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Showing posts from November 3, 2016
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5 ingredients for writing the perfect expanded text ad

If Google’s expanded text ads (ETAs) are supposed to perform better than standard text ads, why did Google delay the sunset for creating legacy ads from late October 2016 to the end of January 2017?A recent conversation I had with a Google product manager explained it pretty well. To start: quality matters. When expanded text ads are well-optimized, they outperform legacy ads; however, standard ads have had years to go through numerous optimizations, and in some cases, a brand-new ETA may not immediately outperform.The date was moved back to give people more time to experiment with their expanded text ads. The extra time is important so people have the time to test and iterate ads, while also giving holiday optimizations their proper due.At Optmyzr, we were curious what characteristics great-performing ETAs have in common, so we looked at 700 accounts, 1.2 million ads and over one billion impressions. I presented our findings at the MarketingFestival event last week in the Czech Repub…

Election 2016: Donald Trump and Hillary Clinton are failing at mobile

Politicians have always been scattershot in their outreach to voters. Presidential candidates distribute thousands of colorful lawn signs to be placed in yards across the country, buy millions of dollars’ worth of ad space and pack arenas full of their most fervent believers — all tactics to capture the highest number of eyeballs at the lowest possible cost.In recent years, it’s gotten a little better. President Obama made huge strides with his digital team, pioneering never-before-seen outreach to new voter groups via social media and youth-friendly content platforms (ever seen his segment on “Between Two Ferns?”).However, in this election cycle, as noisy as it’s been, I haven’t seen anyone innovate in the way they connect with voters like Obama did in 2008 and again in 2012 when he tapped into digital. This at a time when the capabilities offered by marketing technology have risen to new heights and mobile has become a critical part of most marketers’ strategies.[Read the full artic…

Choosing the right local marketing automation software for your business

Managing online citations, claimed and unclaimed listings, landing pages, reviews and ratings, and data feeds for hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity, and lower CPCs due to better SEO.Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms and the considerations involved in implementation. The 50-page report reviews the growing market for local marketing automation platforms, plus the latest trends, opportunities and challenges for brands marketing locally.If you are thinking about implementing local marketing automation software, searching for the best local marketing resources, or simply want to learn more, read this report.Visit Digital Marketing Depot to download your copy.

via Marketing Land

Uncover hidden potential in your paid search and shopping campaigns

In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when you’ve optimized your bids, tested (and improved) your ad copy and refined your target URLs?To uncover the hidden potential in your campaigns, you need to identify and assess anomalies — those areas which perform well in general, but not in your paid search campaigns. For example, if a particular top-selling product category is doing poorly in your paid search campaign, something has probably gone wrong. Identifying and fixing these issues will help you get much better performance out of your paid search campaigns.In this article, we’ll walk you through the process of identifying anomalies in your search campaigns.[Read the full article on Search Engine Land.]

via Marketing Land

Should you be using LinkedIn Ads?

All too often, I hear two complaints about LinkedIn Ads:It’s too expensive.It doesn’t work.Generally, when I hear this feedback, it’s from those who don’t have the right business to be advertising on LinkedIn. So I thought I’d share what types of businesses should be using LinkedIn, as well as those that should avoid the platform.Who should advertise on LinkedInThe three verticals that tend to work best are:high-value B2B products & services;recruiting efforts; andhigher education.High-value B2B products & servicesSubscription services (like SaaS) tend to work well because the predictable revenue over time tends to mean higher profits per customer to the business. Your business model needn’t include a subscription component to be successful, though.What you do need is for the value of your sale to be high enough to justify the elevated cost per click of LinkedIn Ads over that of other social ad channels. My rule of thumb is that companies whose average deal size is over $15K w…

Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up with the changes

More than twice as many marketers say their companies are marketing tech innovators or early adopters, compared to a year ago. But 52 percent say they can’t keep up with the changes in marketing tech.This picture of increasingly adventurous but overwhelmed marketers — found in Walker Sands Communications’ “State of Marketing Technology 2017,” out today — points to a greater acceptance of marketing tech by digital marketers even as the space continues to evolve.The report is co-sponsored by ChiefMarTech.com. (Full disclosure: Chief Martec’s Scott Brinker is a Third Door Media author and conference chair of our MarTech conferences.) Walker Sands’ Account Director Sarah Hale told me that her company expects this report, her company’s second annual, to be released every year.[Read the full article on MarTech Today.]

via Marketing Land

Meizu Pro 6s Launched with Helio X25 Deca-Core SoC and 3,060 mAh Battery

Meizu has announced a successor to its Pro 6 handset which was launched a while back in April this year. The new Pro 6s carries forward most of the characteristics from its predecessor, however, annexes it with a significantly better camera and battery. The Meizu Pro 6s will go on sale in China on the 7th of this month for CNY 2,699 (~$399).The upgraded camera arrangement now includes a 12MP IMX386 f/2.0 sensor assisted by 4-axis optical image stabilization,a 10-LED dual-tone ring flash, and phase-detection autofocus. The front camera, although, remains the same – a 5MP sensor with large 1.4μm pixels. Other than that, Pro 6s has a much larger 3,060 mAh, a substantial leap over the 2560 mAh pack found in the Pro 6. The phone also supports mCharge 3.0 fast charging via a 24W bundled charger. Design wise, the Meizu Pro 6s inherits similar aesthetics featuring antenna lines on the top and bottom. There is a slight difference though as it has a little ‘s’ branding on the back. Despite the …

Huawei Mate 9 and Mate 9 Porsche Design Edition with Dual Leica Camera Launched

Huawei Mate 9 has finally gone official at an event held in Germany, and well it seems that the Chinese company has planned quite a few surprises. Huawei has launched a Porsche Special edition curved version of the Mate 9 alongside the standard edition. That aside, it has bundled in the latest version of Android aka. Nougat onto its flagship devices.The Huawei Mate 9 was among one of the most anticipated Chinese smartphones, ever since the Mi Note 2 got released in Beijing. The flagship smartphone comes in two variants – a standard one and another limited edition model that apparently sports a Galaxy S7 Edge like curved display. That said, both the smartphone sports a nearly same external design language. This includes a metal unibody design with curved edges and a dual rear camera setup located just in the center. The Porsche Limited Edition smartphone, however, sports a smaller footprint due to the inclusion of a small display.The Huawei Mate 9 is indeed a large device. Upfront it p…

Mastering the email ecosystem for effective marketing

Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to think of the entire program life cycle and consider all of its moving parts as equals.Email delivery is a moving target, and each aspect of the campaign deserves the same attention to ensure maximum deliverability and ROI. This begins with understanding the ins and outs of the ecosystem.Learn the rules of emailBefore implementing an email marketing campaign, marketers need to understand the laws and policies that surround email, specifically spam, to ensure their mail is authentic and wanted. Two of the most important laws are:CAN-SPAM: Enacted in 2003, CAN-SPAM sets rules for commercial email and provides recipients with the right to request to stop getting emails. To ensure marketing email is compliant, senders can begin by always honoring opt-out requests, not using false or misleading information, and monitoring all mail sent on your brand’s …

Philips Lighting Enters a Joint Venture with Xiaomi for Smart Home lighting in China

Philips Lighting has announced that it will be joining hands with Xiaomi in order to form a new joint venture. The company ahs already signed an agreement with Xiaomi in Beijing thus marking the beginning of this new joint venture. Apparently, Xiaomi will promote the development of smart and connected home lighting and Philips lighting in China. The new joint venture means that Xiaomi will be able to develop interconnected smart home lighting in partnership with Philips and also integrate it with the Mi smart home platform.Philips, on the other hand, is a well-known name in the lighting industry, the company has in a way pioneered the smart lighting segment with the Hue range. Also, Philips has been innovating regularly in the field of LED lighting and is also developing an intelligent network. The joint venture will be 70% owned by Philips lighting and 30% by Xiaomi, that said the financial details were kept under the wrap.However, this is not the first time Xiaomi has worked with Ph…

