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Showing posts from November 15, 2016

A six-pack of predictions for martech

In 1908, Hamptons Magazine made a bold prediction: “When the expectations of wireless experts are realized, everyone will have his own pocket telephone and may be called wherever he happens to be … When that invention is perfected, we shall have a new series of daily miracles.” Wow. Predicting the advent of mobile a century in advance — that’s setting the prognostications bar pretty high. Don’t know if I can match that, but I’ll do my best to foretell what 2017 will bring in marketing technologies. 1. A scandal involving digital marketing will result in a major lawsuit This is the one rock-solid guarantee that I can offer for the coming year. In fact, the only real question is which scandal will lead to court first. Certainly, any industry in which up to 40 percent of inventory/supply is fraudulent is ripe for litigation. And when the CMO of a public company knows a significant chunk of the budget is absorbed by fraud, that introduces the possibility of a class-action shareholde

WeatherBug bought by xAd to enable location-based predictive marketing

Mobile platform xAd has announced a signficant new funding round and the acquisition of WeatherBug . WeatherBug includes desktop, mobile, wearable and smart TV properties. I spoke with xAd CEO Dipanshu Sharma about the acquisition and the rationale behind it. He said that WeatherBug will bring xAd 20 million new users that the company will see several times a day. Accordingly it will now have new first party location data and location history data from all these users. Previously the company received most of its location data from ad calls. WeatherBug users spend roughly 25 minutes with the site/app on average. The company also brings IoT sensor data from ten thousand private weather stations. WeatherBug’s app is #2 in App Store and a top ten weather app on Google Play. Checking the weather is one of the top three digital activities that people do daily. In addition, weather is a category, like maps, where users willingly trade their location for information. The new WeatherBug l

Oracle unveils data and content updates for its Marketing Cloud

Oracle is out today with some enhancements for two parts of its Marketing Cloud , Content Marketing and its B2B marketing automation platform, Eloqua. The updates are designed to help marketers create and disseminate content, and to adapt data for customer behavior. There’s now a new Content Portal, Program Canvas and Responsive Content Editor.   [Read the full article on MarTech Today.] via Marketing Land

OnePlus 3T Specs Listed Ahead of Launch, Confirms SD 821, 3,400mAh Battery and 16 MP Selfie Camera

J ust hours before the official unveiling OnePlus 3T specifications have been listed on the official site only to be removed later. However, we were quick enough to grab the screenshots. Since it’s the official OnePlus site in all likelihood the specifications are accurate. The listing shows off OnePlus 3T in full glory and in gun metal and soft gold color variants. The OnePlus 3T is equipped with a 5.5-inch FHD Optic AMOLED  display with a pixel density of 401ppi and Corning Gorilla Glass 4 protection. The display is said to feature night mode, light/dark theme and also accent colors. As expected under the hood the OnePlus 3T will be driven by Snapdragon 821 and accompany the SoC is a 6GB RAM. The graphics part is handled by the Adreno 530 and on the storage front, the device is offered in 64GB/128GB UFS 2.0 storage variants. OnePlus 3T sports the usual array of sensors including Fingerprint Sensor, Hall Sensor, Accelerometer, Gyroscope, Proximity Sensor, electronic compass and Am

Selling your agency, a how-to guide, Part 4: Making the deal happen

When evaluating different job offers, compensation is always a major factor, but it is rarely the only consideration: Job stability, compensation, opportunity, responsibility and environment all contribute to a decision on a new opportunity. (My mnemonic for this is S-C-O-R-E .) Such is also the case with selling your agency: The financial terms of the deal are very important, but simply optimizing for money is not always the best decision. Non-financial terms that matter A few common conditions will come up in most agency acquisition negotiations: earn-outs, non-compete clauses, remedies, warranties, representations and covenants. Note that I am not a lawyer, so please don’t take any of this as legal advice. Earn-out : An earn-out means that some of the compensation offered to buy the agency is withheld for a specific purpose after the acquisition is completed. Generally, there are two types of earn-outs: performance-based and time-based. Time-based are the simplest to explain:

