Skip to main content

Posts

Showing posts from November 29, 2016
Instapage

Report: Cyber-Monday was the largest e-commerce day in history

According to data from Adobe, Cyber Monday became the largest day in US e-commerce history. Consumers spent roughly $3.4 billion online, which just beat Black Friday’s $3.34 billion. Cyber Monday generated somewhat less mobile commerce revenue at $1.19 billion vs. $1.2 billion on Black Friday.Nonetheless, smartphones and tablets drive more traffic than PCs yesterday. Adobe said that 44 percent of retail site traffic came from mobile devices, while 9 percent was from tablets. More conversions happened on PCs however, driving 65 percent of online retail sales. Adobe reported that the average order value on iPhones was $139 and $124 on Android devices.Adobe argues its data are more comprehensive and accurate than any other source. The company said it collects “anonymous data from 23 billion visits to retail websites.” It also tracks “80 percent of all online transactions from the top 100 U.S. retailers.”According to Adobe, the top retailers receiving mentions and social media buzz yester…

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!”(Look, I love that song, too, but enough is enough, you know?)The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020.Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most part, it’s useful — and sometimes fun.And as more people use…

Share your obsession with SEO & SEM as a team & score BIG at SMX West

Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team building experience, where members will get must-know SEO, SEM, mobile, and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.Not only will you and your team be learning, you’ll also have an opportunity to network with industry leaders and be inspired by case studies and incredibly knowledgeable and experienced speakers and brands.Is your team sophisticated?Search marketing is constantly changing so there’s always something new to learn and changes to prepare for:Your advanced SEMs can sharpen their skills with the latest tactics for Enhanced Text Ads, audience targeting, scripts and match types.Your advanced SEOs can develop strategies for coping with Google’s Accelerated Mobile Pages, recent mobile-first approach and leveraging the power of link-building and advanced SEO tactics.Do you have new members on your team?Ha…

Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day.Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns.However, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer.How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together to reveal social media insights (registration required).1. Some shoppers are losing interest in Black FridaySince 2012, there’s been a 72 percent decrease in social media conversations about Black Friday, although it remains the busiest shopping day of the year.While this number should be taken with a grain o…

Psychology and personalization: two P’s in a pod

I usually write this column, but, this time I invited a colleague of mine at Magnetic to write about a subject he is passionate about that I think you will find interesting: personalization.Tyler Marcum started in an entry-level position at Magnetic; he has risen up through the ranks and now holds a prominent position as our Brand Marketing Specialist. He is famous within the company for his creative eye, running events effortlessly and producing witty content.With that, I’ll turn it over to Tyler to break down just why it is that people are so passionate about personalization.Tyler Marcum, @tybananaboy The number of marketing messages I receive in any given day is enough for me to throw my laptop, smartphone and tablet against the wall. We are getting content thrown at us from an obscene number of channels, so it is no surprise that we crave personalization.Personalization shows up in so many ways nowadays, from food delivery services like Blue Apron and Uber Eats to Birchbox beauty k…

6 ways marketers try to manipulate subscribers and why we should stop

Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence.As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus more on respecting our subscribers’ intelligence instead of insulting it.Here are six email marketing manipulations that we should stop in 2017:1. Using passive-aggressive email signup and opt-out languageImplying that people are lazy or stupid if they’re not interested in receiving your email newsletter is no way to start a relationship. And implying the same on your unsubscribe page if they go to opt out is a horrible way to try to keep a relationship.Even if this kind of language shocks people into thinking twice about closing out your pop-up form or completing your unsubscribe process, try…

Five powerful lead generation and sales prospecting tools for small businesses

Small businesses struggle to build visibility online due to tight budgets and limited work force.These five marketing platforms offer small businesses affordable lead generation and sales tools to provide them with some competitive advantage.Small businesses need lots of support these days. With huge budgets being shifted online by large corporations, competing for the web presence has been harder and harder.Luckily there are tools that offer great solutions for small businesses making their lives much easier and allowing them to be seen online.1. LeadfeederOne of the most pleasant discovering of this year, Leadfeeder has been my recommended tool in a couple of articles already. It is really simple to use, takes seconds to set up and works like a charm. I love the efficiency and simplicity of the tool.Leadfeeder connects to your Google Analytics and identifies companies behind your site visits. It saves all the data and scores each identified company visit based on how much they have …

Technical SEO checklist: 7 essential tips to implement now for 2017

In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to life gracefully and conclusively with outstanding examples of technical SEO tactics resulting in major traffic boosts.So why are opinions on this seemingly uncontroversial topic so divided? The problem may lie in the definition of technical SEO. If we refer to it as “the practices implemented on the website and server that are intended to maximize site usability, search engine crawling, and indexing,” then (we hope) everyone can agree that technical SEO is the necessary foundation of top search engine rankings.In this post, we’ll focus on the seven fundamental steps to technical SEO success in 2017. Some of these have been relevant for a while; others are fairly new and have to do with the recent search engine changes.Let’s get rollin’!1. Check indexing.Let’s start with the number of your site’s pages that are indexed by…

Are you using too many questions in your headlines?

