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Showing posts from October 22, 2016

Marketing Day: Facebook News Feed changes, personalized local content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:13 uses for keyword research to help you win in the search engines
Oct 21, 2016 by Stoney deGeyter
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.ProPublica slams Google for opt-in targeting changes that happened in June
Oct 21, 2016 by Greg Sterling
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization.
Facebook now re-ranks News Feed stories in real time on the client side
Oct 21, 2016 by Matt McGee
An architectural change puts an even bigger premium on speed, as content will be ranked while users scroll through their News Feed.Digital demand and supply: The psychology of self-developme…