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Showing posts from December 6, 2016
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8 companies doing social media right and what marketers can learn from them

Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest.Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you can apply to your own marketing efforts.1. CiscoWhen you think of companies that market on social media, chances are Cisco Systems isn’t the type of business you’d think of first. Business-to-consumer companies tend to take the lead in the social media marketing arena. But Cisco’s social media campaign has been a pleasant surprise.The theme: There’s Never Been a Better Time. In a world filled with uncertainty around the election, this campaign is focused on generating a more positive outlook for the future. Cisco did this by inviting their customers to join in the conversation about how to make the world a better place.The stories Cisco highlighted made t…

Amazon launches its Amazon Go grocery, where you just take things from the shelves and walk out

The evolving merger of physical retailing and online commerce took another step forward today, with Amazon’s announcement of the launch of its Amazon Go store.“If it works as advertised, it’s definitely a breakthrough,” Gartner Research VP Mark Hung told me.The 1800-square-foot facility, located at the corner of 7th Avenue and Blanchard Street in Seattle and oriented around meal preparation, requires that the customer have a supported smartphone, an Amazon account, and the free Go app. The Go store project is currently in beta and only Amazon employees can use it, but the company says it will open to the public early next year.The basic selling point of Go, as the online retailing giant noted in its announcement:“With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)”[Read the full article on MarTech Today.]

via Marketing Land

Lotame launches what it calls ‘first TV data management platform’

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get anonymized, real-time data on what programs those sets were showing.It connected the data with info about that household’s probable smartphones and computers and their online and offline activity, via IP matching, geo-location, purchase intent data, usage patterns, and other techniques.Now, the New York City-based firm is taking that TV-plus-online data collection and applying it to advertising on television, creating what it describes as the first TV DMP.[Read the full article on MarTech Today.]

via Marketing Land

8 Tips for a Simplified Local SEO Strategy in the New Year

It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do.Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines.Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started:1. Adapt Your SEO Strategy for Voice SearchEarlier this year, we learned that an estimated 50 billion voice searches take place on personal assistants like Alexa, Google, Siri, and Cortana each month, accounting for about 10% of global search volume.This doesn’t require a reinvention of the way you do SEO, but small adjustments can help you capitalize on the voice search opportunity. For starters, consider the intent behind v…

Nominations wanted for our list of who’s been ‘Naughty or Nice’

Santa has his own Naughty & Nice list, and we do, too.Yes, it’s that time of year again, marketing friends, when we help old Kris Kringle figure out who deserves a candy cane or a lump of coal in the worlds of marketing, advertising and search.***Submit your entries to tips@marketingland.com and be sure to include “Marketing Land’s Naughty & Nice List” in the subject field.***Entry terms: Kindly don’t nominate yourself or your clients, unless you or they have done something objectively naughty or nice. The deadline is December 10, 2016. Third Door Media will make the final decisions about which nominations make the list.Check out last year’s list.

via Marketing Land

User intent: Why organic content trumps social media

I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently:Organization AOrganization BSeasoned journalistsYoung professionals with minimal writing skillsWriting content with academic toneWriting content with friendly tonePublishing high-quality content, frequentlyPublishing mediocre content, infrequentlyDespite the differences, both organizations:wanted to drive more conversations with prospects.were struggling to gain traction through their original content.With a common goal and challenge — that of getting traffic to the content they were creating — both organization A and organization B had resorted to the same shortcut: social media.While social may be a short-term solution to drive website traffic for your business, I believe it is a short-sighted approach — a Band-Aid. By relying too heavily on social media to get your marketing message out ther…

Can sub-three second video ad views deliver results?

Brands have been upping their investments in new ad products from popular social media services, but are they getting their money’s worth? Some are reportedly starting to ask that very question in the face of metrics that raise questions about their potential efficacy.Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager to take advantage of the opportunities Snapchat is increasingly giving them to advertise to Snapchat users.But as detailed by AdAge’s Garett Sloane, “one top advertiser” using Snapchat video ads has revealed that the ads generate less than 3 seconds of view time on average.“We still buy it, and are figuring it out,” the advertiser told Sloane. Another agency executive, who also spoke to Sloane anonymously, added, “The interstitial vertical video ad is challenging. People just tap through. That’s the behavior.”Obviously, this is almost certainly raising concerns for brands hoping …

Meizu M5 Note With 5.5-inch FHD Display, 4GB RAM and 4,000mAH Battery Launched in China

Meizu M5 Note is the latest budget phablet from the Chinese smartphone firm that went official earlier today. The smartphone is an iterative upgrade to the Meizu M3 Note and joins its recently launched sibling Meizu M5 in the company’s ever-expanding device lineup. Just like Samsung, Meizu too skipped a series and opted to launch the new generation budget devices with the M5 branding rather than the M4.The Meizu M5 Note sports the iconic design we have been seeing from the Chinese OEM for quite some time now. The smartphone sports a metal unibody design that bears two horizontal antenna lines on the top and the bottom of the device. It goes without saying that a Meizu phone would come in a range of colors, and the case is similar with the Meizu M5 Note. The metal unibody exteriors come in a total of four colors including Gold, Silver, Gray and Blue. Among them, the Gray version comes with a black front panel, whereas all the other three have white colored bezels.Up front, the budget p…

