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Showing posts from October 11, 2016
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Facebook tests ads in Groups, potentially easing ad load issue

More than 1 billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand, as part of a test.“We have started to test delivering ads to people in Facebook Groups, and will be evaluating the response before determining how we will move forward,” a Facebook spokesperson said in an emailed statement, confirming a TechCrunch report published on Monday.The ads resemble Facebook’s news feed ads and show up only in Groups’ feeds on Facebook’s site and mobile app. Facebook is targeting the ads based on a Group’s topic and the information it has on the people in a Group. I’m waiting to hear back from the spokesperson on how exactly Facebook is using people’s information to target these ads.If Facebook decides to officially run ads within Groups’ feeds, that new, supplementary inventory could offset its ad load dilemma.Sometime next…

Expedia now lets you pick Hawaii travel packages with your smile

An image from the two-minute video at “Discover Your Aloha,” with a smile indicator. Expedia.com is now letting your facial reactions help determine where you should go on vacation.Through its Expedia Media Solutions advertising sales division, the travel site has launched a new website called “Discover Your Aloha” as part of a year-long campaign for the Hawai‘i Tourism Authority. At the site, visitors give permission for their computer’s webcam to transmit their reactions to scenes of the islands in a two-minute video, and those reactions automatically lead to a recommended, customized travel package.Expedia’s director of creative partnerships Angelique Miller told me that, to her knowledge, this was the first use of facial recognition to inform vacation planning.She noted that Hawaii wanted a campaign to counter its loss of market share to Asian destinations like Thailand, Vietnam, and Bali. Millennials in particular, she said, are expected to respond to the “wow” factor of selecting…

Forget about unique content. Try actually BEING local!

Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings.It’s time for another installment of Greg’s Soapbox. Stop trying to look for silver content bullets! Stop trying to be lazy or look for shortcuts! If you put in the time and do things correctly, you’ll win in the long run.It’s fall conference season, and I’ve sat in on countless sessions that preach the same thing over and over again: you’ve got to create unique content if you want to succeed.Technically, that’s true. But in the real world, I’m just gonna say it: it’s a load of BS.[Read the full article on Search Engine Land.]

via Marketing Land

Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Getting the attention of today’s consumer is harder than ever before. They are on multiple devices, accessing numerous forms of media. Their paths to purchase are as varied as flavors of ice cream. And many use ad-blocking technology to run from attempts to reach them. It’s like chasing fireflies that light up and disappear in the dark just as you swing your net.This is a reality that won’t be changing anytime soon. As consumers’ digital experiences are increasingly interrupted by pop-up ads, pre-roll videos and banners that obscure their view, ads and unsolicited content seem to generate more irritation than interest.While more are trying to improve marketing and ROI through targeting, that still doesn’t always solve the problem of timing (i.e., serving up the content at the right moment). The ultimate goal is not just to serve up an ad or coupon to the right person, but also to time it to the moment when that information is needed or desired.Google coined the term “micro-moment” to …

Yahoo Disables Email Forwarding Services in an Alleged bid to Retain Users

The recent Yahoo debacle has taken a toll on its email users, most of them are completely moving away from the Yahoo services. Moving away obviously includes the part wherein you migrate the emails and other related data to the new services. Yahoo has allegedly disabled automatic email forwarding from the beginning of this month and this has been corroborated by several users.This move seems to be fuelled by the fact that most of the users will migrate in the wake of recent hacking incidents and also the fact that 500 million user accounts were compromised in 2014. Last week, it came to light that Yahoo has covertly built a custom software program that aimed at searching all of its customer’s incoming emails and match it against specific information given by the U.S intelligence officials. All of this happened at a time when Yahoo was ready to be bought by Verizon Communications for $4.83 Billion, the deal, however, is yet to materialize. In all likelihood, Yahoo might completely lose…

