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Showing posts from November 8, 2016
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10 ways to “science the s**t” out of marketing

One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if we’re really honest with ourselves, we can probably point to many cases where analysis is done without much of a goal in mind, simply for the sake of doing something with all that data.This is where a structured approach to data science within an organization can help. And, to paraphrase astronaut Mark Watney from “The Martian,” it’s time to use science to find better outcomes.Data science can help make sense of all of the data, asking specific questions of it and deriving actionable answers. It can be tailored to what’s most important to your business, predicting behaviors and attributes, providing a backbone for personalized messaging, exposing the best audiences to interact with at specific points along a customer journey and more.With some clear, defined goals for data science, the combination of statistics, computer science, mathematics and mach…

IBM buys Fluid’s Expert Personal Shopper for Watson

IBM wants its Jeopardy-winning supercomputer Watson to become a champ at finding the best product or service you need.To help land that distinction, Big Blue’s digital marketing division, Interactive Experience (iX), has acquired customer experience provider Fluid’s Expert Personal Shopper (XPS) division. Financial terms of the deal were not disclosed.The two companies had built XPS over the last three years. With XPS, a shopper employs natural language to conduct a dialogue based around questions/answers, leading to XPS’ recommendation of the best product or service. To date, two such product recommenders have been implemented using this “conversational commerce”: one for 1-800-Flowers and the other for The North Face.[Read the full article on MarTech Today.]

via Marketing Land

The FTC isn’t going to save influencer marketing from itself, but the industry could

Government entities are typically slow to react to advances in digital marketing, which is why it took the Federal Trade Commission years to make its first attempt at regulating issues around transparency and disclosure in the burgeoning space of online influencer marketing.Rest assured, the FTC’s initial foray into guidance will not be its last, and it is quite evident that it’s focused on ensuring that consumers receive clear notice that content generated for an influencer marketing program is an ad — and not something else.The roots of the FTC’s guidance are found squarely in its approach to native advertising; in December 2015, the agency laid down guidelines that made clear the need to distinguish between editorial and promoted content. At the time, the language of the FTC’s guidelines left the door open when it came to disclosure requirements for different kinds of sponsored content: product placements, likes, tweets and other paid social amplification of content — in other word…

Facebook is bringing its Audience Network to television

By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.But with the pool of dollars spent on television ads still being slightly greater than the pool of dollars spent on digital ads, it’s no surprise that both companies are trying to find ways to tap into television ad budgets.This week, Facebook’s efforts in this area will enter a new frontier, as the world’s largest social network will begin delivering video ads to consumers using over-the-top TV devices like Apple TV and Roku.As Recode, which broke the news of Facebook’s initiative, observed, the company’s effort could bring a new level of targeting to ads in this space.“That’s because Facebook can use the same targeting data that powers the rest of its advertising network to the set-top boxes, even though those apps aren’t directly connected to Facebook.”Facebook’s connected TV ads will be delivered through the company’s Audience Network, which was launched in 2014 as …

The insider’s guide to choosing a programmatic buying platform

Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellentMarTech Landscape Seriesor your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though, is how to actually do it. When you’re ready to commit to programmatic advertising, what platform should you use? This is a conversation I’ve had countless times in my role at Google.It’s a conversation I’ve had so often, in fact, that I’ve developed a set of questions to help you decide what to do. For our customers, these questions assist them to decide between the Google Display Network (GDN) and DoubleClick Bid Manager (DBM), but the principles apply to any programmatic advertising solution — from turnkey platforms to customizable platforms.Now, I want to start off with a very important caveat: The answers to my questions aren’t binary. They all exist on a slidin…

This is how Google will present the results of the 2016 US election…

By presenting an animated gif of everybody screaming and crying?By turning off its search engine (and by extension the entire internet) so everyone can just be with their loved ones and not think about the world post 9th November?Or by just hosting some classic re-runs of The Simpsons (circa 91 – 98) in order to keep everyone’s blood pressure at a healthy, non-panic attack triggering level.Close…Google will in fact be presenting the results of the US election in a real-time count built right into the first search results page.You’ll also be able to see detailed updates and results of the Presidential, Senatorial, Congressional, Gubernatorial races as well as state-level referenda and ballot propositions.And these results will be available in 30 languages around the world.Google even made this fancy Gif in order to show you how the results will look in real-time.Also note Google’s ‘very careful’ bi-partisan results in the above Gif. Which is false of course – deep down we all know Goog…

Android Auto can Now be Used in Every Car With Bluetooth

Android auto has been around for a while but it has been restricted to the newer car models with a display. This also means that older cars will be starved of Android Auto till the time they switch to a new car. Well, this is set to change since Google has announced that the Android Auto will be available as a standalone phone app and this means that Android users owning earlier model of cars can enjoy this new feature as well.Android Auto helps the driver access a plethora of information on their phone handsfree, also, it lets them access the notifications, get directions, control the music and also fiddle around with the other settings. In order to access the new features make sure you have a device running Android 5.0 and later. Furthermore, its recommended that you get hold of a good smartphone mount to grip your phone. The app connects to the car audio’s Bluetooth and automatically pairs up once you are within the range.Well, that said, you will still be needing a Bluetooth enabl…

Xiaomi Mi Air Mask with PM 2.5 Nano Filter and Rechargeable Battery Launched

Xiaomi’s latest product under their Mijia brand is a mask that doubles up as a portable air purifier. Dubbed the Mi Purely Air Mask, this product would have sold like hotcakes provided Xiaomi launched in India, and that much due to the increased level of pollution in the country just before the onset of Winter.Air Masks aren’t something which you would normally expect from a smartphone brand, but with Xiaomi anything is possible. In fact, the company has a wide range of products ranging from Rice Cooker to a pen. But then again, Xiaomi always does something cool with these products. So you must be wondering what the heck would Xiaomi do with an air mask. That’s a natural question no doubt, but this Mi Purely Air Mask comes with an inbuilt fan and an air purifier that has a 99% success rate in filtering particles of PM 2.5.Just like any other ordinary air mask, the main body of the Mi Purely Air Mask is made out of a polyester and uses to side straps to latch onto your face. The intere…

First Impressions – Lenovo Phab 2 Plus: Phab-lously Big!

