Skip to main content

Posts

Showing posts from December 5, 2016
Instapage

Canonical chaos: doubling down on duplicate content

Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals being split across several variations of a piece of content.It is hard enough standing out in the often hypercompetitive search landscape, so you would imagine that most businesses had these foundational SEO issues under control. Unfortunately, our experience would tell us otherwise. In fact, it seems that in the wake of many sites moving towards HTTPS for the promised ranking boost, we are seeing even more issues of URL-based duplicate content than before.Fortunately, we have the canonical tag. With rel=canonical, we can easily specify the authoritative URL for any piece of content. Google and the other engines will then consolidate link and rank signals for all variations…

Should you hire a mobile marketing agency or keep it in-house?

As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself? Can’t I hire a few smart kids to do Google and Facebook for me?”My short answer is, yes, there are very talented companies who are probably better off without an agency. When growth is one of your core competencies and you develop a 100-person acquisition/growth/retention team, then no, you don’t need an agency.But here’s the thing: Product is product. Growth is growth. And ya need both.According to LinkedIn co-founder Reid Hoffman, “blitzscaling” is “what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale.”That’…

5 New Year’s resolutions for analytics

The holiday season is upon us, and with that comes the usual cycle of overindulging at the dinner table, followed by New Year’s resolutions to get back in shape. And while I, for one, plan to do both of those things, I think it’s also a good time to start considering some New Year’s resolutions for your analytics program.Based on my experience consulting with clients in 2016, I’ve jotted down a handful of ideas for resolutions I think you’ll find useful for 2017. Fortunately, all of these are a good bit more realistic than getting back in shape after a month full of pie and eggnog!1. Review your goals and KPIsYes, we’re starting with the basics. One of the most fundamental reasons analytics loses its ability to drive performance improvement is that measurement can become detached from decision-making. So, get your stakeholders in a room (physical or virtual will do), and ask them point-blank: Are the metrics we’re giving you relevant? Do they help you make the key decisions you need t…

Report: What is data onboarding and why is it important to marketers?

Data onboarding is one of those many processes in digital marketing that is, essentially, a black box.To help shed light into this particular black box, management consulting firm Winterberry Group has released its first report on data onboarding in the U.S., “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment.”Winterberry says this is the first such report outside of onboarding providers themselves, which include Acxiom’s LiveRamp, Experian, and Lotame.The study addresses at some length the definition of data onboarding. Many people, myself included, had considered it is more or less how Wikipedia characterizes the practice: “the process of transferring offline data to an online environment for marketing needs.”Offline data, such as a retailer’s purchasing records, is matched with online data, like online purchasing, social posts, or site visits. The match is made through a “match key,” which is an identifier common to both, such as an email addr…

AI’s star grows brighter in marketing, with new announcements from Amazon, Facebook, and Emarsys

Artificial intelligence (AI), which has had a supporting role in the saga of marketing tools, is now becoming a star.Several new announcements point to AI becoming as much a standard feature in marketing tools as the cloud, helping to move the age of cognitive marketing closer.Joining its fellow giants IBM and Google, Amazon this week launched Amazon AI, making available its in-house capabilities to outside developers.Amazon, of course, has a long history of offering automated intelligence, such as its individualized product recommendations and, more recently, its increasingly popular Alexa intelligent agent.“We have thousands of people dedicated to AI in our business,” Amazon Web Services CEO Andy Jassy told TechCrunch, validating the importance that the retail giant has assigned to the technology.[Read the full article on MarTech Today.]

via Marketing Land

5 Proven List Building Strategies to Employ in 2017

Email marketing will be the most effective marketing tactic of 2017.Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing. Similarly, Monetate research that analyzed over 500 million shopping experiences found email to be the single most powerful marketing tactic when it comes to conversions — email traffic converted more than both search and social traffic combined. That’s not all, but research shows email to be just as powerful during holidays: 25.1 percent of all sales during Black Friday 2015 was attributed to email, compared to just 1.6 percent of sales attributed to social media.That said, email marketing isn’t often as easy as it is purported to be. For many, the single biggest struggle with email marketing is that of gaining subscribers. Here are five proven list building strategies that you can employ in 2017 — each backed up with case studies and research:Offer an Incentive to Subscribers:T…

LG V20 Launched in India at Rs 54,999

Announced this September, LG V20 was the first phone to ship wth the Google’s Android Nougat 7.0. The flagship offering from LG has now launched in India Priced at Rs 54,999. Yet another highlight of the phone is its dual camera setup at the rare and a secondary screen on the front.LG V20 comes equipped with a 5.7-inch display and is powered by Snapdragon 820 alongside a respectable 4GB of RAM. The device is backed by a 3200mAh battery. The secondary display is perched at the top and will let users assign shortcuts (including in-app shortcuts) and sort of works in line with Samsung Galaxy Edge display design. The rear camera setup consists of a dual lens 16-Megapixel sensor with laser focus and phase-detection autofocus along with OIS and dual LED flash. The secondary camera is a 5-Megapixel sensor with aperture f/2.4. Also, the camera app offers a ton of manual control for both images and videos.Also Read: 5 Features That Make the LG V20 a Strong CompetitorOn the storage front, the V…