Twitter’s debate livesteam viewership exceeds NFL audience — again

Maybe people’s interest in watching live broadcasts on Twitter is growing in general. Or maybe people are more into watching two people talk on Twitter than two teams play football.More people tuned into Bloomberg Politics’ presidential debate livestream on Twitter Sunday night than have tuned into any one of the three Thursday Night Football games syndicated on Twitter so far this season. The debate didn’t only beat out football in total number of viewers but also in the average number of viewers for any given minute during the livestream.On Sunday night 3.2 million people watched at least 3 seconds of the presidential debate livestream, compared to 3.1 million who checked out last week’s Thursday Night Football game on Twitter. And the debate’s audience averaged 369,000 viewers per minute — a metric that networks and advertisers use to measure TV shows’ audiences — whereas the Thursday Night Football game’s livestream averaged 236,000 viewers per minute.There could be any number of …

Your most effective marketing assets may be hiding in your fans’ social activity

It’s a fact. Your marketing department is not as good at selling as the amateurs outside the business are: your customers.There’s proof.When your customers come across customer-generated content during their web journey, the average order value increases by 10 percent, according to BI Intelligence. Brands see a 78-percent lift in conversion rates when customers interact with user-generated content, and a 75-percent increase in revenue per visitor.This is because consumers have learned not to trust the perfect, fake images brands use in their marketing initiatives. Instead, they increasingly trust reviews and images uploaded by their peers — which is why many brands’ product description pages are starting to use images generated from their customers.For instance, in the image above, consumers get to see how this watch looks on real people. Not only that, it tells people that a) others are buying this product, b) people are happy with their purchase, and c) the product is real and looks…

Top 10 YouTube ads in September: Apple ranks No. 1 while Clash Royale wins 3 spots

Apple’s “Introducing iPhone 7” spot was the most popular ad on YouTube in September, generating 15.9 million views.Not only did Apple rank No. 1 on YouTube’s list of top ten ads last month, it also had a spot at No. 5 – “iPhone 7 and iPhone 7 Plus in 107 seconds” – that earned the brand an additional 4.7 million views – giving Apple a combined 20.6 million views.Supercell’s Clash Royale – a regular leader on YouTube’s ad leaderboard – saw a combined 16.5 million views with three ads in the top ten: “Theme Song” at No. 3, “Enemies” at No. 6, and “Knife Fight” at No. 7.September saw some newcomers as well, with AT&T, Clearsil and Best Fiends (a video game from Seriously) all making their debut on YouTube’s ad leaderboard.According to YouTube’s data, September’s top ten ads generated 1.6 million hours of watch time and a combined 75.1 million views.YouTube’s Top 10 ads in September1. Apple: Introducing iPhone 7 (15.9M views) 2. Amazon Echo: #JustAsk (12.6M views) 3. Clash Royale: Them…

Marketing automation made easy

Marketing automation, the experts say, is complex. It involves getting segmentation correct, maintaining a clean database and building complex nurture campaigns. Plus, a vast amount of content is needed to make it work.Given that only 25 percent of Fortune 500 B2B companies have adopted marketing automation, it leads one to believe the experts are indeed correct. But the reality is, marketing automation is quite easy to implement and use.Understanding marketing automationMarketer Sheila Kloefkorn describes marketing automation as “the practice of distributing content to a targeted list of contacts, based on predefined actions or scheduled intervals.” The distribution occurs through a software tool that stores contacts, sends emails, hosts landing pages and routes contacts to the next email.Marketing automation can enhance your company’s relationship with customers and potential consumers by connecting with them as they engage with your content. It empowers marketers to send personal e…

5 Indian Facebook Chat Bots You Must Try

Messenger chatbots have been growing ever since Facebook unveiled the platform back in April this year and has reached a staggering number of over 30,000 bots. However, it’s still inconveniently difficult to find the one you’re specifically looking for especially if it’s a local service, as you can’t just search on Facebook with “chat bot for daily weather updates”. Until the social media giant fixes that, you can continue and read our curated list of the top five Indian chat bots you must try.A Note for the IncognizantFirst and foremost, if you’re still unaware of what bots really are – they’re technically “robots” that are designed to simulate a conversion for achieving some tasks. Chatting with a bot is nothing different than chatting with your friend, only the former is dumber and can answer to a particular set of queries. Businesses are implementing these programs because they aren’t always available to reply to a customer’s message and also due to the fact that social networks a…

MarTech Today: IAB’s first report on AR/VR, Google’s RGB-Hex color converter & more

