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Showing posts from October 18, 2016
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Xiaomi Launches Backlit Mi Wyatt Meter Mechanical Keyboard at $45

After the initial round of rumors, Xiaomi has indeed come out with their physical keyboard which is seemingly aimed at the users of their Mi Notebook Air. That said, Xiaomi isn’t trying to become the Logitech of keyboard market. From previous launches, we can surely ascertain that this yet another product that add to the wide range of Xiaomi products selling in China. And the list is literally endless, starting from Suitcase to a Pen.The Xiaomi keyboard which the company is allegedly referring to as the Mi Wyatt meter mechanical keyboard comes in a white polycarbonate shells that’s backed by an aluminum shell. The inclusion of an aluminum shaft on the inside, however, takes its toll on the weight. The keyboard is quite heavy at 940g. That’s nearly the weight of the 12 inch Macbook Pro. Nevertheless, the sole aim behind it is to make the keyboard sturdy so that it can survive occasional falls. Xiaomi claims that the aluminum frame on the inside has undergone anodized surface blasting t…

Dear Google, how about OS targeting? Programmatic search?

Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can once again set bids intelligently based on the data around the relative value of the searcher and the relative relevance of our offer to the searcher.Make no mistake: returning this measure of control to us is a huge deal. For many advertisers — particularly larger ones spending in excess of $100,000 per month — it’s well worth the hassle to calculate and re-calculate the bid modifiers by device type. I’m guessing you knew already that larger advertisers like extra control (because they have data sets large enough to mine information about bid modifiers).Of course, you also know that this will increase yields (you’ll make more revenue per SERP [search engine results page]), so it’s a win-win. Plus, many of the more sophisticated marketers also use bid modifiers based on location, time of day and audience.Here’s the problem, Google. I don’t think you …

Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016

A wiser man (or woman) than I coined the quintessential acronym of paid search. Rather than the ABCs of sales (Always Be Closing), savvy paid search managers live and die by ABT — Always Be Testing.In a session presented recently at SMX East, three of the brightest in the industry shared their tiers of testing strategies, successes and failures. “Perfect Your SEM Testing: How & Why To Evaluate Everything” featured insights from Ted Ives, owner of Ted Ives Consulting; Jake Pinocchio, a digital marketing associate at Red Ventures; and Susan Waldes, president of Fivemill.Perfect Your SEM Testing — Ted IvesTed Ives kicked the panel off with a focus on data collection. He asserted that the first thing an advertiser or agency should do is to step back and assess the data you need to measure. He stressed that his ultimate goal when he tests is to maximize profit for his clients.Ives’ testing philosophy is contrarian to my Always Be Testing mantra expressed earlier. It’s important to reme…

Facebook will help mobile apps aim push notifications based on people’s in-app actions

Facebook wants to help mobile app developers strike a balance between pushing people to use their apps and not coming across as too pushy.On Tuesday Facebook officially rolled out a way for mobile app developers to aim push notifications at specific segments of their audiences based on specific things people do in their apps — such as searching for a hotel room in New York City during Thanksgiving weekend, checking out a particular pair of shoes or adding those shoes to a shopping cart without completing the purchase — and deep-link to the relevant section in an app so people can pick up where they left off.Facebook had announced these targeted push notifications back in April at its annual developer conference, but they’ve been in testing since then. Now any app developer using its Facebook Analytics for Apps service will be able to use Facebook’s targeted push notifications system for free, no matter how many people use their apps.Mobile app developers looking to pinpoint their push…

Three big, long-term predictions for the future of martech

From within the whirlwind of working day to day in one of the fastest-moving industries around, it can often be hard to step back and take a good look at where we might be going over the long term.But catching our breath and thinking about how to navigate a path into the future is exactly what’s needed to guide the most successful organizations forward with respect to data-driven marketing.For this year’s Advertising Week, my colleague, Alex Langshur, moderated a panel, “Masters of Data,” that asked where data and marketing analytics solutions are headed — specifically when and how we’ll move past the “Wild West” and “Frankenmetrics” of the current state of digital measurement.In preparation for this, I was fortunate enough to be a part of the discussion that preceded the panel. Those conversations forced a push of the pause button and provided the opportunity to really think through that strategic, long-term view of just where data-driven marketing can take us.Among the results of th…

