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Showing posts from November 4, 2016
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A successful SEO program starts with the right budget

In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impacts the pricing for a small, medium or large SEO program:1) the analysis;
2) the setup; and
3) ongoing maintenance and optimization.Visit Digital Marketing Depot to download “How To Determine An SEO Budget.”

via Marketing Land

SEE: How Twitter is stripping ads & engagement options off publisher content

An experiment by Twitter to show content on iOS devices using “Safari Reader” dramatically changes the material, removing ads, reader engagement options and sometimes preventing the content from showing at all. Here’s an interactive tour.The Twitter / Safari Reader testLast week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips content of ads and many other things when people click from a tweet to the content, causing it to load within the Twitter app. This can be a nicer reading experience in some cases but can also mean important material for both readers and publishers goes missing.Twitter hassaidpublicly that this is a test involving people who appear to be picked at random. It hasn’t confirmed how long it will run or how many people are involved.I’m in that group. This began for me last Thursday on my iPhone and completely confused me. I had no idea why it was happening or that Google had made a change:Twitter is freaking me out. Stories…

Facebook will try out selling ads on TV screens next week

Facebook wants to see if it can bring its big ad business to the big screen.Next week Facebook plans to start a test that will have its Audience Network ad network sell video ads within apps on internet-connected TV platforms like Apple TV and Roku, Recode reported earlier on Friday. A Facebook spokesperson confirmed the company’s plan to Marketing Land.“We are testing how to best deliver video ads through Audience Network to people watching content on connected TVs. Our goal is to bring relevant ad experiences to people both on Facebook and off,” said the spokesperson in an emailed statement.For now A&E and Tubi TV appear to be the the only publishers handing over some of their TV app inventory to Facebook, and Facebook won’t be selling the ads to typical brands like a Coca-Cola or Procter & Gamble. Instead, according to Recode, Facebook will sell the ads to itself, filling the slots with video ads promoting Facebook or non-profit organizations that work with Facebook.Minor a…

Xiaomi Redmi 4 and Redmi 4A Budget Smartphones Launched in China

Xiaomi has now refreshed their budget lineup with the introduction of the Redmi 4 in China. It’s the successor to the Redmi 3S and 3S Prime which currently retails in India. Apart from that, Xiaomi has also introduced an even cheaper budget smartphone in the form of the Redmi 4A.The Redmi lineup of devices from Xiaomi has really matured over time. From those flimsy polycarbonate shells, the Redmi series have now graduated to boast of a metal unibody design. It looks markedly more premium than the first gen model. Rather every model has been a huge step up over the previous gen, especially in terms of aesthetics.The cheaper of the two, dubbed the Xiaomi Redmi 4 Standard Edition sports a metal unibody design with a curved back and a 2.5D 5 inch HD IPS display. The display boasts of 1000:1 contrast ratio and 72% NTSC gamut, which is quite respectable for a smartphone of its class. Powering the smartphone is an octa-core Snapdragon 430 processor with Adreno 503 GPU. This is mated with 2GB…

Understanding FTC guidelines for influencer marketing

The FTC is cracking down on brands that aren’t following the rules and regulations for influencer marketing. Where they are and aren’t enforcing these rules, though, has left many confused.To help with your influencer marketing planning, we’ve outlined what you need to do in order to keep your brand compliant with the FTC Guidelines.Include disclosuresThe important point is for the influencer to get the message across to his/her audience that the brand is compensating him/her for the post. Surprisingly, there is no single correct way to do this.In the FTC guide, the organization outlines these two options for statements as a way of properly alerting audiences that the brand provided products for the influencer to post about:“Company XX gave me this product to try . . .”“Some of the products I’m going to use in this video were sent to me by XX’s manufacturers.”The FTC’s guidance is to make the audience aware of the nature of the influencer’s relationship with the brand. If you’re provi…

Authentic storytelling: 5 rules for the new frontier of marketing

In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that best leveraged 30-second soundbites.In the brave new digital world, media space has become virtually infinite, and the scarcest resource has become trust; the most influential campaigns are those which create a lasting bond with their consumers by marketing with “authenticity.”Social media platforms have driven profound change not only in media, but increasingly in messaging as well. They allow people to broadcast their authentic selves and to connect with others who are like-minded, no matter how narrow their field of interest may be.The result is a populace with a keener appreciation and more aggressive filter for what they are willing to accept as genuine communication. In the new world, marketing tactics must aim higher than just getting in front of consumers — they now must strive to elicit trust on the spot.TV, newspapers and print are still p…

Urban Airship now sends its notifications to any device, not just smartphones or tablets

Up till now, Urban Airship’s mobile marketing platform has focused largely on notifications to mobile users.But this week, the Portland, Oregon-based company is branching out and offering messaging to any platform. And those messages can generate actions as well as deliver information.This omni-messaging is handled by a new service, called Open Channels. Using this service, a marketer employs the platform to compose the messaging, create a link, segment users, set up A/B testing, or set up and utilize a user profile.Whereas before it sent messages to the mobile web, apps, message centers, mobile wallets, or locked screens, now it can send messaging to connected TVs, Internet of Things smart appliances, email, intelligent agents like Amazon’s Alexa, point-of-sale displays, chatbots, or any other platform.[Read the full article on MarTech Today.]

