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Showing posts from October 31, 2016
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Micro-moments and beyond: Understanding and optimizing for consumer intent

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms.If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate.At our agency, ZOG Digital, we’ve been developing ways to comprehensively identify micro-moment opportunities for clients while mapping and optimizing to the consumer’s conversion path. The following is a high-level look at our approach and a few of the resources we use.[Read the full article on Search Engine Land.]

via Marketing Land

The SEO power of portfolio entries, case studies & testimonials

SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your industry may not be too difficult, but getting it found in search engines is not so easy if you are a small local player. Even if you could rank a piece of content nationally, would it turn into business? Could you handle the influx of leads if it did?The digital marketing channels and tactics you use are a strategic decision — and in many cases, traditional content marketing is not the best choice for small local businesses. This is a different story for SaaS (software as a service) companies and the like, which can easily scale users and deliver their product on a national or international basis. But for the small local guys, traditional content marketing can lead to a lot of head-scratching and wasted effort.The SEO power of portfoliosThis is not to say that content marketing is completely useless for small and local businesses — rather, that there is a …

Report: 93 percent of brands and retailers misaligned, harming omnichannel efforts

Omnichannel is both an overused buzzword and perhaps, in idealized form, an unattainable goal. In its simplest formulation, it’s an effort to deliver consistent brand and shopping experiences to the consumer across platforms, devices and stores. It also connotes a 360-degree understanding of the customer.In a new survey and report from Netsertive and the CMO Council, “189 senior marketing leaders with organizations that currently sell products through a physical retail channel” were asked about their omnichannel strategies. Though this isn’t made explicit, respondents are brands that sell primarily through third party retailers (e.g., appliance brand that sells via third party appliance retailer).Asked about which media channels are most critical, these survey respondents said:Digital advertising (generally) — 60 percentCorporate websites
 — 56 percentMobile — 54.4 percentSocial media channels — 51.2 percentEmail — 47.2 percentLocal in-store engagement and promotions — 40 percentLive …

Meizu TV Box Comes with 4K Support and Voice Controlled Bluetooth Remote at $44

Alongside the Meizu M5 and the H1 Smart Band, the Chinese firm has launched a new Android TV box. Dubbed the Meizu TV Box, it is a direct competitor to the Xiaomi 4K TV Box and the LeEco TV Box U4, both of which currently retails in US at $69 and $79.99 respectively.The Meizu TV Box comes in an unorthodox triangular design that features a glossy surface with a M logo located in the centre. The base of the TV box however is made out of matte plastic. It’s worth noting that the M logo located on the top of the TV also bears the power button. Apart from that the Android TV box from Meizu comes with USB, HDMI, Ethernet and a power port for charging the device.Internally the Meizu TV Box is powered by 64-bit quad core Cortex A53 processor that comes coupled with Mali 450 MP5 GPU. This is clubbed with 1GB RAM and 8GB of internal storage. The Meizu TV Box comes with support for 4K decoding and is based on Android Marshmallow 6.0 with the company’s own Flyme TV interface on top.Just like the …

Is Amazon the go-to search engine this holiday season?

Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?In 2012, aForresterreport found that 30% of all online shoppers start research products at Amazon.Wordtrackereven went so far as to say that “Amazon has not only topped Google as the number one shopping search engine, but has attracted droves of individual and corporate sellers to its marketplace.”Apparently, not much has changed since that time.A recent study at the start of peak season for ecommerce has revealed that online retailer Amazon has taken a huge lead and become the first place consumers go to find products.The study, run by personalization platform company BloomReach and Survata found that approximately 55% of customers use Amazon before any other site when searching for products online. This was thesecond annual “State of Amazon” study.While the comp…

Snaplytics launches Snapchat analytics

A screen from Snaplytics A Danish startup is now offering a new analytics service for Snapchat’s disappearing videos and photos that it says is “the only software-as-a-service analytics [exclusively] for Snapchat.”The company, Snaplytics, employs its own proprietary system to monitor activity on public, one-to-many communications, avoiding any Snapchat APIs, which have a problematic history. Snapchat photos and videos are deleted shortly after viewing or posting.Snaplytics’ new service had been in beta for about a year, during which time it worked with about 200 brands and agencies in 30 companies, including Ben & Jerry’s, Vodafone and the city of Las Vegas.Its dashboard offers such metrics as open rates, views, average number of screen shots taken for each Snapchat story, number of followers for each company, completion rate, open rate and information on how followers learned about a particular Snapchat account. Here’s a sample screen:The analytics also includes benchmarking again…

