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Showing posts from November 10, 2016
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Instagram Stories get better with new features

Twin Design / Shutterstock.com Instagram has just released three new features to its Stories that show that the brand is unique enough to stand on its own. The features include allowing mentions. links and its unique video loop, Boomerang.With the support for links, currently only available to verified Instagram accounts, a hyperlink can be added to an individual story, and viewers can tap on the link to view the website within the Instagram app. Links are created when the Story is uploaded, and a user will have to tap See More to get more context, allowing the user experience to seem less cluttered but to give content creators what they’re seeking. This is useful to support product purchases, linking a consumer directly to a website where an advertised product within a Story may be featured. Media publications can link to articles directly from their Story too. There are plenty of marketing applications as well for the new feature, with brands and content creators clearly winning from…

The future of Instagram is spam

When I log onto Twitter or Facebook, it’s like a million voices cry out… and never stop talking. It can get tiresome. I don’t see updates from the people I want to see. I know that could change if I took the time to reorganize things, create a list, silence people and unfollow or unfriend others — but then what’s the point of even having the platform?Twitter’s woes have been documented for a while now, but Facebook user engagement is reaching a plateau, too. Original content from Facebookers users has declined by 21 percent, reported tech news site The Information. So if you log on and see the same people and the same businesses and publications posting, it may be because everyone else is lurking. Or not there.Brands are posting more social content ever, but, as I mentioned before, more content isn’t getting more results — especially when it comes to Instagram.Instagram posts: from precious to plentyForrester Researchfound that from 2014 to 2015, top brands posted on Instagram around …

CRM, data science, and website design skills are the most important for over half of marketing technologists

You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine learning is only in the lower fourth of tech job skills needed by marketing technologists.Marketing technologists are known by various titles, but their job description puts them at the intersection of marketing/business, martech, and an ability to work with audiences. The report, “Defend, Disrupt, and Transform: The Critical Role of the Marketing Technologist in the Digital Era,” says they are “part business strategist and marketing professional, part technology and change agent,” with the goal of changing marketing, customer experience and IT “in service of creating competitive advantage.”Three skill sets are cited as the top ones by more than half of the respondents: CRM systems and platforms; data science, analytics, and modeling; and w…

Pinterest & Snapchat: 12 tips to dial in your visual ads

By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject.If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses.But what about for the newer social platforms that don’t have as many best practices in circulation? For retail clients especially, there’s still time to make hay in Q4 on Pinterest and Snapchat.PinterestPinterest is a cool combination of social engagement/proof and search intent. Since I last wrote about the platform in April, lots of new best practices have emerged.Because keywords are such a big part of the platform, some unique optimization tactics open up, including:Bucket your top-performing keywords into their own campaign to isolate them. This helps you try things like bidding higher on keywords that you know will perform.Test keyword audiences against lookalike audiences to see which perform better. (For the recor…

After Scrollable Smartphone, Samsung Files Patent for a TV That Can be Rolled Down

Scrollable display technology has been making rounds in the smartphone world for quite some time now. Two of the largest Korean electronics makers, namely Samsung and LG have tried their hands at building one. Now, Samsung has decided to take it to the next level and build a Scrollable TV.Samsung has apparently applied for a patent for the next generation scrollable TV in the United States Patent and Trademark Office. The company essentially aims to take the scrollable display technology which they built for their future smartphones onto a TV. That’s a tough task indeed. LG Display apparently was the first to the race as they showcased an 18-inch rollable OLED display during the CES earlier this year. While a TV with an 18-inch panel may be puny by today’s standards, making a scrollable display that large is one challenging task.Just in case you are unaware, Samsung is already working on a number of ambitious projects which includes both scrollable and foldable smartphones. The Scroll…

Reader survey: calling all mobile marketing technology firms, agencies & service providers

We’re inviting all mobile marketing technology companies, service providers and agencies to be a part of our inaugural Mobile Marketing Reader Survey.Covering 23 categories, all of the winners will be voted for exclusively by the 850,000 monthly readers across ClickZ and Search Engine Watch.In the first of a new series of Content Takeovers for 2017 this survey will reward technology vendors and agencies that are at the cutting edge of delivering solutions, services, content and technology to help marketers target, report, convert, retain, engage and interact with their customers on a mobile device. Note, this is not the best use of a technology or best campaign, but rather the technology or service itself.With worldwide mobile internet usage officially surpassing desktop for the first time last week and with the number of vendors and agencies at an all-time high, this is an opportunity for you to step into the limelight and gain the ultimate accolade of being voted the best in your fi…

