secrets of the Unicorn Culture from their BirthplaceUnicorns are still a relatively rare and increasingly sought after breed, but what is the secret to these $1billion+ beasts? What can you learn from Silicon Valley to drive innovation and build a start-up culture in your business without being Google?Here’s Alex Niehenke, Principal at Scale VP with the answer…Redefining Wireless and Marketing in the Age of the Empowered ConsumerT-Mobile has single-handedly disrupted wireless with its Un-carrier strategy. By defying ‘carrier’…

Amazon bans incentivized reviews outside of its own Vine program

Julie Clopper / Shutterstock.com Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace. The company has sued over 1,000 individuals and websites and buyers accused of dealing in fake reviews. Now, Amazon, says incentivized reviews will only be available through the Amazon Vine program.Until this week’s change, incentivized reviews from users who received a free or discounted product have been allowed as long as the incentive was disclosed in the review. Amazon says these review-for-product reviews “make up only a tiny fraction of the tens of millions of reviews on Amazon, and and when done carefully, they can be helpful to customers by providing a foundation of reviews for new or less well-known products”.Amazon launched Vine in 2007 to provide publishers and manufacturers access to a panel of independent reviewers for their products. The reviewers, called Vine Voices, are selected by Amazon based on the reviews they’ve submitted in the…

MarTech Today: Demandbase’s AI-powered DemandGraph, the newest Adobe-Microsoft partnership & the AMP firehose

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts
Oct 3, 2016 by Barry Levine
New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.
The martech lowdown: 2016 trends in review and a look at our bright future
Oct 3, 2016 by James Green
What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.What brands should know about Facebook’s new and upcoming average watch time metrics
Oct 3, 2016 by Tim Peterson
Facebook’s new average watch time metric may sound straightforward, but it has a twist.How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
Sep 30, 2016 by Barry Levine
And what it could mean for the balance of power among the major mark…

SEO outsourcing: what do you need to know?

Numerous websites outsource their SEO, but why is this so important?In this day and age, website owners realize that you cannot run a profitable internet business without optimizing their website.However, it is very expensive to hire top-tier, domestic companies to do this job for you. Starting a new website is a big financial burden as it is. So, people decide to outsource instead.What is SEO outsourcing?Outsourcing isn’t a new concept. It has been around for decades and it represents the basis of Western economy.How did outsourcing start?Salaries are the biggest cost for any company. As the USA started experiencing economic growth, living standards began to grow at the same time. People wanted higher salaries.It became an increasing burden for companies that looked for a way to remain competitive and profitable. A solution was presented in a form of foreign developing markets where price of the workforce was significantly lower.Fast forward to today.Almost every industry uses outsou…

Could ‘people-powered’ Digle be the future of search?

It’s search, Jim, but not as we know it.In a search industry where most of the major players are focused on machine learning, artificial intelligence and developing increasingly sophisticated algorithms, it’s unusual to come across a company which sets out to do the exact opposite.Enter Digle, the ‘people-powered’ search platform. One part Yahoo Answers, one part classifieds, and two parts gamified search engine, Digle has set out to buck the system of search and SEO by putting the power into the hands of people, not machines, to find and deliver results.In a way, it makes a lot of sense. Search engines have definitely been developing in a direction which means they are better able to interpret search queries in a human way: to parse complex, multi-part searches, answer full questions, even recognise and identify images. But you know who can already do that? Humans.“You can’t compare a person’s semantic intelligence to a robot’s; we can listen to what someone says and understand what …

Giphy’s Beta Cam App for Android is the Best Bet for GIF Lovers

GIF has always been a way to keep oneself and others amused. Be it the cute cat stuff or the millions of other random things that simply bring up a smile on our face. Giphy has one of the most exhaustive sets of GIF’s on the web and the makers had briefly published a new app to the Play Store called Beta Cam. The app lets you record the content and then allows you to add effects and stickers. This works on the same line as Prisma but instead is meant for GIF’s.The app description goes on and says that they will be offering new filters every week so that you can up your “GIF game on point. “Needless to say once you are done with editing the GIF’s can be shared directly to Twitter, Instagram, Facebook Messenger and also SMS. Just in case, you can also store the GIF in multiple formats and store it for future use.At this juncture, the app is labelled unreleased on the Google Play Store and it might take some time to hit the shelves. The app is a hardcore entertainer,  in fact, while I wa…

[First Impressions] Moto Z and Moto Z Play: Mod-ern Talking!

Making modular phones – phones to which you can add functions and features by adding parts, in simple English – has always been a slippery slope for manufacturers. Modu had the first realistic go at it more than half a decade ago, with “jackets” which added functionality to a basic phone and earlier this year, LG too had a stab at the concept with the G5. And now it is the turn of Motorola to follow the modular path with the Moto Z and the Moto Z Play, both of which were formally introduced in India today.And the difference between both phones is apparent at the very first glance. Yes, their sizes are markedly different, even though both sport 5.5-inch AMOLED displays – the Moto Z is 153.3 mm long and an amazing 5.2 mm thin, while the Moto Z Play is 156.4 mm long and 7 mm thin – but the main difference is in the feel. The Z is clearly more premium, feeling like a sleek sliver of metal (there was a super thin Moto phone called Sliver, incidentally – well, the new Moto Z makes that look…