Skip to main content

Posts

Showing posts from November 24, 2016
Instapage

Samsung Mulling to Sell its PC Business to Lenovo in a Deal Worth $850 Million

Samsung Electronics is currently in process of restructuring its corporate structure. Recently, the Korean firm sold off its printing business to HP for over $1 billion. Now, it seems that Samsung is in talk with one of the leading PC makers, Lenovo, to sell off its computer and laptop business.Back in 2014, Samsung had decided to pull a plug on its PC and ChromeBook business following the path of Japanese OEM, Sony. Soon after, it made a re-entry into the market with the launch of the Notebook 9 Series of ultrabooks earlier this year. The premium ultrabook from the Korean firm, despite packing excellent hardware, seems to have failed to sell in large numbers, and now it appears that the company is planning to lay the hatchet once and for all by selling the PC business.A report coming from South Korea reveal that Samsung has been in talks with Lenovo to sell the PC business for quite some time now. Paul Hasting, an international law firm is apparently representing Samsung Electronics …

‘Apple Mirror’ is a Fully Functional Giant TouchScreen with iOS Apps

Apple Products have always been surrounded with a hoopla and well, the company has delivered its bits of new features like the 3D Touch and the Touch Bar in the new MacBook Pro. But that said Apple is not really a company that we would expect to go beyond the obvious and develop some wacky new stuff. While I do agree that Apple’s recent patent filing have been pretty impressive (obviously apart from the carry bag!) they rarely undergo the metamorphism to an actual product. What we have here is ‘Apple Mirror’, yes a mirror that looks mimics iPhone display and comes with iOS styled icons to launch the apps.The mirror looks like a computer display but it is also a mirror since you can see yourself in it. At top of the screen, a clock and a real-time weather hub are perched at the top of the screen and the app icons can be dragged and moved anywhere on the screen, pretty much like how one would do on an iPhone or an iPad. The apps, however, don’t open in full screen and that probably has …

Exit Opera, Now Playing Vivaldi: Jon von Tetzchner, the Browser Composer

As he walks across the lobby to meet you, you are always struck by how quietly he walks for a tall person. Vivaldi CEO Jon von Tetzchner cuts a very tall and imposing figure (though he gently corrects my description of his height from “six feet seven inches” to “six feet five, please”) but he walks silently – we could hear the wheels on his suitcase but not his footfalls. Perhaps it is the music in his blood, something that has led to his giving browsers names that seem to be more from the world of music than megabytes.“I like classical music,” he explains in a voice that is rather soft for such a tall man. “Actually I was brought up with a lot of classical music. My great grandfather was a composer, my grandmother was a composer. My great grandfather was Iceland’s probably most recognized classical music composer. So while I was a kid, I would sit on my grandmother’s lap while she was playing the piano.”The CEO of Vivaldi is best known for being one of the founders of the Opera brows…

Happy Thanksgiving from the Search Engine Watch & ClickZ team

To all of our readers and anyone else who has swung by accidentally thinking that this is an actual search engine (you’ll be surprised at how often this happens; you won’t be surprised at their most popular search terms), a very happy thanksgiving from us all!We’ll publish a couple more things for Europe tomorrow morning if you do happen to swing by the site. We apologise in advance for the pyjamas and meat-sweats. In the meantime, have a safe and peaceful Thanksgiving.

via Search Engine Watch

How neuroscience can help increase engagement with mobile users

Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience?It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection.As people become more attached to their smartphones, marketing needs to be adjusted to build trust between a brand and a consumer and neuroscience can be very helpful in this journey.Maximise long term memory encoding on mobile #IntegratedLivehttp://pic.twitter.com/yRZjIQwIYr— Neuro-Insight (@neuro_insight) November 16, 2016Five ways to activate brains in a mobile worldIt…

Inclusive marketing: the need to remove binary data

Last week Metro Bank became the first financial institution to offer a gender neutral option for both its staff and customers.The move was made in response to an interview with a Scottish teenager who couldn’t open a bank account because they didn’t identify as either male or female, which was a required question on the form.Image from Buzzfeed.Metro Bank now offer a title of ‘Mx’ and a gender option of ‘nonbinary’ in addition to the standard ‘male’ or ‘female’ options. While the response to the change has been polarised, these changes are something that will impact marketing data and how we use it going forward.We seem to have accepted that ethnicity, and more importantly how people identify themselves is varied, so why is gender different? Metro Bank may be leading the way here, but I can’t imagine it will be long before other large organisations follow, particularly with the various anti-discrimination acts in place.So what does this mean for marketing?When developers are dealing w…

HTC Desire 10 Pro Launched in India at Rs 26,490, Features 5.5-inch FHD Display and 20MP Camera

HTC has updated its premium smartphone offering in India with the HTC Desire 10 Pro. The Desire 10 Pro is priced at Rs 26,490 and it comes with all the bells and whistles you would expect from a device at this price point. Also, specifications like the 20-Megapixel sensor are something we have rarely seen on a mid-range HTC device.The HTC Desire 10 Pro sports a 5.5-inch FHD display and is powered by an octa-core MediaTek Helio P10 SoC clocked at 1.8GHz and coupled with 4GB of RAM. On the storage front, the device offers 64GB of onboard storage along with a microSD card slot that is capable of accommodating up to 2TB. The camera setup is made up of the 20-Megapixel primary sensor with f/2.2 aperture, 27.8mm focal length, laser autofocus, Auto HDR mode and burst shots. The  front/selfie camera is a 13-Megapixel unit with f/2.2 and BSI sensor. The camera app also comes loaded with selfie-centric features including Live make-up and touch to capture.The HTC Desire 10 Pro runs on Android 6.…