Get MacBook Pro’s TouchBar on iPad With This Nifty Hack

The rumor mills had been going gaga over the possibility of a TouchBar in the new MacBook Pro and in line with the rumors Apple finally introduced the MacBook Pro with a TouchBar that replaced the earlier function key. Also, Apple ditched some of the quintessential features like the HDMI, SD card slot and MagSafe on the new Pro, much to the dismay of the users. The TouchBar has been a fascinating feature on the MacBook Pro and it seems that some developers were hell bent on ushering the same experience on iPad’s, and well it seems that they have succeeded in their own capacity.The Touch Bar Demo App is essentially a hack that brings the TouchBar to older Macs with the help on an iPad. Since iPad has a touchscreen one can experience the closest to the actual Touch Bar. The bar will also dynamically change depending on the applications you have opened and it works on any Mac running the latest macOS or even the iMac and the Mac Pro’s.In order to get going with the TouchBar ensure that y…

​How young marketers can impact digital strategies

There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to notice how they differ from baby boomers.Magisto surveyed 500 US-based small and medium sized businesses to examine their digital and mobile marketing strategies and here are some interesting insights.Focusing on digital mediaDigital media seem to be more important for younger adults and the stats indicate that they transfer their interest into business. According to Magisto, millenials spend 58% of their marketing budget on digital media, compared to baby boomers who only spend 14% of their budget on it.In fact, it’s not just about digital media, but also about mobile, as 41% of millennials spend their marketing budget on mobile media, and it’s not a surprise judging by the latest trends in mobile marketing.Social media for brand awarenessSocial media is not just an additional aspect of marketing anymore but rather an integral part of a marketing strategy.…

Guide to 301 redirects and canonical tags

When you need to redirect a website or individual webpage to a different location, there are a number of different tactics you can employ.Each comes with their benefits and their problems, but if implemented correctly with best practice in mind, you shouldn’t need to worry too much.In this guide we’ll be focusing on 301 redirects, 302 redirects and canonical tag options, discussing what each one does, how you can overcome duplicate content issues and how to implement each without affecting your existing search visibility.Some of the advice has been sourced from an earlier article published on SEW written by Brad Miller, with updated guidance from Moz, Google and our own contributors.What is a redirect?A redirect will simply send a user from the URL they originally requested to a different webpage. This works for both visitors and search engines.Why would you use a redirect?According to Hubspot, there are three main reasons why you would use a redirect.1) To associate common web conven…

Insurers starting to get to grips with online conversion and complex forms

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex insurance “form-filling” process.Many insurers have managed to drive consumers online, but a major problem has been the drop-off by consumers as they grapple with the online journey. Several insurers have now deployed sophisticated analytics packages to help them understand online user behaviour and exactly where the challenges are.We at Fospha are trying to solve this problem. Our clients, a number of large insurers, have used the Fospha toolset to much more accurately track exactly how users behave on different parts of the online journey, and where the “problem points” are that cause users to give up their application.Changes can then be rapidly made to improve those experience, and other “problem points” identified that continuously and further improve the online journey. In fact, our clients have reported 20% improvements in conversio…

Windows 10 Insiders Preview Build 14965 Heralds with Improvements to Virtual Touchpad, Sticky Notes and Windows Ink

Microsoft has released Windows 10 Insider Preview Build for those subscribed to the Fast ring in Windows Insider program. The update brings several new features that aim at elevating the overall Windows experience across all devices. Apart from some common bugs including Cortana crash, File explorer crash, incomplete deletion of files and unintentional lockout from Windows 10 have been fixed.Virtual Touchpad to control External DisplayWithout much ado lets directly delve into the new features and how it will help the Windows 10 users. The virtual touchpad has to be one of the main highlights in this update. The touch bar pops up on the bottom left corner of your tablet screen and this can be used to control a secondary monitor without actually attaching a mouse, This not only saves you from the trouble of attaching a mouse to the tablet but also keeps your USB port free to use with other accessories. In order to activate it press and hold in the taskbar and select “Show touchpad butto…

Amidst Gloom, LeEco Chairman Sees India as a Bright Spot

LeEco is currently going through a rough patch as the company struggles to expand due to financing limitations. A recent report disclosed that the Chinese conglomerate will be shifting towards a moderate pace in order to sustain further expansions and advancements. As a result, questions were raised about their presence and growth in newly established and existing grounds, most notably India. In response to that, YT Jia, co-founder, and chairman has reassured that LeEco will remain committed to the Indian users.At an investor meeting held in Beijing, Jia, highlighting the recent events, stated that “India represents the future and its user value may surpass China in a few years”. He further added that, regardless of the conditions and cash curbs, they’ll continue to reinforce and launch new products. Additionally, LeEco, as of now, will be majorly focusing on three countries namely China, America, and India. Since the inception, LeEco has launched two generations of its smartphone lin…

