Skip to main content

Posts

Showing posts from October 12, 2016
Instapage

Amazon aims for faster holiday shipping by limiting new 3rd-party sellers

Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their inventory to Amazon warehouses until December 19th.One merchant affected by the new policy posted the text of Amazon’s notification in the seller forums:Hey everyone, I got my amazon account and I got all the items I had for sale up into their system, and I wanted to send in my first FBA shipment, and I get this message: “We are restricting shipments from new-to-FBA sellers to ensure we have the capacity necessary to receive and store inventory and to ship products to customers quickly. If you have not completed your first shipment to Amazon before October 10, 2016, we encourage you to start shipping to Amazon after December 19, 2016. We encourage you to continue selling on Amazon and fulfilling orders directly to customers. We apologize for any inconvenience. If the situation changes before December 19, 2016, we will notify you by e-mail. We apologize for …

After 4 months & 125M+ pages indexed, where are we with AMP?

From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan. Googler Adam Greenberg, who creates global partnerships with the AMP Project, kicked off the “Getting AMPed” session at last week’s SMX East 2016 with a look at AMP from Google’s perspective. Later in the session, Condé Nast’s John Shehata and Vox Media’s Elite Truong shared the publisher perspective.Why did Google implement accelerated mobile pages (AMP)? Greenberg said they wanted to solve the all-too-familiar problems on mobile:Page loads slowly.Scrolling is non-responsive.Content shifts around.Google wanted to make pages fast in a way that was easy for developers to implement, enabled monetization and embraced the open web. Thus was born the Accelerated Mobile Pages Project.Forty percent of people abandon a website that takes more than three seconds to load. That’s an enormous amount of potential loss. Google wants to ameliorate that pain point w…

I’ll stop the world and link with you

I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize.The latest outreach email that really grabbed my attention had several things going for it:First, it was very personalized but not over-the-top stalky. I’m a huge fan of the English character Alan Partridge, and Josh (the sender) knew that from Twitter. The subject was a famous line of Alan’s (“Smell my cheese!”), and the whole email was very funny and clever.It was obvious that he knew how to get my attention, but he did it with something other than a cash offer or a “Please please please!! Please do this!!!” rant.See below:It was short and sweet: five lines. I knew what he was asking me to do. Sounds simple, but I have pored over some outreach emails where I truly have no clue exactly what I’m supposed to do. I get so many emails every day that if it’s going…

Is your content share-worthy? 4 questions to ask 

Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them down the internet’s green felted table and landed the winning combination to rake in shout-outs from high-rolling digital influencers. This will undoubtedly get your piece more social shares than the latest viral cat video.Until you realize it doesn’t.Getting your content featured on major websites doesn’t necessarily mean it will ignite a frenzy of social media activity. After analyzing 26,000 links earned for client content marketing campaigns over the years, my team at Fractl found that just because a piece of content receives a lot of backlinks and press coverage, it does not mean it will also receive a lot of social shares (and vice versa).This means that content marketers with goals of both link building and social sharing need to have a content promotion strategy that focuses on building high-q…

Navigating the new waters of live content

Following in the footsteps of Snapchat, Facebook Live and Periscope, Instagram in August released its own version of live content sharing in the form of “Stories.” The feature functions suspiciously like Snapchat, with content that displays to your followers for 10 seconds at a time and disappears after 24 hours. You can edit photos and videos by drawing on them, adding text or stickers, and even adding filters. Sound familiar, Snapchat users?With multiple platforms offering live content features (and some being so similar), where should brands focus their resources? As you can’t stream from multiple platforms at once on a single device, do brands now need to set up separate devices for Facebook Live, Snapchat, Instagram Stories and Periscope for every important moment?Probably not. So how should they outline and implement their live content platform strategy?Live content strategy tipsHave a planDetermine your key audience and messages for each of your social channels, and fold your l…

How Facebook is dealing with ads overcrowding the News Feed, explained in 42 seconds

Sometime next year Facebook expects to have maxed out the ratio of ads to normal posts in people’s news feeds. That could mean Facebook would need to cut back on the number of ads it sells. But instead Facebook is finding places outside of the news feed to divert those ads, like Instagram, its Audience Network ad network and, in a new test, Groups.

via Marketing Land

What marketers should know about Instagram’s latest tests and rollouts

Chukcha / Shutterstock.com Much like with Facebook, the team at Instagram regularly tweaks the ad experience in a bid to improve advertiser results over time. You’ve probably already seen one of the most recent examples of this, with Instagram rolling out a major change to ad calls to action (CTAs) on the platform back in mid-June.After conducting a two-month-long study on the change as part of my work at Nanigans, we observed gaming advertisers seeing noteworthy improvements in terms of cost per install, click-to-download conversion rates, and click-through rates.But that change is just the tip of the iceberg. Instagram is in the midst of testing other ad unit alterations that, if implemented widely, would necessitate a shift in how marketers both measure and strategize around their ad activity.Unpacking the full-width CTA changeThe new CTA format mentioned above replaced an earlier two-step overlay click experience and shifted the CTA text (like “Shop Now” or “Install Now”) to the le…

Eight tools to help manage every step of the email marketing process

Email marketing can be overwhelming, especially if you are new. Lots of tweaking, designing and testing. These eight tools will help you manage email marketing like a champ!Some of these tools may have a lot of alternatives but I left them out to keep this list clutter-free!You can find more tools in my previous article: 10 tools for generating red hot leads.1. Optimize your site for lead generation: HellobarThe first thing to do when you are launching a website is to create effective opt-in forms. You can experiment with designs and placements for as long as you manage your website, but there’s always a room for improvement.The easiest way to start is to set up Hellobar though. You can add more forms later but Hellobar is likely to stay there forever. It’s non-intrusive, easy to design and doesn’t irritate the user.2. Manage your email lists: MailchimpAnother marketing platform mainly designed around emails, Mailchimp is my go-to for seminars and marketing advice.One thing that you’l…

