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Showing posts from October 25, 2016
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Conductor adds Insight Stream to its Searchlight platform

These days, it’s hard to find a digital marketer who isn’t swimming in data.To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants.The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant that surfaces actionable insights and recommendations you will probably want to know about. Insight Stream is now part of the company’s Searchlight platform for optimizing content-based traffic.[Read the full article on MarTech Today.]

via Marketing Land

11 marketing technologies & resources you probably haven’t heard of yet

Innovation is martech’s currency — and it requires constant change.Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not be on your radar.Check out these cutting-edge tools designed to increase your marketing’s efficiency and effectiveness.[Read the full article on MarTech Today.]

via Marketing Land

SEO on a budget: How a small manufacturer started a program from scratch

The small manufacturers who are thriving in the face of global competition and other challenges have spent the last five to seven years improving productivity and process efficiencies. This focus has often meant that marketing activity was next to nonexistent — with much new business coming from word-of-mouth.Once a small manufacturer has their process down, however, they’re ready to begin a marketing program that includes SEO. The problem is, where to start? With so much information and so many moving parts, a small business owner can be easily overwhelmed. It’s much easier to simply focus on running the business.Such was the case with one of our clients, a small manufacturing firm of about 30 people. The owner and his team had done a SWOT analysis and were ready to embark on a marketing program that included SEO.The challenges, however, were pretty daunting: zero historical data, few backlinks, and building content and brand awareness on a limited budget.[Read the full article on Se…

BlackBerry DTEK 60 with 5.5-inch QHD Display and Snapdragon 820 Launched at $499

BlackBerry DTEK 60 is the Canadian firm’s latest hardware product that runs on a baked up version of Android. It will sit on top of BlackBerry’s lineup which includes the likes of DTEK 50, Priv, Passport and Leap.Just like its younger sibling, the DTEK 60 too is made by Alcatel. In fact, it’s a slightly modified version of the flagship Alcatel Idol 4S. While the externals remain the same, BlackBerry has tweaked around with the internals to make their flagship device even more powerful. The BlackBerry DTEK 60 sports an all glass exterior with metal to the sides. Up front, the flagship device sports a 5.5-inch Quad HD Super AMOLED display which is the same as the one seen in the Alcatel 4S.To bump up the performance, BlackBerry has replaced the Snapdragon 652 on the Alcatel with a top of the line Snapdragon 820 chip. That aside, the DTEK 60 comes mated with 4GB RAM and 32GB of onboard storage. Another feature where BlackBerry has played around is the camera. The DTEK 60 comes with a 21M…

Mobile shopping is hard, but only if retailers keep it that way

Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way we shop.While the rise of e-commerce itself has forced retailers to conduct their business in fundamentally different ways, the explosive increase in ownership and usage of mobile devices presents entirely new challenges and opportunities for e-commerce-focused businesses.In Q2 2016 alone, smartphones accounted for nearly half of all traffic to e-commerce sites. Conversion rates on mobile increased by 29 percent in 2015.It’s not as if mobile is replacing any of the popular mediums of commerce. Rather, consumers are incorporating mobile devices into their shopping ecosystem.While the revenue opportunities for e-commerce businesses are huge, potential customers continually feel frustrated by lackluster mobile web experiences. Even though many consumers use mobile devices due to convenience and access, many of them don’t enjoy making mobi…

Using PPC brand protection to decrease campaign costs by 51%

Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory days of the 2000s when the immature PPC market allowed savvy marketers to boost PPC revenue a ton using simple tweaks to keywords or bidding strategies.I recently completed a series here on Search Engine Land that made the case that there are still big gains to be made if you know where to focus. The eight-part series showed how branded keyword protection is this year’s secret weapon to achieving the monster revenue growth we miss so dearly.The impetus for this series was how PPC brand protection is changing, but I’ve noticed that most marketers are not keeping up. Here’s the brand defense story I presented:Optimization tactics have come and gone since the days of five-cent bids, and we’ve discovered that PPC brand bidding is the next tactic for driving meaningful revenue gains.Branded keywords are more valuable than you think. They get quality t…

Amazon should generate more than $78 billion from Prime members this year

An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63 million Prime members in July.According to the firm, 52 percent of US Amazon customers are Prime members. That number remains unchanged from figures released by CIRP in July. The firm also points out that Prime membership growth has slowed to 3 percent sequentially vs. 7 percent last year.A year ago Amazon had roughly 47 million Prime members according to CIRP.Prime members spend $1,200 per year vs. $600 for non-member customers. Previously the firm estimated that non-Prime-members spent on average $500 at Amazon annually.If CIRP’s figures are accurate, revenue from US Amazon Prime customers should reach $78 billion this year. Amazon’s full year 2015 revenues were roughly $107 billion.CIRP also estimates that 19 percent of Prime members pay $10.99 monthly, instead of $99 per year. The monthly installment option was introduced in the first quarter this ye…