Top 5 Brilliant Ways to Promote Your Small Business on Social Media

Have you started a new business on a small-scale? Are you wondering how to jump-start your online marketing strategies on social media?Though we have several options to start online marketing when it comes to social media, figuring out just how to do it can be confusing.According to a recent survey, only 53% of small businesses actively use social media, only 45% work on SEO, and only 25% use online advertising to promote their small business.What about the rest? They claim they don’t have the resources or the time, and most importantly, they say they lack the strategies required to get the most out of the leading social media platforms.A few of them also think that if they start promoting their business on social media, then they have to be active on all social platforms. But the fact is that they don’t need to be part of every social media network; rather, they should analyze the platforms that best counterpart their business style.Well, I agree!Running a small business every day ca…

Snapdeal and Freecharge Launch “Wallet on Delivery” Payments; Can They Sustain in the Long Run?

While India continues to struggle to live with one of the boldest moves ever executed against corruption and fake currencies through currency demonetization, Digital Payment solutions like Paytm are hoping to benefit largely due to the sudden change. However, e-commerce platforms who were dealing with tons of everyday cash-on-delivery (COD) orders, are still finding it hard to sustain such large numbers. Fortunately, Snapdeal seems to have figured out an intuitive way out of this muddle and it’s called “Wallet on Delivery”.A case for Digital WalletsSnapdeal, which also owns Freecharge, has unveiled a new payment solution for postpaid orders – Wallet on Delivery. Just like it sounds, this will enable customers to pay via their Freecharge wallet once the package has been delivered. The process is also quite hassle-free – users will receive a PIN associated with the order in their Freecharge app and once completed, the sum will be transferred automatically. The method is indeed, absolute…

Prisma Brings Real Time Video Style Transfers for Facebook Live

Prisma photo app had most of us hooked, thanks to its awesome capability of applying a filter to the photos and magically turning it into an artwork. We had earlier reported that Prisma is bringing its filters to videos and had also shown a demo video with the filters. Now Prisma has started supporting real-time style transfer for live streaming videos broadcast to the Facebook Live Platform.As of now, the feature will only be available for iPhone 7 and 6s users owing to the hardware requirement by the app. Since the processing is done locally the hardware configuration does play a quintessential role in the entire process. Prisma’s Aram Airapetyan says, “”Not every smartphone can handle that,” before adding further “We’re working to bring this to powerful Android smartphones also.” Adding filters to the videos on a real-time basis apparently hogs a lot of computing resources and in all likelihood, the less powered smartphones might buckle under the pressure.Also, iPhone users need to…

Introducing Open Garden

A new movement in marketing is growing — and you’re probably starting to hear about it in the media, at events and in the boardroom.Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer. It’s a simple, transformative idea. By building your own Open Garden, you can bring together your fragmented platforms, partners, applications and channels. Then you’ll be in a position to deliver personalized omnichannel experiences your customers might just shed tears for.But here’s the all-important part: building an Open Garden means you no longer have to cede control of your data to any vendor or limit your reach to any channel or application. You control and manage the data, too — using it to drive better-informed analysis and more contextual, successful interactions in every channel.Read the Definitive Guide to Open Gardens. What’s inside?The market realities driving the Open Garden movementThe business outcomes Open Garden can driveThe business…

Twitter’s top biz exec Adam Bain is leaving

The individual who, for six years, has overseen the growth and recent deceleration of Twitter’s advertising business, Adam Bain, has decided to leave the social network, a Twitter spokesperson confirmed on Wednesday after The New York Times reporter Mike Isaac and Recode reported the news.Twitter CFO Anthony Noto will take Bain’s position as COO permanently and temporarily continue to serve as CFO until the company appoints a replacement, the spokesperson said.I’ll be updating this story with more context on the news…

via Marketing Land

Marketing Day: Pinterest news, YouTube’s top 10 ads & Facebook Audience Network

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Pinterest adds measurement, data vendors to its Marketing Partners program
Nov 9, 2016 by Tim Peterson
Pinterest has given its ‘Good Housekeeping Seal of Approval’ to several companies that can now track ads’ performance and target ads using brands’ own data.Tackling the martech integration challenge
Nov 9, 2016 by Mary Wallace
With myriad solutions available today, integrating your marketing technology tools can be a daunting task. Columnist Mary Wallace offers four ways to make it easier.9 hard truths about links
Nov 9, 2016 by Julie Joyce
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.Top 10 YouTube ads in October: Google & Microsoft take the lead, but overall video views are down
Nov 9, 2016 by Amy Gesenhues
Total video views for the top 10 ads dro…