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Showing posts from November 12, 2016
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Marketing Day: Facebook posting erroneous memorials, Adobe buys TubeMogul & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Facebook is killing people, posting erroneous “Memorialized Accounts” messages
Nov 11, 2016 by Danny Sullivan
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below is an example of what I saw when I went to Facebook just a few minutes ago.Report: Most users will need multiple exposures to an app before they download
Nov 11, 2016 by Greg Sterling
The TUNE study was based on a mix of smartphone owner survey and app download data.Adobe turbocharges its multi-platform video ad capability with TubeMogul purchase
Nov 11, 2016 by Barry Levine
The announcement gives the Adobe Marketing Cloud buy-side video ad management across linear TV as well as desktop and mobile.A step-by-step guide to developing your 2017 digital marketing strategy
Nov 11, 2016 by Amy Bishop
It’s …

Facebook is killing people, posting erroneous “Memorialized Accounts” messages

Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand.Below is an example of what I see when I went to Facebook just a few minutes ago:As the top, you can see that it says “Remembering Danny Sullivan” along with a message talking about how to turn the account into a “memorialized account.”In other words, Facebook thinks I’m dead. And reports from Twitter are that it thinks many other people are dead. Here are just three of many examples:Following a difficult #election season, Facebook has killed all of us. http://pic.twitter.com/jEkXsVgFWP— Lisa Barone (@LisaBarone) November 11, 2016 My friend is having the worst day.
She just found out from Facebook that she's…well… dead….
(FYI: she's not dead) http://pic.twitter.com/Hz3oGobTSB— Karen B (@karenb0716) November 11, 2016 apparently myself + everyone on #facebook is dead. was tuesday really the end of the world?? http://pic.twitter.com/00sl1QyAUA— hilary …

Report: Most users will need multiple exposures to an app before they download

How does brand impact app-installs? That’s a question TUNE sought to answer with a number of related consumer and app-download studies.In preparing a report entitled, “How Brand Impacts App Install Volume,” TUNE drew upon several studies conducted between September 2015 and June 2016. These investigations included a mix of US consumer survey data and app store data about millions of downloads and their metadata.The report identifies a number of considerations consumers say they use in deciding whether to download an app. Those factors are the following in order of priority:App ratings & reviewsApp descriptionsApp videoApp titleApp maker/publisher app screenshotsApp iconInterestingly “app maker” (brand) is not highly rated on the list. Yet, according to TUNE download data, brand is highly correlated with app installs. It’s also going to be a tie-breaker between apps, other things being equal.The report concludes that “Brand has a significant impact on app install volume. Top publis…