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Showing posts from October 6, 2016

U-GYM Mini is a Smart Digital Muscle Simulator that Aims at Replacing Masseurs

Deep tissue massaging can prove to be a relaxing affair over the weekends or during a holiday but what if you can get a deep tissue massage on the go without the need for a masseur. Well, U-Gym Mini attempts the same by using a smart electrical muscle stimulator to provide a professional deep tissue massage on the go. The device is mostly standalone in nature but it does connect to a smartphone via Bluetooth. Furthermore, the U-Gym Mini also lets you update, download, edit and share your favourite massage program with family and friends.In essence, the makers of U-Gym claims that it gives you a real deep tissue message. The U-Gym Mini is designed by a former Under Armor designer and it looks sleek for a massager. Needless to say, the device lets you customize your massage options from the companion app and also store your favourite massage programs. Powering the U-GYM Mini is 18650 mAh Li-ion battery which is rated to provide 6 hours of use for a charge.Deep tissue massage is a messag…

Infographic: 11 amazing hacks that will boost your organic click-through rates

Do you care about your organic click-through rate (CTR)?You should.Why?For one thing, pages that have a higher-than-expected CTR tend to rank higher in search results. Every three-percent increase in CTR beyond the expected for a given organic position will improve your organic rankings, on average, by one position.For another, pages with higher CTRs tend to have higher conversion rates. If you get people excited enough to click on your search listing, that excitement tends to carry through all the way to a conversion, whether it’s capturing a lead or making a sale.Do you care now?If so, this infographic, courtesy of yours truly and the brilliant Brian Dean of Backlinko, shows you how to quickly boost your CTR.[See the infographic along with the full article on Search Engine Land.]

via Marketing Land

Give Google a break: Tackling paid links is harder than you may think

Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long?I’d argue that criticism directed at Google is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine.Detecting and dealing with paid links is a lot harder than many people think, and there are likely good reasons why Google took longer than hoped to release the next iteration of Penguin.Here are some of the challenges Google may have faced in pushing out the most recent Penguin update.[Read the full article on Search Engine Land.]

via Marketing Land

Top trends marketers need to know for the holiday season

The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce trends should they look out for?There’s a big marketing opportunity during the holiday shopping season, but there’s also a challenge of listening to consumers’ demands and delivering the right message to them.I’ve been talking to Michael Klein, director of Industry Strategy for Retail at Adobe, about the top trends in marketing and ecommerce and how they affect consumer behaviour.How is online spending expected to change during the holiday season of 2016?We anticipate that Thanksgiving and Black Friday online sales will continue to grow. More than ever, consumers are using mobile devices for their browsing and buying activities while away from their desktops, which contributing to online sales growth. Black Friday, which saw $2.74B in sales in 2015, could eclipse Cyber Monday’s $3B sales figure from 2015 for the first time in history this year.A…

Why 2016 is NOT the year of conversion optimization

This is the certificate I earned in November 2006 from completing the “Wizards of the Web” course put on by Jeffrey and Bryan Eisenberg at an amazing business school called the Wizard Academy.Who knew this seminar would have an impact on our industry? In their course, they gave UX researcher Jakob Nielsen credit for formulating the first thoughts that guided website optimization. Steve Krug had published “Don’t Make Me Think” in 2000. It made me think.Steve Krug made me think. The whole course made me think — think about the practice of conversion optimization and its historical development.The Eisenbergs had published the book, “Persuasive Online Copywriting,” in September 2002 and “Call to Action” in May 2005. Their Wizards of the Web teachings would eventually be detailed in their best-selling book, “Waiting for Your Cat to Bark?” That book appeared in June of 2006, and in December, I created my agency, Conversion Sciences.Bryan and Jeffrey Eisenberg told us that words would lead our…

The changing SERP: understanding and optimizing above and below the fold

Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.Considering that our research at BrightEdge shows that an estimated 51% of the traffic to your site arrives through organic, the changes in the SERPs remain a pressing concern for all brands.The position of a result on the SERP, as well as the different rich results that appear at the top, all impact how many clicks each website receives.What customers want to see when they type in a particular query will heavily influence where they click and the types of results that will satisfy their needs.Google has been working to better understand intent so they can improve their user satisfaction. Brands that are able to similarly cultivate their understanding of user intent will therefore see improved positioning in the SERPs and present greater appeal for the users themselves.Recent changes we have seen in the SERPsGoogle a…

With mobile home tab MIA, Facebook’s desktop-only Live Map offers best view of global broadcasts

From political stump speeches to local TV news to piracy to porn, there’s a lot of programming being broadcast through Facebook Live. But you’d have a hard time finding it on your phone.In April Facebook said it would add a Live tab to its mobile app’s home page for people to browse for broadcasts that wouldn’t likely appear in their news feeds. That hasn’t happened. But on desktop, Facebook’s Live Map offers the best view of what people around the world are broadcasting. Here’s a look.

via Marketing Land

So you want to build a #martech marketing stack?

