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Showing posts from December 2, 2016
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Progress Software’s CMO says marketing runs through her veins as she follows in her Mom’s footsteps

For Progress Software’s CMO Melissa Puls, the art of marketing runs in the family.“If anyone was groomed to be a marketer, it’s me. From a very young age I was inspired by my mother, a senior marketing leader herself – a VP actually,” says Puls, “She was a woman holding senior roles at a time when that wasn’t the norm.”The CMO says she has always been aware of the example her mother set for her, and has tried to follow her lead as a marketing executive. Puls took over as Progress Software’s CMO in October, 2014. Prior to joining the enterprise software company, she served as a vice president for Iron Mountain’s Global Demand Center.Puls led Progress Software’s major branding initiative this year after the company acquired the app development platform Telerik AD at the end of 2014.“My team guided the organization through over a year of research and soul searching that unified the people and cultures of Progress and Telerik into a stronger whole,” says Puls, “Progress is now better alig…

Branch branches out, offering deep links to apps from dynamic remarketing ads

Palo Alto, California-based Branch makes its living with deep links, which directly lead a user to specific screens in apps from web pages, web ads, emails, other apps, and other sources.Unlike the web, there is no universally available linking format in apps that everyone supports.Today, Branch is branching out (sorry) to offer Deep Linked Feeds for Dynamic Ads. If you look at a web page for red sneakers on a mobile web site, for instance, dynamic remarketing ads for red sneakers can follow you on other web pages or on apps that you visit. They’re dynamic because they pull up the latest product info about the sneakers.(Some marketers assert that “remarketing” means following you via email, while ad follow-ups are “retargeting,” but here we’ll use the term Branch employs for these kinds of ads — dynamic remarketing.)The Branch deep link in that dynamic remarketing ad takes you to the screen for red sneakers in that retailer’s app. If you don’t have the app, the marketer can specify wh…

Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

For shoppers, grocery receipts are ribbons of paper they sometimes check, but often throw out.For brands, grocery receipts are data goldmines that show what you buy, the kind of data they otherwise get from stores but without encouraging your product loyalty.A startup named OurCart — backed by audience research firm Nielsen’s Israel-based Innovate incubator — is out with a new app that seeks to mine that data, while incentivizing shoppers for brand loyalty.Called Snapstar and currently available only for Android, the app awards points (in the form of stars) to consumers for brands they “follow” in the app, and for the products they buy. It takes 7500 points to get a $5 Amazon gift card, or stars can be turned into entries for product-awarding sweepstakes.The company says that Snapstar is “the first grocery brand loyalty app powered by receipt scanning technology.”[Read the full article on MarTech Today.]

via Marketing Land

6 battles your content must fight and how to equip it for victory

There’s no shortage of content advice going around, but most of what we see online focuses on ways to produce new content that will attract visitors. I’m not here to pooh-pooh that idea, because it is important. But attracting visitors to your site isn’t enough. You need to sell them, too!In today’s ultra-competitive digital environment, you need to take every advantage possible to not only get visitors, but also convert them into customers. And just as content is used to bring them to your site, content is also the primary factor in closing the deal once they are there.Below are six things your content must do. Because if it doesn’t, it fails at its job.1. Introduce… everything!Where: Home pageWhy: Your home page is your catch-all introduction. It’s where people land when they don’t yet know exactly where they want to go or are trying to determine what you do.How: Use your home page to give the visitor a broad-level glimpse of who you are and what you do. Your content should be brok…

Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

According to a new report from Borrell Associates, nearly 80 percent of local businesses have a Facebook page and 62 percent are buying Facebook ads. It also estimates there are in excess of 2.5 million US businesses paying for ads or boosted posts on Facebook, spending on average $1,500 per year.The survey population consists of a mix US businesses, a subset of which qualify as small businesses. However, some of the respondents have significant annual media and marketing budgets of more than $100,000 and represent larger-spending advertisers.Among the survey population, 85 percent reported having a presence on at least one social media site. Of those, 96 percent were on Facebook, followed by Twitter. Interestingly, Snapchat is not on the list (it may not have been one of the choices).The report also explores social media adoption by vertical and advertiser category. For example, 94 percent of auto dealers said they had a Facebook Page and 82 percent were buying ads. In addition, 92 p…

The future of digital advertising creativity and how to get ready

“So what does this mean for advertising creativity?“I had been presenting the “MAdTech” mash-up — the intersection of media, advertising and technology — to a group of marketing execs at a Fortune 50 company when the most senior among them threw down the gauntlet.“So what?” she asked.“We understand that the environment is changing inextricably, but what do we do now to prepare for this new reality?”I had become so accustomed to describing the changes in content consumption and its implications for marketers, media companies, and tech-enabled content platforms that I was taken aback.The nods among her team made it abundantly clear that “what now?” was more than a theoretical question, and one that needed to be addressed ASAP.Thus, herewith are five practical predictions on the future of digital advertising creativity and real-world recommendations on what to do now to prepare.1. It’s about timeIn the future, we will add another dimension to our creative executions — that of time.For th…

Five most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google. And in probably unsurprising news, John Lewis’ annual heartwarming Christmas ad is this year’s best performing yet.The eight most important content marketing trends in 2017It’s December already, and you know what that means – every publication you follow will be winding down for the end of the year by reviewing the highlights of 2016, while simultaneously gearing up for next year by making predictions for 2017.Tereza Litsa has given us an early start on Search Engine Watch’s sister site ClickZ with a round-up of the eight most important content marketing trends we’re likely to see in 2017. From personalisation to ephemeral content, VR and AI, she’s listed the key …

