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Showing posts from October 5, 2016
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Using search marketing to amplify TV buys: SMX East 2016

In this session from SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about how we should be using search advertising the amplify the rest of our marketing efforts.Consumer behaviorAs consumers, we’re exposed to numerous advertising channels that are fighting for our attention every single day. This includes both traditional and online channels, but what are consumers actually accessing during the key moments that matter? When are they ready to make a purchasing decision?During those key moments, consumers continue to turn to search to help guide their purchasing decisions. In a recent study Bing did with Forrester, about 49 percent of consumers view search engines as their number one source to research a purchase. Even more so, 74 percent of consumers really trust search engines, almost as much as they …

What you need to know about the state of mobile advertising

In my last column, “10 Mobile Statistics Marketers Will Love,” I called out the explosive growth of mobile usage. Of particular note is the fact that there will somewhere around two billion mobile users in the world this year.Considering the fact that a little over one-third of the world’s 7.3 billion inhabitants are either under the age of 14 (26 percent) or over the age of 65 (eight percent), that means that right around 40 percent of the rest are using mobile. And they are using it a lot.Based on my opening statement, it shouldn’t surprise you to hear that mobile advertising is the fastest-growing area of paid spend by marketers in 2016. In fact, mobile advertising should top an estimated $100 billion this year.Considering how little real estate we have on smartphones and how little we like to be interrupted on our personal devices, one might wonder where all this advertising is going to go. And what shape and form will it take, given the current lack of real estate.To help answer …

Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’

Google CEO Sundar Pichai presenting the Google Assistant on Tuesday. Google’s announcements on Tuesday — describing how the new Pixel smartphone and Home device will be the first places where its Google Assistant intelligent agent will live — are steps toward a world turned inside out.Instead of you interacting through display screens with a digital world next door to our physical world, you will now have more opportunities to live inside a physical world that has digital layers on top of it. Of course, Google isn’t inventing this new kind of layered reality. Amazon’s Alexa intelligent agent and Echo device have pioneered that path, and further colonization of the real world can be expected in the near future by Apple’s Siri, Facebook Messenger M and its growing collection of intelligent chatbots, Microsoft’s Cortana, and other intelligent agents and interactive layers.So far, we’ve used the term “augmented reality” primarily to describe activities like Pokémon Go, whose creatures appea…

[Giveaway] Premium WordPress Image Optimization Plugin- ShortPixel

Howdy Shouter,I’m back with another giveaway & this time it’s a WordPress plugin that will help you to improve your WordPress site loading time. We are giving away 8 licenses of Shortpixel WordPress plugin which is worth $29.99 each. Compare to our earlier giveaway of SEMRUSH, Bluehost, this time, we have more licenses to giveaway, so you have more chances to win. None the less, even if you don’t win this contest, you will not go empty-handed.All participants of this giveaway will get 500 image optimization credits for free.About Shortpixel WordPress Plugin:I have already shared about this plugin earlier here & for all those who missed learning about this plugin, here is a quick recap.Shortpixel is a popular WordPress image optimization solution. Once you have the plugin installed & activated, it will automatically optimize your uploaded images & hence make your blog load faster. None the less, it also takes care of optimizing already uploaded images.  Since page load …

9 Social Media Mistakes That Can Ruin Your Brand And Business

Social media has great potential for businesses that want to boost their reach, leads, and traffic. But when it is not being used properly, social media could actually damage the reputation of your brand.When social media has so much to offer, it is crucial that you are proficient enough to know how to get the most out of it.Social media mistakes that you must avoid at all costs when it comes to branding1) Having too many social networks at onceAccording to recent research, most companies tend to rely on three social networks for branding:FacebookTwitterLinkedInIf we look for more social media channels, we see over 500 million users on Instagram and over 100 million active users on Pinterest.For sites that rely heavily on graphics and images, Instagram, Facebook, and Pinterest are ideal.But if your site is about giving professional advice, then Twitter and LinkedIn are your best bets.The networks that you spend the most time on should be able to yield the highest ROIs for the target.S…