Here’s why bloggers give up (and how you can stay on track)

Blogging is challenging — don’t let anyone tell you otherwise. But as they say, nothing worth having comes easy. If you’re going to take the time to launch and grow a blog, you can’t afford to give up prematurely.Here are a few reasons why people give up — and what you can do to stay on track.1. Uninterested in subject matter“You need to enjoy your subject matter,” entrepreneur Neil Patel emphatically says in a blog post. “Nobody is forcing you to pick a topic that you loathe. Pick something that energizes you, excites you and keeps you going! Here’s why this is important: You’re going to be dealing with this topic a lot. You don’t want to be saddled with a topic that makes you want to punch someone. You want to dive into something that gives you joy.”You may think you’re restricted to the business you run or industry you operate in, but there’s ample room for creativity. Just because you sell farming equipment doesn’t mean you have to write exclusively about farming equipment. You co…

What Snapchat’s Discover ad sales shift may mean for marketers

Snapchat’s reported plan to take full control of ad sales from publishers in its Discover section isn’t simply a bad thing for those publishers because they can’t package Snapchat inventory into their pitches to brands, or a good thing because they’ll get content licensing money from Snapchat. It’s a mix of pros and cons, just like it is for advertisers.Right now the biggest con for advertisers and their agencies is that Snapchat hasn’t said much, if anything, to them about the ad sales change. “This hasn’t been their best communicated roll-out,” said Noah Mallin, head of social at MEC North America. That’s probably because Snapchat is still early in the process of working out the details with Discover publishers, according to a person with knowledge of the matter. A Snapchat spokesperson declined to comment for this article.What is clear is why Snapchat would want to be the only conduit for advertisers to access its Discover inventory, which Mallin described as the “entry point” for …

Publishers are struggling with AMP page monetization

Google’s Accelerated Mobile Pages (AMP) initiative has gained significant traction in the past 12 months, and high-profile publishers such as The New York Times, Wall Street Journal and Hearst are among the many companies that have adopted AMP.According to a DoubleClick study conducted earlier this year that looked at various performance metrics of AMP pages across 150 publisher sites, the majority of publishers using AMP saw increased eCPMs.But now, The Wall Street Journal is reporting that many publishers using AMP are seeing their AMP pages generate substantially less revenue than their non-AMP mobile pages. According to the Journal, “Multiple publishers said an AMP pageview currently generates around half as much revenue as a pageview on their full mobile websites.”One of the reasons for the lower revenue is likely that while AMP supports around 75 different ad providers, including many of the largest, there are fewer types of ad units available.“AMP pages rely heavily on standard…

Convergence of Content and Distribution in the US

There has been a growing trend for a while in the European telecom and broadband markets where companies have been selling bundles. This phenomenon is known as Triple Play or Quad Play. These bundles generally have home broadband, Pay TV, wireless and landline, all bundled together. The US had long resisted bundles. Although some companies did provide two or more services, very few tried to be an all in one destination. That has all started changing since the past year or so. Now, not only is the US market moving towards a bundle-like structure, but they’re taking this bundle a step forward by involving content in it as well.How did this Convergence start?It all started with content related acquisitions that two of the largest telecom operators in the US have been making. It’s important to note that there is quite some difference in the intensity of acquisitions of these two telecom operators which are Verizon and AT&T. Verizon started by acquiring AOL and Yahoo. AOL was acquired …

