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Showing posts from October 20, 2016
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10 skills genius online marketers have

In the online marketing world, there’s no bell curve. There’s a sharp, exponential growth curve in terms of marketing success. The majority of online marketing tactics, especially those relegated to the inbound field (e.g., content and social media marketing) see a lukewarm return, while a handful of truly exemplary efforts end up going viral.Quality and originality are big factors for this breakout success, but there’s also a sense of timing involved — and achieving all three is almost impossible if you’re relying on conventional wisdom or forced brainstorming.So what’s the “extra” ingredient that these marketing geniuses have?“Genius” is only a wordFirst, drop the misconception that some marketers are natural “geniuses,” while others lack the potential to create high-caliber campaigns. For some people, certain skills come easily or naturally, but that doesn’t mean others can’t acquire those skills. Through education, practice and refinement, any average marketer can become a “genius…

IAB releases schema standard for dynamic content ads

The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta data) aimed at increasing the relevancy of ads — and eliminating the need for creating dozens of ad variations — by automatically tailoring ads based on user factors such as gender, location, weather and language.The new standard is designed to function across devices and screen sizes as well as ad types including display, video, audio, native, or social.A tool powered by dynamic ad platform Jivox on the IAB site shows examples of dynamic creative based on gender and weather, as shown in the two versions below, and geography and language. The tool also shows the JSON objects corresponding to the dynamic elements that developers can download.
Cary Tilds, Chief Innovation Officer, GroupM, and Co-Chair of the IAB Tech Lab Dynamic Content Ad Standard Working Group, said in a statement, “Dynamic creative will help lay the critical foundation for a future where…

Research: location a primary buying consideration for 43 percent of consumers

The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content variables and other factors that influence consumer purchases.Thrive surveyed 5,418 US adults about their shopping behaviors in the past three months, across multiple verticals. The survey found, consistent with other research, that consumers use multiple devices and tend to shop in multiple locations, although the majority of shopping begins “at home” (76 percent).The survey found a relatively low 57 percent of consumers use mobile devices throughout the entire process. It also discovered a lower average number of sources (2.9) used than earlier research. For example, Google in 2011 reported that consumers used roughly 10 sources to make purchase decisions.The most interesting findings, as mentioned, conc…

Jio Welcome Offer will Not be Available for New Users from Dec 3, but There’s More to it

Reliance Jio has had sort of a dream run so far, at least that’s the case when it comes to customer acquisitions with over 26 million subscribers signing up in last 3 months. That said, the latest sensation in the highly competitive Indian telecom market has often faced customer wrath for offering below par services especially when it comes to making calls to other networks.It goes without saying that competing telecom operators are keeping a close eye on every steps being taken by Jio. In fact, telecos like Airtel, Vodafone, Idea etc. had filed a joint complaint to TRAI against the suspiciously cheap data plans being offered by Jio. Alongside that, the telecos also raised their voice against the predatory style of customer acquisition Jio has been following thanks to their Free Jio Welcome Offer.Now, it seems that TRAI has come up with a verdict for the deliberation held on September 30, as result of the joint representation of telecom operators dated September 20. As per the judgeme…

How to combine AdWords with Outbrain without cannibalizing their effectiveness

How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalization.There may be a portion of digital marketing professionals who remember a time when the number of channels were limited. Today though, there’s many more channels than we really need, and each channel has a number of different options.Although an omni-channel campaign will have one major objective, not every channel can be used in the same way, hence they need to be aligned so that they’re playing to their own strengths.There is a temptation to judge everything on the same metrics, but to do that will mean ignoring the nuances of each channel and removing any of those aforementioned strengths.AdWords and Outbrain: differences and similaritiesLet’s take AdWords and Outbrain as examples. These are often seen as competing channels, even though they exist in distinctly different guises. It’s a dangerous thing to run them both with the same expectation…

Kontakt.io launches first beacon-only physical showroom

An opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the first beacon-only physical showroom.The company, which bills itself as “the world’s largest provider of beacon technology,” located The Proximity Studio on the third floor of a building in the trendy Kreuzberg-area of that famous city. There’s also an online version of the Studio, which, of course, cannot offer the physical experience.“Today beacons are misunderstood,” Kontakt.io CEO Szymon Niemczura said in a statement accompanying the opening.Most businesses, he added, think of beacons as “retail tools for sending coupons,” so Proximity Studio is designed to educate businesses about how they can be used for logistics, workspace management, healthcare, and other non-coupon uses. Berlin, he added, was chosen because of its tech startup environment, business community, and its growing need for Internet of Things solutions.[Read the full article on MarTech…