Mac Declining Faster than Windows as PC Sales Slow Down Further

The Mac lineup has reached an extensive sinking point. Sales for Apple’s laptop lineup are constantly declining and according to the latest research data for Q3 2016 from Gartner and IDC, things are not looking positive for Cupertino giant. Worldwide Mac shipments have yet again faced a substantial decline, although, this time by a whopping 13%. They constituted nearly 7.4 percent of the worldwide PC market with 5.7 Million units, down from 8.1% last year. The crucial rationale isn’t because customers are preferring PCs, it’s due to the fact that they’re awaiting a long overdue upgrade Apple still hasn’t remotely addressed.While Windows PCs are already benefiting from the new Kaby Lake chipsets from Intel, the last upgrade Apple’s Macbook Pro received was more than a year back. Moreover, the Mac Pro also hasn’t been refreshed in over three years which is quite bewildering given how advanced the market has gotten since.The overall PC market, in general, has been showing signs of declin…

10 reasons your content will fail and what you can do about it

Creating content is easy. Creating great content? That’s much tougher.Just 10 short years ago, the barrier to entry was much lower for companies. Content marketing wasn’t even a thing. But once 2010 came around, it started exploding, as seen on Google Trends:In the past six years, the amount of content has grown exponentially. Everyone has bought into the now clichéd mantra: content is king.Yet, although brands, businesses, and publishers are cranking out more content every year, conversion rates aren’t increasing. Why?It goes back to the first sentence: creating great content is hard!Yet for all the changes we’ve seen, there are many basic things that are often overlooked by companies looking to generate traffic and leads from their content marketing efforts. Here are 10 of them.1) Your headline is boringHeadlines are the most important element. It’s the first thing people see. You need to hook them instantly or risk losing them permanently.There are a variety of headline types you c…

MarTech Today: Expedia’s smile recognition, mobile wallet’s future & Google’s quality updates

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Expedia now lets you pick Hawaii travel packages with your smile
Oct 11, 2016 by Barry Levine
Its new ‘Discover Your Aloha’ campaign is one of the first where facial recognition helps a consumer make a choice.
Marketing automation made easy
Oct 11, 2016 by Mary Wallace
Marketing automation doesn’t have to be intimidating. Columnist Mary Wallace explains how to select the right tool and offers tips for launching a marketing automation project.
See the complete agenda for MarTech Europe
Oct 11, 2016 by Scott Brinker
Technology-powered marketing, or “modern” marketing, is reshaping organizations’ processes, operations and managerial hierarchies and enabling us to reinvent the customer journey. Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study.The mobile wallet could grow up to become a …

TubeBuddy: A Must Have Growth Hacking Tool for Every YouTuber

If you’re a YouTube publisher, or thinking of starting a YouTube channel, you’re going to want to pay attention to this post. I’m going to talk about a powerhouse tool that will help you manage, optimize, and grow your YouTube channel.It’s called TubeBuddy, and it’s packed with countless powerful features that will enable you to get more out of YouTube. And one of the best parts is that all of these features are available inside your normal YouTube interface.TubeBuddy works as an extension for your browser, so there’s no need to switch back and forth to an external tool.In addition to the feature-packed premium plans, TubeBuddy offers a free version of the tool that still has plenty of helpful features. That means you can get started totally for free!Let’s take a look at all the ways this YouTube tool can grow your channel and make you more money from YouTube…Also read: How to start making money from YouTube using FamebitTubeBuddy Features – Incredible Number of ToolsWorks Inside YouT…

Use of virtual reality reaches tipping point

The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according to new research published by ClickZ and Toluna.A poll of consumers in the United States has found that more than a third (37%) have now used either their own or someone else’s VR headset, almost double the equivalent figure of 19% in the UK.The survey of 1,000 US and 1,000 UK consumers was carried out by ClickZ Intelligence using Toluna software, the world’s leading provider of real-time digital consumer insights.Of those US consumers who have used a VR headset, the most common drivers of usage were for gaming (55%), watching a film (42%), and experiencing adrenaline sport or a holiday destination (both 31%). Gaming and watching films were also the most common VR activities for UK consumers, cited by 44% and 32% of respondents respectively.As the chart below shows, a significant proportion of US consumers had also used VR headsets for v…

Honor 8 Smart with 5.2-inch FHD Display and 13MP Sony Camera Launched at Rs 19,999

In a bid to appeal to the mass market, Huawei has launched a brand new edition of their Honor 8 smartphone in India. Dubbed the Honor 8 Smart, it is basically a trimmed down variant of their flagship device. Considering that it’s an interesting choice to name it ‘Smart’.Honor 8 Smart apparently seems to be an Indian exclusive product; at least that’s the case as of now. Neither US nor Huawei’s homeland China has this device. To keep the costs down, Huawei has got rid of the dual camera setup on the rear and the Kirin 950 chip on the inside. Instead, the Honor 8 Smart sports a Hi-Silicon Kirin 650 chip on the inside. It is basically the same 16nm chip found in the Honor 5C. It is, however, worth noting that the Honor 8 Smart sports the same 5.2-inch Full HD display upfront.Coming to the cameras, the Honor 8 Smart rocks a 13MP Sony IMX214 powered rear shooter in place of the dual 12MP camera setup seen in its costlier sibling. That said, the IMX214 is a fairly capable sensor and is foun…