Twitter adds keyword, hashtag, emoji blocking to curb abusive tweets

For years Twitter has had a harassment problem . While that doesn’t seem to have affected marketers’ opinions of Twitter , it could turn off regular users who don’t want to spend time on social network where people are free to fire slurs and other hateful words at them. So Twitter is giving people new options to police the tweets they see. People will be able to block tweets containing keywords, phrases, hashtags, usernames, emojis as well as entire conversations from appearing in the push notifications Twitter sends when someone is mentioned in a tweet, Twitter announced in a blog post published on Tuesday . The change will be available to everyone who uses Twitter “in the coming days,” according to the company. Also on Tuesday Twitter said it has created a more direct method to report tweets and users that violate its Hateful Conduct Policy and for its employees to process those reports, but it didn’t give any details about what has changed. I’ve emailed Twitter to find out how

7 omnichannel marketing tips to attract holiday shoppers

Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season . Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report from PwC’s 2016 Holiday Outlook . Digital shopping is expected to rise 25 percent, which means marketers and advertisers need to be even more creative and strategic with their efforts to get the attention of the average holiday shopper. Shoppers are already bombarded with hundreds of ads and emails from retailers announcing upcoming sales and special holiday events. The most impactful advertising and marketing strategies attract, engage and convert shoppers online by providing an integrated shopping experience. Image source: PwC’s 2016 Holiday Outlook Here are seven omnichannel marketing tips to attract more holiday shoppers this season and

Vivo V5 with 20MP Sony IMX 376 Selfie Camera Launched at Rs 17,980

V ivo has now announced their latest offering in India in the form of their selfie-centric smartphone V5. Apart from that, the Chinese firm is expected to unveil the Vivo V5 Plus tomorrow. These are the successor of the Vivo V3 and V3 Max that went on sale in the country last day. Unlike last year, the claim to fame for Vivo’s latest smartphones are its front cameras. Vivo apparently claims that their V5 Plus is the first smartphone to boast of a dual front camera setup. That said, it’s worth noting that the company’s claim isn’t really accurate as Lenovo had launched a similar smartphone before in the form of their Vibe S1. Vivo V5 is the cheaper of the two and comes with a 20MP front facing camera. Well, it isn’t just about the megapixels though as the camera boasts of some quality hardware components. The 20MP Moonlight camera boasts of a Sony IMX 376 sensor with a 1/2.78” lens and f/2.0 aperture. It is backed by a LED flash that enables to click selfies even in a dark environme

Five tools to help you build a content-focused SEO campaign

While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers. It has been widely reported that SEO leads have a 14.6% close rate while traditional or outbound marketing efforts such as print advertising and direct mail, only have a close rate of 1.7%. Image: Online Marketing Coach So what does it take to put together a strong SEO campaign? It’s by no means a walk in the park, but it’s also not rocket science. Many small businesses are afraid that SEO will take up a lot of time and money without leading to quality outcomes. While you most likely will not see big results overnight, there are many resources out there to push you

Apple is Reportedly Prepping AR Digital Glasses for 2018

S napchat glasses is something that the Internet simply can’t stop talking about. Unlike the Google Glasses they are affordable, funky and well it records both videos and stills as well. Snapchat’s glasses pair without much hassle and the single button lets you switch between video and image capturing modes. Now Apple has predominantly been sticking to its usual lineup of smartphones, tablets and MacBooks but with the onslaught of gadgets like the Snapchat glasses, Apple has to brace for the future.   Apple has thought out its strategy and it is already prepping a digital glasses that would connect wirelessly to an iPhone and display all the information including images. The glass might also include features like augmented reality. The company is already in talks with the suppliers and has ordered a small quantity of the hardware, presumably for testing purposes. That said Apple has not ordered components in large quantities which means that the mass production is not on the horizo