Strategies to maximize retail marketing efforts BEFORE holiday sales events

Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or expected. Nevertheless, change is here to stay, and fighting it is futile.This brings me to holiday shopping. Yes, holiday shopping. Over the past few years, we’ve seen some big changes, primarily in the way people shop and the way that brands market throughout this busy time of year. Since we know we can’t fight change, let’s try to manage it.This last day of free shipping has almost become a national retail holiday, mobile devices have become more transactional, and marketing is getting more personal. The biggest sales opportunities continue to revolve around big deal-oriented days like Green Monday or larger weekends like Black Friday through Cyber Monday.We’ve seen new trends take shape around these high-traffic periods. People now start their holiday shopping earlier and earlier each year, with only nine percent looking for Black Friday deals the …

Meizu M5 is a Yun OS Powered Smartphone that Costs Just $100

Meizu has now launched their latest budget smartphone in the form of the Blue Charm M5 in China. It’s the successor to the Meizu m3S that recently went on sale in India for a price of Rs 7,299. The Yun OS powered Meizu M5 smartphone joins the league of the Meizu m3E that currently retails in China at 1,299 Yuan.Up front, the Meizu M5 packs a 5.2-inch FHD display with a 2.5 Curved Glass on top. The latest budget smartphone sports the characteristic Meizu design with a polycarbonate shell to the back, that curves gently towards the edges. Just like recent generation Meizu smartphones, the M5 doesn’t come with any antenna lines on the rear. The front, however, features an mTouch 2.1 fingerprint sensor that’s integrated with the rectangular home button. This sensor can be used for making mobile payments over expanding network of Alipay. Meizu claims that the latest improvements of their mTouch 2.1 software can help you unlock your smartphone in just 0.2 seconds.Under the hood, the Meizu M…

The FCC passed “sweeping” new privacy protections for consumers — or did it?

The news, which was heralded last week as a big win for online consumer privacy, is that the Federal Communications Commission (FCC) has imposed limits on what ISPs and carriers can do with customer data, including location data, without opt-in consent.Here’s an excerpt from the FCC statement on the new rules:The FCC’s Open Internet Order reclassified broadband Internet access service as a telecommunications service. Section 222 of Title II of the Communications Act requires telecommunications carriers to protect the privacy of their customers’ information.The rules require that ISPs, whether they offer mobile broadband or fixed broadband to people’s homes, to:Notify customers about what types of information the ISP collects about its customers.Specify how and for what purposes the ISP uses and shares this information.Identify the types of entities with which the ISP shares this information.Opt-in consumer consent is required when ISPs seek to use or share “sensitive information,” whi…

Meizu H1 Smart Band with OLED Display and Heart Rate Sensor Launched at $75

Meizu H1 Smart Band is the first fitness tracker from the Chinese firm that aims to take on the likes of Xiaomi Mi Band 2. That said, it’s priced quite more than the smart band from Xiaomi at 499 Yuan (Rs 4,920/$75 approx.) It is expected to go on sale via JD.com soon.The fitness tracker from Meizu comes with a bracelet like design that’s made out of rubberized plastic. Just like, the Mi Band 2, the Meizu H1 Band sports with a display up front. In fact, it’s the same 0.42-inch OLED display that’s found in its arch rival Mi Band 2. However, the Meizu’s fitness tracker display vital information in blue fonts thereby blending with the company’s “Blue Charm” theme. Precisely speaking, the Meizu H1 Smart Band looks like a more premium product wherein the OLED display is beautifully integrated onto the black background of the band. That aside, the Meizu H1 Smart Band comes with an IP certification for waterproof and dustproof capabilities. It also comes with an extra buckle on the strap to …

Complete guide to keyword research for SEO

Keywords are the backbone of SEO.They represent all the phrases which you type into Google search box when surfing the net. Having this in mind, you can quickly establish that SEO is a user-oriented profession.In fact, expert’s proficiency can be measured by their ability to discover trending keywords and rank for them. In other words, SEOs ability to perform keyword research.Similarly to any commercial products, there are two main things that should concern us – the strength of our competition and the demand for a certain keyword.By using SEO terminology, we can say that two main factors of keyword research are:Search Volume (number of monthly searches)Keyword Difficulty (competitiveness of a keyword)Unfortunately, unlike a classic economy where everything is quantifiable, things get a bit troublesome in the world of SEO. We usually rely on stats provided by the Google Keyword Planner tool which is based on PPC (pay per click) or paid search. It is really hard to establish the real s…