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Showing posts from December 12, 2016
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Forget big data: Why thinking small can help marketers see the future

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of outcomes based on customer data and historical context, predictive analytics are about as magical as you’d expect a crystal ball to be: not perfect, sometimes murky, but more accurate than not.Every day, predictive analytics help marketers improve lead generation, sales opportunities and other critical campaign metrics. As the sheer amount of data in today’s marketing landscape continues to grow, predictive analytics might become more valuable than we’ve previously seen — or insights from analytics campaigns and solutions might start getting lost in a tidal wave of information.Despite this deluge, marketers must maintain their credibility as (almost) certified fortunetellers. Below are three ways to manage data and increase the ROI of predictive analytics campaigns.[Read the full article on MarTech Today.]

via Marketing Land

Facebook Live will spin up 360-degree streaming to match YouTube

National Geographic will air the first 360-degree live stream on Facebook. YouTube added 360-degree live-streaming back in April, and tomorrow Facebook will preview its own version of the all-encompassing broadcast format.On Tuesday at 3 p.m. ET, National Geographic’s Facebook Page will air the platform’s first 360-degree live stream. The broadcast will document eight scientists returning to the real world after spending the past 80 days living in pods to simulate life on Mars Matt Damon-style. The stream, from the Mars Desert Research Station in Utah, will detail their experience and host a Q&A with viewers.But, like living on Mars, it will be a while until any brands beyond National Geographic can try out 360-degree live-streaming on Facebook.Facebook plans to open up 360-degree live-streaming to Pages using its Live API tool — that allows them to broadcast on Facebook through non-phone cameras like a 360-degree rig — sometime “in the coming months,” according to a company blog p…

Reviews: The most ignored, most important part of your social media strategy

Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a dentist who has two stars on Yelp. Bars and restaurants have lost patrons because of low ratings. On Amazon, three stars or less can cost you thousands of dollars in potential revenue.It’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review Fairness Act, that’s going to protect consumers who leave negative reviews from any kind of retribution from business owners. Although, if you’re trying to threaten customers who leave you bad reviews, you’re probably already doomed.Every star matters. A lot. More than two-thirds of consumers rely on online reviews before making a purchase, and research from mobile analytics firm Kahuna found that just by boosting a rating from two to four stars, companies increased conversion rates by 540 percent. The research also found that 50 percent of people won’t even consid…

With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

Twin Design / Shutterstock.com Amazon made two announcements last week to grow its adtech business and make its shoppers’ data available to website publishers.One is the launch of a cloud-based header bidding through a Transparent Ad Marketplace, and the other is a new Shopping Insights Service.Previous Amazon ad-related services in its Amazon Advertising Platform have included targeting data via a demand-side platform (DSP) for retail partners. It allows them to deliver ads on other sites through selected ad exchanges to specific customers who have, say, searched on Amazon for high-top sneakers.The retailing giant also sells search ads through its retail store. eMarketer has projected that Amazon will rake in about $1 billion next year from the various components of its ad business in the U.S.“It’s a well-known secret that Amazon has been quietly building an adtech powerhouse,” video ad provider Cedato’s CMO Dvir Doron pointed out via email.Amazon had previously offered a header biddi…

5 effective ways to improve your website’s checkout conversion rate

Checkout conversion rate is arguably the most important metric for any e-commerce business.This is the page where your business actually makes money. Mess up here, and all the hard work you put in attracting and nurturing visitors will have gone to waste.Shopping cart abandonment makes your checkout process conversion rate even more important. The average shopping cart abandonment rate for e-commerce stores is roughly 68.8 percent. This means seven out of 10 people leave your website after committing to purchase.In this post, we’ll look at some simple tips you can implement to improve your checkout conversion rate.1. Experiment with free shippingHigh shipping prices are the number one reason why people abandon carts.To solve this problem, many e-commerce businesses hide the shipping cost until the very end. They mistakenly believe that by doing so, they’ll avoid sticker shock and close more visitors.Customers, however, prefer to either see the shipping cost included in the price or no…

Influencer marketing: where we’re headed in 2017

Early in 2016, we promised that this would be the year that influencer marketing would become mainstream.We wrote about the progress that influencer marketing made in 2016, but as a marketer, you always need to be looking forward to be prepared for what the future holds. So what direction can we expect influencer marketing to take in 2017?We’ve seen the tactic grow, but we’ll see it explored in 2017. Here are a few things that we expect to see in the New Year:Less is moreInfluencer marketing’s growth across each individual network can largely be credited to the growth of the big player “celeb” influencers. The Logan Paul’s and Andrew Bachelor’s of the social world. These are the big names who are getting the headlines from mainstream outlets like “60 Minutes,” taking the marketing tactic away from a niche specialty among forward-thinking marketers, to an everyday occurrence.Though they’ve made influencer marketing popular, what’s made it successful is the use of “micro-influencers”. T…

