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Showing posts from November 5, 2016

Facebook Live is Now Being Used to Stream Pirated Movies

Facebook has truly made the live broadcasting mainstream. Everyone is now using their tools whether it’s a brand, celebrity, or even a person streaming his/her birthday party. And there’s no reason why it shouldn’t get popular. Facebook is the leading social network out there and has the most active user base containing over a Billion accounts. Any feature they’ve released in the past has mostly attained wings of success. However, keeping some recent events in mind, Facebook Live has also become an incessant center of controversy as people continue to misuse it for drawing attention. Although, now, it seems users have found another way to conduct chicanery.A bunch of Facebook pages has been streaming pirated movies through Facebook Live. These broadcasts are indeed, receiving a tremendous response with thousands of users watching and interacting with other viewers at the same time. “Live Movies” itself has been a popular search term on the social network which does make us wonder as t…

Expanded text ads that kick butt

Expanded text ads (ETAs) in AdWords are here, and we’ve had some real success with them thus far. In this article, I’ll talk about what we’ve seen in testing and what is working for us with ETAs. I’ll also cover some pointers on elements you can include to make ads more effective and compelling to online searchers.Note: Advertisers will no longer by able to create or edit standard text ads as of January 31, 2017, meaning that you should be fully transitioned to expanded text ads by then. It’s not too late, and there’s time to get things sorted.Expanded text ads — what’s been workingWe’ve done a fair bit of testing, and we’ve determined a few major takeaways in our initial ETA tests….[Read the full article on Search Engine Land.]

via Marketing Land

Study shows Google’s Possum update changed 64% of local SERPs

In the local SEO community, Google’s recent Possum update was a very big deal.To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search results and not organic.SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track. In all likelihood, the majority of the SERPs they track would not contain a 3-pack — and therefore, big changes in the 3-pack wouldn’t necessarily show on the radar.I wanted to know exactly how much of a shake-up this algorithm was when it came to just Local/Map results, so I reached out to Bright Local to t…

comScore sunsets its Compete PRO service and recommends SimilarWeb to its clients

In April, media measurement firm comScore bought the Digital Intelligence unit of market research firm Millward Brown, which had built the unit around its previous purchase of web traffic analysis firm Compete.comScore launched a PRO web traffic service, based on what Compete — a competitor to comScore — had provided.On the same day in April that Millward Brown said it was “transitioning” its Digital Intelligence unit to comScore, the two companies — plus market intelligence firm SimilarWeb — announced a partnership “to collaborate on digital data and product integrations.”This week, comScore said it is “sunsetting” its Compete-powered PRO platform by the end of this year. It also announced a partnership with SimilarWeb, where it recommends that PRO customers sign up for a traffic analysis service SimilarWeb offers — which, as it turns out, is also called PRO.Carla Bourque, Chief Commercial Officer at SimilarWeb, told me that comScore will still offer Compete’s business insights and c…

Marketing Day: Twitter stripping ads on iOS, Facebook takes ad network to TV & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:A successful SEO program starts with the right budget
Nov 4, 2016 by Digital Marketing Depot
In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.SEE: How Twitter is stripping ads & engagement options off publisher content
Nov 4, 2016 by Danny Sullivan
The use of Safari Reader is causing those in a test group to see pages without advertising, email sign-up boxes, social sharing options and in some cases, any content at all.Facebook will try selling ads on TV screens next week
Nov 4, 2016 by Tim Peterson
Facebook’s ad network’s expansion to digital TV is a minor test with major implications.Authentic storytelling: 5 rules for the new frontier of marketing
Nov 4, 2016 by Peter Minnium
Contributor P…