Google Optimize and Session Quality Score: a brief guide

Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.Notably a free version of Optimize 360 and a new metric, Session Quality Score.Optimize: what is it?Optimize 360 was launched as an enterprise-level product in March this year, and is essentially a landing page testing tool that allows site owners to test page layouts and copy without changing a page’s source code.This new version, for which users can sign up to trial now, will be available for anyone with an Analytics account worldwide, free of charge.How will it work?The functionality is similar to the likes of Optimizely (as is the name), with the significant advantage of an automatic and direct tie to other Google products, such as DoubleClick, AdWords and Audience 360.The opportunities for remarketing to highly qualified leads are clear, as are the possibilities for testing different copy for a range of audience segments, so this news will be assessed in detail b…

How Pinterest is cracking the social commerce code

When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep users on their platforms for a direct purchase? Despite the massive reach, engaging content and success of social advertising, in-channel purchasing has been a bit of a hurdle for marketers and advertisers alike.However, with over 100 million monthly active users globally, Pinterest is one channel that is poised to overcome the purchase hurdle. (Disclosure: Brand Networks, my employer, is a Pinterest Marketing Developer Partner.)At its core, Pinterest is an innovative visual discovery engine, a chance to identify and save new ideas that represent a user’s interests. What’s more, updates over the past year have helped the platform evolve to accommodate the entire customer purchase cycle — beyond just discovery.Imagine the purchase cycle in its most basic form: Discovery and awareness flow to the point of purchase, and finally, retention objectives take over. P…

10 best tools for generating super-hot leads

What tools do you have in your toolkit to help you find prospects? LinkedIn, Twitter, Facebook, an email subscription list, etc.?All of these are great, but wouldn’t it be good to automate the process, and bring in more targets?Of course it would!Basic tips to increase leadsBefore investing into tools, make sure you have some basic things in order:Make sure your pages are super fast. A slowly loading page is one of the most frequent reasons for a bounce. Use Page Speed tool to find what’s slowing your site down.Make sure your pages are hosted reliably. Downtime means your site will not even have a chance to convert. Use Uptime Report that monitors uptime on major hosting platformsMake sure your site is mobile-friendly. Most of your visitors are likely to load your pages from a mobile device. Use Mobile-Friendly Test tool from Google.Tools to generate more leadsThese are the 10 tools that will help you do it (and know what to do with those leads when you find them).ClickMeetingWebinars…

MarTech Today: Google’s big event, Criteo buys HookLogic & WordPress.com adds SEO tools

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Google debuts new Pixel phone, Google Home & Google Assistant
Oct 4, 2016 by Danny Sullivan
New Google Pixel phones. Google Home to take on Amazon Echo. And more hardware news from Google, during its big event today.
Criteo set to acquire HookLogic
Oct 4, 2016 by Ginny Marvin
HookLogic’s solution that powers search ads on retail and travel sites will continue to operate, says Criteo.
Google seeks to humanize its brand with new “Google Assistant” female persona
Oct 4, 2016 by Greg Sterling
She seeks to be a “companion” that is “always there but never in the way.”
With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
Oct 4, 2016 by Danny Sullivan
Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.
Google and Progressive Web …

Complete guide to meta tags in SEO

A complete introduction to all the meta tags a webmaster may need when creating or optimising a webpage for SEO.Everything will be covered here, including: Title Tag, Meta Description, Alt-Text for images, Canonical Tag, Noindex, Nofollow, H1 – H6 tags, Robots Meta Tag and the various tags involved in Google News.But first, let’s answer the question…What are meta tags?Meta tags are HTML elements that provide information about a web page for search engines and website visitors.These elements must be placed as tags in the <head> section of a HTML document so therefore need to be coded in your CMS.Some are easier to implement than others, especially if you have WordPress or any other ‘out-of-box’ CMS, where things like merely writing a headline creates your H1 tag and there are specific sections to add your own canonical links or meta descriptions.None of them are as complicated as they sound though, so let’s define each one in alphabetical order.Alt-Text for imagesAs we stated in …

