Skip to main content


Showing posts from October 8, 2016

First Impressions: Honor 8 – Hello Beautiful!

Huawei’s sub-brand Honor is all set to unveil its flagship smartphone dubbed the Honor 8 in India on October 12. At the preview event held in Goa, we got a chance to get our hands-on of the device and well, we came out pretty impressed. Now, that we have spent just about a week with the Honor 8, it’s time for providing you with our first impressions of the device.The Honor 8 apparently has a lot in common with the flagship Huawei P9. It all starts from the dual 12MP camera setup found to the back of the smartphone. The familiar Leica branding seen on the Huawei P9 however goes missing here. The most impressive part about the Honor 8 however, is its design. Gone are those budget friendly flagship looks of the Honor 7. Rather, the Honor 8 indeed looks and feels like a premium product from a reputed smartphone maker.To the front and the back lies Gorilla Glass 3 which is slightly curved to the edges. The glass back however comes with its set of cons, as it is fingerprint magnet, to say t…

Why & How To Increase Your Website’s Domain Authority

Most bloggers and site owners have one goal in common:Rank higher in search engines.There are hundreds of web metrics out there, but there is one web metric that has grown in importance exponentially since it came into the world of SEO.That web metric is Domain Authority (DA).You might have already heard of Domain Authority. If you haven’t, then you should read: What Is Domain Authority (DA)? – A Complete Guide For Beginners.Domain Authority is a grade or score (ranging from 0-100) developed by Moz that estimates how well a website will rank on Google and other search engines.A website with a high DA score is likely to rank higher in Search Engine Result Pages (SERPs).Do you want to know how to increase the DA of your website?In this post, I will share 7 realistic methods that will help you increase the Domain Authority of your website. But before we move further and have a closer look at these 7 methods, let me first explain to you why it is important to increase the DA of your websi…

Marketing Day: Smartphone usage, Facebook events app & intelligent agents

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Optimove adds an intelligent agent for self-optimizing marketing campaigns
Oct 7, 2016 by Barry Levine Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.Facebook’s new Events app could be a Trojan Horse rival to Google Calendar
Oct 7, 2016 by Tim Peterson Facebook’s Events app offers an in-app calendar that can sync schedules from other calendars, like Apple’s iCal, Microsoft’s Exchange and Google Calendar.The 7 best ad and landing page elements to boost online conversions
Oct 7, 2016 by Mona Elesseily How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.PPC + SEO = match made in marketing heaven
Oct 7, 2016 by Julian Connors Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several…

Instagram Stories get viewed by ⅓ of its 300-million-large daily audience, ignored by ⅔

Every day more than 100 million people view Instagram Stories, according to an Instagram spokesperson, who clarified that the 100 million user mark reported by BuzzFeed on Thursday specifically referred to the number of people viewing Stories.A daily audience of more than 100 million people is huge for anything. When it comes to TV, only events like the Super Bowl get those kinds of numbers. And when it comes to Instagram’s burgeoning rivalry with Snapchat — from whom it copied the Stories feature — it means that Instagram’s two-month-old version already has two-thirds the audience that Snapchat, in general, attracts every day.But there’s a but.As large as number as 100 million is, it represents a one-third minority of the 300 million people that check Instagram every day. In other words, two-thirds of Instagram’s daily audience swipe past the Stories sitting conspicuously atop their main feeds.Instagram’s Stories feed appears prominently atop the app’s main feed. There are any number …