Why marketers must be data-driven

In today’s highly competitive digital economy, the result that counts is revenue, and the only way to ensure your marketing team delivers that result is through data-driven marketing.This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make effective business decisions or they lack confidence in the data they do have. Marketers must overcome this data paralysis if they want to succeed.Marketing must be data-drivenData permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis.What this means is that no marketing leader can succeed without one foot firmly planted in data. The challenge for marketers is ensuring that data does not become a roadblock.Marketers must be able to work with data and apply data insights in an effective and measurable way …

Is Google killing mobile organic search?

Click-through rates for websites depend a great deal on their position in organic search results.But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages?And when directories, aggregators, articles, reviews and chains dominate the top organic slots, what hope is there that the mobile user will scroll two, three, four or more screens to find the website of the local restaurant or hotel they seek?This is the first of two columns on the state of mobile search.This column is focused on what’s happening to mobile organic search – i.e. where websites come in the search engine result page (SERPS).The follow-up column will consider the Google-owned properties – particularly Google My Business and Knowledge Graph – that are displacing organic results, including the impact as Google commercializes…

Google Tag Manager now supports AMP (Accelerated Mobile Pages)

IB Photography / Shutterstock.com Google on Monday announced a few mobile-related upgrades for Google Tag Manager.For starters, there’s news that Tag Manager now supports Accelerated Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement:While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers.Google’s help website includes a list of supported tags.In the same post, Goog…

To win at search, take a page from display’s playbook

OverviewThese days, search is often treated by marketing departments as old news — a mature, well-defined, even staid marketing channel that lacks the excitement of emerging opportunities in social, video and native. The reality, however, is that paid search marketing is constantly evolving, and it is absolutely crucial for marketers to remain on the leading edge.Never has this been truer than over the last couple of years, with the following shifts taking place before our eyes: desktop to mobile, text-based to image-based ads and keyword targeting to user targeting. These emerging capabilities, combined with stronger competition and media fragmentation, means that search is continuing to get more complicated, requiring a more sophisticated and scientific approach than ever before. In fact, in Criteo’s recent Forrester study on search marketing trends, 75 percent of retail marketers polled said they rely more on agencies and technology partners to navigate paid search than they did ju…

Five Cool Features in Xiaomi Mi Mix you Should Know About

Xiaomi’s Mix phone has been near perfect mixture of elegant styling bundled with innovative features. The phone initially started as a concept and now the Mi Mix has been showcased at the Xiaomi’s latest lauch event in China. That said, the Mi Mix heralds with certain mention worthy features that we are yet to see in other smartphones and it is these features that make the Mi Mix a futuristic phone worthy or our attention,The Design NoveltyThe Xiaomi Mix looks apart, thanks to its edge to edge display and the staggering 91.3-percent Screen-to-body ratio, something that almost eliminates the side bezels. Yet another interesting aspect of the design is the absence of earpiece and the relocation of front camera to the left bottom camera. This helps in maintaining the continuity of the display imparting it a fluidic look.The entire phone is crafted out of ceramic and this includes the ceramic back and the ceramic frame. By using Ceramic, the need for glues, adhesives and plastic are ruled…

8 best practices for contextual campaigns

Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research.Together we’ve looked at some of the benefits brands such as Nestlé, GE, Marantz and Disney are reaping from campaigns that go well beyond “the right message to the right person at the right time.” They’re adding additional contextual elements such as purchase history, weather conditions, location and demonstrated consumer interests to create messaging and campaigns that are personalized to a degree never before possible.Yet doing so is an immense challenge to the enterprise. Context requires getting plenty of ducks in a row (even ducks in departments other than marketing).I asked major brands already active in the field for their best-practice recommendations for getting contextual marketing off the ground. Here, in aggregate, are their recommendations.Assemble the right teamsFor pilot projects, initiatives often start with just one line o…