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:IAB’s first report on VR/AR surveys the terrain for marketers
Oct 10, 2016 by Barry Levine
The study is a first step toward the organization’s development of guidelines for ads.
The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Oct 10, 2016 by Craig Weinberg
Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.[PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)
Oct 10, 2016 by Matt McGee
In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.Google Penguin looks mostly at your link source, says Google
Oct 10, 2016 by Barry Sc…

Six social media advertising ideas to make you look like a big deal

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future?Social media advertising makes it super easy to appear superbad. You can bias the way people think about you and make yourself (or your company) appear bigger than you are.Here are six crazy ideas that will help you look like a really big deal using social media ads.1. Target ads at specific company employeesIs there a company you want to partner with? Before you even get to that first meeting, you want to make sure some important people who work there have heard of you.How do you accomplish this? Start bombarding employees who work at that company with Facebook Ads.Because Facebook Ads have super specific targeti…

Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?

In what appears to be an unprecedented move in the industry, Samsung has halted production of its troubled Galaxy Note 7. The device was previously recalled while the South Korean manufacturer sought to remedy problems with its lithium-ion batteries that were causing fires.The fix didn’t work and phones with new batteries continued to catch fire. On airplanes across the US and Europe, Galaxy Note owners have been told not to plug in or turn on their devices. Now Samsung could be facing a loss of roughly $17 billion according to financial analysts, based on prior sales estimates.Beyond the potential billions in lost Galaxy Note 7 sales, the collateral damage to Samsung’s brand and reputation could add billions more to its losses over time. Samsung is the largest Android OEM in the world according to IDC estimates. And while the Galaxy Note is not as popular as the Galaxy S series, the negative halo will likely impact sales of the smaller device as well.All this comes as Google has laun…

Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?

The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.Rumours have been floating around for a while now but sites such as The Verge are guessing that the online retailer could jump into the ring with Spotify and Apple Music etc. over the next few weeks; with a service for customers already using the Echo device.It is expected they will launch an additional $10-per-month ‘open to all’ cross-device service in early 2017.Amazon certainly have a weighty legacy to leverage from, as well as a wealth of recorded media they already offer through their Prime service which they can now bring to the table. But I thought it would be interesting to look at the streaming market as it stands to see just how much of a fight they are going to have on their hands.Sizing up the competitionRecent data from GlobalWebIndex finds that 2 in 3 internet users across the US and UK say they are using music streaming services each month. Spotify and Apple Mus…

Guide to Black Hat SEO: which practices will earn you a manual penalty?

A couple of weeks ago we published an article covering 12 high profile websites that have been hit with a Google penaltyNot all of these companies were in anyway directly to blame. For many it was a lack of education around SEO best practice. Or in some cases an errant SEO consultant earned them the punishment.In order to elucidate further on the behaviour that will lead to a penalty, let’s take a look at the ‘black hat SEO’ practices.What is Black Hat SEO?Any on-page or off-page practice that intends to falsely manipulate a website’s search position. There are many ways a website can do this, all of which are bad for your site, bad for search engines and ultimately bad for the user.Don’t do any of the following…Automatically generated contentAnything that looks like it was written by a piece of software is bad for the reader, as the language will be unnatural, nonsensical and stuffed full of keywords.Even before a penalty is issued, chances are visitors will have already sussed you…

Samsung Pulls the Plug on Galaxy Note 7 #RIPNote7

The inevitable has finally happened. Samsung has pulled the plug on the Galaxy Note 7. No temporary halt in production or sales, but permanently discontinued. It was futile trying to resurrect the dead. Thankfully, the Korean giant has decided to put a full stop on this tragic saga by killing the Note 7 before it killed anyone.The Wall Street Journal is reporting that Samsung said in a filing with South Korean regulators that it would permanently cease sales of the device, and not just temporarily halt the production as it was reported yesterday. This is what a company spokesperson had to say in the filing:Taking our customer’s safety as our highest priority, we have decided to halt sales and production of the Galaxy Note 7Samsung had launched the Galaxy Note 7 back in August this year, a good month earlier than usual, seemingly to disrupt Apple’s sales of iPhone 7. But things went completely out of control soon enough. There were several reports of Note 7 units catching fire in US, S…

