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Showing posts from October 27, 2016
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Apple’s new MacBook Pro Features Touch Bar, TouchID and Apple Pay

After much deliberations and the usual bout of leaks, Apple has finally unveiled its new range of MacBook and this time around the Cupertino company has come up with a whole bunch of new features apart from the hardware improvement. The MacBook Air comes in 13-inch and 15-inch display size, the color options include Silver and Space Grey so if you were looking out for a Black colored MacBook, sorry.Apple’s new MacBook now assumes lesser footprint, in the sense, it is much lighter, 23-percent lesser in volume and yes, it is also thinner at just 14.9mm as opposed to the 18mm in the previous gen MacBook Pro. Now moving on, the touch bar on the top layer of the keyboard had been the talking point of the MacBook Pro leak and well the same Magic bar has made it to the final product as well. Replacing the age-old function keys is the Apple’s keyboard panel which in essence is a Retina display that supported multitouch. Dubbed the ‘Touch Bar’ it also supports gestures and taps. The best part …

Does your marketing suffer from memory loss when customers switch devices?

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices?We talk glibly about stitching data across channels and devices to reveal the customer story at each touch point. As marketers, we want to launch campaigns and engage buyers from moment to moment as they click into digital ads, search our websites, open our mobile apps and otherwise respond to brands in the digital and in-store worlds.Unfortunately, traditional ways of identifying users create a big hurdle to identifying them as they switch from one device or channel to another. With conventional data collection, a shopper with two devices becomes two different people, creating a disruption in how the marketing team orchestrates and analyzes campaigns across the marketing technology stack.[Read t…

Pull live inventory data from your product database and place it in your search ad copy

Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to implement within their search ad text (not talking about Shopping ads or PLAs).We’ve seen the number of companies requesting and implementing these types of dynamic creative solutions skyrocket over the past six months. Incorporating data points like geography and promotional timing into your ads is a huge trend.We see this in retail, B2B e-commerce, B2C e-commerce, and many other verticals. Incorporation of inventory data (whether from your own database or a third party) is a very realistic option that many big brands are beginning to take advantage of.But this is so much data… and it changes all the timePerformance marketing managers are realizing how valuable this copy differentiation can be in improving clicks and conversions within competitive markets. But the data requirement is huge.Think about it: if you’re a searcher who needs a specific quantity of…

Brand X: Why customer experience is a cloud marketing must-have

It’s self-evident that designing and delivering a product or service that your customers want to use is the best route to business success. But the way marketers help companies get there has changed dramatically in recent years, as products and services increasingly live in the cloud of web and mobile apps.There was a time — not so long ago, really — when marketers and product managers operated in very different spheres. Product managers built stuff. Marketers sold it.Of course, that’s a simplification of an interrelated relationship between marketers and product managers. Even if we had clear boundaries, to be effective, we’d work together to understand market needs, and we’d periodically touch base to get aligned with product road maps and strategic priorities. But we each lived our own side of the house, and our responsibilities were pretty well separated. Almost sounds quaint, doesn’t it?If you’re a marketer or product manager, think about where you are today. I bet a lot of us fi…

Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO

With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile devices, with or without the need for a native mobile app or VR headset. (Full disclosure: I own stock in Google.)Considering Google has shipped over five million Cardboard VR headsets, and over 12 million VR headsets are expected to sell this year, this innovation presents a major opportunity for search marketers in travel, real estate, design, education and other industries.While it has always been possible to embed 360 VR media in pages for consumption on desktop and mobile, compatibility issues made it nearly impossible to embed content for VR headsets in web pages. Google’s “VR View” is changing that by making immersive 360-degree VR media inte…

