Skip to main content

Posts

Showing posts from December 8, 2016
Instapage

Using shopping assistants to fill your shopping carts, online

This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to be on the lookout for based on what I planned to buy for my friends and family. To keep myself organized, I tested a Shopping Assistant (developed by my employer as a Microsoft Garage project) to help me track the products I was researching and to organize my potential purchases.On Black Friday, instead of getting up at the crack of dawn to fight the crowds for discounts and deals, I opted to stay at home and fill my shopping cart online. According to a survey by the National Retail Federation (NRF), I was among the 44 percent of consumers who shopped online versus the 40 percent who shopped in a physical store.In 2016, both Black Friday and Cyber Monday smashed previous years’ online sales records, with each day respectively generating over $3 billion in online sales and hitting a new record of over $1 billion in mobile sales, according to Adobe. I …

Google restricts TrueView video ad rotation settings to “Optimize for clicks” only

Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already.Advertisers are seeing a notice in AdWords that Optimize for views is now the only ad rotation setting available for video campaigns and that all campaigns will be automatically changed to that setting in January.A notice in AdWords is now alerting advertisers to the change in ad rotation for Trueview campaigns. Under campaign settings for video campaigns, Optimize for conversions and Rotate evenly options are listed as no longer supported.Click to enlarge. Google actually started making the switch this month, as noted on the AdWords support page about ad rotation settings: Note: To simplify ad serving and campaign management, ad rotation settings will no longer be available for video campaigns starting in Decem…

New B2B analytics platform called Proof correlates sales results with marketing efforts, despite time lag

Unlike B2C sales, B2B deals often take many months to close. But how can you determine which marketing, ad, PR or other spending drove the final deal, given such time lags for all the drivers?That’s a key incentive behind a new business analytics platform, launched this week by a Phoenix-based startup called Proof.The company, founded last year, describes the platform as being “the industry’s first business impact analytics for marketing and communications.” Essentially, it defines “impact analytics” as correlating causes to effects and taking into account the time delay issue.The platform’s patent-pending Proof Correlation Engine is intended to show the effects of marketing and other efforts on such business performance factors as sales productivity, customer awareness, employee retention, and other results, even when the effects are months away from the causes.[Read the full article on MarTech Today.]

via Marketing Land

New wave of referrer spam wrecking Google Analytics data

A new surge of referrer spam is damaging Google Analytics data sets. These attacks have rendered the Traffic Referrals report useless for many Google Analytics properties. The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views.In the following example, lines 1, 2, 5, 6, 7, 8 and 9 are all spam.Referrer spam Traffic report seriously distorted by spam Why would attackers generate Google Analytics spam? Webmasters look at Google Analytics and frequently visit a site that appears in the data. Referrer spam can thus be used to generate traffic and sales leads, spread malware or conduct phishing attacks.If you see a suspicious site in your referrer data, don’t visit it. Some attacks are just for the “lulz,” like this one:Language spam How does referral spam happen? Some attackers run bots. Some use hijacked computers in botnets.Some attackers generate ghost visits without even sending a bot to your site. The attacker jus…

Sales enablement tools grow up, as Forrester releases first Wave report

Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category.This week, research firm Forrester released its first Wave report on the subject, “The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.” (For Forrester clients, with individual purchase required otherwise.)This study follows the first analyses of sales enablement tools this year by SiriusDecision in February and Aragon Research in October. Forrester noted that there have been enough vendors to constitute a market segment only for the last four or five years.[Read the full article on MarTech Today.]

via Marketing Land

How Oracle Data Cloud’s CMO organized to educate customers in a complex category

© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire category can lag. So what’s the best way to approach marketing?We talked with Cory Treffiletti, VP of marketing for Oracle Data Cloud, about this challenge. His story suggests the rise of what we call The Instructional Marketing Organization.Cory Treffiletti, VP of marketing for Oracle Data Cloud Q: How did you land in your role, and how do you fit into Oracle?I was CMO of BlueKai, the data management platform. We were acquired into Oracle three years ago where we formed a new division — the Oracle Data Cloud business unit. I’m now the Head of Marketing & Partner Solutions for Oracle Data Cloud, which has been built through the acquisition of  four companies: BlueKai (where I came from), Datalogix, AddThis and Crosswise.When I joined Oracle, I had a team of five people focused on marketing and inside sales. It’s been three years of dramatic growth, and no…

Influencer marketing: the strides we’ve made in 2016

Influencer marketing saw a huge bump in popularity in 2016, and it’s expected to grow even more in 2017. The social media marketing industry is evolving faster than ever, which is why it’s important to stay on top of the industry changes coming in the New Year.This is how your brand or agency will stay ahead of the curve to be better prepared for your influencer marketing strategy:Marketers are investing more in influencer marketingRecent “60 Minutes” reports show that influencer marketing is rapidly inserting itself into the mainstream conversation and is becoming more familiar to average consumers. As a result, marketers are investing more in influencer marketing.This will cause influencer marketing to grow rapidly, relative to other marketing tactics. Brands are finding a lot of success connecting with their audiences through targeted influencers and this will only continue in 2017.Influencer identification is top priorityBrands and agencies are learning that they will only be able…

[Podcast] Marketing Land Live #37: Inside holiday e-commerce trends with Joleen Wroten of 360pi

Black Friday and Cyber Monday are still terms the retail industry uses regularly, but they’re less of an event this year. Amazon and others began Black Friday sales more than three weeks before the actual date, and Cyber Monday sales continued well into the rest of that same week. In this week’s edition of our Marketing Land Live podcast, we talk about the impact of shopper and sale fatigue and whether online retailers might go back to making these days more of a special event like they were in the past.Amazon was also a major topic of discussion (as you’d expect), particularly the company’s increased push to sell its own devices — like Echo, Dot, Dash buttons and more — and its private-label brands. Did you know that last year, Amazon products made up about eight percent of the site’s “Top 100 Best-Selling Electronics,” but this year that number has jumped to 13.5 percent? We also talk about what competitors are doing this year to combat Amazon, including some interesting background …

