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Showing posts from December 3, 2016

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to:streamline content creation and planning across departments;identify and measure key metrics that will demonstrate social ROI; andimprove your brand authenticity by leveraging user-generated content.Register today for “Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI,” produced by Digital Marketing Depot and sponsored by Lithium.

via Marketing Land

Marketing Day: Super Bowl LI brands, Progress CMO interview & Facebook advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
Dec 2, 2016 by Amy Gesenhues
With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.Consumer citations are the future of local SEO
Dec 2, 2016 by Julian Connors
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Dec 2, 2016 by Peter Isaacson
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.Progress CMO says marketing runs through her veins as she follows…

Consumer citations are the future of local SEO

In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.Citations serve as contextual forms of content that are recognized and indexed by search crawlers. On a local level, citations have the ability to improve organic visibility for small businesses and community brands alike.Consumers mentioning a local brand within an online platform can offer a number of benefits that ultimately allow small businesses to increase their visibility within each major search engine.Here’s why.[Read the full article on Search Engine Land.]

via Marketing Land

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead.If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm from B2B marketers: the emergence of Account-Based Marketing (ABM) as a category.In 2016, we saw explosive growth in ABM acceleration and adoption, with more than 70 percent of B2B companies focused on driving ABM programs, according to a recent study by SiriusDecisions. This growth has definitely impacted how marketers structure their tech stacks today. ABM has gone from a “nice to have” marketing tactic to a key solution that marketing departments are actively working to execute within their organizations.[Read the full article on MarTech Today.]

via Marketing Land

Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day

While many brands are focused on the holidays, a few are already looking past the New Year to February 5 and lining up their Super Bowl LI strategy. Avocados from Mexico (AFM), Skittles, and Snickers have already released announcements around their Super Bowl plans.For its second Super Bowl appearance, Avocados from Mexico is teaming up with Mexican-style food brand Old El Paso for its “Gauc Nation Program” – a campaign scheduled to run from January 4 through February 7, 2017.“The Big Game ranks as one of the top occasions where avocados are served and guacamole is the No. 1 usage for avocados,” says AFM’s president Alvaro Luque in a release announcing the brand’s Super Bowl plans, “Maximizing avocado exposure before the Big Game, Guac Nation will reinforce the relationship between guacamole and football to provide a unique shopper solution through our second annual partnership with Old El Paso.”AFM says it will be running a spot during the early part of the Super Bowl. The company r…