Phil Schiller Claims that 2016 MacBook Pro Have Recieved the Highest Ever Pre-Orders

Just a week back, Apple launched their new range of MacBook Pro notebooks at the ‘Hello again’ event in Cupertino. While the company indeed made some marked improvements in the new range of MacBooks, the critics and fans weren’t really happy with the removal of certain ports and increased prices. That said, Phil Schiller, the President of Worldwide Marketing for Apple has something totally different to state.Schiller isn’t new to Apple keynotes after having taken the stage in quite a few events in the past. In an exclusive interview with the leading British newspaper, Independent, Phil stated that the Apple MacBook Pro range for 2016 has received more pre-orders on their online store than any Pro series notebooks that were launched before. Well, this is a statement that should probably silence some of the critics out there.To give you a backdrop of things, the new range of Apple MacBook Pro notebooks have received widespread criticism from fans and media alike. For most, the concern w…

Instagram interaction rate has decreased by 33% since 2015

Instagram may be among the most popular social platforms, but this doesn’t mean that the interaction rate cannot be affected by the increasing number of brands joining it.How can you maintain your own interaction rate?Instagram has seen an impressive growth in the past years and its recent addition of live stories provided more reasons for a user (and a brand) to try it out. More than 500k advertisers have already joined the platform and users check the app multiple times during the day.However there has been an alarming decrease in interaction rates by 33% from 2015 to 2016. According to Quintly’s report, the interactions per post from Q1 2015 to Q1 2016 have seen a steep drop, with the most popular profiles seeing an even bigger drop.Although video posts have increased by 10% from 2015 to 2016, the don’t seem to have an equal engagement with image posts. Despite both seeing a reduced interaction rate, image posts saw a decrease of 27%, while video posts reached a decrease of 39%.Why…

OnePlus 3T with Snapdragon 821 Rumored to Launch on Nov 14 in London

OnePlus’ current flagship handset, OnePlus 3 has been doing astonishingly well in the market. They’ve managed to mend most of the things they got wrong with previous generations such as the design, software stability, camera, and more. While we’re still months away from the OnePlus 4 announcement, the Chinese company might be prepping an upgraded variant. According to a new rumor posted by a Weibo user who has a reliable history in OnePlus news, the OnePlus 3T is expected to launch on this month’s 14th.As per the rumor, OnePlus 3T will be unveiled most probably on November 14th at an event in London. It further states that the device will feature Qualcomm’s latest Snapdragon 821 processor, 6GB of RAM, and a 3300mAh battery. Additionally, the smartphone will be available in two storage variants, one with 64GB, and the other with 128GB (both with 6GB RAM itself). The report also mentions that there will be a black color option for the OnePlus 3T (T probably stands for Turbo here). I dou…

How to make Google Home & Amazon Echo talk to each other in an infinite loop

Google’s new Google Home assistant is out this week, a rival to Amazon Echo. Both are voice-activated. So could they talk to each other? Yes — and in fact keep talking without end, if you arrange things right.I discovered this in the way all great discoveries should happen, with one of my kids trying to make both devices lose their minds. My youngest son started playing around and ended up getting them to talk incessantly to each other.How exactly that happened took some diagnosing. In the end, we have a pretty foolproof recipe. No doubt there will be others, including better ones that might have them doing actual dialogs rather than just setting each other off.But if you have both devices and want to have some fun, here you go.Your shopping list to an infinite loopOn the Echo, create a shopping list that has six items. It’s very important that it’s six. The items can be anything, but the second item from the top should be something you think will cause Google Home to talk for a bit. …

Google Home’s arrival ushers in the era of the virtual assistant

Google Home is a powerful new search and discovery device. I like it though I didn’t find it in normal usage to be dramatically better than Amazon Echo/Alexa (as Danny Sullivan does). Regardless, its appearance is very significant because it will help accelerate voice search adoption and virtual assistants.As Google’s emphasis on its “Assistant” (across devices) has shown, search has become much more “ambient,” transactional and less about SERPs. It’s also about a range of content experiences and capabilities (e.g., make a reservation, order an Uber) that go well beyond screens. Indeed, the virtual assistant concept transcends search into much broader territory.Apple is rumored to be working on a Siri-based stand-alone home assistant. If that in fact happens I predict that Microsoft will also build one for Cortana. By the time those appear in 2017, however, Google and Amazon, especially, will have sold perhaps millions of assistant devices this holiday season. (I now have an Echo, an …