via Marketing Land

3 techniques to boost holiday CLV with advanced segmentation

There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And while some of us might be concerned with our calorie intake, retailers have other concerns: US consumers will spend over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers.New customers and increased spend mean that the holiday season is a crucial time to solidify relationships so that these consumers turn into repeat shoppers.There are two important metrics to keep an eye on during the early part of the customer lifecycle: Early Repeat Rate (or ERR) and Predictive Customer Lifetime Value (or (P)CLV).ERR captures the current one-time buyer conversion rate; it’s the percentage of new shoppers who make their second purchase within 60 days of their first.(P)CLV captures the value of those customers; it’s a prediction of the total amount of revenue or profit a single customer will spend throughout her relationship with the brand…

Chinese Smartphone OEMs: Rising in the East

Indian smartphone market has been a volatile one with smartphone manufacturers changing ranks almost every single quarter. While Samsung and Micromax have maintained their No.1 and No.2 positions for quite a few quarters, the third, fourth and fifth rankings are in a constant flux. It is difficult to predict what would happen in the Indian smartphone market, but certain themes have been recurring for the past few quarters and they can give some insight into what’s happening and what’s going to happen in the future. One such theme that I have been observing is the constant squeeze of Indian smartphone manufacturers.Indian smartphone OEMs such as Micromax, Intex, Lava and Karbonn used to dominate the Indian smartphone market during 2013-2014. For example, according to IDC’s Q2 2013 report, Micromax was the second largest smartphone manufacturer with 23% market share while Karbonn was third largest with 13% share. Things have changed dramatically in the years that have followed, Karbonn …

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.This week, mobile internet use takes over desktop across the globe, Instagram introduces yet more shopping options and Bing reveals search habits immediately after a presidential debate.Worldwide mobile internet use surpasses desktop for the first time everAs we reported this week, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.Although don’t get to excited, as there is a huge difference from country to country, with the US and UK still lagging behind other territories.In the UK, desktop users account 55.6% of the online population, compared to 44.4% on mobile device. In the US the gap is even more pronounced (58% desktop vs 42% mobile).Despite desktop still clinging on in western countries, it’s the rest of the world that has seen mobile truly dominate. India for example has over 75% internet usage t…

Samsung W2017 Android Clamshell with Dual FHD Display and Snapdragon 820 Launched in China

Clamshell phones still seem to be in existance when it comes to certain regional markets including China and Japan. However, the clamshell smartphones usually come equipped with a midrange hardware configurations. Samsung is set to change this with W2017, it’s latest Android flip phone that comes powered with Snapdragon 820.Last year around Samsung had launched a dual-display Android clamshell phone called the W2016 and needless to say the W2017 is its successor. The phone comes equipped with two 4.2-inch FHD AMOLED display and is powered by the Snapdragon 820 SoC clocked at 2.1GHz alongside 4GB of RAM. On the storage front, the W2017 offers 64GB of internal storage along with a microSD card slot that can further accommodate a staggering 256GB. Furthermore, the device comes with the usual array of connectivity options including Bluetooth v4.1, Wi-Fi 802.11ac and a Micro-USB port which also doubles up as a headphone jack.The imaging part is managed by a 12-Megapixel primary sensor with…

Google Home Services ads come to mobile search (then disappear again)

A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens.Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October.The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the format will look very different on mobile to what we are currently seeing on desktop.Experts privy to Google’s plans have been sworn to secrecy, so we can only speculate on when (not “if”) Google will finally roll out the GHS beta to mobile search and what format it will take. But this does look like one to put on the watch lis…

WhatsApp Beta Now Features Status Tab and Customized Status Privacy Controls

WhatsApp has been ushering in new features regularly through its beta program and now it seems that the most popular messaging app will get a bunch of new features including publishing status updates. This feature is bundled with the WhatsApp beta for Android 2.16.336 and as of now can only be accessed through a rooted phone.To begin with, WhatsApp has now baked in a newly revamped status tab which lets users see status updates like the recent Instagram Stories update. Also, the main menu is now devoid of the contacts tab and instead we can see a small tiny camera icon at the top left corner. By pressing this camera icon once can quickly post an image status along with a caption. Also, you can post new status by clicking the small ring with a plus sign. Yet another fascinating feature is that you can now see the other person’s status update in a timeline feature and have better control over your status update.Starting with this update you can now select who can see your status and can…

Xperia XZ Review: When Good Enough is No Longer Enough

Back in February this year, Sony had launched the Xperia X and Xperia X Performance at MWC 2016 but were quick to bring in their successor and hence we have the Xperia XZ! In fact, we thought that the Xperia XZ is what the Xperia X Performance should have been. Yes, Sony kicked out the Z to replace it with X in the moniker but now has them both together. With many different things that Sony is trying to change to make an impact on their dipping sales numbers, the price is certainly not dipping – $700 in the US and something that is shooting north of 40K INR here in India. With Samsung’s Galaxy S7 and cousins doing well but LG’s G5 and HTC’s 10 struggling, is Sony’s Xperia XZ any different? How does it compare to its own predecessor? Does it justify the high price tag in a market ruled by flagship killers like the OnePlus 3? We used the XZ for more than 3 weeks and here is our in-depth review of Sony’s iconic flagship that dreams of a crown that it once wore.While the naming of the Xpe…