Skip to main content

Posts

Showing posts from October 14, 2016
Instapage

Are there PPC monsters lurking inside your paid search account?

Have you ever opened up a paid search report and felt a jolt of fear?Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability.Regardless of your particular situation, if you’ve been in paid search for long, you’ve probably had that gut-wrenching feeling at some point.Turns out, there’s more to that feeling than you might have thought.After a series of rather extraordinary events, it’s become clear to me that there is a reason why so many companies struggle with search engine marketing.There be monsters out there…Fighting the good fightIt seems like there are monster shows everywhere these days (The Walking Dead, True Blood, The Vampire Diaries, Supernatural, just to name a few). I’d always thought this was just a pop culture trend, but it turns out that there’s something to this fascination.Though it might seem a bit far-fetched, we face these mons…

What Google’s recent RLSA updates mean for advertisers

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll out in the near to immediate future. Among them, two in particular stand to expand the footprint of Remarketing Lists for Search Ads (RLSA).Here are the changes you need to know about, starting with the most impactful.RLSA membership duration expanded to 540 daysSince beta testing all the way back in 2012, RLSA has been restricted to include only those users who visited an advertiser’s website within the past 180 days.This meant that there wasn’t a whole lot of opportunity for using RLSA in reaching out to once-a-year converters or baking seasonality into targeting as much as many advertisers hoped.However, that 180-day limit has now been tripled to 540 days.What does that mean?.[Read the full article on Search Engine Land.]

via Marketing Land

With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP

Most retailers are gearing up for holiday sales and that means many will be seeking to drive mobile app downloads. Most of them will fail.Among the top 25 US apps, there are four retailers present: Amazon, eBay, Groupon and WalMart. By far, Amazon dominates time spent among retail apps according to comScore:Roughly half of smartphone owners (49 percent) now don’t download any apps in a given month, while the the average user downloads two according to the same comScore report.What this effectively means is that, absent some really compelling features and functionality, most retailers have dimming hopes of driving widespread adoption of their apps. Frequent shoppers and loyalists may have specific retailer apps on their phones but the majority of shoppers will not.A Shoe Carnival-SIM Partners case study shows how a mobile wallet strategy can complement efforts to drive app downloads and even stand as a complete substitute for an app download.Shoe Carnival has more than 400 retail locat…

Samsung Offers S7 and S7 Edge with Free Gear VR for Indian Customers who Pre-Booked the Galaxy Note7

Samsung’s Galaxy Note7 debacle has finally come to an end. The Korean giant, announced recently, that they will be completely discarding the device from its smartphone lineup. However, along with that, Samsung also displeased a whole bunch of Indian customers who pre-ordered the handset back in August. Fortunately, the company has now introduced a series of complimentary offers on its flagship phones – Galaxy S7 and S7 Edge for the buyers who pre-ordered the Note7.If one decides to settle for the Galaxy S7 or S7 Edge, he/she will be receiving Samsung’s Gear VR and a Samsung Level U – Stereo Wireless headset absolutely free. Additionally, Samsung will be offering an Oculus VR content voucher worth INR 3,300 ($50) approximately and one-time screen replacement for a period of 12 months from the date of activation.Out of these, certainly the display change policy will appeal to many as in theory, it should cost a bomb for regular users. Furthermore, the package Samsung is offering in Indi…

The evolution of the programmatic superchannel

Semantics has always been a key marketing component. That’s how “used cars” became “pre-owned vehicles.” And lately, we’ve seen digital marketers get bogged down in semantic table tennis in the discussion of the terms “multichannel” and “omnichannel.”Six of one, half a dozen of the other?If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of other marketers don’t know the difference either. Basically, it comes down to integration. Multichannel doesn’t have it. Omnichannel is supposed to have it — and it kinda does, but in very limited form.Essentially, multichannel involves a “Release the hounds!” approach to marketing. It’s not very systematic or disciplined. The consumer is targeted on multiple platforms simultaneously. But comparing the effectiveness of one channel to another can be difficult, if not impossible.Multichannel marketers “likely structure their organization into ‘swim lanes’ focused on each channel, each with their own reporting s…

6 questions from elementary school are key to content creation success

Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something else? What made it good in your opinion? Would you proudly pin it to the fridge in your kitchen? You know, like kids do when they’re really proud of something. If you wouldn’t proudly display it on the fridge, then maybe it’s not as amazing as you think. Maybe.When you sit down to create a piece of content, what decision process do you go through? Do you create content “because it’s in the contract,” or “someone said to create X,” or “my boss said we need 12 infographics this year?” If so, maybe it’s time to step back from the content calendar and rethink it altogether.To create really great, really useful content, you have to be willing to step back and think things through. You may even need to answer a few questions. Think way back — back to elementary school English class and the five Ws and one H of writing (and often used in journalism…

