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Showing posts from November 21, 2016
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Why Google might not be able to stop “fake news”

Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix.Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes” or “final election count.” Here’s an example of that, spotted by Kara Eccelston on November 13:Media outlets soon picked up on this. In response, Google said that it would block advertising to sites that mispresent themselves and that it would work to fix the problem with its actual search results. Google CEO Sundar Pichai told this to the BBC:This is very important to us. At Google, we’ve always cared about bringing the most relevant and accurate results to users. And that’s where almost all of our work at the end of the day. As I look at, it’s important to remember we get billions of queries per day. There have been a couple of instances where it’s been pointed out…

Social is the future of customer service

You’re responding to your customers on social. You have agents who are tasked with answering tweets and comments and routing questions to the appropriate channels. You know that digital and social are the future of customer service. The question is: how do you get there?In this guide from Lithium, you’ll learn:the value of social customer servicebest practices for social customer servicekey metrics to watchand operational and cost considerations.Visit Digital Marketing Depot to download “The Definitive Guide to Social Customer Service Success.”

via Marketing Land

Why SMBs should spend more of their budget on online marketing in 2017

I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a particularly challenging mandate to follow when thinking about annual budgets every year. Now is the time they must take a hard look at their finances to determine how to spend less and make more.So the million-dollar question is: With 2017 looming and budgeting priorities across the board, where will SMBs be putting their marketing dollars next year?As a small business owner myself, I know all too well how essential it is to make a detailed plan that will tightly control my company’s financial performance. In my experience running an online marketing business, creating a process for budgeting is the single most effective means of keeping your business’s finances on the right track.But even when times get tough, it’s imperative to remember how important the marketing portion of your budget is for survival. You should never stop promoting your business,…

Instagram’s latest updates embody the highlights of other photo sharing services

Instagram has announced two features that show they’ve got their finger directly on the pulse. Today’s launch embodies the best features of Periscope, Snapchat and Facebook’s native experience with live video on Instagram stories and disappearing photos and videos.Instagram Live will do exactly what a user would suspect: give watchers the ability to access live broadcasts. The Live feature only gives watchers insight while you’re broadcasting, removing access from the app when you’ve finished broadcasting.To go Live, tap on the camera, then “Start Live Video.” Videos can be live for up to one hour–and are notated as “Live” under their profile video in the stories bar–and followers will be notified. Watchers have the ability to allow comments or turn them off altogether.The second feature announced today entails Instagram Direct, where photos and videos can be sent that disappear after they’ve been accessed by the users the broadcaster chooses to view them. This “ephemeral” feature is …

Lenovo ZUK Edge with Snapdragon 821, 6GB RAM and Android Nougat Hits Antutu Benchmark

Lenovo’s sub-brand ZUK seems to be developing a new flagship smartphone that aims to take on the Mi Mix from Xiaomi. Just in case you are unware, the Xiaomi Mi Mix is one those concept phones with near zero bezels that the Chinese firm released a few weeks back.ZUK Edge apparently, appears to share the same design philosophy wherein the minimal bezels can be seen in the front of the smartphone. In fact, the Lenovo owned brand has already confirmed the existence of the ZUK Edge and has announced that it will lock heads with the Xiaomi Mi Mix. This makes us believe that the smartphone has been in the making for quite some time now, and ZUK was aware of Xiaomi developing a similar device. That said, the ZUK Edge is more like the Samsung Galaxy S7 Edge and the Xiaomi Mi Note 2, due to its dual curved display.After initial round of leaked images, the ZUK Edge has now made an appearance on Antutu benchmark, thereby revealing a large part of its specs sheet. The benchmark listing shows a sma…

Instagram is Adding Live Streaming to Stories

After being rumored and teased a couple of times in the past, Instagram has finally announced today that they’re bringing live streaming to Instagram Stories. The image-sharing social network, however, has, though, made an intriguing tweak to the fundamental concept – live videos won’t be persistent and will be taken off as soon as the user ends the stream.Over the next few weeks, Instagram’s iOS and Android applications will be updated with a new “Start live video” button in the camera interface. The rest of the concept, although, is completely identical. The stories section will feature a “live” badge if someone is broadcasting and users can basically, watch it, add comments, hearts, and what not. However, as I mentioned before, there will be no replays which can be quite interesting. Additionally, the Explore tab will show you the best Instagram Live videos based on the people you follow and what’s trending at the moment. Alike every other competitor, your friends will also get a n…

Location-based marketing: Where is it today, and where is it headed?