As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack. But one mistake that a lot of them make is putting their focus in the wrong place.During this week’s Dreamforce 2016 conference in San Francisco, speakers Scott Brinker of ion interactive — and the MarTech conference chair — and Travis Wright of MediaThinkLabs both emphasized that the place to begin building a marketing stack isn’t with marketing tools … it’s with your customer.“It’s about the customer experience. You don’t start with the tool,” Wright said. “The tools are the thing at the end. You start with what problems can you solve for your customers, and then you ask which tools can help you do that.” Brinker told the audience that the best yardstick for choosing marketing tools is to look at how they help you reach customers across different channels.Brinker, though, added one caveat to that customer-first advice. With the martech industry gro…

Paid search vs. paid social: how to design the ideal marketing mix

Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly.Quite often, I’m asked about which is better for companies, and, with very few exceptions, I’ve found myself giving the same advice: “You absolutely should be doing both!”I hope as a result of this article, marketers will put in the effort to practice both disciplines, as well as understand the value that they both bring to the table.Consider this chart showing where the various main channels fall in terms of cost and focus:Why you can’t really compareSearch and social channels are completely different animals. They sit in different areas of the buyer’s journey; they carry very different levels of competition and vary significantly in cost.Sales journeySearchSearch is intent-based, so quite often, marketers will target keywords closer to the bottom of the sales funne…

A complete Local SEO guide for small businesses

A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for “sushi”, “locksmith” or “nightclub”? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers.Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages.For example, The Art Studio NY, the top-rated painting school in New York, ranks #1 for local search term “painting classes nyc”:The local listing of The Art Studio NY includes NAP (name, address, phone number), Google Map, Google Reviews, hours of operation, website, and directions. This local listing format is very helpful in driving business.So how can we achieve good local search rankings?According to, the major local search ranking factors are:According …

How to find the email personalization sweet spot

Personalizing messages through targeted email marketing creates value in customer communications, but sometimes brands can get too personal.Finding the right balance when sending personalized messages to recipients can be tricky. But understanding purchase behavior, knowing when to withhold information and looking beyond opens and clicks will help marketers find that sweet spot.Understanding purchase behaviorNot all marketers use all of the data available at their disposal to their benefit, especially purchase behavior. But marketers need to be careful when analyzing this data, because it is easy to misinterpret.For example, if you’re purchasing a gift for someone online, and you begin to receive personalized emails from the site based on those preferences and not yours, there’s a real disconnect there.Therefore, marketers need to be flexible and able to recognize when the data is sending mixed signals. The marketers who are doing it best are using that purchase data to create a truly…

AdSense tweaks the look for text ads again

Google is testing a new look for text and link ads for AdSense publishers.In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.”The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.Here’s a look back at some past iterations of these ads. In December 2015 a new version removed the slider, used a san serif font and added gray shading behind the ad copy.And here’s what the change looked like in 2014, when Google first introduced the slider on mobile text ads.Image source: Google These text ads were called magazine ads when they first debuted in May 2014.

via Marketing Land

MarTech Today: Salesforce buys Krux, featured snippets & a new kind of ‘augmented reality’

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Salesforce buys DMP Krux
Oct 4, 2016 by Barry Levine
The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.Google Home responding with featured snippets
Oct 5, 2016 by Barry Schwartz
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
Google and Progressive Web Apps: the mobile experience and SEO
Oct 5, 2016 by Jim Yu
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
Oct 5, 2016 by Barry Levine
With the launch of this new ecosystem, the physical world adds more digital layers.
Wanted: session ideas for SMX West

Netflix Inks Deal with iPic to Screen Select Movies at Theatres

Netflix has inked a deal with iPic Entertainment to screen the movies the day they are available online. The agreement currently includes a selected bunch of theatres across New York City and Los Angeles, it is most likely that Netflix will extend to other areas and theatres as well. Interestingly this is not exactly Netflix’s first attempt to hit the big screens and the previously this move seems to have not gone so well with the movie watchers. Moving on, only 10 titles come under the ambit of the agreement and will be coupled with the iPic’s dine-in experience.Netflix has indeed changed the way we consume media and it has actually been one of the strongest reasons for cord cutters to ditch the cable. Terms like Binge Watching owe its due credit to Netflix. Considering the fact that Netflix has already been very active in producing actual films the streaming giant wants to showcase the world that it makes movies rather than just aggregating the content for Netflix. This very move ca…

Samsung Acquires Viv, the AI Assistant: 6 Things You Need to Know

Reeling under the battery explosion episode of their Galaxy Note 7, Samsung has now made a strategic acquisition of an AI startup, Viv, in a bid to bolsters its mobile software. The Korean electronics giant aims to take on the like of voice assistants like Siri, Cortana and Google Assistant with the Viv.With this acquisition, Samsung aims to bolster their software setup to take on its competitors; especially Apple. And why not? Samsung is the only company that is close to Apple in terms of global market share, and possibly the only one making decent money in Android ecosystem. The move comes soon after Google made its entry into the smartphone business as a direct competitor with the launch of the Pixel smartphones. Ditching manufacturing partners and the introduction of Google Assistant may be a potent combination for Google to take on the likes of Samsung and Apple. Hence, it was quite natural for Samsung to make a move. Instead of working on their own voice assistant, they preferre…