5 fundamentals of digital advertising every marketer should know

When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of online advertising. Lack of transparency in digital advertising continues to be a challenge for businesses, agencies and publishers.When it comes to justifying their media spend and ROI, businesses want more transparency from their agencies and publishers. And in turn, agencies want to deliver accurate reporting to their clients, and publishers want to reassure media buyers of their traffic’s veracity.Homer Simpson famously said, “To alcohol! The cause of… and solution to… all of life’s problems.” And I’m saying, “To data! The cause of… and solution to… all of digital advertising’s problems.”Herein lies the data paradox for marketers and digital advertisers: Data can justify ad spend and just as easily compromise ad spend.We’ve become so enmeshed in using data to make marketing decisions that advertisers, agencies and publishers can obfuscate data to …

Awesome Productivity Gadgets for Workplace

Technology is changing everything around us, so why not the way we do our business? A few decades ago most retailers or shopkeepers operated entirely without computers. But today businesses everywhere require a host of gadgets– tab, laptop or computer, etc. For instance, today many delivery trucks or their drivers need to be equipped with electronic notebooks. After all, one thing most businesses look for whether they are operating indoor or outdoor is productivity.But being continuously mobile in a harsh environment can be detrimental for a notebook or any hand-held mobile device.  The device requires being durable with rugged configurations that can take a beating and still work. These are similar to cell phones and tablet PCs, used by courier companies. Depending on their make and configuration notebooks designed for mobile businesses are described as being rugged, semi-rugged, or business rugged.Is it the right gadget for your workplace?While there are several business laptops in …

Why are high-consideration customers becoming more decisive?

The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines.If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.Unlike lower-cost goods, sellers of high-consideration items can expect the customer journey to be much longer, taking place over months or even years. Simon Sproule, Vice President and Chief Marketing Officer at Aston Martin, tells ClickZ Intelligence that the customer journey for an Aston Martin can be stretched out across decades.“It’s a peculiar segment where a purchase may have its roots in a 10-year-old’s experience, but isn’t fulfilled until 30 years later,” he says.But research over the past few years has shown that the high-consideration purchase customer journey has begun shortening, indicating that customers may be becoming more decisive. Why is this, and how can brands take advantage of it…

Which came first, the mobile app or the audience?

Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement is that now more than ever, anyone with an audience or the ability to create one is a publisher, holding the keys to targeted potential buyers.Culturally, we’ve seen a shift from broad-stroke messages with a one-size-fits-all appeal to more segmented targeting and selective messages. Fittingly, the targeted audiences that mobile applications can create and deliver have become a winning place for brands to reach potential buyers.But while many mobile application developers (the actual developers) create the audiences that marketers want to reach, not all of them are sold on the traditional route to monetization. Currently, the majority of mobile applications that are turning profits are doing so because a brand or agency has recognized the audience as valuable.In my work around mobile, I am hearing from a lot of developers who would prefer to focus on creating a great app r…

Fueled by the Audience Network, Facebook advertisers saw higher Q3 spends & returns

A new report from social ad automation company Nanigans shows substantial growth in both YoY Facebook ad spend and on the overall Return on Ad Spend (ROAS). In Q3 2016 the average increase in ad spend was +249% YoY while the average ROAS was also up 26% from 2015.One of the main drivers of this increase audience was Facebook’s expanded Audience Network. In Q2 2016 that allowed brands to reach out to non-Facebook users, and Facebook added video ads to the Audience Network in May opening it up up to even more ad types. From Q2 to Q3 2016 the off-Facebook audience network spend increased by 4%. The quality of the inventory didn’t suffer either with click through rates (CTR) rising by 37% in the same period:Other important Q3 metrics included a new Global CTR high (now at 1.66%) and a large drop in the average CPC as clicks dropped to $0.36 – the lowest that Nanigans has ever recorded.This data is derived from the delivery of$600 million spent on the Nanigans platform. According to Naniga…