LeEco Le Max 2 and Le S3 Pricing Accidentally Leaked Ahead of US Launch on Oct 19

LeEco is finally set to make an entry into the US market. After completing the basics including opening new offices across the country to hiring core employees, the Chinese firm has now scheduled a launch on October 19 in San Francisco, California. US bound Chinese brand often referred to as the Netflix of China is expected to announce at least two smartphones and a range of TVs at the US launch event.As expected, an alleged LeEco smartphone have now cleared FCC certification thereby confirming the launch. The FCC certification comes soon after the company accidentally leaked a store listing of their upcoming smartphone. From the FCC listing, it appears that the Chinese firm will launch their current gen flagship LeEco Le Max 2 at the event. Besides, an unknown smartphone dubbed the Le S3 is also expected to be announced. Reports suggest that the Le S3 is a slightly modified version of the LeEco Le 2 (First Impressions) that retails in India for a price of Rs 10,999 ($165 approx.) For…

How the rise of user-generated content is changing marketing

User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?I recently talked to Rachel Meranus, Chief Marketing Officer at Olapic about the popularity of user-generated content and the recent trends marketers need to know.How do you see the future of earned content?The rise of visual user-generated content (or earned content) has fundamentally changed marketing and the conversation brands are having with their customers. Consumers are becoming more skeptical of advertising and celebrity endorsements and are now demanding a more authentic dialog with the brands they love, and may even turn away if they don’t feel they are getting it.There is no better way to capture the voice of the customer than using the visual content they create and share on social channels, and integrating it into the marketing mix.Research shows consumers are five times more dependent on content than they…

Chinese Giant Alibaba makes strategic investment in “location as platform”

In contrast to much of the historical and still-current thinking about location as a “vertical,” it’s really a signal and tool that offers an expanding array of use cases across industries. These include audience identification, competitive intelligence, user-experience improvements (i.e., personalization), online-to-offline attribution and internal operational insights.Google recognizes many of these benefits and is making significant investments in tracking offline transactions (from AdWords and Display) as well as building out “The Physical Web.” To a somewhat lesser degree Facebook has boarded the same train. Another major internet company that has awakened to location’s many possibilities is Chinese commerce giant Alibaba.The company made a strategic investment in location platform PlaceIQ, which was recently announced though it happened months ago. PlaceIQ doesn’t see location as an end in itself (e.g., geofencing business locations). Rather the company promotes location as a ut…

Google Daydream VR Keyboard app is now Available on Play Store

Google’s Pixel phones stole the show during its recent event but one could simply not ignore the impending Daydream View VR headset which is expected to work in tandem with the Daydream-ready smartphones. Priced at $79 the View VR is expected to be laced with loads of content.Google has taken the VR push to the next level by introducing a new Daydream Keyboard app for VR Typing. It is this app that will let you use the VR keyboard in an open space using controllers. It isn’t actually the first time we have been treated to such an app as before a developer had created a similar app that simulated Windows environment in VR.The caveat, however, is that the VR app will only work with Daydream ready phones and as of now it translates to Pixel and Pixel XL. The description in the app store says that “Daydream Keyboard is an on-screen virtual reality keyboard for text entry in Daydream applications,” they further warn that “If you uninstall Daydream Keyboard some Daydream apps will not work.…

MarTech Today: The Verizon-Yahoo deal, LiveRamp’s new ID resolution service & a new Google AMP testing tool

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.From Marketing Land:Is the Verizon-Yahoo deal going south?
Oct 13, 2016 by Greg Sterling
Verizon reportedly considering whether to declare massive Yahoo data breach “material,” which could kill the acquisition.LiveRamp extends its multi-channel identity resolution service to its clients
Oct 13, 2016 by Barry Levine
The Acxiom-owned data onboarder is launching IdentityLink so that client companies can target individuals both offline and online.
[Podcast] Marketing Land Live #31: A Conversation with Google’s Gary Illyes (Part 2)
Oct 13, 2016 by Matt McGee
We continue our conversation with Google’s Gary Illyes, who previews a few things Google is focused on for the future, tells us his favorite ranking signals, and discusses RankBrain, directory links and more.Buyer’s Guide: Find the right social media management software for your business
Oct 12, 2016 by Digital …

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week we have news about Google’s latest acquisition, the progress of AMP and some spooky Halloween search data.Google acquires FameBit to cash in on YouTube branded contentAs reported by Al Roberts, Google has announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands connect with more than 45,000 content creators for branded content opportunities, including product placements, promotions and sponsorships.This acquisition signals that Google sees influencer marketing and branded content as an important part of the online marketing ecosystem, particularly on YouTube.According to Google VP of Product Management, Ariel Bardin:“We believe that Google’s relationship with brands and YouTube’s partnerships with creators, combined with FameBit’s technology and expertise, will help increase the number of…

Visualising geographic data in Excel 2016: move over GeoFlow, 3D maps are now built-in!

Back in 2013 John Gagnon continued his popular series of posts about powerful spreadsheet use with ahandy how-to guidefor using the add-in GeoFlow for Excel.We thought we’d revisit John’s article and update it to reflect the latest geo-data functionality on offer in Excel 2016, as we have with VLOOKUP and other easy Excel shortcuts.GeoFlowwas basically Excel charting plus Bing Maps on steroids. With geographic data from reports, like clicks by geographical location in Bing Ads, it can automatically detect each city on the map and overlay your click data. It was really easy to use.The Geoflow add-on was so popular, in fact, that Microsoft have decided to incorporate (and build on) its functionality into the latest version of Excel as standard. As you can see, it visually looks pretty much the same asGeoFlow for Excel 2013and it is still powered by Bing.1) First, download geographic and time data to analyzeYou’ll need data to use 3D Maps. John’s data set was a Bing Ads geographic locati…

Tribe Video Messaging App Brings Realtime Subtitles and Link Suggestions

Video messaging applications have gone pretty stale in the recent months. Users either type or just call their friends or family. However, Tribe, a rather new company that recently attracted a $3 million seeding wants to change that with its updated video application.Tribe is, to begin with, a one-touch video walkie-talkie (not calling) app available for iOS and Android users. The application’s major spotlight lies in its real-time voice recognition algorithm that can extract text from the messages you’ve sent. Through that, Tribe can analyze and present the recipient with subtitles or if you’ve mentioned about something particular (Tribe calls it a “Magic Word”) such as the elections or the new Google Pixel, Tribe will come up with a bunch of relevant links and information for follow-up. Furthermore, if you reply with, for instance, “let’s meet for coffee at 5pm”, Tribe can pop up a window for setting a reminder too.The interface of the app itself is surprisingly straightforward, the…

[Official] AMP Testing Tool by Google: Test Your Website Today

A few weeks back Tina shared a detailed guide on SEO benefits of Accelerated Mobile Pages (AMP). Needless to say, it’s important for us to have AMP enabled for our blog as with time it’s getting more traction & gives a better user experience.Currently, AMP is not a mobile ranking factor, but it would be wrong to consider this as the only deciding factor for enabling AMP. We have already covered the major benefits of AMP earlier in this post.Yesterday (13th October 2016) Google officially announced the addition of new AMP testing tool in search console.How to use Google’s AMP testing tool?To use the tool, you can head over to testing tool here & add any of the pages from your blog to analyze the AMP page with the real Googlebot. The tool tests the validity of the AMP markup as well as any structured data on the page.  You can use this tool on your smartphone browser as well.This tool will make it easier for us to find the common AMP error on our web page & also help in seei…

Leadpages vs. OptimizePress: Which One Is Better For Creating Landing Pages?

In the recent past, I have shared must know tools & tricks of Landing pages. If you haven’t started using Landing pages for various purposes, it’s the high time that you should start taking advantage of landing pages. In today’s chapter, I will compare two popular landing page creator tool: LeadPages Vs.OptimizePress. so, without further due let’s get started with this neck to neck battle of top landing page creator tools.No matter how good your product or content is, its success is still going to be made or broken by one key element on your website:Your landing page.It’s the page that determines whether your reader converts or bounces away to spend their time at someone else’s site.Creating great landing pages used to be something you had to pay designers hundreds of dollars to do… for every single landing page!But today, a number of tools have popped up that help even non-designers create beautiful, conversion-boosting landing pages. I’ve recently talked about some of the most p…

Hover Camera Passport Foldable Drone Launched at $599

Announced earlier this year Hover Camera was one of the few foldable drones that didn’t require a FAA certification as it was well within FAA’s limit of 250 gms. The Hover Camera has now been released and thanks to a new suffix it is now called “Hover Camera Passport.” The Hover Camera drone is a compact foldable follow me drone that is devised with an idea of a personal quadcopter, something that would double up as a full-fledged photographer during your holidays. As expected the Hover Camera Passport is priced at $599 along with an additional $50 discount for the early birds who buy within the first two weeks.The four propellers are guarded by a caged enclosure made up of Carbon Fiber and this will ensure that the propellers won’t get damaged during an accident all the while without adding up much weight to the drone. At the time when it was announced for the Hover Camera didn’t have much of a competition but now there is the GoPro Karma and DJI Mavic Pro, but again the Hover Camera…