Trip Tracker app from Microsoft Garage Keeps Track of your Movements

Google had introduced a timeline feature for its map, one that remembered the trips you took and also marked it on the maps. Microsoft, on the other hand, has been keeping us amused with the quality and the utility of its Garage apps and this time around they have unveiled Trip Tracker. This app has the recently announced LOOP (Microsoft Location and Observation Platform) SDK as its cornerstone.The LOOP SDK from Microsoft claims to get location pings from the users all the while being frugal on the battery life. What Trip Tracker does is that it assimilates the data from the LOOP SDK and puts it forth in such a way that one would make sense out of it. The app is capable of recognizing the start and end time of each trip along with the path taken and duration as well. Taking it a step further it also segregates the trip based on the mode of transport including drive, walk, run and bike ride.LOOP works by converting basic signals made up of latitude and longitude points into location in…

How to Make YouTube Playlists with a Google Spreadsheet

A couple of YouTube videos, some simple Google formulas and a Google Spreadsheet – that’s all you need to quickly create a YouTube playlist. It will be an anonymous playlist, not connected to your YouTube channel, and may be a good way to bunch together multiple videos for easy sharing on WhatsApp, Twitter or an email newsletter.Make YouTube Playlists with Google SheetsTo get started, open this Google Sheet and put the URLs (links) of YouTube videos in column A (one video per cell, starting with Cell A3). As you paste the video links in cell A, the column B gets populated with the video ID while column C will include a video thumbnail. This helps you double-check that the video URL is actually pointing to the intended video.After you are done writing the video URLs, go to cell A1 (see tutorial) and you’ll find a link to your YouTube playlist ready for sharing with the world. If you add or remove videos from column A, the playlist link will be updated automatically. Simple. You can sha…

Fossil Forrays into the Indian Wearable Market with an Array of Products

Fossil, a brand synonym with wrist watches has finally forayed into the wearable business in India. The new range of devices is spread across the Fossil brands including, Micheal Mors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit. The traditional watchmakers are keen to make a mark in the wearable market with its range of smart watches, hybrid watches and fitness trackers. Fossil is ensuring that their wearables are spread across all the segments and will also cater for the fashion conscious buyers.Misfit Shine 2 and RayMisFit’s portfolio in India now includes Shine 2 and Ray. Both the bands seem to be aimed at younger population and are designed to keep them a fit and active lifestyle. Priced starting at Rs 7,495, the Misfit Shine 2 and the Misfit Ray herald with a modular design and a revamped aesthetics that lets users track their fitness goals in style. The Misfit Shine 2 comes with non-charging replaceable batteries that last for 6-months.Fossil Q WatchesFossil ha…

Google WiFi is a Smart Wireless Router that Aims to Deliver a Seamless Network Connection

Alongside the Pixel smartphones, Daydream View VR, Google Home and Chromecast Ultra; the MountainView based giant has also unveiled a new WiFi router. It’s called the Google WiFi and is built on a new approach to providing seamless and uninterrupted WiFi network to every part of your home.Google’s first attempt developing a smart WiFi router started early last year when the company introduced their OnHub series in partnership with Asus and TP-Link. Now, Google claims that their smart wireless router is based on their learning from their OnHub routers. Rather it is a marked improvement over the predecessor. Google WiFi is not just smaller than the OnHub range of routers, but is more efficient too thanks to a new form of Eero-style mesh network. Basically, a number of Google WiFi routers can work in tandem to spread the same WiFi network across your home. Say, for example, you have a Google WiFi setup in your bedroom, another in the kitchen and another in the living room. Now all these t…