Skip to main content


Showing posts from October 7, 2016

New benchmark data on the state of Account-Based Marketing marketing today

How can adopting ABM positively impact your marketing performance?Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your organization’s ABM strategy.Visit Digital Marketing Depot to download the study and learn more.

via Marketing Land

Optimove adds an intelligent agent for self-optimizing marketing campaigns

Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing tool to add an intelligent assistant.The Israeli company, founded in 2009 and headquartered in New York City, has launched Optibot, which it describes as “the marketing industry’s first CRM [customer relationship management] optimization bot.”More specifically, it is an intelligent assistant that suggests best practices or possible one-click actions, and fine-tunes testing campaigns that try out and iterate many variations across micro-segments.The company’s Customer Marketing Cloud is designed to create micro-segments of customers and potential customers and then message to them in multiple channels, including websites, SMS, email, Facebook Custom Audiences, Google’s DoubleClick ad network, push notifications, and in-app messaging. It sends more than four billion personalized messages annually to nearly a billion customers, for such clients as 1-800…

Facebook’s new Events app could be a Trojan Horse rival to Google Calendar

Facebook has become a popular place for people to pencil in their plans. Every day more than 100 million people — about 9% of Facebook’s daily audience — use the social network’s events feature, per Facebook. So now Facebook is spinning off events into own mobile app — which may become more than an event-specific calendar and more of a general-purpose calendar a la Google Calendar.On the surface, the Events from Facebook app, announced on Friday, is something people can use to find out what’s going on nearby, what happenings their friends are planning to hit and coordinate their plans. But it also contains a calendar that people could eventually use to manage the rest of their schedules, such as work meetings.People can browse events based on when and where they’re scheduled as well as what types of events they’re interested in attending, including events posted by Pages. They can also check out a map view to plot out plans by proximity and search for events in specific cities. When p…

The 7 best ad and landing page elements to boost online conversions

When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to also incorporate the elements using PPC/paid search. At the beginning of every section, I’ve included the percentage of shoppers who want specific elements, so you can prioritize your element efforts.Note: Statistical data in this article is pulled from BigCommerce’s study, “What Brands Need to Know About Omni-Channel Retail and Modern Consumer Shopping Habits.”1. ImagesSeventy-eight percent of shoppers want images.Shoppers respond well to images. It’s the reason Google has been and is continuing to increase the number of images we see on search engine results pages (SERPs). It’s also the reason good online retailers allow us to zoom in and view products from different angles.An awes…

PPC + SEO = match made in marketing heaven

It has been quite a year for the Search Engine Results Page (SERP).We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.In order to meet the demands of today’s search landscape and connect with more qualified consumers, strategists need to create campaigns that treat SEO and PPC as a unified silo, as opposed to separate disciplines.[Read the full article on Search Engine Land.]

via Marketing Land

Reliance Jio and Airtel Try to Lure iPhone 7 Customers with Attractive Offers

Apple is all set to disrupt the second biggest smartphone market, India with its flagship products – iPhone 7 and 7 Plus. However now, in an attempt to captivate the premium buyers, leading telecom companies including Airtel and Reliance Jio have announced a series of complimentary offers on the purchase of an iPhone 7 and 7 Plus.To begin with, Airtel will be offering, under its Infinity postpaid plan, 5/10/15GB of free 4G/3G mobile every month for a year. Postpaid customers will be required to purchase the phone on a contract which starts from Rs 19,990 for the base variant of iPhone 7 and on top of that, monthly charges will vary based on the selected plans. The monthly plans range from Rs 1999, 2499 and 2999 plans with 5GB, 10GB and 15GB free data, respectively. For the uninitiated, Airtel’s ‘myPlan Infinity’ series offers unlimited voice calling (local, STD, and national roaming) with bundled SMS and internet combos. Additionally, the postpaid package furnishes access to Wynk Musi…