Six years ago, when Wiley asked me to write a Dummies book on location-based marketing, I was equal parts thrilled and terrified. For one thing, I have several friends who are authors, and I know how much hard work goes into writing a book. For another, we were in the early days of location-based applications, and while new players were popping up every day, there really wasn’t any critical mass.My co-author and I also were pretty sure that things were going to change a lot over the next few years, so it was hard trying to prescribe best practices while many were still trying to predict where the market was headed.BackgroundMy interest in location-based applications started with a check-in/photo-tagging service called Brightkite. When it launched in 2007, it was a novel concept; it gave those of us starting to explore social media the ability to check in and find one another at events or in big cities when we were traveling.On the heels of Brightkite came Gowalla, and then Foursquare.…

AdQuick launches first platform for online-only booking of billboard ads

If you’ve noticed that more and more billboards have become, essentially, giant TV screens, then you’re watching the out-of-home (OOH) industry slowly grow into something resembling the online ad industry.This week, a Santa Monica, California-based startup called AdQuick launched its first product, a platform that is designed to manage the OOH ecosystem — including bus shelters, bench stops, or displays on the sides of buildings, as well as billboards.But the industry still has a ways to go. Founder and CEO Matthew O’Connor told me that well over 90 percent of OOH displays are still “static,” non-electronic displays.This has resulted in ad inventory that is plagued by huge inefficiencies, he said, such as a vacancy rate as high as 40 percent because advertisers can’t quickly find out about, buy, turn over, or supply many display opportunities. But eventually, O’Connor predicted, the outdoor display space will become fully online, and will evolve into a programmatic ecosystem similar t…

Apple has Reportedly Terminated its Wireless Routers Division

Apart from the Macbook and iPhone lineup, Apple also sells a range of wireless routers under the “AirPort” brand name. But not anymore. According to a new report by Bloomberg, the Cupertino-based company has reportedly shut down the division responsible for developing routers.The primary rationale behind the disbandment seems to be Apple’s new strategy which includes shifting focus on products that generate the majority of its revenue. However, the move isn’t entirely a sudden decision, Apple has been gradually migrating the team over to various other product sections including Apple TV, as stated by a company spokesperson. Until now, Apple was retailing three routers namely the AirPort Express for $99, AirPort Extreme at $199, and AirPort Time capsule that also doubles as a hard drive for $299, all of which haven’t been upgraded since 2013. The wireless industry has received several new standards following that period. These devices were associated with a tiny margin of Apple’s profi…

iQ Media’s new platform can automatically find logos in all TV transmissions

While a startup like AdQuick is trying to bring the ecosystem of out-of-home advertising into the digital age, established media measurement firms are still wrangling one of the oldest media ad channels: broadcast and cable TV.This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of brands’ logos — or those of competitors. On a 24 x 7 basis, it tracks 210 DMAs (Designated Market Areas) and 1300 channels on U.S. TV, looking for any of 3500 logos in its database.Co-founder and head of innovation John Derham told me that, “to our knowledge, this is the only [platform] that can find images in paid and earned media [on TV] via software.”This logo placement data is used to score ad and PR campaign performances, including sponsorships. All of the channels are recorded, adding to the company’s storage of six years of TV programming. While the platform focuses on broadcast and cable TV, Derham said it also has th…

The shifting social landscape of Black Friday

The holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the big November push for flash sales and door-busters — has become an annual ritual for shoppers in the US, both online and offline.I dove into the social chatter around this year’s Black Friday to see what data can tell us about how this year might be different from years past. Should retailers expect a surge in post-election retail therapy, or will uncertainty keep wallets closed? The data shows three major patterns that stand out.1. Black Friday conversation is falling while Cyber Monday soarsWhat I’m seeing is that Black Friday conversation is down, year over year, for the month leading into the week before the retail event. That being said, we’ve had kind of a weird year in the US in 2016. A huge amount of the country’s attention — and social conversation — has been centered on politics over the past few weeks.But when we look at Cyber Monday num…