Wileyfox Swift 2 and Swift 2 Plus Launched with Metal Unibody and Fingerprint Sensor

Remember Wileyfox? Yes, the British start up that promised to disrupt the market with its Cyanogen smartphones. Well, they are back again with yet another premium offering, the Swift 2 and the Swift 2 Plus. The company wants to keep its idea of selling affordable smartphones afloat and also wants customers to upgrade easily.The Wileyfox Swift 2 is priced at £159 and it does improve on most of the quarters as opposed to its predecessor. For instance, the Swift 2 comes now comes dressed in a metal body alongside chamfered edges and prominent Wileyfox branding. Moving on, the main difference between the Swift 2 and the Swift 2 Plus is the bumped up 16-Megapixel primary sensor in the Swift 2 Plus as opposed to the 13-Megapixel one in the Swift 2. Both the devices share a 5-inch HD display and are powered by the Snapdragon 430, while the Swift 2 settles with a 2GB RAM the Swift 2 Plus comes equipped with 3GB RAM. Also, the Swift 2 offers 16GB of onboard storage while the Plus variant doubl…

10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis

Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas stuff. This is your life now. But you’re marketers, YOU CHOSE THIS.It’s an established fact that Christmas no longer begins when supermarkets start stocking up on Quality Street, it begins when John Lewis releases its Christmas advert. And here’s something that may send a shiver down your cynical spine – it’s happening next week.Can you bare the anticipation?There are so many questions to be answered… Which heartstring will John Lewis cruelly manipulate?Last year it was older people, the year before that, bears. This year I predict some kind of sentient tea towel. Full disclosure: I hear John Lewis accidentally bulk ordered a ton of tea towels and they need to get rid of them.Also, which terrible 90s Britpop song will be given a bloodless, pallid cover by an unknown Scandinavian artist? This year I predict something by Shed Seven.Or maybe John Lewis won’t bother …

ShoutMeLoud 3.0: Redesigned & Revamped Homepage

On 1st December 2016, ShoutMeLoud will turn 8 years old. Yeah! That’s eight years of blogging & continuously engaging with like-minded people who also love blogging.I never imagined myself being a blogger for so long.Who would have thought of that? Huh!I guess with the way that ShoutMeLoud has evolved over the past eight years, it would be wrong to call it “just a blog” (and myself “just a blogger”).ShoutMeLoud now houses much more than a blog; it’s a functioning brand with many useful features. In the past few years, we have added sections like:Exclusive deals.The ShoutMeLoud store.A video section.ShoutUniversity!!and a lot more cool stuff coming…Note for techies: In WordPress terms, this section is called “custom post type”…While things have been steadily moving ahead, one of the big challenges we were facing was the impacted user experience. With so many articles on various topics & with so many different sections, it was getting tough to get user eyeballs on all of these p…

7 Tips To Increase Conversions By Modifying 404 Error Page

Few days back Harsh talked about optimizing thank you pages for increased ROI & I’m extending the series by sharing optimization tips to increase conversions from your 404 pages. But before all this, refer to this well written guide to understand what is 404 error page & how to optimize it for search engine.Are you finding conversions decrease after users stumble across a 404 error page?The 404 page can actually count for a lot if you are careful in planning its optimization.Can you guess the average lifespan of a webpage? It’s about 100 days. Links can be problematic for things like deleted or moved content, or if there are any changes in the permalink structure.Being realistic, you may lose one-quarter of your total links every seven years.When a user opens any of your bad links, he/she will see a 404 error page. (They can get the same results by a mistyping a URL or by clicking on a truncated link.)The default 404 error pages are quite possibly the best examples of the wors…