Skip to main content


Showing posts from October 29, 2016

Facebook’s racial targeting isn’t new, bad or always illegal despite renewed attention

Breaking! Facebook now allows advertisers to illegally target ads based on race. Except it doesn’t, despite some of the breathless headlines you may have read today.Those often confusing, misleading or downright incorrect headlines came out of a ProPublica story today pointing out that Facebook allows for “Ethnic Affinity” targeting. The article gives the impression that this is somehow new and that it was used to place a housing ad in violation of US law.That’s incorrect. Let’s break it down.Facebook “Ethnic Affinity” targeting, explainedMany people know that you can target Facebook ads to people with certain interests or demographics. For example, you can make an ad aimed at Millennials who appear to have a new job, consider themselves moderate in US politics and are college grads.Among the many options offered are for ads to be targeted based on “Ethnic Affinity,” as you can see below:As you can see, you can broadly target people who seem to have an affinity with African Americans,…

LinkedIn earnings up 23% YoY in Q3 2016 with revenue at $960M

LinkedIn released its Q3 2016 earnings report, showing a 23 percent year-over-year increase for the quarter with $960 million in revenue.According to the announcement, the site grew its member-base by 18 percent year-over-year and now stands at 467 million members. LinkedIn says its member page views were up 27 percent in Q3, and that more than 60 percent of all traffic to LinkedIn is now on mobile.“Mobile continues to grow at more than double the rate of overall member activity,” claims Linkedin.The site broke-down its revenue gains by product, highlighting a 24 percent year-over-year increase from Talent Solutions revenue at $623 million – the largest driver of revenue for the site. Talent Solutions earnings were split between Hiring which brought in $556 million and Learning and Development with brought in $67 million.Marketing Solutions were up 26 percent year-over-year at $175 million, and Premium Subscriptions were up 17 percent year-over-year, bringing in $162 million.LinkedIn …

Marketing Day: Holiday shopping trends, Reddit ads & Google’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:ABM brings the right guests to the party; marketing automation keeps them engaged
Oct 28, 2016 by Jeffrey L. Cohen
What is account-based marketing (AMB), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how AMB can improve marketing automation, drive sales alignment and improve customer profile data.A Penguin’s Tale: Responding to the latest update
Oct 28, 2016 by Dave Davies
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed significant, things ultimately haven’t changed that much.It’s scary how many ways SEO can go wrong
Oct 28, 2016 by Patrick Stox
In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick Stox shares his SEO horror stories so that you can be spared this fate.L…