InFocus will Soon Launch an Aadhaar Enabled Smartphone with Iris Scanner

Infocus has announced that it is all set to launch the India’s first Adhaar-enabled Iris smartphone once the company is successful in obtaining a certification from the Government authority STQC (Standardization Testing & Quality Certification). We have seen this implementation earlier on a tablet (Samsung Galaxy Tab Iris) but apparently, this is the first time a smartphone will be getting this feature.The Aadhaar Enabled devices will be hot linked with the users Aadhaar number and will use the biometrics to authenticate. The Iris image sensor will be authenticated against the biometric data in the UIDAI key. For the sake of security, the key is encrypted and is stored locally on each device thus making it very hard for intruders to break in.Moving on to the phone itself, the Infocus Aadhar enabled phone is a variant of the Bingo 20 and will be made available latest by February next year. The smartphone heralds with a 4.5-inch display and will draw its power from a quad-core proce…

The Rise of Emoji and Google’s Mobile-First Movement

We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it.Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, emoji have the ability to convey universal messages, like laughter and joy.Emoji are now integral in the digital vocabularies of people of all ages and backgrounds and are used not only between individuals, but by companies, too.A Brief HistoryBefore emoji were introduced in the U.S., they originated in Japan. Created by Shigetaka Kurita, who worked for the mobile communication company DoCoMo, Emoji were intended to be a means of communication through pictures that didn’t use much data. Meanwhile in the U.S., emoticons, pictorial representations created using punctuation marks, were more widely used, as few devices could recognize emoji.The success of the emoji did not go unno…

Amazon Brings Launchpad, its Startup Platform, to India

After over a year of its original announcement, Amazon is today launching its startup program, Launchpad, in India. The platform fundamentally aims to assist new companies in reducing the effort for promoting, marketing, and selling their products globally. The portal is live right now showcasing over 400 startups, 25 of which are based in India.Amazon Launchpad, which was first launched back in mid-2015, is a medium and catalyst for providing startups with a global e-commerce platform to foster their brand’s reach. Launchpad has already served over 1,200 companies worldwide and accommodated over 4,000 products to sell. Several startups, subsequently, have even used this as a primary channel for delivering their goods and have indeed, harvested success such as Sphero and Eero.Currently, some notable Indian names on Launchpad include Witworks that recently unveiled its affordable smartwatch lineup, Smartron who develops notebooks as well as smartphones, GOQii who is known for its fitne…

Dear Phone Makers, Size DOES Matter!

Dear phone manufacturers,We all know that the world of technology is growing with each passing day and as I write this, I know there is someone somewhere working on a new smartphone design. But before you actually turn that scribbled thought into reality, let me tell you about something that happened recently.My Editor, Nimish Dubey, recently showed me Asus’ recently launched Zenfone 3 Ultra smartphone. My first reaction? I thought the smartphone was beautiful. And then I picked it up and well, there was a certain inconvenience that hovered around it.Well, the thing about the Asus Zenfone 3 Ultra which one certainly can not ignore is the HUMONGOUS size of the device. And by humongous, I mean the device sports a whopping 6.8-inch display, and makes no attempts to disguise the fact. I have got fairly large hands for a girl (or so I have been told) but holding that phone in my hands was quite a task for me. With a device that huge, I was kind of stuck between either holding the phone or …

5 Chrome Extensions by Google You Might not Know About [Chromeville]

[Chromeville is a new web series on TechPP which explores some interesting stuff around Google Chrome. This will mostly be about the Chrome extensions, and occasionally about other Chrome products like Chromebooks, Chromecast and the likes.]Google Chrome is the most comprehensive browser you can get right now, primarily because of its substantial range of extensions. From blocking advertisements to applying a dark theme on Facebook, the Chrome web store has got you covered. However, there are a bunch of lesser known extensions developed in-house by Google which you might not know about, here we discuss five of those.1. Google Input ToolsIf you ever wanted to type in a different language without learning it or going through the hassle of translating every word, you should download Google Input Tools.The Google Input Tools extension lets you type in over 90 languages which also includes regional ones such as Hindi, Gujarati, and more. Whenever you need to use the tool, just tap the exte…

The 11 Best Examples of A Great About Page and Why They’re Great

When building your blog, it’s usually tempting to get sidetracked by all the noise of the creation process in a quest to create the best looking blog on the internet. But if you do this, you’ll end up forgetting about some of the most important elements of a blog.Having a good looking blog is crucial because it will display your professionalism. But it’s not always the main thing that determines how professional a blog is, especially when you’re just starting.For example, if you have the world’s most beautiful blog but your content sucks, the design means nothing. Your blog design might be good at attracting people to the blog, but your poorly written content will always drive them away as soon as they arrive.While having a good looking blog filled with great content is important, that’s also not where you should channel your focus while starting; there’s one critical element of a blog that is almost always neglected, and that’s what I’ll be talking to you about in today’s post.Read: