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Showing posts from December 13, 2016
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Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multiple devices.Join us as video marketing expert Mark Robertson and senior research consultant Karen Burka discuss what goes into a successful video marketing campaign, and where software can add efficiencies and improve ROI.Register today for “Video Marketing 2017: What You Need to Know,” produced by Digital Marketing Depot.

via Marketing Land

Synaptics’ new Fingerprint Tech can Function Even Under a Millimeter Glass Layer

As we approach the end of this year, rumours for the top 2017 flagships have already begun pouring in. If these reports are even remotely authentic, most manufacturers will be showcasing phones sporting edge-to-edge panels. However, hardware components for fabricating a utilitarian experience for the user is, though, still lacking but it is being developed as we progress. Acknowledging the industry’s position, Synaptics announced the first-ever optical-based fingerprint sensor which could essentially push the bezel-less dream further into a more realistic sector.The new FS9100 sensor is capable of detecting fingerprints even when implemented under a millimeter of glass (including 2.5D). This not only allows manufacturers to integrate these biometrics sensors under the smartphone’s body but will also eliminate the need for a dedicated cutout or a home button in some cases. Unlike other such solutions, Synaptics’ claims that their module is exceedingly narrow as well as consumes less po…

How Google may be slowing down AMP by not using direct links to publishers

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s URL might actually cause AMP pages to load more slowly.Google is serves AMP pages from its cache, which causes AMP page URLs to appear as if they are from Google. It does this, because Google claims that this means the page will load more quickly than serving from the publisher’s site.Would skipping the Google cache really hurt? What if Google didn’t use its own cache? What if it sent people directly to a publisher’s AMP page on the publisher’s site. Would that really slow the experience down that much?Our testing suggests that the experience wouldn’t be slower and, in fact, might even be faster. But Google says it has no plans to make a change.[Read the full article on Sea…

How to drive mobile purchases this holiday season

Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting, and that spells opportunity for digital marketers.An increasing number of consumers are making purchases online. Just look at Cyber Monday, which set a new online sales record in the US. Since people spend so much of their device-using time in apps (86 percent of it, to be exact), one of the best ways to drive purchases this season is by focusing on your mobile app strategy.Here’s how to drive mobile purchases during the holidays, and all year long, as well as some common app marketing mistakes you should avoid.1. Do use push notifications (but don’t abuse them)Push notifications are a great tool for driving engagement and, ultimately, purchases, esp…

An Undocumented Gmail Trick – Search Emails by Date and Time

Gmail supports a plethora of search operators to help you instantly find that elusive email message buried in your mailbox. You have size search – like larger_than:5mb – to find the big messages in your account. File search – like has:attachment filename:doc – will locate email messages that contain file attachments of specific types. This graphic illustrates all the known search operators that work both on Gmail and Google Inbox.Date Search in GmailDate search in Gmail helps you locate emails sent or received in a specific period. Here are some examples:newer_than:7d from:me – Emails sent in the last 7 daysafter:2016/12/01 to:me – Emails received in the month of December 2016Specify Time Modifiers in Gmail SearchGmail also supports time-based searches allowing you to find emails in the specific hour, minute or second. For instance, you can limit your Gmail search to emails that were received between Dec 10 8:15 PM and Dec 10, 2016 8:45 PM.To get started, convert the date and time to

MarTech Landscape: What are those DAM systems?

Instead of shoeboxes of photos, many businesses employ specialized software to manage their images.These Digital Asset Management (DAM) systems can make life a bit easier than flipping through prints spread out on a table — especially since many businesses have thousands, if not millions, of media assets stored as digital files, somewhere.In this installment of MarTech Today’s MarTech Landscape Series, we explain what those DAM systems are and why marketers often need them.What are DAM systems?Besides photo files, digital assets can include audio/music files, video clips, graphic files, or presentation files. Each one of those files requires identification, tagging so it can be searched, licensing info, some way to track its usage, and ways to have it approved for use in, say, a marketing campaign.[Read the full article on MarTech Today.]

via Marketing Land

IAB begins to address messaging segment with report, standards development

Messaging and messaging apps are now bigger than social networks — and may have more longevity. Messaging has been around for years and even after big pushes and lots of hype earlier this year, many marketers are still on the sidelines.The IAB has jumped into the fray with a new report that takes some basic steps and promises further guidance to publishers and marketers down the road. Called “Marketing in the Messaging Space for Publishers and Marketers in the U.S.,” it offers some findings from a marketer survey and provides an overview and some definitions around messaging and chat apps.The report and associated infographic materials define messaging apps (e.g., Facebook Messenger, WhatsApp, Kik) and their characteristics. The report also extends the definition of messaging into “hybrid apps” that may include messaging functionality but where messaging isn’t the primary focus (e.g., Snapchat, Instagram). Further, the report states that while messaging apps are primarily mobile not a…

Selling your agency, Part 5: The transition

So you’ve sold your agency — congrats! Now you can relax on a beach and sip margaritas all day, right? If only life was that simple.For many agencies, selling the company turns out to be a lot easier than managing the company after an acquisition. In this, the final column of this epic series, I’ll discuss how to keep team members happy, work with your new acquirer, and maintain your culture after an acquisition.Surprise! We’ve been acquired!Most investment bankers will strongly advise founders not to tell their team about an acquisition until after it happens. This often makes founders uncomfortable, especially if they have built a culture based on trust and transparency.But there are many reasons to keep an acquisition secret. First, if the acquisition falls apart, you have to explain to your team why it didn’t happen, which can lead team members to worry about the health of the agency.Second, if a team member shares the potential acquisition with a competitor or a client, this can …

Can Content Improve Your Conversion Rate?