Xiaomi Mi5c Images Leaked, Expected to Launch This December

Xiaomi may be adding yet another device to their kitty, and reports coming from China reveal that it’s none other than the Mi5c. After having launched the Xiaomi Mi4c exclusively in company’s homeland last year, it won’t be a surprise to see the Chinese firm doing the same this time around too. The alleged Xiaomi Mi5c has, in fact, been captured in hands-on images leaked on popular Chinese social networking platform Weibo.Xiaomi Mi5c had apparently made its way to GeekBench a few weeks back as a device codenamed as Meri. The listing reveals that the upcoming smartphone from Xiaomi will come with an unknown 2.2GHz octa-core processor which we believe is the Helio P15. This, in fact, is the same processor as found in the recently launched Moto M from Lenovo. Apart from that, the Xiaomi Mi5c is said to come with MIUI 8, 3GB RAM, 64GB RAM and Android Marshmallow 6.0 out of the box. Now, the upcoming mid-range smartphone from the top tier Chinese brand has now been leaked via hands-on imag…

HTC Desire 650 with 5-inch HD Display and Textured Back Panel Launched for $172

HTC Desire 650 is the Taiwanese smartphone OEM’s latest take on a budget device. The struggling smartphone maker has yet again played around only with the externals of their device while packing a sub-par hardware under the hood.The latest HTC smartphone is now listed on the company’s Taiwanese website and there’s no information regarding the global availability of the device yet. The budget smartphone comes in a unique design wherein the back of the device is made out of two virtually different segments. While the upper part of the back is made out of smooth rubberized material, the bottom half is composed of dotted engraved pattern which HTC is allegedly referring to as a ‘sculptured design’. The Taiwanese maker is in fact, touting their smartphone as something called “Double Back” which essentially is referring to this unorthodox design of the Desire 650. To justify the idea behind the design, HTC states that this new pattern back helps to offer a better grip of the device to its u…

How To Find Someone’s Social Media Profile With Their Email Address

When was the last time you looked at someone’s social media profile before making a business deal or before a meeting? If you are someone who tries to know more about a person from their social media profile, then you are not alone.Welcome to the 21st century, where our social media profiles can often act as our resumes. Today I’m not going to talk about how to maintain an outstanding social media profile, rather I will talk about a common pain point most of us face.How often do you struggle to find a certain social media profile for a certain email address?As an end user, it matters to me a lot. Be it an email I receive from a stranger, or a comment added on my blog. If I manage to find the social media profiles behind those emails, it will be easier for me to gauge the authenticity of that person.The problem is, there are not many options available that let me discover the social media profiles connected with an email.Well, if you are in the same shoes as me, today I have an interes…

Marketing Day: Echos, Google store visits & Facebook censorship

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Amazon has sold more than 5 million Echo devices, with a big holiday to come
Nov 23, 2016 by Greg Sterling While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.US Presidential election data: searcher intent vs. demographic polling
Nov 23, 2016 by Brian Ussery Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.Link building is (specialized) marketing
Nov 23, 2016 by Andrew Dennis Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.Putting programmatic video back on the radar
Nov 23, 2016 by Alex Bornyakov Columnist Alex Bornyakov believes that to receive maximum b…

Amazon has sold more than 5 million Echo devices, with a big holiday to come

According to an analysis from Consumer Intelligence Research Partners (CIRP), Amazon has sold sold 5.1 million Echo devices in the US since its launch in 2014. The firm also states that awareness of the virtual assistant unit has dramatically increased in the past year.Roughly 70 percent of Amazon customers are now aware of Echo, says CIRP. The company added that roughly 2 million of the 5 million Echo units were purchased during the first nine months of this year. This suggests a a big holiday ahead for Echo.According to a survey of 3,500 consumers, CIRP also found that Echo is primarily used as a voice-controlled speaker or music-listening device. However people are also using Echo/Alexa to get news and other information as well.How consumers use Amazon Echo (multiple responses allowed)To compete with Echo, Google launched Google Home earlier this year. It’s $50 cheaper and superior according to some reviewers. Yet the visibility and distribution advantages that Amazon has means tha…

US Presidential election data: searcher intent vs. demographic polling

During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time in history. However, despite the best efforts of pollsters, mathematicians, academics and others, just about every polling projection and prediction was wrong.Well, all but one.In the weeks leading up to the election, as polls showed Hillary Clinton leading by a cumulative average of three percentage points or more, Donald Trump was quietly garnering 58 percent of intent-driven Google search queries related to the two candidates. If that doesn’t sound particularly significant, consider the fact that Google search data accurately predicted the outcome of the 2004, 2008, 2012 and 2016 US Presidential elections.The question is why. Why does the search activity reflect how one candidate may perform? The answer is that search data can accurately reflect unbiased intent.Polling sample s…

Link building is (specialized) marketing

The principles that apply to good marketing are the same principles that apply to good link building. The process to secure links might be unique, but the guiding philosophy should be grounded in traditional marketing.Some think that link building is a magic bullet for SEO, or some sort of “traffic faucet” they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience — also known as marketing.The same fundamental philosophies that drive effective marketing drive effective link building:Audience development: Research which sites, communities and online platforms are popular with your audience in order to know where to secure links.Niche research: Analyze linking environment and current market position to strategically pursue links.Competitive analysis: Evaluate competitor backlinks and strategies to set expectations and achieve results.Targeted promotion: Find relevant and valuable opportunities to effectively secure links.Comp…