Guide to Google ranking factors – Part 8: internal links

Last week we published the seventh instalment of our complete guide to Google ranking factors.It concentrated on site-level signals, such as HTTPS, speed, mobile friendliness and structured mark-up.This week, we’re looking at internal links (before we tackle the much more unwieldy subjects of outbound links and backlinks).Internal linkingWhat’s an internal link? Well if you click on that link, you’ve just discovered one for yourself.The practice of internal linking has many advantages, that can help your site improve its metrics and the user experience.1) Internal links can help navigate people around your site in a more targeted fashion.2) Internal links can keep people on your site, particularly if the links are relevant to that particular webpage.3) They provides your audience with further reading options, and if they continue to click around your site without leaving, this can help reduce your bounce rate (the percentage of people who left a given page on your website without view…

Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders

Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons.Among the new brands and products that can be ordered via the one-touch buttons are Coca-Cola, which offers Coke, Diet Coke, Powerade and Dasani water to Dash users, plus well-known consumer brands like Purell, Pop-Tarts, Folgers, Meow Mix, Milk Bone and others.Amazon has also expanded the number of its own Dash buttons available to Prime members. The three new options that can be ordered via Dash are Amazon gift cards, Amazon Basics batteries and Amazon Basics pet supplies. Those are in addition to the Amazon Elements diapers Dash button that was previously available.Dash buttons let Amazon Prime members push a button to automatically re-order products before they run out. The buttons are designed to be placed anywhere around the house and are programmed via an Amazon mobile app. Each button costs $4.99, and a customer’s first button order includes a $4.99 credit toward the first product…

Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business intelligence platforms are just waking up to its importance. As a baby step in that direction, IBM announced yesterday that it would be incorporating global geospatial and political boundary data from Pitney Bowes into its Cognos Analytics and Watson platforms.IBM says the partnership will help “businesses unearth deeper connections between their customers, their geography, and their networks to deliver more personalized services and contextually relevant experiences.” However, those capabilities are not yet available at launch.Joe Francica, who is the director of Geospatial Industry Solutions at Pitney Bowes, says the provision of boundary data is just the first step of the partnership and that over time he sees a “much deeper role” for location data in business intelligence.“We expect IBM to offer much more advanced and tactical uses of location,” he told me.…

Xiaomi Launches Mi VR Headset with Improvised 9-Axis Motion Controller

In the recent past, it has been kind of a norm to bundle every premium smartphone launch with a VR Headset. Xiaomi is no different as it launched its latest Mi VR headset at an affordable price point of RMB 199. The VR looks sleek with the headband that goes on top of your head instead of over your ears. Well apart from this tiny change the headset looks well finished and the white color imparts a premium look.The Mi VR does come with a slew of optimization as opposed to its predecessor and this also includes a hardware-level motion sensor. As one might have noticed usually the affordable VR headset depends entirely on the smartphone for the hardware requirement but the Mi VR comes bundled with its own motion sensor and a 9-axis inertial motion controller. Xiaomi claims that the hardware-level motion sensor is 16x more sensitive and when coupled with a high-performance phone the results are expected to be more than satisfactory. Also, the Mi VR results in 16ms ultra-low latency which …

10 SEOs who rock at personal branding

It’s getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.SEO is one of the fastest growing industry. If hardly anyone knew it 10 years ago, these days it’s well-known (yet still hardly understood) and every other forum user is ready to announce himself an SEO expert.How to stand out? How to become a recognizable SEO brand? Well, there’s obviously no recipe but here are 10 SEO brands to get inspired.SEOs who have come up with particular branding elementsSmart branding makes a huge difference. But it’s not just about a cool website design and recognizable logo. It’s something unique, something that people can easily remember and instantly associate with you. Here are a few coolest examples in our industry:1. Rand Fishkin: Whiteboard FridaysTwitter: @randfishWebsite: Moz.comRand started his Whiteboard Fridays years ago. Many companies tried to replicate the success but the whiteboard videos have become an integral and recogni…

WhatsApp Adds Video Calling in the Latest Beta Update

WhatsApp has been constantly adding new features to serve its wide user base which contains over a Billion members. However, today the Facebook-owned messaging client has updated its Android beta channel with the ability to make video calls. It has been rumored for quite awhile but now, it seems to be finally rolling out to the public beta users.As any other feature WhatsApp includes, video calling is also extremely straightforward and simple to use, you tap on the call button in a conversation and the app gives you two options, video or voice calling. If the recipient’s phone also has the updated WhatsApp version (2.16.318 (451462)), the video calling interface will pop up that contains a couple more standard buttons such as mute mic, switch to the rear camera, end call, and go back to the text messaging window. In case the person on the receiving end hasn’t updated the app, he or she will be notified to do so. The list of video and voice calls will be available on the left panel of …