6 tools for a better, smarter social media influencer campaign

Influencer marketing involves a lot of listening, planning and experimenting. These tools will help you set up a social media campaign allowing to better find, monitor and approach influencers.One important word of caution though: Social media influencers should be tackled with huge care. Remember each of those people has a dedicated online audience: If you appear too spammy, they have eager ears to describe their bad experience to. An influencer media campaign can thus turn into an online reputation crisis.Always think twice before pitching the influencers anything: Brainstorm together with your team before taking any action.1. Start listening: Brand24The first step to setting up a solid influencer marketing program is to start listening to your audience on social media. Not only will it allow you to better engage with people who discuss your brand or products, but it will also help you better understand niche influencers, what they do for a living and how to best approach them in th…

Google Pixel and Pixel XL Start Supporting VoLTE for Reliance Jio With Android 7.1.1 Update

Pixel was Google’s first handset that buoyed the company into the league of premium handsets, a segment dominated by the likes of iPhone and Samsung premium lineups. As expected the Pixel got the traction it deserved and scored some brownie points when it comes to the sales aspect. Google has tried hard to draw a line between its predecessor and the Pixel by keeping some of the features like the inbuilt Google Assistant exclusive to the Pixel.The Pixel has now snagged a new update, Android 7.1.1 and in this update, we were able to spot the support for the Jio VoLTE in India. The Pixel previously didn’t offer VoLTE support in India and this new feature means that one could start making voice calls over LTE. In the Network settings Pixel shows an ‘Enhanced 4G LTE Mode’ which is supposed to let users ‘Use LTE services to improve voice and other communications.’When we launched Android Nougat, we were excited to deliver even more ways to make Android your own. Today we’re rolling out Andr…

Dear Pixel, I Love You, but the LG V20 so Tempts Me!

Ever since it was launched, the Google Pixel has encountered its share of criticism – ranging from the lens flare issue to its iPhone-inspired design and of course, its price (yes, that!). However, that does not lessen its importance as Android’s native flag bearer. Sure, there was the Nexus series but Google always had complicated
relationships with its manufacturers which led to some problems. Samsung’s Galaxy S7 is quite impeccable, but then its software is not its most notable trait. The smartphone industry was lacking a device which showcased the best of Android, and that’s exactly what the Google Pixel did.A couple of weeks ago, I bought the Pixel and despite the minor flaws, I have never regretted my decision. The software being the centerpiece here, is everything you would expect from a phone made by Google and represents Android in a way no other manufacturer has been able to. Even the camera, which was not the biggest strength of Google’s smartphones, is now one of the best …

For Nokia, Redemption Lies in the Mid and Low Segments

Nokia has been in the news recently as the company is slated to make a comeback in the smartphone market. Reports suggest that during the first half of 2017, we might finally see some Nokia-branded smartphones running on Android. This has been a dream of several smartphone enthusiasts for years. However, that dream was crushed the moment Microsoft purchased Nokia’s mobile division for $7.2 billion.When Microsoft purchased Nokia’s mobile division, they also took with them most of Nokia’s engineering talent. Although Steve Ballmer tried to reenergize the Lumia smartphone brand, Satya Nadella has killed Lumia slowly but surely. Under Nadella, Microsoft took a huge impairment charge for Nokia, laid off several Nokia engineers as part of job cuts and killed/axed almost all Lumia smartphones under development. The part of Nokia that was responsible for designing smartphones and smartphone related R&D is pretty much dead now. There exists a Microsoft/Nokia Technologies division but the w…

[Event-ually Speaking] LG V20 Launch: Hey Sublime, Meet Ridiculous!

Napoleon Bonaparte had famously remarked that it was but a step from the sublime to the ridiculous. And it was a step that LG seemed perilously close to taking many times while launching its new flagship, the V20, in India yesterday. It was a pretty high-profile event. Literally. Twenty floors above ground level in the Sky Lounge at the Royal Plaza hotel in the Indian capital, Delhi. Not a bad idea on most days, but not the most clever when winter is closing in. Many had the gentle shiver on that terrace that night, and the cause was the weather and not the excitement around the launch (the fact that things got delayed by close to an hour did not add warmth).The launch itself was a blend of the routine presentation and informal activity. The former worked relatively well. After all, the LG V20 is an impressive piece of hardware and in Amit Gujral, LG India’s Marketing Head, it had a presenter who was very comfortable in the spotlight. There are some who might wince at Gujral’s approac…

Lenovo Phab 2 With 6.4-inch Display and 4050mAh Battery Launched in India at Rs 11,999

After releasing the Phab 2 Plus in India Lenovo is back and has now launched the Phab 2. The Phab 2 is aimed at catering to the niche who prefer large screened display for media consumptions. The best part is that Lenovo has priced the offering at Rs 11,999 which is a sweet price point indeed for a device with a screen size greater than 6-inch.The Phab 2 comes equipped with a 6.4-inch HD display as opposed to the QHD unit in the Phab 2 Pro. That said the device apparently doesn’t come with a Corning Gorilla protective layer and instead settles for a hardened glass. Moving on, the Phab 2 is powered by the quad-core MediaTek 8735 processor and is coupled with a 3GB of RAM. On the memory front, the phone offers 32GB of internal storage along with a microSD card slot that can further accommodate 128GB.The camera setup includes a 13-Megapixel PDAF primary sensor and a 5-Megapixel 85-degree wide angled secondary sensor. Unlike the Phab 2 Pro the Phab 2 is devoid of the Google Tango support …