7 marketing gimmicks that could damage your brand

What’s the difference between a gimmick and a strategy? Honestly, not much.The difference is semantic, and I’m not here to argue about the differences. I’m here to argue that some marketing tactics rely on carefully thought-out strategies that guide users to your brand and help them make informed buying decisions, and others are meant to elicit knee-jerk reactions.Both can be artful, and both can be effective, but one could be seen as having more integrity.Even so, there have been some amazing marketing gimmicks in the past, and some have given life to otherwise uninteresting brands. But the failure rate for “gimmicks” is higher than it is for more thought-out strategies, and some gimmicks might actually damage your brand if they fail.The following seven marketing gimmicks have a high chance of doing more harm to your brand than good.1. A misguided contestContests are an advisable strategy in general; they tend to drive lots of user interaction and sharing, and they may even give you …

11 ways to raise your SEO click-through rate (infographic)

It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links.However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings. In fact, we’ve found evidence that if you want to move up a spot in the rankings, improving your organic CTR by 3% will do it.But even if you don’t believe that organic CTR can affect your SEO rankings, it’s a really good idea to work on increasing your click-through rate.A high organic CTR in Google or any search engine means you get more traffic from the same ranking (isn’t that the point of rankings in the first place?).What’s more, higher CTR pages tend to have higher conversion rates, too. Increasing your CTR by 2x will increase your conversion rate by 50%.In this way, organic CTR is actually a super importa…

How to Capture Screenshots in Google Chrome without using Extensions

There are umpteen ways to capture screenshots of web pages in your Google Chrome browser. You can use the good-old Print Screen key (or Cmd+Shift+4 on a Mac), get a snapshot utility like SnagIt or the Windows Snipping Tool, or even better, get a dedicated Google Chrome extension like Smartshot that lets you capture the screen and annotate it.What some may not know is that the newer versions of Google Chrome have a built-in screenshot capabilities allowing to perform screen captures without install any extensions. The more interesting part is that you can even add device frames to your captured images for more realistic mobile screenshots.Did you know you can take screenshots of web pages inside Google Chrome without any extension. https://t.co/jR2O8JMXJvhttp://pic.twitter.com/UqEM7O96lU — Amit Agarwal (@labnol) October 18, 2016How to Screen Capture in Google ChromeTo get started, open any web page inside Google Chrome and choose Settings -> Tools -> Developer Tools. Alternativel…

First Impressions: Google Pixel XL – The New Android Flag Bearer

Rarely has an Android device in recent times invited as much curiosity as Google’s new Pixel range of phones. This was after all the phone that was not only taking over the mantle of the respected Nexus but was also the first to come with the “Phone by Google” nomenclature and no mention of any other manufacturer (although it is pretty well known that HTC had a hand in the manufacture of the Pixel). The Pixel, in other words, is perhaps the first phone to be “all Google” in the classic sense of the word, and is being seen by many as the Big G’s venture into hardware as well as premium handsets (which is another story, of course and about which you can read our opinion here).So, let’s face it, the Pixel has got it all to do – fill the rather ample boots of the Nexus and also mark the start of a new chapter. It’s specs and hardware have been talked to high heaven already and we have got the ‘greater’ of the two Pixel phones launched, the Pixel XL, which comes with a 5.5-inch quad HD dis…

Xiaomi India Partners StoreKing Retail to Reach the Rural Masses

After recently announcing experience centres across India Xiaomi has now partnered with StoreKing in order to ramp up their offline presence in India’s rural areas. StoreKing Founder and CEO Sridhar Gundaiah was quoted as follows, “With Mi India on-board, we aim to serve rural consumers better regardless of their location and give them access to the best of products.”StoreKing Partners with offline retailers and helps brands get access to the remote rural areas whilst helping rural folks with the last mile logistics. It currently targets Rural India devoid of 3G/4G and has consumers with poor awareness. The targeted market is also said to be price sensitive and cash payment centric. It has also tied up with Lenovo and other big brands spread across several sectors including content delivery and mobile wallets.Manufacturers including Vivo, Lenovo, Oppo and even to some extent Gionee has been successful in creating a sizeable offline market, something companies like Xiaomi and OnePlus d…

Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?

