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Showing posts from November 25, 2016
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Ad customizers just got a whole lot more powerful

I’m always looking for an edge in PPC so that my campaign’s performance will shine in a very competitive landscape. Back in 2013, I started talking about how to use programming to set up time-saving and performance-boosting automations with AdWords Scripts, at the time among the newest capabilities in AdWords. But now that we’re about to head into 2017, there’s an entirely different AdWords power feature that is starting to let us use programming to improve performance: ad customizers (“customizers” for short).Customizers sit at the intersection of two of my favorite topics: feed-based advertising and programming. I’ll cover some innovative ways to use the older feed-based capabilities, but I’ll also cover some of the brand-new programming-based ways to use the feature to show different ads based on the device or the audience list a user is on.Ad customizers just got new capabilitiesThe customizers’ capabilities that have now been available for a few years are most easily thought of a…

The trouble with truth

Since the election, there’s been a lot of discussion about fake news and its ability to sway masses into potentially false perceptions. Clearly, creating false perceptions in mass media is a dangerous thing, and it can sway public opinion and policy greatly.But what about search engines and other content distributors? Even before the US election, German Chancellor Angela Merkel warned that search engine algorithms, “when they are not transparent, can lead to a distortion of our perception, they can shrink our expanse of information.” What responsibility, then, does a search engine have to produce truthful information?[Read the full article on Search Engine Land.]

via Marketing Land

[Event-ually Speaking] More about “John and Me”, Less about HTC

Event-ually Speaking is TechPP’s regular take on tech events of significance, going beyond the Q&A sessions and the presentations. It is our attempt to look at what the event meant for different parties. Eventually. Pun intended.As the formal presentations ended at the launch of the HTC 10 Desire Pro in India yesterday, and media persons drifted off in different directions – some searching for answers to their queries, some for something more edible – one image summed up the state of the company in the country today.It was of HTC’s South Asia President, Faisal Siddiqui, standing quietly in the center of the room. No one seemed to have anything to ask him. “Are you waiting for a word with Faisal?” a PR executive asked a member of the electronic media. “No, we want a byte from John Abraham,” she was told, the reference being to the Bollywood star who had come to launch the phone. Not that Siddiqui himself seemed to mind. An unfailingly courteous and quiet person who is not given to …

Japan Gets Star Wars Smartphones on SoftBank to Commemorate the Rogue One Release

If you don’t live in Japan and you are a Star Wars fan here is some bad news for you, Japanese mobile carrier SoftBank has announced a new Star Wars phone that will come in two variants, Dark and Light side editions. As expected the phones will be loaded to the brim with Star Wars stuff and apart from the Star Wars logo and the back it pretty much looks like an ordinary phone. The new phones are more of a Rogue One: A Star Wars Story merchandise and thus a treat to the fan following. Before you start wondering, the Star Wars phones are made by Sharp and come with specs that are kind of modest specs, but again I always expect the worst of specs in special edition phones like these.The Star Wars phone are equipped with a 5.3-inch FHD IGZO display and is powered by the Snapdragon 820 coupled with a 3GB of RAM. On the storage front, the phones offer 32GB of storage and a microSD card that can increase the memory further. The camera offering includes a 22.6-Megapixel primary sensor. The ph…

How search and email acquisition campaigns benefit both channels

Search and email are good marketing partners because they make each other more productive. Add a layer of “big data,” and you have a firm foundation for digital marketing success.Take email acquisition, for example. Instead of just going it alone, email and search teams should partner up on PPC ads to build email acquisition.“Email + search” not “email versus search”Why spend a few bucks on a PPC campaign to acquire new customers through email when your website has opt-in forms all over it?Because it can deliver a higher-quality stream of customers: people who are truly interested in your brands but might not discover them any other way.The email address allows you address each consumer individually using data –preferences, behavior or transactions plus data you buy from a third-party provider that shows what your customers do beyond your boundaries.Acquiring a customer’s email address is even more valuable than connecting a click-through to that customer. Plus, it’s easier than unwra…

Five most interesting search news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve got all of the most up-to-the-minute search news for your reading pleasure.This week, Google has released some canny changes to AdWords ahead of Black Friday, introverts have a new best friend in the form of real-time Popular Times data, and we take a look at the steps Facebook has taken so far to tackle the issue of fake news.Google releases new AdWords improvements and stats ahead of Black FridayAs retailers around the world look to cash in on the annual shopping frenzy that is Black Friday, you can be sure that Google, at least, will be raking it in. Ahead of this year’s Black Friday, Google has released additio…

Deseat.me is an App That Helps you ‘Delete Yourself from the Internet’

As internet users invariably all of us have a virtual presence on the world wide web, much like an alter ego. Since the Internet keeps a track of everything we have done so far but some memories or mentions of us might not be so pleasant after all. Deseat.me is a novel service that promises to erase the entire history of you from the Internet, just in case you want to a put up a Houdini act. The makers of the app claim that it will “clean up your existence.”I was pretty apprehensive about trying out the service since I thought that it might automatically delete me from the internet with login, fortunately, that isn’t the case. Deseat.me comes with a full-fledged dashboard like the menu that lets you choose the services that you want to exit. In essence, the app detects your subscriptions to websites and offers a  link to delete your accounts. The app makes use of Google OAuth and with this data security shouldn’t be much of an issue.Deseat.me offers an option of deleting the accounts …

Conversational Computing Platforms: Google vs Amazon vs Apple vs Facebook

The primary purpose of any computing platform is to get work done. Earlier, this was done by mainframes, then came PCs and they were then followed by smartphones. With the smartphone market facing just single-digit overall growth and with almost everyone in the developed countries owning smartphones, the hunt for the next computing platform is at an all-time high. There are many upcoming computing platforms but conversational computing platforms have been garnering quite some interest over time. A lot of major tech companies are invested in this.Conversational computing platforms and its originAlthough, till date, most of the computing platforms have owed their existence to the US, conversational computing platforms might be something that would owe its existence to the east and China in particular. It wouldn’t be incorrect to say that China’s Tencent pioneered the concept of conversational computing platform through its WeChat application. The Chinese application is a world in itself…