Twitter will shut down its 6-second video service Vine

Twitter is shutting down Vine, the 6-second video service announced in a blog post on Thursday.Vine launched in January 2013 and was Twitter’s early foray into digital video. When Vine debuted, mobile video wasn’t really a thing. YouTube’s audience was mostly on desktop, Snapchat was only a messaging app, Facebook’s autoplay video product was only a month old and Instagram was only for photos.Things have changed.As Facebook’s, Snapchat’s and Instagram’s video audiences grew, Vine’s homegrown stars, like King Bach, Lele Pons, Logan Paul and Amanda Cerny, branched out to those platforms as well as YouTube. And as audiences’ attentions steered more toward Facebook, Snapchat, Instagram and YouTube and less toward Vine, so did advertisers’ investments. The rise of Vine’s rivals — as well as a sibling rival in Twitter’s own native video product rolled out in January 2015 — has now led Twitter to cut off Vine.Vine’s shutdown will happen at some point “in the coming months,” according to the …

Getty Images’ PicScout boosts its image recognition and tracking tools

From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and it has now released two new tools to boost its capabilities. One, called Insights for Business, helps brands and agencies place images online, and the other, called Insights for Everyone, lets individuals track the online use of their photos.Previously, PicScout’s business was primarily focused around making sure that brands’ and agencies’ images were only used online for licensed purposes.It tracked metadata that accompanies images, and employed visual recognition to “fingerprint” the images so they could be automatically recognized even if they were altered.Typically, PicScout General Manager Uri Lavi told me, a customer would provide a library of images, and PicScout would return a report on where they were being used online. License enforcement was up to the customer. Although a Getty Images subsidiary, PicScout works with outside customers.Now, t…

IBM rolls out many new roles for its Watson supercomputing service

IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week.There are new packages of services for specific industries, including marketing, commerce, supply chain management, and HR, adding to previously-released solutions for financial services, regulatory compliance, and education. There’s also a new service for building and launching virtual agents, and another for intelligent analysis of video.[Read the full article on MarTech Today.]

via Marketing Land

YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop

Kaspars Grinvalds / Shutterstock.com YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.The End Screens are thumbnail images that can be displayed during the last five to twenty seconds of a video, prompting viewers to watch another video, subscribe to a channel, or visit a collaborator’s channel.With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos.Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens. This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.YouTube says it tested the End Screens with a limited number of creators and used their feedback to fine-tool the new feature before giving access to everybody.You can read more about the new End Scre…

How to get budget for your account-based marketing programs

As each day passes, B2B marketers are hearing more about Account-Based Marketing (ABM) from every direction. Over the last 18 months, the concept has taken root and developed into more than just the topic du jour as early adopters report tremendous success with the strategy and the technologies that support it.As I interact with more and more B2B marketers, the majority understand the concept and what it can do for their business but are facing a new set of challenges to bridge the gap from theory to reality. They need to know how ABM will change the way they plan for marketing — from budgeting to goal setting, to program execution and measurement.The budgeting cycle for a new strategy often takes place well in advance of the final goal setting or program planning. As a result, marketers wanting to make the jump to ABM are left scratching their heads as to how they can finance this change when they have previously committed budgets to other approaches or programs.Working with some of …

Q4 must-knows for CMOs: Crucial developments across channels

Q4 can be a merciless time for marketers; even if you’re not staring down a couple of make-or-break months as a seasonal retailer, you’re likely battling for user attention, fighting against rising CPCs (costs per click) on platforms like Facebook or taking advantage of a down season to do some serious planning for Q1.In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in closely enough to trends, features, releases and more since last Q4, well, bad on you. But we’ve got a shortcut for you: a quick rundown of the 21 most critical developments since Q4 2015, broken down by channel or discipline.Let’s start with…Paid socialFor the past few years, most paid social updates of note involve Facebook. But this Q4, a trio of relative newcomers (one of which is related to Facebook) are drawing attention and dollars.• Pinterest has continued to add more and more features for performance-driven advertisers. On the audien…