It’s been said that there are no stupid questions. But are there stupid question headlines?People ask search engines questions all the time. People are seeking answers to all kinds of questions. They want to know the who, what, where, when, why, and how on a variety of topics.These types of pages also tend to rank well, get shared, and attract links. For example:Google kills Right Hand Side Ads: what does this mean for marketers and users? Search Engine Watch (3K shares, 226 links)Microsoft Wants Autistic Coders. Can It Find Them And Keep Them? – Fast Company (47K shares, 93 links)Trump’s history of corruption is mind-boggling. So why is Clinton supposedly the corrupt one? – Washington Post (867K shares, 144 links)But could question headlines actually hurt how your content performs in the long-term, especially in organic search?Yes. Yes they could.Don’t get me wrong. Question headlines aren’t bad all the time. Asking questions inspires curiosity, which can inspire your audience to cli…

Lenovo K6 Power Launched at Rs 9,999; Features 4000mAh Battery and Snapdragon 430

Lenovo is today extending its budget ‘K’ series in India with the launch of the K6 Power, which was originally unveiled at IFA back in September. The handset, as the name suggests, primarily attempts to lure in customers by offering powerful hardware at a relatively cheaper price tag.In terms of specifications, the Lenovo K6 power features a standard metal unibody build with a 5-inch Full HD IPS panel up front. Under the hood, it is powered by a Snapdragon 430 Octa-Core processor coupled with 3GB of RAM, Adreno 505, 32GB internal storage that can be expanded up to 128GB via a MicroSD card, and a massive non-removable 4000mAh keeps the engine running. Additionally, there’s a fingerprint reader placed on the back, stereo speakers with Dolby Atmos, Dual SIM support, 4G LTE, and VoLTE.The camera arrangement includes 13MP rear Sony IMX258 lens with PDAF, a single LED flash, and a front-facing 8MP lens. On the software side, it comes with Lenovo’s custom Vibe UI skin running on top of Andro…

Cyanogen Inc. to Shut Down Seattle Office Soon; Co-Founder Kondik May be Ousted

Cyanogen Inc., the developer firm behind the popular CyanogenMod has been going through some serious restructuring for the past few months in an attempt to carry forward their vision of an open source Android project that’s accessible to masses. That said, darkness has been looming over the future of the California-based startup and now it seems that the company is ceasing to exist.After replacing some key officials and deplaning their future path of action, the makers of CyanogenMod has reportedly decided to close their Seattle Headquarters by the end of this year. Inevitably, that would mean slaying a large chunk of its now 100 member team that works from offices based in Seattle and Palo Alto. This report further raises the question regarding the future of Cyanogen Inc. co-founder Steve Kondik, who as of now is functioning as the Chief Science Officer for the startup company. Recently, Kondik along with then CEO, Kirt McMaster, were moved from their existing responsibilities in a m…

Meet PineBook, a $89 ARM Based Open Source Notebook

We do have plenty of low-cost laptops in the market, most of them come powered by Windows and can be had in the sub $200 price range. On the other hand, we also have the premium range of laptops that cost above $1000. PineBook is an ultra affordable 64-bit ARM-based Open Source Laptop that comes with a tempting price point of $89 for the 11-inch variant and $99 for the 14-inch variant. The notebook is powered by the Quad-Core Allwinner ARM Cortex A53 64-Bit processor which is also used in the PINE A64 Single Board Computer.A quick glance at the notebook will tell you how closely Pine64 resembles the MacBook. The bezels, keyboard layout and also the side design profile seems to be heavily inspired by the MacBook. The Pine 64 is pretty light at 1.2Kg and is equally compact with a dimensional attribute of 352mm x 233mm x 18mm. On the storage front, the notebook offers 16GB of onboard eMMC 5.0 memory and comes with a 2GB LPDDR3 RAM memory. However, memory shouldn’t be that big of an issue…

Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Nov 28, 2016 by Greg Sterling
Mobile devices drove 36 percent of sales but 55 percent of traffic.The filter bubble: it won an election and can help you win customers
Nov 28, 2016 by Jeffrey L. Cohen
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Nov 28, 2016 by Barry Levine
The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.How do our biases impact PPC performance?
Nov 28, 2016 by Brett Middleton
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit…

Data: mobile drives majority of Black Friday traffic but PCs dominate sales

There were record e-commerce sales over the past weekend, as more consumers shopped online. However the rise of mobile commerce is the larger and more interesting story.On Black Friday mobile devices were responsible for roughly 36 percent of total revenues and a majority of online retail traffic, reported Adobe. This despite awkward and suboptimal mobile experiences across many sites.According to Adobe’s data, mobile devices drove more retail site visits (55 percent) than the PC. Most of that was smartphones; only 10 percent of mobile visits came from tablets. Today, Cyber Monday, the company reports that mobile is responsible for 56 percent of site visits (46 percent from smartphones) and 38 percent of sales.Adobe anticipates more than $3 billion in online sales today, with more than $500 million already booked by 10 am US Eastern time. Mobile was responsible for more than $200 million of that total as of this morning.Comscore reported that on Black Friday 116 million people visited…