Three ways that AI is enhancing the ecommerce customer experience

Sponsored content in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines.Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI.And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are embracing AI as a way to enhance the customer experience, making it more personalised, efficient and intuitive.Here are three ways that we are already seeing artificial intelligence in action across various sectors, which when applied to ecommerce, have the potential to take customer experience to the next level.1. Natural language processing is making search more intuitiveWe’ve all experienced the frustrations of trying to search with keywords – a constant process of trial and error which results in many of us giving up in frustration. “iPhone.” “Second-hand iPhone.” “Second-hand like new iPhone.” “Second-hand white …

How you should be leveraging native ads in 2017

As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.”Essentially, an ad is considered to be native when it looks like it was meant to be there. The form of the ad will match the visual aesthetics of the page or experience in which it is served. A native ad will behave and represent itself to function just like natural content.Defining what native advertising means to your brand, and the teams and partners needed to be successful, will create a focused effort that goes beyond the buzzword.There are generally considered to be four primary types of native ad integrations: in-feed native ads, content recommendation widgets, promoted listings and custom content units. I’ll explain the first two in further detail in this article.For …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

6 Psychologically Proven Techniques to Boost Your Conversions in 2017

What does a 1961 experiment have to do with boosting website conversions? You’ll find out as you read this article. First, it is important to establish some facts:For every $92 spent on advertising, the average business spends just $1 on conversion — this explains the abysmal conversion rates most businesses have.99 percent of people who visit your website will not make a purchase on their first visit.The average shopping cart abandonment rate is 68.81 percent — yet a whopping 73 percent of companies do not have an idea as to why people abandon their shopping carts.If conversion optimization has always been a mystery to you, it shouldn’t be anymore. Below, I’ll be sharing some psychologically-proven techniques — many that were first documented decades ago — that you can use to boost your conversions in 2017. First, let’s start with that 1961 experiment…What’s Stanley Milgram’s Experiment in Obedience Has to Do With Your Conversion Optimization TechniquesSometimes in 1961 a famous psyc…

Nuts, Guts… but Micromax is Going Back to Basics for Glory

It might have had a high-profile rebranding exercise earlier in the year, but recent times have seen Micromax fall back on its core strength – lots of value for not too much money.2016 was the year that was supposed to see the arrival of a new Micromax, with a completely new brand image and all. Well, the company did have an elaborate event to mark a rebranding exercise and much was made of the fact that it was now among the leading smartphone brands in the world, and not just India. And more than two dozen phones (yes!!) were showcased at the event for good measure. A new era seemed to have dawned at India’s largest smartphone brand. This was followed by a high-profile ad campaign that focused on the new slogan of the company – “Nuts. Guts. Glory.” – and yet another provocative ad around a product that promoted a phone that allowed people to communicate in Indian languages, cocking a snook at the English-speaking elite of the nation.And then things sort of went quiet.Yes, there were …

Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views

Kaspars Grinvalds / Shutterstock.com The most watched ad on YouTube in November was Clash of Clans’ “Hog Rider” spot with 29 million views. The ad generated nearly triple the number of views won by October’s top ad – a spot from Google introducing its new Pixel phone.In fact, the top three most watched ads on YouTube in October – from Google, Microsoft and Flash Royale – earned a combined 25.3 million views, while November’s top three ads generated 61.7 million total views.When asked about the significant difference in video view totals for the two months, a Google spokesperson said YouTube often sees fluctuations from time to time depending on the season or cultural moments: “For example, the February Leaderboard typically sees ads with higher views because of Super Bowl, and in this case, Christmas ads tend to get a huge following in November.”Four of November’s top ten ads were Christmas-themed ads: UK retailer John Lewis’ “#BusterTheBoxer” spot; Sainsbury’s “The Greatest Gift” ad; …

Email to SMS Lets you Send Shareable Email Links via Text Messages

Emails have been one of the most preferred medium of formal communications, while an email can be effective as a marketing tool for a larger business or even telemarketers the same is not necessarily true with the smaller enterprises. Most often smaller businesses prefer having a personalized touch with their customers and it is for this reason that many of them send customized messages instead of prewritten e-mail templates.Send your Email to SMS is a handy service that lets you send specialized offers to your customers, the best part is that the email alert can be sent as an SMS. Most often we don’t end up checking our emails as often as the text notifications. The text sent to the customer opens up the email in a single tap thus allowing them to read the complete email in their mailbox.This is always better than just sending someone “check your email.” In essence, this service ensures that you catch up with their email by beaming a notification of the same via a text message, in tu…

Asus Zenfone 3 Laser Review: It’s All About the Camera!

The Taiwanese smartphone manufacturer, Asus, introduced the Zenfone 3 series in India back in August in order to ‘Z3nvolutionalise’ the country. The Zenfone 3 series include six different devices that offer different specs at different price points. Amongst the six smartphones launched, the lighter on the pocket of the consumers has been the Zenfone 3 Laser which starts at Rs 18,999.Easy on the eye without being blingyThe Zenfone 3 Laser sports a 5.5-inch full HD display topped with Gorilla Glass Protection. The device is available in two different color variants and our review unit was Sand Gold in color. The smartphone possesses a metal unibody design and is easy on the eyes without being too blingy at the same time. The front of the smartphone sports the earpiece, front camera and the proximity sensor on the top, and there are three capacitive buttons right below the screen. Asus has avoided going with the physical home button option with the Laser because of which there are not an…