2017: The Year of Machine Learning, Intelligent Content and Experiences

It is common knowledge that the amount of information available in the digital ecosystem is exploding. By 2020 it is expected to have grown from 130 exabytes to 40,000 exabytes.Digital (and in our case search and content) data holds the keys to marketing success. It contains the critical patterns on consumer intent and behavior, preferences, and content/topics that brands need to provide customers with that critically personal, one-to-one experience that people today want to see.The problem, however, is that the human brain is only capable of processing 1m gigabytes of memory. In other words, the amount of information available far exceeds the processing ability of humans. The term ‘Big data’- although often overused and misunderstood – is the science that drives the art of content marketing creation and engagement. However, it can only solve the critical questions of the modern marketer if people can learn how to use it. In 2017, the key to effective content marketing – that attracts…

HP ProBook X360 Education Edition is an Extremely Rugged Laptop for School Students

Who said students life is easy? They have to scuffle through a ton of books, assignments and also make sure that their laptops don’t fall and break into smithereens. HP has decided to solve this problem by offering a laptop that comes with a military grade of toughness for students. The laptop is not only rugged but also offers software needed for the schools.In essence, the HP ProBook x360 Education Edition is a low-end laptop that comes with a rugged exterior. In fact, Gus Schmedlen, HP’s head of education says that the laptop is “tested to military field standards”, Well, by the military grade standards they categorically point out to the MIL-STD-810G standard. HP claims that they have been dropping the tablets from the desk height onto concrete and steel floors, just to ensure that it doesn’t give away.Furthermore, the keyboard is expected to be resistant to spills of about 12 ounces of liquid and is also resistant to being picked at. That said there is no shortage of rugged lapto…

7 Timeless Reasons Why & How Content Goes Viral

Remember the Ice Bucket Challenge? Planking? Tebowing?At one time, these memes crossed the line from obscurity to mainstream. Even though Facebook and Twitter play a huge role in amplifying a challenge or helping memes go viral, the origins of that meme can usually be traced to anonymous social networks, like Reddit and 4chan.Viral content tends to start in smaller, closed networks (that often don’t use real names or identities). Vine and Snapchat – even Facebook Groups – are other places that bring together smaller, more tightly-knit communities with shared and interests and identity that tends to help incite participation.The meme or challenge takes off in those environments and eventually break into larger, more public social networks.These smaller networks allow a message to more easily hit a critical mass internally. Once the meme hits Twitter and Facebook, it’s basically mainstream.So what makes content go viral? And what makes people participate in these phenomena? There are ma…

Google Play Store “Best of 2016” List is Here

We’ve seen several rapid smartphone application trends this year ranging from hunting for fictional creatures around the globe on Pokemon Go, turning surreal selfies into art through Prisma, and a whole lot more. To highlight the leading titles and continuing their tradition, Google has officiated the “Best 0f 2016” list revealing the top trending content on the Play store. The list also outlines the most streamed movies, songs, and even, books.However, the results disclose that Android users aren’t particularly installing the best titles and as a result, there are some bizarre entries too in terms of sheer download numbers. While globally, “Face Changer 2” leads, “BeautyPlus Me – Perfect Camera” is the front-runner in India. As expected, “Pokemon Go” is the most trending game followed by the multiplayer behemoth, “Clash Royale” that is actually the best game of the year according to Google. It is also worth noting that Indians have acclaimed Google’s efforts to make its video-calling…

New Moto 360 is not Going to Come Anytime Soon

Lenovo Moto has now confirmed that it will not be launching a new smartwatch along with the Android Wear 2.0 next year. The company had earlier said that they would not be releasing a smartwatch in 2016 but now it seems that the timeline has been pushed beyond early 2017, despite the fact that Android 2.0 will be heralding in early 2017.This is what Shakil Bakat, head of global product development at Moto had to say, he said that the company doesn’t “see enough pull in the market to put [a new smartwatch] out at this time,” though it may revisit the market in the future should technologies for the wrist improve. “Wearables do not have broad enough appeal for us to continue to build on it year after year.” This inadvertently means that the smartwatch will no more figure out in the Moto’s roadmap.This doesn’t come as a surprise since IDC numbers have shown how the global market share for smartwatches is taking a plunge, in fact, the report goes on and further says that Smartwatch share …

PayPal vs. Payoneer: Which one helped me earn an extra $1,700/year?

How do you usually receive payment overseas? If you are a blogger or an online marketer, chances are you’re using services like PayPal, Payoneer, and/or direct bank deposits. If you are, read on to learn something interesting that may help you save money.On 1st December 2016, ShoutMeLoud will be 8 years old. It also means that for the past 8 years, I have been making money online. During the initial days, I had limited options when it came to receiving overseas payment. This is why I never really worried about the “service” fees for sending or receiving funds.Thanks to growing technology & new companies like Payoneer, Skrill, and Transferwise, I started to pay attention to these added fees.In addition to Paypal, one of my other favorite payment services is Payoneer. They work a lot like PayPal where you can send and receive money overseas. But what really creates a difference between Payoneer & PayPal are the transfer fees.In this guide, I’m going to highlight some of the diff…