Paid search click-through rates have risen 38%

According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September.These stats are taken from Kenshoo’s latest analysis of more than 750 billion impressions, 13 billion clicks and $6 billion (USD) in advertiser spend.One of the major advertising trends in the last few months has seen online retail advertisers increasing their use of specialised product-focused ads on Facebook, Instagram and Google.Video advertising on social media has also increased dramatically and mobile continues to be a key driver of growth.Here are some more stats from the research:Spend on Dynamic Product Ads on Facebook and Instagram, introduced in 2015 to help online retailers promote multiple products through social, has nearly doubled (up 95%) since Q4 2015. DPA now makes up more than four out of every t…

From the Editor’s Desk: How we work with outside contributors

I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the contributed columns.Who are these contributors? How are they chosen? What determines the topics covered? Even among my fellow editors, questions like this abound. In this edition of “From The Editor’s Desk,” I’ll answer these questions and more, hopefully demystifying how all this works.To start at the beginning, let me explain how our editorial operation is set up. It consists of two parts: our News department and the Features/Columns area. Our News staffers are either full-time employees or freelancers who cover the fast-moving events occurring in the industry — things like mergers and acquisitions, new products, trends and issues facing marketers. You’ll see their bylines again and again: Danny Sullivan, Matt McGee, Barry Schwartz, Greg Sterling, Ginny Marvin, Amy Gesenhues, Tim Peterson, Barry Levine.Meanwhile, our Columns are written by ou…

Want to speak at MarTech 2017? Here’s how

Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation.Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017. Mark it your calendars now — it will be the biggest and best one yet.Two of the ways that it’s going to be better are: (1) we are significantly expanding the number of content tracks that we will have, and (2) we’re going to move from mostly 20-minute TED-style talks to mostly 45-minute in-depth presentions. Too many of the topics in this space deserve a deeper dive.Would you like to speak at MarTech? As of today, we’ve opened the call-for-speakers suggestion form, and we’d love to hear your ideas. Click here for full details of what we’re looking for and how to apply to speak.

via Marketing Land

Qualcomm Buys NXP for $47-Billion, Expected to Ramp up its IoT Efforts

Qualcomm has announced that it will be buying NXP Semiconductor for $47 Billion and with this purchase, Qualcomm will be able to strengthen its foothold in IoT and automotive electronics. The specifics of the deal includes $110 a share in cash for NXP which is valued at $47Billion (including debts). Qualcomm has decided to raise the funds for the deal with cash in hands and additional debt. The better cash flow is expected to strengthen Qualcomm’s dividend and dividend growth. Also, Qualcomm aims at a cumulative savings of $500 million in cost savings two years from now.Qualcomm is arguably the biggest Global player when it comes to SoC’s, 3G and 4G modems and it is also involved in security space. The NXP purchase will not only help Qualcomm to broaden their offerings but also ramp up its capacity and eventually achieve larger volumes. Also, with the NXP Qualcomm can finally move beyond the mobile ecosystem. Post the deal Qualcomm’s mobile revenue will be decreased to forty-eight per…

Where is Google heading with mobile local search?

In our last column we asked: Has Google killed mobile organic search?In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are:Restaurants in [US city] – Google My Business (GMB) results.Hotels in [US city] – GMB results.[US city] –Knowledge Graph (KG) results.Movies in [US city] – KG results.Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column.While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we will pretend we are in sunny Venice Beach (Los …

Twitter to cut workforce by 350 employees to refocus efforts

What’s happening at Twitter lately? Today, we found out that 350 employees have been laid off, or 9% of the workforce. The cuts were announced alongside the company’s Q3 earnings which exceeded Wall Street expectations. The employees were just notified prior to the Q3 announcements, but the team will be addressed as a whole by CEO Jack Dorsey later today.Recode reports that most of the layoffs impacted Twitter’s sales and marketing teams, with CFO Anthony Noto acknowledging that the company is intended to “fully invest in our highest priorities” and to “[de-prioritize] certain initiatives.” Almost exactly a year ago, Twitter laid off another 300+ employees, that time focused on product and engineering teams.This year’s focus was likely on being able to sell the company. As the company is not yet profitable, the acquisition costs are not so sensible for any prospective buyers. Removing unnecessary extra expenditures is a necessary step for a potential acquisition, Recode reports.More i…