Digital marketing circles’ main concern is steadily increasing conversions from websites, webpages, online ads, etc. We must all strive to understand the SEO-conversion-related factors; obviously, SEO increases visibility, which increases traffic, and, in turn, your chances of attracting your target audience.SEO -> Visibility -> Traffic-> Target audience!However, there has recently been quite a shift away from a strictly SEO approach to conversion to a more customer-focused one – especially when it comes to B2C campaigns.“Content [should be] written with a clear vision of what must be conveyed to the reader, built through understanding their pain points (mainly B2B) or emotional connection (mainly B2C)”David Rosam, Content Strategist.So, once you take a customer-focused approach, what comes next? Understanding your customer base is key. Who are your customers? People. (Please forgive us for stating the obvious). And people like stories – good, authentic ones. Words like br…

Here’s an itemized list of Facebook’s measurement errors to date

To paraphrase J. Cole, Facebook messes up on its math one time; shame on Facebook. Facebook messes up on its math a second time; shame on those of us blindly trusting Facebook’s math. Facebook messes up on its math a third time; time to make a list of all the times Facebook messed up on its math.On threeseparateoccasions since September, Facebook has disclosed more than a handful of errors related to its own measurements that brands, publishers and others use to evaluate the performance of their Facebook ad campaigns, Facebook-native videos, Facebook-only Instant Articles and Facebook Pages as well as their off-Facebook mobile apps and websites.To help myself and anyone else keep track of these errors, here’s an itemized list of each error Facebook has announced to date, a (hopefully) normal-speak explanation of what the error was, whether Facebook has corrected it or plans to, how it has/will correct the error and what impact the error had on the measurements Facebook reported.Averag…

6 SEO Experiments That Will Blow Your Mind

In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to evolve our SEO strategies from the ordinary into the realm of unicorns.Today I’d like to share six mind-blowing SEO experiments we did this year, what we learned from them, and what it all means.1. Does Organic Search Click-Through Rate Matter?We know that machine learning – including Google RankBrain – is changing SEO as we’ve known it. Already, Google uses RankBrain for every search, and it impacts “a lot” of queries.Is RankBrain (or other machine learning-based elements) impacting rankings? If so, how? Well, that’s exactly what wanted we wanted…

How to Receive Notifications for Google Forms on your Mobile Phone

The Email Notifications add-on for Google Forms will send you the form data in an email message each time a respondent submits your form. You can use the same add-on to also send automated emails to the form respondents immediately after they complete your Google Form.The popular Google Forms add-on has been updated and it can now send push notifications to your mobile devices as well. That means when respondents complete and submit your online form, you’ll get an instant real-time notification (sample) on your iPhone or Android phone. The notification text can also include answers from the Google Form.A fast response time is a key to success, especially in areas like customer service and closing sales leads, and mobile notifications will ensure that your important form entries are never lost in the daily deluge of emails. Setup Mobile Notifications for Google FormsIt takes a few easy steps (videotutorial) to get up and running.Install Email Notifications for Google Forms from the Goog…

Pokémon Go to Officially Launch in India, Jio Stores to Function as Pokéstops

Pokémon fans have surely something to cherish about now, as the popular mobile game called Pokémon Go by Niantic is making an official entry into the country tomorrow. While, Pokémon Go was unofficially available for download for Indian users ever since it leaked on the web back in July, its services were disrupted soon after. Now, the official entry into the country would mean addition of a whole lot of new features which weren’t available before.Previously the most annoying issue with Pokémon Go was the availability of gyms and Pokéstops. Initially users in India could access such locations via the map that’s displayed on the Pokémon Go app. However, these were soon removed from the map and the game became unplayable in India. That said, with the official release; Niantic Inc. who are apparently the maker of this app has tied up with Reliance Jio for these Pokéstops. This means that Reliance Digital and Digital Xpress Mini stores around you would appear as ‘Pokéstops’ and ‘gyms’ in …

First Impressions: OnePlus 3T – One Plus 3 Plus… (Starring Carl Pei)

It is the phone which everyone seems to love, but whose existence many are finding a tad difficult to explain. We are talking of the OnePlus 3T, which comes hot on the heels (a mere six months or so) after the immensely acclaimed OnePlus 3. We had expressed our initial thoughts about the device and whether it represented a step forward or back for OnePlus. Well, we now have the device itself for review and without beating about the bush, let’s be blunt about it – it looks like an out and out OnePlus 3 clone. A routine hands on/first impressions would have therefore sounded repetitive, so we decided to take the help of one of OnePlus’ co-founders, Carl Pei, who was kind enough to explain just what was different. And what was not.The place to start off is well, of course, the appearance, which is a DEAD RINGER for the OnePlus 3. So much so that even the proportions are exactly the same – 152.7 x 74.7 x 7.35 mm and even the weight is the same at 158 grams. Of course, the allegation that …

Lenovo Yoga Book Launched in India at Rs 49,990

Lenovo had unveiled the Yoga Book earlier this year and thanks to its unconventional features the laptop stood out of the crowd. The company has now launched the YogaBook in India priced at Rs 49,990. The talking point is its digitizer pad which also doubles up as a touch sensitive keyboard. One can place the paper on the touch sensitive pad and scribble on it so that the usual pen and paper will act as input. Lenovo calls it the Halo keyboard and the dual use stylus can be used for both paper and screen.The Digitizer pad can be used by designers to create the graphics and one could also scribble away their notes on it which is then saved to the OneNote. The best part of the digitizer pad is that it lights up to become a fully lit keyboard (touch) that can be used to a normal keyboard. We wonder how it is to switch from a usual keyboard to the Halo keyboard as key travel has been one of the important aspects of keyboard feedback.Also, with the Lenovo Yoga Book, one can simply scribble…