Samsung and Panasonic Accused of Labour Harassment in Malaysia

Samsung and Panasonic have now been alleged of labour harassment in their supply chains handling assembly lines in Malaysia. A report by The Guardian reveals the plight of immigrant factory workers in the country. This, however, isn’t the first labour harassment issued raised against a multinational electronics brand. Apple and Sony too have been alleged of such labour exploitation in the past.Ironically, in all the aforementioned labour harassments cases, the exploited workers were mainly immigrants; and it’s the same in this case. As per the report, most of the workers working in the supply chain of the two of the largest electronics brands are from Nepal. The workers are mainly involved in manufacturing and assembling of household electronics including microwaves. The report alleges that while the work is back breaking and requiring inhumanly long hours of labour and patience, the pay isn’t really up to the mark. In fact, they have been duped to work in such conditions with false p…

A 10-minute account audit to prevent SEM fires during the holidays

We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time.Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list.1) Pull a search query report over the last 60-90 days and optimize against itWe’re looking for two specific buckets here:Terms that have spent a significant amount of budget and racked up no (or few) conversions and high CPAs. These are terms you would not want your ad to appear on. You will want to create a shared negative list in your shared library and apply it to all of your campaigns. Then add in any negative terms based on poor performance that you find in the search query report.Terms that are converting and have great CPAs. You will want to ensure you are using exact match to bid on these terms; this will allow you to maximize your control over top performers and push more volum…

How marketing will change when 5G and VR collide

5G networks are expected to start rolling out this coming year and will likely be standard in 2018.Given the profound impact that 4G had on mobile advertising, and the fact that by 2020, there will be an estimated 20.8 billion connected devices in the world (up from the current figure of 6.4 billion), the advent of 5G represents an enormous opportunity within the world of mobile.Indeed, we are looking at a seismic event that will dramatically change mobile marketing for publishers, advertisers and end users.Here’s what you should know now:It’s not just about speedLooking back on it now, we can see how 4G ushered in the era of mobile video advertising, a format that has come to dominate mobile marketing.While the limits of 4G are still being pushed, as with Finnish telecoms firm Elisa, which recently claimed the new world record for fastest mobile internet at an astonishing 1.9 Gbs per second, 5G will theoretically make download speeds of 10,000 Mbps the norm.But it’s the enormous spee…

MicroPinner Turns Your Android Status Bar Into a Virtual Pinboard

Statistics tell that an average smartphone user checks his/her phone more than eighty times a day and this seems to be a perfect incentive for the makers of MicroPinner. Well, most of us have a nasty habit of forgetting things and this is the reason we depend on sticky notes to serve as reminders. While Sticky notes can be useful to a certain extent they do come with certain disadvantages and Micropinner tries to simulate the Sticky Notes in a digital way.I have been primarily relying on Google Calendar for keeping pace with the things along with the Google Keep but it so happens that there are certain reminders that need to stay on your screen. MicroPinner helps you pin stuff on the status bar and also let you categorize the same depending on the priority. The best part of the app is its simplicity and the ease with which it works.The MicroPinner seems more like a widget and the app comes with limited menu options (its also pretty light at 700KB). The ‘Title’ is obviously the field w…

$19 Premium WordPress Theme & Plugin: MyThemeShop BlackFriday Deal

When it comes to WordPress Themes & plugins, MythemeShop is a well known & popular name in the industry. Like every year, BlackFriday & CyberMonday is the best time to get any premium stuff that you want. This is the time of year when you get a maximum possible discount on all available online products.Here at ShoutMeLoud, We are covering exclusive deals & discounts offering from all popular & most desired brands in the blogging & digital marketing industry. Today’s deal is from MyThemeShop & this one is for anyone looking to buy a Premium WordPress theme or plugin for their blog. They are offering any premium WordPress Theme & plugin for only $19.Skip reading & use below link & coupon to get discount:Activate MyThemeShop discount (Coupon: 19USDFORALL)MyThemeShop WordPress marketplace: $19/every premium stuffMythemeshop offers many amazing plugins & theme which is worth a buy. I have reviewed MyThemeShop earlier here & they have added ma…