Marketing automation tools compared: GetResponse, Marketo and HubSpot

Due to the realities of today’s marketing environment — namely, content overload, multiple platforms and non-linear sales funnels — it’s no question that marketing automation tools can be incredibly helpful to modern-day businesses. By managing and streamlining data across multiple channels, businesses can keep their marketing strategies organized and running efficiently.Seventy-one percent of companies are currently using marketing automation, while another 23 percent are not currently using it but plan to in the near future, according to Ascend2.While automation platforms help enterprises meet their goals — such as increased lead generation, sales revenue and customer engagement — it’s still unclear which tool wins within the expanding automation industry. Although Marketo and HubSpot are highly praised and have been longtime players in the market, a newer platform in the space from GetResponse might be an excellent choice as well.Let’s delve into each tool and analyze the best opti…

Keep it simple: 10 digital brand metrics that matter

“We optimize against over 1,000 variables,” boasted the ad tech CEO just before drinks were served at yet another digital media summit. This was the grandest of many “bigger is better” assertions that were peppered into content throughout the day. “50 attention measures,” “33 engagement metrics,” “517 data sources integrated” — the claims clattered from the stage like heavy rain on a tin roof.Spoiled for choiceDon’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly wary of the information arms race.The proliferation of options takes us farther away from landing on digital metrics that matter. It certainly adds complexity to an already confused market. It also provides the perfect impetus for laziness; why narrow your focus to a few choice metrics when you can hide behind an inglorious pile of stats?I can understand why many people adopt the “bigger is better” mindset. And if you measure everything, there is bound to be at le…

MarTech Today: Samsung buys Viv, building a martech stack & bio-tracking for marketing

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Buying Viv, Samsung makes its “me too” virtual assistant play
Oct 6, 2016 by Greg Sterling
Like Siri, Viv sells itself before its ambitious product vision is realized.
So you want to build a #martech marketing stack?
Oct 6, 2016 by Matt McGee
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session.
Here’s how marketing research is looking past consumers and connecting with their bodies
Oct 5, 2016 by Barry Levine
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings.After 4 months & 125M+ pages indexed, where are we with AMP?
Oct 6, 2016 by Kristi Kellogg
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share succ…

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have Facebook, Amazon and Meerkat all trying something new.Spoiler alert: respectively, being Craigslist, banning reviews, not existing anymore.But first, let’s check in with the Big G…Google’s first SERP now displays fewer organic resultsPage one of Google search now displays fewer organic results (around 8.5 links instead of the 10 it used to traditionally show) according to new research from Searchmetrics.Nearly every search query now includes at least one example of boxed out content such as app suggestions, videos, images, integrated Twitter cards etc on the first page.There are also significant differences between Google’s smartphone and desktop results, with 34% of desktop results including at least one images box compared with only 14.4% for smartphones.Facebook targets eBay, Craigslist with MarketplaceThis week saw the launch of Facebook Marketp…

What makes people follow or unfollow a brand?

Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.Sprout Social Index for Q3 2016 presents some very interesting stats regarding the reasons that people follow, or unfollow, a brand, providing a detailed analysis of the users’ motives for each move.What annoys users?57.5% of users find the increased number of promotional posts annoying and it’s the first reason they get irritated by a brand’s presence.The prevalent reasons users are annoyed by branded posts are:– too many promotions
– slang and jargon
– not having any personality on their accounts
– trying to be funny when they’re not
– not replying to messagesThis means that brands need to balance t…

Penguin 4.0: a link builder’s perspective

It’s been two weeks since Penguin 4.0 was officially announced.Dr. Pete continues to report high Mozcast temperatures, and stories of recoveries are starting to spread across the net.Today I want to take a step back and share my thoughts about Penguin 4.0, as a marketer at a link building agency.As an industry we have been laser-focused on the roll out, recoveries, and any tidbits of information we can glean from Google and their representatives. This is all important information, but I want to share my broader thoughts about Penguin 4.0 now that it’s here, and what it reveals about the SEO industry as a whole.In no particular order, here are my thoughts:Penguin devaluing links instead of demoting a site is an important step to a better relationship with Google, for all marketers and site owners.I don’t believe the move to devaluing spam will make grey hat or black hat more viable. Manipulation will be harder than ever, so focusing on good links will remain critical.Penguin 4.0 counte…

itel it1520 Launched at Rs 8490, Features 13-Megapixel Selfie Camera and IRIS Scanner