3.2-Million Debit Cards Allegedly Compromised in India due to a Malware Attack

The threat of Malware always lurks around us smartphone and PC users but what if the Malware manages to steal your Debit card details right at the ATM. Well, this is exactly what happened after a new wave of Malware attack has successfully breached into 3.2 million debit cards. Expected to be the country’s biggest breach of financial credentials yet.In totality 3.2 million debit card are expected to be compromised and this includes cards on Visa, Master-Card and also RuPay platform. The issuers of the Debit cards are spread across all banks but HDFC, ICICI, YES Bank and Axis Bank has been the worst affected. The modus operandi of the breach seems to originate at the ATM Kiosks manufactured by Hitachi Payment services which are in turn letting the attackers steal the money. Hitachi has been one of the major suppliers of Point of Sale machines and ATM’s, however, the company is yet to issue a statement.It all started when SBI had announced that it would reissue 600,000 Debit cards after…

Technical SEO checklist: a webmaster’s guide to on-page optimisation

Presenting a guide to carrying out all the on-page checks that webmasters and SEOs need to carry out to ensure a website is optimised for search.This checklist will bring together a lot of already published content from the site in one place, and there will be links to more detailed guides throughout.It’s also worth reading our guides on How to test a website before launch and SEO essentials for optimising your site for further information.Sign up to Google Search ConsoleSearch Console is where you can monitor your site’s performance, identify issues and monitor backlinks. This is also where Google will communicate with you should anything go wrong.Here are the key things you should set-up and regularly check in Search Console:Set your preferred domain: whether your site shows up in search results with the www prefix or without it.HTML improvements: this is where Search Console will recommend any improvements to your meta descriptions and title tags, as well as informing you of any no…

Pinterest announces Pin Collective, connecting businesses with content creators

rvlsoft / Shutterstock.com With marketers having already much on their hands, sourcing content doesn’t necessarily have to be one of them. Pinterest understands that looking for top notch graphical content can be time consuming and arduous, so they’ve announced the launch of the Pin Collective. The Pin Collective is aimed at businesses to connect with Pinterest’s topmost content creators: publishers, production shops and independent creators who understand how to best rock the Pinterest ecosystem. These power users of the service will work directly with brands to drive real results.Members of the Pin Collective will be hand-picked for end to end production from “everything from Pins to videos to larger creative initiatives.” Businesses working with Pinterest therefore can source Pinterest’s best in breed, versus utilizing their in-house creative agencies who may not necessarily know the lay of the land.The Pin Collective is already alive and well. PureWow, Refinery29, Brit + Co and Tas…

These 3 Smartphone Apps Protect Your Confidential Data from Hackers

Yahoo just had a breach which affected 500 million users and their private data. Numerous hacks, leaks, and breaches have become everyday news.This got me thinking:How can I, as an everyday user of several platforms, devices, services, and storage options, find a way to be more secure when using apps and services of different companies?I, like most of us, want to retain a certain amount of privacy. This means that I wouldn’t want others to gain access to my texts, my daily activities on the internet, or any of my several thousand photos. (We all remember that one in 2014 which rhymes with ‘The Happening,’ right?)This applies to both companies (like Apple, Facebook, Google, etc.) as well as governments. The possibility of a hack is pretty high in many cases. At present, Evernote just released information of a hack as well. It is believed to have affected around 50 million users.This simply proves that a solution other than cloud storage needs to be instituted.Luckily, there are already…

Nubia Z11 Mini Goes on Sale in India at Rs 12,999

Nubia has launched its new smartphone, the Z11 Mini in India priced at Rs 12,999. The Nubia comes equipped with most of the features and it is currently being exclusively sold on Amazon.in. The Z11 is thin at 8mm and it weighs in at 138gms. Design wise the phone looks well-appointed with the metal frame and the overall finish seems to be premium. Needless to say, the Nubia Z11 Mini is a lower specced variant of the Nubia Z11 that comes powered with a Snapdragon 820.The Nubia N11 Mini comes equipped with a 5-inch FHD display along with a protective layer of Gorilla glass three and 2.5D Arc Glass. Under the hood lies an Octa-core Snapdragon 617 processor paired with a 3GB of RAM and clocked at 1.5GHz. On the storage front, the device offers 32GB of onboard storage alongside microSD card slot that can further accommodate up to 200GB.Camera feature shapes up in the form of a 16-Megapixel Sony IMX 298 sensor with f/2.0 aperture, PDAF autofocus, the Secondary camera is an 8-Megapixel Sony I…