5 tips for content marketing success in 2017

It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year.1. Think before you planSpend time white-boarding, brainstorming, talking to your team, your customers, whoever. Don’t just jump right into content development, but really vet why you’re creating a new piece.And be honest with yourself: Is this content that your consumer really wants or needs? If not, why are you creating it?I’m challenging you here — that’s right. Think before you start. Don’t just create a blog post because someone said, “We need a blog.” Understand why you need a blog first.2. Ask questions before you writeIf you’re a content marketer who came from journalism, like me, then you’re probably used to finding sources for your story and doing research and inter…

The problem with Facebook’s miscalculated metrics

Facebook announced another glitch with its metrics and marketers start wondering whether they can really trust the social network’s measuring methods.It’s the third time in the last three months that Facebook reports a problem with its metrics and this has affected its credibility among marketers and publishers.As the most popular social platform the expectations are high and Facebook’s ambitious plans that keep growing year by year bring out bigger challenges. As marketers and publishers invest more time (and money) on it, they are expecting a Return On Investment for their efforts. Thus, they weren’t happy when they found out a problem in accuracy that occurred several times.Case #1 – September 2016The first case was revealed in September when Facebook admitted that there was a miscalculation in the average viewing time for video ads the past two years. This led to an artificial inflation in the video viewsThis led to an artificial inflation of the viewing time in video ads, as it t…

Bridge Mixed Reality Headset for iPhone Blends VR With an Overlay of the Real World

We have seen a fair share of VR and AR implementations on a slew of phones and also considerable improvements when it comes to dedicated headsets like the Oculus Rift. Google set the tone for augmented reality with its Project Tango, an augmented reality feature that made it to Lenovo Phab 2 Pro. Now we have Bridge, a new headset that mishmashes virtual objects with the real world and brings about a unique experience for iPhone users.The Bridge looks like most of the other VR headsets out there and all you need to do is attach an iPhone 6, 6s or the latest 7. The contraption then needs to be strapped to your head and you can control your motion with the Bluetooth remote. In virtual reality, the users are usually detached from his actual environment and this can cause a minor disconnect between the actual elements in the room and the VR environment. For instance, if you are playing a VR game it is very natural for you to trip over a table or a chair but in Bridge, it creates an invisib…

Xiaomi Launches Mi Electric Scooter with Portable Design and 30km Range

Xiaomi has now launched yet another electric vehicle in China. After the QiCycle folding electric bike, the Chinese firm’s latest vehicle under the Mijia brand is a Xiaomi Mi Electric scooter. That said, it doesn’t really look like a scooter you may be used to in a country like India, rather it’s quite barebones.The Xiaomi Mi Electric Scooter comes with an aircraft grade aluminum frame with a folding design. The easily foldable frame of the scooter will allow users to carry it easily with them even when not in use. Just to recall, the QiCycle from Xiaomi also came with a similar design philosophy. Apart from that, the electric scooter is quite light too at just 12.5kg and the can folded quite easily in just 3 secs with a press of a button.The Mi Electric Scooter sports a puny 8.5-inch pneumatic tire, which according to Xiaomi, offers excellent shock absorption and stability. It has a DC motor with integrated die-casting molding to protect its internal structure. This motor powering th…

Gionee Pioneer P7 With VoLTE and CDMA Support Launched in India at Rs 9,999

Gionee has updated its P lineup with the Pioneer P7, a VoLTE smartphone that comes priced at Rs 9,999. Apart from the usual set of features, the design seems to be the talking point of the device, the Pioneer P7 comes in a Gold, White, and Grey colors with the metal finish and glittering 3D mirror with ripple effect pattern. The Gionee Pioneer P7 is one of the very few handsets that will support both CDMA and VoLTE.The device comes equipped with a 5-inch HD display with a viewing angle of 178 degrees. Powering the device is a quad-core processor clocked at 1.3GHz and paired with a 2GB of RAM. On the storage front, the Pioneer P7 offers 16GB of onboard memory along with a microSD card slot that can accommodate an extra 128GB. The camera setup on the Pioneer P7 includes an 8-Megapixel primary sensor and a 5-Megapixel secondary sensor with screen flash. Apparently, the beauty mode now comes with a better algorithm. Also, the phone comes baked in with inbuilt features like text recognitio…