These chatbots can help you stay on top of ad campaigns in Slack, Facebook Messenger & more

Yes, a lot has been written about the rise of chatbots, the digital assistants that can live in places where we spend time like Slack and Facebook Messenger. Brands jumped in early — order flowers in Facebook Messenger or tacos in Slack — and there are chatbots for customer service, health advice, personal shopping assistance, just to start. But what about chatbots to make the daily work of the digital marketer easier? There’s a chatbot for that.There are now a handful of chatbots designed to help advertisers stay on top of their digital campaigns without having to be in the ad platforms themselves. Here’s a look at the nascent selection of AI assistants to help you monitor, analyze (and in some cases manage) campaigns from inside Slack, Facebook Messenger, Google Sheets, and elsewhere.RevealBotWhere can I use it? Slack. Plans to expand to Skype and HipChat and other platforms.What ad networks does it support? Facebook, Instagram. Plans to support Google AdWords, Bing Ads, Twitter Ads…

Twitter’s Q3 2016 Earnings Report in 5 Charts

Twitter released its third-quarter earnings results on Thursday morning. Here’s a quick rundown of how the social network’s business is doing.Twitter continues to make money but not a profitTwitter has not turned a profit since at least the first quarter of 2012. Despite total revenue growing by 8% year-over-year to $615.9 million and advertising revenue growing by 6% year-over-year to $545.0 million, in Q3 2016 the company recorded a net loss of $102.9 million.Twitter’s ad revenue continues to decelerateTwitter’s year-over-year advertising revenue growth peaked at 129% in Q2 2014 and has been on a slowdown ever since. The growth rate for Q3 2016: 6%.Twitter’s audience size continues to grow slowlyCup half-full: Twitter’s total and U.S. only monthly active user numbers are growing. Cup half-empty: They’re growing by low single-digit percentages year-over-year. In Q3 2016 Twitter’s total monthly audience averaged 317 million people, and its U.S. monthly audience averaged 67 million peo…

Adobe predicts 2016 online holiday sales to reach $91.6B, an 11% YoY increase

After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales – up eleven percent over 2015.While online holiday sales are expected to increase, Adobe says the overall growth rate for 2016 will be slower than last year.According to Adobe’s 2016 Digital Insights Shopping Predictions, Cyber Monday is expected to bring in $3.36 billion, up nearly $30 million from 2015’s $3.07 billion – but, if the number’s turn out as expected, this year’s Cyber Monday will be up 9.4 percent over last year, while 2015’s Cyber Monday saw a 15.8 percent year-over-year increase.Adobe’s Actual & Predicted Online Sales in BillionsThe same holds true for online sales happening on Thanksgiving and Black Friday. Adobe predicts holiday-related online purchases made on Thanksgiving Day will be up 15.6 percent year-over-year – not quite the 25 percent year-over-year growth rate seen last Thanksgiving Day.Black Friday’s online sales are expected to grow 11.…

India, China and US Together Account for Half of Global Smartphone Shipments

Smartphone shipment figures are no more skyrocketing and the growth has settled down. This saturation in the smartphone market was well anticipated since most of the developed markets have already had smartphone users who are just looking out to upgrade and the lengthy upgrade cycle isn’t helping either. According to Counterpoint research, the smartphone shipments has reached a staggering 380 million despite the fact that smartphone growth is stuck in single digits as opposed to the previous years.Enter India, China and other Emerging countriesEmerging markets have been the saving grace for the smartphone manufacturers as they can easily look out for stronger growth rates in these markets. With the parallel growth in Internet ecosystem and the increase in content consumption, it has been relatively easier for the OEMs to piggyback on the emerging market.Tarun Pathak, Sr. Analyst at Counterpoint Research said “The era of double-digit growth in the smartphone industry is over as most of…