Why would you choose the new Google Pixel smartphone over one of the many competitors out there, including the iPhone? Google’s betting big that the new “Google Assistant” feature in the Pixel will make it a compelling choice. That’s a bet which might not pay off due to usability issues.I’ve been using the Pixel for about four days now. If you’re looking for a review of the phone overall versus other phones, I’d suggest visiting Techmeme after reading this. There will be any number of critiques out now that dissect camera quality, look-and-feel, battery life and more.My focus is on the Google Assistant part of the phone. Google Assistant is an evolution of the Google Search that so many have used and depended on over the years. Google Assistant wants to interact with you, offering suggestions and potentially taking actions on your behalf. It wants to be a smarter Siri, if you will.Google Assistant is voice-onlyUnfortunately, Google’s first mistake in trying to beat Apple’s own Siri as…

Seven ways to avoid content cannibalization

There’s currently a lot of discussion about how to improve your domain’s SEO.Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization.Why should we care?SEO experts and digital marketers have long been contemplating whether or not there’s such a thing as a Google penalty for duplicate content. As it turns out, it’s a myth.However, we cannot simply sit back and relax. In fact, there’s one thing worse than “duplicate content” – “too similar” content, which can be a stone around your website’s neck.Pieces of content that are too similar are the real cannibals here, since the duplicates are being filtered. Thus, having this kind of content on your site can ruin its potential, because your own URLs will be competing against your other URLs.We know that Google doesn’t like to rank multiple pages from the same domain. So, one or the other gets pi…

Honor 6X is the Cheapest Smartphone to Sport a 12MP Dual Rear Camera at Just $148

After successful launch of the Honor 8 and Honor 8 Smart in India, the Huawei sub-brand has now unveiled a new mid-range smartphone in the form of the Honor 6X. It’s the successor to the Honor 5X that currently retails for around Rs 10k in India. As expected, the Honor 6X will be exclusively available in China as of now with a follow-up international roll out in due time.The first thing that going to catch your eyes as soon as you see the Honor 6X is the dual camera setup found to the back. It seems like Huawei is on a mission to input a dual camera in every other phone they have. After the Honor 8 and Huawei P9, the Honor 6X is latest smartphone from the brand to sport the dual 12MP f/2.2 camera setup that comes equipped with PDAF sensor and LED Flash.The Honor 6X comes with a metal unibody design with a 5.5 inch 2.5D Curved Full HD (1920x1080p) display to the front. Under the hood, the Honor 6X sports a Kirin 655 octa core chip with an option for either 3GB or 4GB RAM. There are als…

Honor 8 Review: The Darkhorse with a Powerful Pair of Cameras

Just prior to the festive season in India, Huawei has finally unveiled the successor to their last year’s flagship in the form of the Honor 8. The flagship smartphone from the Huawei sub-brand is now available for sale in India in three colour options – Sapphire Blue, Sunrise Gold and Pearl White – at Rs 29,999 via various offline stores and online e-tailers like Flipkart and Amazon.A marked departure from its predecessor, the Honor 8 (First Impressions) looks and feels like a notch premium than what its budget flagship price tag suggest. It’s bound to catch your eyes instantly thanks to the all-glass exteriors and a dual rear camera setup. We have spent quite some time with the Honor 8, ever since we got our hands-on the same at the preview event in Goa. So it’s about time to let you know about our review of the Honor 8. Can it live up with the likes of the OnePlus 3 (Review) and what’s so cool about the dual camera implementation? Let’s find out in our detailed review.Honor 8 Key Fe…