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Showing posts from December 10, 2016

Learn How to Automatically Increase Your AdSense Ad Revenue with Ezoic

This is going to be a long, but fun.I promise it will help you to earn more from your blog. In particular, if you are using, or another similar ad network, you are going to love learning about Ezoic.Imagine if you had a helpful friend who told you:Exactly where to put your ads.Which displays sizes to use.Which advertisers to work with to make the most money from your blog.That would have a direct impact on the amount of money you make from your blog, right?For example, what if you found out that the way you’re currently displaying your ads isn’t optimal?If you changed to a better way, you could instantly make more money without needing to increase your blog’s traffic.That’s exactly what Ezoic is trying to help with.Ezoic lets you test ad placements, sizes, and publishers to find the combination which makes you the most money.Ezoic claims that most websites see a revenue increase of at least 50% from implementing their optimization.In fact, they’ve worked with over 2…

How to use your buyer personas to build your 2017 marketing budget

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years.Unfortunately, lots of marketers are confused about how to use their personas or are frustrated that their personas are not producing the hoped-for results.For this reason, buyer personas have been criticized as an exercise which, although well-intentioned, can distract marketers from actually producing meaningful deliverables.So, let’s get practical.A typical buyer persona contains a lot of “touchy-feely” stuff: the interests, values, behaviors and pain points that motivate a particular market niche, all wrapped up in a cutesy name and a stock photo picture to match. That’s nice, but it often isn’t all that useful when it comes to marketing metrics like cost per click (CPC) or return on investment (ROI).However, if you add a few cold,…

Why good SEO is strategic

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation line between White Hat and Black Hat SEO).But SEO is much more than tactics, hacks and tools. Today, in many organizations, SEO’s role as a strategic business driver is becoming more deeply felt.Let’s itemize five ways that SEO has strategic impact.[Read the full article on Search Engine Land.]

via Marketing Land

Marketing Day: Facebook ad errors, NASA on Pinterest & media suppliers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:NASA has created official accounts on Pinterest and Giphy and they’re pretty great
Dec 9, 2016 by Tamar Weinberg NASA has made a super smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.Invoca embeds IBM’s Watson so call centers can better understand their customers
Dec 9, 2016 by Barry Levine Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.PullString opens up its conversational platform for Amazon Alexa skills
Dec 9, 2016 by Barry Levine The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.“Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
Dec 9, 2016 by Ginny Marvin Search and YouTube help Google dominate…

NASA has created official accounts on Pinterest and Giphy and they’re pretty great

NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has already gathered over 41,000 subscribers. NASA’s Giphy channel takes it a step further by providing animated GIFs that best reflect what NASA does and stands for.The feedback, naturally, has been quite positive:@NASA@Pinterest— Cintia Fonseca (@CintiaCMFonseca) December 8, 2016@NASA is on @Pinterest , it’s the best news I’ve heard today.— Dhanush (@dhanush_alive) December 8, 2016Best of all, the images are fair use through US government works which allows digital reproduction, creation of derivative works, display and distribution.

via Marketing Land