There have been wild attempts by smartphone OEMs in the past to overdo the bigger screen phones so much so that it blurs the difference between a phone and a tablet. Lenovo was one of those who came out with an insanely big Lenovo Phab Plus with a 6.8-inch display in 2015. The newest one in the series is smaller (relatively speaking) with just a 6.4-inch FHD 2.5D curved glass display primarily aimed at those who consume lots of multimedia content. We have been using the Lenovo Phab 2 Plus for close to a week now, and while we need a couple of weeks more to completely review the device, here our first impressions for now.Massive. There are no two words about this. Right from the box packaging to the first time you hold the phone, the Lenovo Phab 2 Plus feels massive even for my big palms. I was instantly reminded of the Xiaomi Mi Max which also carries a 6.44-inch display. But the Phab 2 Plus feels bigger and bulkier than the Max. At 173.9mm, it’s taller than the 173.1mm Max, has the s…

Lenovo Phab 2Plus Launched in India at Rs 14,999, Exclusively Available on Amazon.in

Lenovo announced the updated Phab series a couple of months ago and the highlight of the line-up was that it supported Google Tango, an Augmented Reality feature that lets users make use of one’s surrounding’s and add additional elements. During the launch event in June Lenovo has showcased how Augmented Reality allowed users to play a game of Dominos on their table and save their homes from invading alien attacks. Lenovo has now launched the Phab 2 Plus in India priced at Rs 14,999.The Lenovo Phab 2 Plus sports a 6.4-inch FHD 2.5D curved glass display and is powered by a 64-bit MediaTek MTK8783 Octa-core processor and is coupled with a 3GB of RAM. On the storage front, the Phab 2 Plus offers 64GB of internal storage alongside a microSD card slot. The Phab 2 Plus also boasts of its slim profile at just 7.9mm and a Fingerprint sensor.Camera hardware includes a 13-Megapixel dual camera setup with f2.0 aperture, Laser focus, and PDAF Light Supplement. Secondary camera shapes up in the fo…

Report: Nearly 90 percent of airports deploying proximity sensors, beacons

Beacons have been dismissed by some as having had their moment. Despite a large number of retail-related announcements, relatively few consumers (to their knowledge) have experienced proximity based marketing or in-store notifications from beacons.Despite the slower adoption and failure to live up to the hype cycle, beacons and the broader category of “proximity sensors” are gaining momentum. Unacast’s Q2 Proxbook Report found significant adoption of beacons among North American sports teams and stadiums; 93 percent of Major League Baseball stadiums are using them currently. The new Q3 report focuses on beacon/sensor adoption in airports and transit systems around the world.Nearly 90 of airports globally “are undertaking either a commercial deployment or a trial project related to proximity sensors,” says the Unacast report. In the US, 35 percent of the top 20 airports have deployed beacons. Those include San Francisco, Los Angeles, San Diego, New York, New Jersey, Miami, Dallas and O…

Case Study: A Penguin 4.0 Recovery

We’ve had time for the dust to settle after the Real-Time Penguin update was released.  It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch.  The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin is integrated into the algorithm?In this article, we’ll delve into an analysis of results pages to determine what can be inferred from this latest update.  Unfortunately, we are not at liberty to disclose the site, but we are free to discuss the details and process that we followed to achieve this recovery.Out of AntarcticaMany have complained that there have been few recoveries fromPenguin 4.0.  I think it’s important to analyze those sites that recovered so we can identify what works and what will continue to work now that Penguin 4.0 is real time.Let’s start by looking at the organic traffic patterns according to SEMrush:As you can see, this is an ob…

Marketing Day: An account-based marketing quiz, new Adobe tools & Arby’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Successful SEO programs require content that supports the entire buy cycle
Nov 7, 2016 by Joe Goers
Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success.Quiz: Are you ready to adopt Account-Based Marketing?
Nov 7, 2016 by Victoria Godfrey
Test your knowledge of Account-Based Marketing with this quiz contributed by Victoria Godfrey.Report: Amazon, HBO Now, Live.com only apps common to top app-install platforms
Nov 7, 2016 by Greg Sterling
The top 20 advertisers on Facebook, Instagram, Google and Pinterest are quite distinct.[Reminder] Live Webcast — It’s not too late! Maximize your Google Shopping in time for the holidays
Nov 7, 2016 by Digital Marketing Depot
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campai…

Successful SEO programs require content that supports the entire buy cycle

Every SEO has heard these four words: “I need more traffic!”It seems that websites are becoming less focused on top-of-funnel content (general informational and educational materials) and more focused on bottom-of-funnel lead generation offers. In my opinion, this is a short-sighted strategy, and one that will not drive a high volume of qualified traffic. Successful SEO programs require website content designed to reach prospects across the entire buy cycle.[Read the full article on Search Engine Land.]

via Marketing Land