Itel Mobile is a Hong Kong brand that has been involved in making feature phones from quite some time. It was earlier this year that itel decided to bring its range of phones to India and cater to the ever expanding smartphone market. The itel it1520 is a selfie-centric phone with 13-Megapixel primary and secondary camera. Priced at Rs 8490 the device also comes with a 100 days replacement warranty which has been one of its strong points.The it1520 comes equipped with a 5-inch HD display and is powered by a quad-core MediaTek SoC clocked at 1.3GHz and paired with 2GB of RAM. On the storage front, the device offers 16GB of internal storage which is further expandable by 32GB. The camera setup in itel it1520 includes the 13-Megapixel sensor on both the sides with LED flash on the both the sides. IRIS scanner is yet another feature that is a rarity at this price point and the itel it1520 comes equipped with one.Connectivity options include Wi-Fi, 4G, GPS, VoLTE and Bluetooth. The it1520 …

First Impressions: iPhone 7 and 7 Plus – Black is Beautiful!

When Apple unveiled the iPhone 7 and the iPhone 7 Plus, those who were expecting a militant redesign of the phone were disappointed. For, the Cupertino giant stayed with the broad outlines and form factor and indeed to a large extent, even the size, of the iPhone 6s and 6s Plus. But that doesn’t mean that there was no reason for cheer on the design front. Perhaps the biggest cheer for a design element in the launch came when it was announced that Apple would, after a brief sabbatical, be returning to one of the colours that defined the earlier iPhones – black. In fact, there were two variations of it – a matte black and a more glossy jet black. Yes, there would be the now-usual rose gold, gold and silver editions too, but make no mistake about it, it was the all blacks that caught the eye.And well, we have got both black variations in our review units – the iPhone 7 in black and the iPhone 7 Plus in jet black. And we can say without any reservations that they look flat out gorgeous. M…

Prisma Now Comes with New Art Filtered Video Feature for iOS 10

Prisma had taken the app store by storm ever since it was released a couple of months ago. The photo filter app came with an inherent ability to turn traditional photographs into pieces of work of art, though many apps previously promised the same they couldn’t achieve the efficacy of Prisma. As a result, the virility of Prisma translated into millions of downloads. This time around Prisma is all set to pick up a new feature for iOS app, the ability to support videos.The users of Prisma iPhone app can now turn small video clips of up to 15 seconds into an animation by selecting any of the nine filters. The apps AI algorithm will stitch the content frame by frame and will deliver an animated form of the video. Just imagine the possibilities and the fun factor involved with this feature. You can turn your office corridor into a comic hallway or maybe hyper lapse a nearby street and convert it into a cartoon.Thankfully Prisma will also let you convert preshot videos from the camera roll …

The Divi Guide for Beginners: Why This Is An Awesome Theme

I have a confession to make:I don’t know how to write HTML or CSS codes.I’ve set up my own blog with WordPress, but I didn’t write any lines of codes like some other web developers do.So how did I do it?I did it with the Divi theme from Elegant Themes.I discovered Elegant Themes a few years back when I first set up my blog. Once I learned how the Divi Page Builder worked, I instantly decided that it was the perfect theme for me, the non-coding blogger.If you’re just starting out with blogging and you want a theme with boundless design options, check out Divi. Divi will make web design a lot easier for you. This theme is great for designing your site however you want without making advanced tweaks to the theme’s code.The Divi WordPress Theme Options PanelJust like any modern theme, Divi comes with a “Theme Options” panel to take care of the basic settings.To open this panel, go to Divi > Theme Options.The first thing you want to do after installing the theme is to change the site lo…