Mobile trends to help you stand out in 2017 and beyond

The way we ask for information is changing. The way we optimise must change too. Mobile use overtook desktop use in 2010. Mobile search on Google overtook desktop search only 18 months ago, in May 2015. How can we keep up with this fast paced device to stay ahead of the game tomorrow? Mobile voice search: the game changer A recent  Yahoo study of 500,000 queries from Yahoo mobile search, performed by 50,000 unique users of the voice search interface over a six month period, found the following: That voice search was more focused on audio-video content Direct answer cards and food recipes were presented much higher on voice search compared to keyword typing Voice search queries are not only longer but much richer Voice search queries tend to focus on topics that require less interaction with the device’s touch screen A few things we need to do immediately based on this study. The first is inspect our universal SERP result presence. The second is to write with rich natural

Native advertising, the new marketing workhorse

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and conversion rates, because they offer visitors more than just a hard sell. A native ad is a piece of content that looks and feels like an editorial article. Advanced algorithms enable advertisers to dynamically position their native ads next to similar or related content on the web. Consumers are more likely to engage with a sponsored article that provides them with relevant new information than with a traditional banner ad, and they are more likely to share it with friends. Website publishers can customize ad widgets on their site so the ads blend in seamlessly with their regular content. This increases CTR for advertise

Report: Apple working on augmented reality glasses for potential 2018 release

According to reports , Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify its product lineup and generate new growth and revenues. Apple is also reportedly working on an Amazon Echo-like stand alone virtual assistant device. According to Bloomberg , which was the first to report on Apple Glasses: Apple has talked about its glasses project with potential suppliers, according to people familiar with those discussions. The company has ordered small quantities of near-eye displays from one supplier for testing, the people said. Apple hasn’t ordered enough components so far to indicate imminent mass-production, one of the people added. Apple CEO Tim Cook is bullish on augmented reality and thinks it ha

India Smartphone Market Registers a Spike in Q3, Lenovo Group Overtakes Micromax to Become No.2-IDC

A ccording to latest IDC report, Lenovo-Motorola is now the No.2 in the Indian market. The position was previously held by Micromax but this Q3 Lenovo-Motorola took the lead and pushed Micromax to the third place while Samsung is still ruling the roost with 23% of market share. Also, this is the first time Indian market has witnessed a major spike in the volume with the total number of units shipped pegged at a staggering 32.3 million units. The Indian market has registered an impressive 17.5% on quarter growth and an 11% on-year growth in the July-September time frame. The spike in the numbers can be attributed to the festive season and the mega online sales by all the major e-commerce destination. Samsung seems to be unaffected by the Note 7 debacle or maybe the announcement of other smartphones balanced the act. The year-on growth for Samsung is an impressive 9.7 percent. Just like the previous quarters J series has been elemental in the sales surge and this time around it’s the

How to minimise the interaction cost of your web forms

Completing a web form online takes time and effort. This effort can be minimised by structuring the form well, and giving it a flow which will make it easier for customers.  Indeed, every action a user takes within checkout carries a cost. This is sometimes referred to as an ‘interaction cost’ . Every interaction your user has with your checkout carries a cost. This can be physical, in terms of a click or keypress, or mental, where a user has to remember a piece of information, or a cost to you, in terms of storing the information given. The goal in your checkout design should be to minimise the ‘Interaction Cost’ as much as possible. ClickZ and fospha will be hosting a webinar on this topic,  How to optimize your forms for maximum success , on 15th November. We also have a free white paper to download:  A Marketer’s Guide to Form Optimisation . Here’s a selection of tips to improve the structure and process of your checkout… 1. Design for the most common scenarios first Mo

Will Unlimited Mobile Data Ever be a Possibility in India?

E veryone loves unlimited data except, of course, the telecom operators themselves. The ability to watch Youtube videos in Full HD or watch the latest season of Narcos on Netflix at 4K without having to worry about running into overages is a very compelling proposition. However, ever since the data revolution began in India, none of the incumbent telecom operators have ever provided us with truly unlimited data. There have been instances where some of the smaller operators have indulged into providing unlimited data but with certain caveats. BSNL, for example, started providing unlimited data on its EVDO network but getting a CDMA SIM from BSNL was a hassle in itself and it had long back stopped investing and expanding its CDMA network. Reliance was willing to offer unlimited 3G to its customers buying an iPhone 5S but tethering was not allowed and you had to stick with Rcom for two years. Very recently, BSNL also introduced an unlimited 3G pack on its GSM network but again the quali