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Showing posts from December 4, 2016

[Event-ually Speaking] OnePlus 3T: The Product was the Hero…Nothing Else was!

There are events when you come away thinking of nothing but the product that was unveiled. And well, the launch of the OnePlus 3T in India was certainly one such. When the dust had settled on all that had happened, we came away with the product firmly imprinted in our senses. Mission accomplished, most marketing pundits would say. Well, to an extent. Because the reason we came away with so much of the OnePlus 3T on our minds was that there was nothing else really too much of note.OnePlus has always followed a rather unorthodox strategy as regards product launches in India. Their first launch, that of the OnePlus One and their third, the OnePlus X, followed relatively conventional lines – inviting the media to a large conference room in a well-known hotel and then sticking to the presentation-followed-by-Q-and-A routine. But those two apart, the brand has tried to go for a slightly less formal setting, opting for cafes and well-known pubs for the launches of the OnePlus 2, OnePlus 3 an…

Apple Hints at its Plans for Working on Autonomous Vehicles

It’s been long rumoured that Apple, the company known for its smartphones and computers, has been working on autonomous vehicles. Although, until now, the scarcity of reliable proofs hindered these speculations’ certainties. However, as it turns out, Apple is indeed brainstorming ideas for such projects for months and has recently sent a letter to the government regarding guidelines for developing self-driving automobiles.The five-page letter was sent by Steve Kenner, Apple’s director of product integrity, to the National Highway Traffic Safety Administration (NHTSA) mentioning that the company is “investing heavily” in the autonomous as well as machine learning sectors. The draft further asks the US regulators to ease the testing of such projects stating “established manufacturers and new entrants should be treated equally.” and discusses comprehensively the wide potential of the industry for preventing critical accidents and fatalities.Though, it doesn’t entirely verify Apple’s vehi…