See the complete agenda for MarTech Europe

Technology-powered marketing, or “modern” marketing, is reshaping organisations’ processes and operations, managerial hierarchies, and enabling us to reinvent the customer journey.Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies.Helping you manage the breadth and depth of your martech stack and how it impacts customer experiences is why we created the MarTech Conference series. And in less than a month, we’ll be gathering in London to hold our vendor-agnostic forum for understanding the issues you care about and struggle with daily.We’ve assembled an agenda packed full of martech experts who will provide real-world insights and strategies you can use to drive digital transformation at your own company.View a detailed agenda here.MarTech Europe is 3 weeks awayMake it a priority to register for MarTech Europe today! Sign up for an …

Results from the Local SEO Ranking Factors Study presented at SMX East

The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search.Unlike many studies that simply summarize search marketing experts’ opinions, the Local SEO Guide study took actual quantitative data as input. Leibson and Shotland teamed with competitive intelligence tool maker Places Scout and statisticians from the University of California, Irvine. By partnering with the University’s Center for Statistical Consulting, they ensured the study results were independent and withstood objective statistical analysis.Their presentation, entitled “Reverse Engineering Google’s Local Search Algorithm,” highlighted the main findings of their study. It is important to remember that the results of the study reveal correlations, not causations. The study identified…

Local SEO now has an organic ROI tracking method

The ability to track digital efforts to in-store visits can be the single most difficult challenge a local business conquers.Since the beginning of time (local search time), marketers have been working to find opportunities to understand how digital efforts drive in-store visits. The challenge we marketers face is that if we are not paying for advertising, it is difficult to uncover ROI and make a case for investing in local search optimization.Proving value of local listing optimization efforts for a brick-and-mortar location is really limited to the boundaries that are already established. These boundaries include access to solely what is offered within the Google My Business (GMB) platform, Bing Places, Yext, MozLocal and other local listing platforms we use to gauge performance and analytics. Rarely within these platforms are we able to measure the impact that optimizing a local listing had on delivering a monetary, in-store conversion.However, just recently, Yext announced a part…

The mobile wallet could grow up to become a real marketing channel

Screens from Urban Airship/Politico Europe’s Brexit updates wallet card. “Mobile wallet” conjures up the virtual equivalent of a worn leather billfold harboring credit cards, coupons, boarding passes, and discount cards.But that’s only because its name is borrowed from the days when all “stores” were tangible. The future of the humble mobile wallet may turn out to be something much more unique than acting as a billfold-substitute.Corey Gault, director of communications of mobile engagement provider Urban Airship, told me via email that his company believes “mobile wallets will become [a] marketing platform” within six to twelve months.According to the company’s most recent “State of Mobile Wallet Marketing” survey of 2000 smartphone users, 54 percent of respondents have employed wallets and 30 percent have done so in the week before the survey. The most common uses are as loyalty cards, coupons, and boarding passes. But half of the respondents also want to use it for order delivery upd…

Workplace by Facebook opens to organizations across the globe

Over 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together.To date more than 100,000 groups have been created within Workplace and companies such as Starbucks, Danone & Campbell’s have embraced the platform. Workplace is positioned to be a global connectivity solution that can harness some of the best technology from the social network.Pricing will depend on how many users a company requires.Up to 1k users: $3/user1,001 to 10k users: $2/user10,001+ users: $1/userWant to give Workplace a whirl? The first 3 months are free to try.Here are a few features that may drive companies to use Workplace:Groups & Multi-Company Groups
A logical crossover from Facebook is the groups feature which is prominent in Workplace. Groups allow for communication, sharing and Live video.
One of the more appealin…

Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Snapchat’s latest Stories tab redesign adds post-roll ads, playlists
Oct 10, 2016 by Tim Peterson
If Snapchat’s Stories are like TV, then its new Story Playlists are like a DVR.Google Analytics desktop UI gets a refresh with navigation updates & customization tab
Oct 10, 2016 by Amy Gesenhues
In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.Best practices for personalizing content at the local level
Oct 10, 2016 by Digital Marketing Depot
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter.The ins, outs and industry effects of Apple’s Limit Ad Tracking changes
Oct 10, 2016 by Craig Weinberg
Apple’s most recent iOS update brought with it …